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Foodservice - Ireland - July 2013

“The IoI foodservice market has experienced turbulent times since the onset of the economic downturn in 2008 when the market value declined by €1bn between 2008 and 2010. However, shoots of hope are emerging, with modest growth predicted in the coming years across the industry. Standout sectors have been identified as the on-the-go and casual dining segments; with consumers looking to enjoy ‘good value’ dining out.”

Sophie Dorbie, Research Analyst

  • Which sector of the foodservice industry is performing best? 
  • Are supermarket own-brand offers and promotional meal deals encouraging in-home consumption and stealing market share? 
  • Are food safety issues causing concern for diners and impacting the market? 
  • How are foodservice providers encouraging diners to dine in restaurants?
  • Are healthy eating concerns impacting on the market and what are food service providers doing to respond? 

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Table of contents

  1. Introduction

      • Key themes in the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Forecast
                    • Figure 1: Estimated value of the Irish foodservice market (at consumer prices), NI and RoI, 2008-18
                  • Market factors
                    • Food safety in the spotlight
                      • Government backing for calorie labelling initiative
                        • RoI foodservice industry benefiting from reduced VAT rate
                          • Irish diners look to origin of food on menus
                            • Companies, brands and innovations
                              • Consumers still dining out despite challenging economic climate
                                • Figure 2: Consumers who have eaten breakfast, lunch and dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, RoI and NI, May 2013.
                              • Pub dining most popular amongst NI and RoI diners
                                • Figure 3: Type of foodservice establishments consumers have eaten at in the last 3 months, by RoI and NI, May 2013
                              • Consumers seeking ‘deal-of-the-day’ dining
                                • Figure 4: Factors influencing the choice of a foodservice establishment for everyday meals, by NI and RoI, May 2013
                              • What we think
                              • Issues in the market

                                • Which sector of the food service industry is performing best?
                                  • Are supermarket offers and promotional meal deals encouraging in-home consumption and stealing market share?
                                    • Are food safety issues causing concern for diners and impacting the market?
                                      • How are foodservice providers encouraging diners to dine in restaurants?
                                        • Are healthy eating concerns impacting on the market and what are food service providers doing to respond?
                                        • Trend Application

                                          • Life as an informal affair
                                            • Let’s make a deal
                                              • Mintel Futures: Generation Next
                                              • Market Overview

                                                • Key points
                                                  • Food safety concerns dominating national news headlines
                                                    • Foodservice providers affected by the scandal
                                                      • Figure 5: Agreement with statements relating to fast food brands, UK, June 2012
                                                    • Unemployment continuing to impact foodservice industry
                                                      • Figure 6: Average seasonally adjusted unemployment Rates, NI and RoI, January 2012 – May 2013
                                                    • Unemployment and job security woes see consumers turn to vouchers
                                                      • Figure 7: Agreement with statements relating to price promotions and loyalty schemes, NI and RoI February 2012
                                                    • Menu calorie labelling suggested to help combat obesity rates
                                                      • Reduced RoI VAT rate creating job prospects for the foodservice sector
                                                        • Increased marketing needed to maximise success of food tourism
                                                          • Figure 8: Importance of increased marketing of food tourism in sustaining business growth 2013
                                                        • RoI attracting foreign diners
                                                          • Figure 9: Overseas trips to Ireland, by country of residence for the period January – March, 2011-13
                                                          • Figure 10: Respondents who chose food quality/variety as a reason why their visit to Ireland exceeded expectation, by tourist nationality.
                                                        • Slight increase in NI overseas visitor numbers
                                                          • Figure 11: All visitors from outside NI by country of residence, 2011 and 2012
                                                        • Food provenance backed by RoI diners
                                                          • Pop-up restaurants and the effect of social media
                                                            • Figure 12: Frequency that consumers visit Facebook, RoI and NI, February 2013
                                                          • Inflation rates driving foodservice prices
                                                            • Figure 13: Consumer prices, annual inflation, on food, RoI and the UK (percentage change on the same period of the previous year) September 2012-May 2013.
                                                        • Strengths and Weaknesses

                                                          • Strengths
                                                            • Weaknesses
                                                            • Competitive Context

                                                              • Key points
                                                                • Supermarket dine-in deals keeping diners at home
                                                                  • Figure 14: Retailers consumers have shopped at most often in the last month for their main grocery shop, NI and RoI, September 2012.
                                                                  • Figure 15: Frequency of buying a meal deal from the supermarket compared to 12 months ago - 2011
                                                                  • Figure 16: Agreement with the statement ‘I treat myself to indulgent food at home more, instead of eating out at restaurants’, UK, March 2012 to August 2012
                                                                • Brands developing for breakfast on-the-go
                                                                  • Lunchtime on-the-go product development
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • NI foodservice remains steady whilst RoI recovers from recessionary crash
                                                                        • Figure 17: Irish foodservice sales (€m at consumer prices), RoI and NI 2003 – 2015
                                                                        • Figure 18: Estimated value of the Irish foodservice market (at consumer prices), NI, RoI and IoI, 2008-18
                                                                    • Market Segmentation

                                                                      • Key points
                                                                        • QSR accounts for largest sector of foodservice industry
                                                                          • Figure 19: Sectors of Irish foodservice industry, by value (2011)
                                                                          • Figure 20: Foodservice industry sales, by sector (consumer prices), 2011 and 2015
                                                                        • Pubs succumbing to challenging economic climate
                                                                          • Chains continuing to drive sales
                                                                            • Casual dining growing despite economic downturn
                                                                              • Figure 21: Forecast foodservice growth rates 2011-15
                                                                              • Figure 22: Number of births registered in NI and RoI 2006-11
                                                                            • Quick service sector dominated by chained restaurants
                                                                              • On-the-go proving popular for Irish consumers
                                                                                • Figure 23: On-the-go sales in 2010 at consumer prices
                                                                              • Savoury bakery dominating on-the-go sales
                                                                                • Figure 24: Category sales, by channel (€ million at consumer prices), 2011.
                                                                            • Companies and Innovations

                                                                              • Key points
                                                                                • Foodservice providers entering the grocery market
                                                                                  • Menu innovations
                                                                                    • Restaurant takeaway
                                                                                      • Company profiles
                                                                                        • Quick Service Providers
                                                                                          • Burger King
                                                                                            • McDonalds
                                                                                              • KFC
                                                                                                • Abrakebabra
                                                                                                  • Supermac’s
                                                                                                    • Boojum
                                                                                                      • Subway
                                                                                                        • Casual dining
                                                                                                          • Pizza Express/Milano
                                                                                                            • Eddie Rocket’s (RoI only)
                                                                                                              • Gourmet Burger Kitchen
                                                                                                                • Wagamama
                                                                                                                  • Nando’s
                                                                                                                    • Deanes (NI Only)
                                                                                                                      • Coffee shops
                                                                                                                        • Insomnia Coffee Company (RoI only)
                                                                                                                          • Starbucks
                                                                                                                            • Costa Coffee
                                                                                                                              • The Musgrave Group
                                                                                                                                • Centra
                                                                                                                                  • Mace (NI)
                                                                                                                                    • Henderson Group
                                                                                                                                      • Spar (NI)
                                                                                                                                        • BWG Group
                                                                                                                                          • Spar (RoI)
                                                                                                                                            • Mace (RoI)
                                                                                                                                            • The Consumer – Frequency of Use of Foodservice Establishments

                                                                                                                                              • Key points
                                                                                                                                                • Lunch most likely to attract diners to eat out of home
                                                                                                                                                  • Figure 25: Frequency consumers have eaten breakfast, lunch and dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, RoI and NI, May 2013.
                                                                                                                                                • Low uptake for out-of-home breakfast dining
                                                                                                                                                  • Figure 26: Consumers who have not eaten breakfast out of home in the last 3 months, by age, NI and RoI, May 2013.
                                                                                                                                                • Young adults enjoy dining out for lunch most often
                                                                                                                                                  • Figure 27: Consumers who eat lunch out of home once a week by gender, age, Roi and NI, May 2013
                                                                                                                                                • Irish consumers still dining out for evening meal
                                                                                                                                                  • Figure 28: Consumers who eat dinner out of home 2-3 times a month by gender, age, Roi and NI, May 2013
                                                                                                                                                • Snacking out of home boosting the on-the-go market
                                                                                                                                                    • Figure 29: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by NI and RoI, May 2013
                                                                                                                                                • The Consumer – Types of Foodservice Establishments Visited

                                                                                                                                                  • Key points
                                                                                                                                                    • Pubs the most popular foodservice establishment
                                                                                                                                                      • Figure 30: Type of foodservice establishments consumers have eaten at in the last 3 months, by RoI and NI, May 2013
                                                                                                                                                    • Pub dining attracting senior diners
                                                                                                                                                      • Figure 31: Consumers who have eaten at a pub restaurant/bar in the last 3 months, by age, NI and RoI, May 2013
                                                                                                                                                    • Italian cuisine popular with families
                                                                                                                                                      • Figure 32: Consumers who have eaten at a pizza/pasta/Italian restaurant in the last 3 months, by age, NI and RoI, May 2013
                                                                                                                                                      • Figure 33: Consumers who have eaten at a pizza/pasta/Italian restaurant in the last 3 months, by number of children present in household, NI and RoI, May 2013
                                                                                                                                                    • Fast food catering for young adults
                                                                                                                                                      • Figure 34: Consumers who have eaten at a fast food restaurant in the last 3 months, by age, NI and RoI, May 2013
                                                                                                                                                    • Women embracing coffee shop culture
                                                                                                                                                      • Figure 35: Consumers who have eaten at a café/coffee shop in the last 3 months, by gender, NI and RoI, May 2013
                                                                                                                                                    • NI young adults favouring ethnic restaurants
                                                                                                                                                      • Figure 36: Consumers who have eaten at an ethnic restaurant in the last 3 months, by age, social class, NI and RoI, May 2013
                                                                                                                                                    • Fish & chips/kebabs appealing to men
                                                                                                                                                      • Figure 37: Consumers who have eaten at a fish and chip/kebab shop in the last 3 months, by age, social class, NI and RoI, May 2013
                                                                                                                                                  • The Consumer – Factors Influencing Choice of Foodservice Establishment

                                                                                                                                                    • Key points
                                                                                                                                                      • Price range most influential factor
                                                                                                                                                        • Figure 38: Factors influencing the choice of a foodservice establishment for everyday meals, by NI and RoI, May 2013
                                                                                                                                                      • Women cashing in on dining deals and price promotions
                                                                                                                                                        • Figure 39: Consumers who stated that price promotions/money off vouchers/discounts influence their choice of foodservice establishment for everyday meals by gender, age, NI and RoI, May 2013.
                                                                                                                                                      • Chain restaurants influencing RoI young adults
                                                                                                                                                        • Figure 40: Consumers who stated that ‘if it was a branded chain’ influences their choice of foodservice establishment for everyday meals by age, NI and RoI, May 2013.
                                                                                                                                                      • RoI consumers influenced by ethical food use
                                                                                                                                                        • Figure 41: Consumers who stated that ‘Use of ethical food (eg locally sourced, organic, free-range) influences their choice of foodservice establishment for everyday meals by gender, age, NI and RoI, May 2013.
                                                                                                                                                      • Young RoI adults most likely to be influenced by ’type of diners’
                                                                                                                                                        • Figure 42: Consumers who stated that ‘type of people who go there’ influences their choice of foodservice establishment for everyday meals by age, NI and RoI, May 2013.
                                                                                                                                                      • Consumers less constrained when dining out for special occasion meals
                                                                                                                                                        • Figure 43: Factors influencing the choice of a foodservice establishment for special occasion and everyday meals by NI and RoI, May 2013
                                                                                                                                                    • Appendix

                                                                                                                                                      • RoI Toluna tables
                                                                                                                                                        • Figure 44: Frequency consumers have eaten breakfast out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 45: Frequency consumers have eaten lunch out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 46: Frequency consumers have eaten dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 47: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 48: Frequency consumers have eaten other meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 49: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 50: type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                        • Figure 51: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                        • Figure 52: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 53: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                        • Figure 54: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                        • Figure 55: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013
                                                                                                                                                        • Figure 56: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                        • Figure 57: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, RoI, May 2013 (Continued)
                                                                                                                                                      • NI Toluna tables
                                                                                                                                                        • Figure 58: Frequency consumers have eaten breakfast out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 59: Frequency consumers have eaten lunch out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 60: Frequency consumers have eaten dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 61: Frequency consumers have eaten snacks between meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 62: Frequency consumers have eaten other meals out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 63: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013
                                                                                                                                                        • Figure 64: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013 (Continued)
                                                                                                                                                        • Figure 65: Type of foodservice establishments consumers have eaten at in the last 3 months, by demographics, NI, May 2013 (Continued)
                                                                                                                                                        • Figure 66: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013
                                                                                                                                                        • Figure 67: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013 (Continued)
                                                                                                                                                        • Figure 68: Factors influencing the choice of a foodservice establishment for everyday meals, by demographics, NI, May 2013 (Continued)
                                                                                                                                                        • Figure 69: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013
                                                                                                                                                        • Figure 70: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013 (Continued)
                                                                                                                                                        • Figure 71: Factors influencing the choice of a foodservice establishment for special occasion meals, by demographics, NI, May 2013 (Continued)

                                                                                                                                                    Companies Covered

                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                    Foodservice - Ireland - July 2013

                                                                                                                                                    £1,095.00 (Excl.Tax)