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Foodservice Snacking Options and Opportunities - US - June 2010

As consumers seek inexpensive ways to enjoy restaurant dining and restaurant operators look for new ways to drive foot traffic, the snack menu is becoming increasingly important.

This report explores the types of snacks that consumers most often purchase at restaurants and a variety of other issues that can be used by restaurant operators and foodservice suppliers to develop and refine their snack offerings, as the well as communications designed to promote the menu. The report covers industry activity and consumer attitudes and behaviors towards full-service restaurants, fast casual restaurants and quick service restaurants, as well as pizza restaurants and coffeehouses.

The heart of the report is Mintel’s exclusive consumer research and analysis, which explores behavior, attitudes, and preferences related to foodservice snacking. Using proprietary consumer research, Mintel addressed the following issues:

  • Understanding how consumers define a snack at restaurants
  • What consumers typically order when looking to snack at restaurants
  • How much consumers typically spend on a snack at a restaurant
  • What time period is optimal for on-premise snacking
  • On-premise snacking consumption changes over the past year
  • Attitudinal drivers of on-premise snacking
  • Snack qualities consumers desire

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Mintel Menu Insights
              • Consumer survey data
                • Advertising Creative
                  • Abbreviations and terms
                    • Abbreviations
                      • Terms
                      • Executive Summary

                          • Sales growth remains slow during economic recovery
                            • The economy and health concerns discourage some from snacking
                              • QSRs most effective at leveraging snack menu
                                • Consumer snack definition and usage
                                  • QSRs and coffee houses most popular snacking destinations
                                    • Afternoon and early evening popular snacking times
                                      • Most buying fewer snacks but demand remains strong among young adults
                                        • Drinks most popular snack items; portable items that are indulgent in high demand
                                          • Attitudes towards on-premise snacking
                                          • Insights and Opportunities

                                            • Use snacks priced less than $3 to drive foot traffic
                                              • Consider offering a delivery service to maximize convenience
                                                • Promote snacks during off-peak hours
                                                  • Figure 1: Time periods for snacking, March 2010
                                                • Offer snack options add-ons to drive up average spend
                                                • Inspire Insights

                                                    • Inspire Trend: Snack Society
                                                      • Snacking reflects how we live now
                                                        • Figure 2: On-premise snacking attitudes, by gender, March 2010
                                                      • Restaurants in action
                                                        • Implications
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Sales growth lags in weak economy
                                                              • Figure 3: U.S. sales of snacks at restaurants, in current terms, December 2004-14
                                                              • Figure 4: U.S. sales of snacks at restaurants, in inflation-adjusted terms, December 2004-14
                                                          • Competitive Context

                                                            • Key point
                                                              • Some continue to eat more at home to save money
                                                                • Figure 5: Influence of the economy and cooking and healthy eating patterns, by household income, April 2009
                                                                • Figure 6: Spending at restaurants compared to last year, by household income, October 2009
                                                              • Retail taking share from foodservice
                                                                • Figure 7: FDMx sales of salty snacks, by segment, 2007 and 2009
                                                              • Key points
                                                                • QSRs driving growth
                                                                  • Figure 8: Comparisons of U.S. snack sales at full-service restaurants, vending and mobile operations and QSRs, in current terms, December 2004-14
                                                              • Segment Performance—Quick Service Restaurants

                                                                • QSRs drive overall sales growth
                                                                  • Figure 9: U.S. sales of snacks at quick service restaurants, in current terms, December 2004-14
                                                              • Segment Performance—Full Service Restaurants

                                                                • Full-service lags in part because of under-developed offering
                                                                  • Figure 10: U.S. sales of snacks at full-service restaurants, in current terms, December 2004-14
                                                              • Segment Performance—Vending Machines and Mobile Vendors

                                                                • Vending machines and mobile decline as more turn to QSRs and healthier options
                                                                  • Figure 11: U.S. sales of snacks from vending machines and mobile vendors, in current terms, December 2004-14
                                                              • Market Drivers

                                                                  • Persistent unemployment drives some to seek inexpensive snacks
                                                                    • Figure 12: U.S. unemployment and underemployment rate, January 2007-May 2010
                                                                  • Disposable income remains limited in many households
                                                                    • Figure 13: Real disposable personal income, January 2007-April 2010
                                                                  • Consumer confidence remains at historically low level
                                                                    • Figure 14: Consumer Sentiment Index, January 2007-May 2010
                                                                  • As obesity debate heats up, some take steps to avoid excess calories
                                                                      • Figure 15: Trended Nationwide (States, D.C., and Territories) incidence of overweight and obesity, 1995-2007
                                                                    • Slow growth of young adults segment undermines growth
                                                                      • Figure 16: Population by age, 2005-15
                                                                    • Restaurant Performance Index reflects increased optimism among operators
                                                                      • Figure 17: Restaurant Performance Index, January 2009-April 2010
                                                                  • Menu Insights Analysis

                                                                      • QSRs have the most developed snack offerings, for now
                                                                          • Figure 18: Number of snacks offered, by restaurant segment and quarter, Q1 2008-Q1 2010
                                                                        • Sandwiches and beverages most common, and popular with consumers
                                                                            • Figure 19: Snacking prevelance among menu sections, Q1 2010
                                                                          • Snacks go beyond the dollar menu
                                                                            • Figure 20: Snacking average price by restaurant segment and quarter, Q1 2008-Q1 2010
                                                                          • But the dollar menu is still important
                                                                            • Figure 21: Top 10 dollar menu food options, Q1 2008-Q1 2010
                                                                            • Figure 22: Top 10 dollar menu beverage options, Q1 2008-Q1 2010
                                                                        • Advertising and Promotion

                                                                          • Overview
                                                                            • Television advertisements
                                                                              • McDonald’s snack wraps appeal to desire for highly portable, salty afternoon snacks
                                                                                • Figure 23: McDonald’s ad, 2009
                                                                                • Figure 24: McDonald’s Mac Snack Wrap ad, 2010
                                                                              • Tim Hortons launches snack wrap that competes directly with McDonald’s
                                                                                • Figure 25: Tim Hortons Wrap Snackers ad, 2010
                                                                              • KFC appeals to young adults with snacker ad
                                                                                • Figure 26: KFC Ultimate Cheese Snacker ad, 2005
                                                                              • Culver’s SnackPak appeals to demand for large snacks that can be consumed as a meal
                                                                                • Figure 27: Culver’s snackpak ad, 2009
                                                                              • Chili’s emphasizes “handmade” and freshness to attract those looking for a premium product
                                                                                • Figure 28: Chili’s (Chili’s Grill & Bar), 2010
                                                                              • Websites
                                                                                • McDonald’s
                                                                                  • Burger King
                                                                                    • KFC
                                                                                    • Consumer Snack Definition and Usage

                                                                                      • Key points
                                                                                        • Women more likely than men to define a variety of items as snacks
                                                                                            • Figure 29: Consumers define snack, by gender, March 2010
                                                                                          • Young adults more likely than older counterparts to have a broad definition of “snack”
                                                                                              • Figure 30: Consumers define snack, by age, March 2010
                                                                                            • Sandwiches and appetizers often purchased as snacks
                                                                                                • Figure 31: Typical snack order at restaurant, by age, March 2010
                                                                                            • Restaurants where Consumers Snack

                                                                                              • Key points
                                                                                                • QSRs and coffee houses especially popular, particularly with young adults
                                                                                                    • Figure 32: Channel preferences, by age, March 2010
                                                                                                • Incidence of Snacking at Various Times of Day

                                                                                                  • Key points
                                                                                                    • Afternoon is peak snacking time; young adults big evening snackers
                                                                                                        • Figure 33: Time periods for snacking, by age, March 2010
                                                                                                      • The 25-34 segment somewhat more likely to pay premiums
                                                                                                        • Figure 34: On-premise snacking spend, by age, March 2010
                                                                                                        • Figure 35: On-premise snacking spend, by household income, March 2010
                                                                                                    • Changes in Snacking Behavior

                                                                                                      • Key points
                                                                                                        • Most report buying fewer snacks in the last year; value pricing critical driver of usage
                                                                                                          • Figure 36: On-premise snacking behavior compared to last year, by gender, March 2010
                                                                                                        • Young adults most likely to be buying more or using same amount
                                                                                                          • Figure 37: On-premise snacking behavior compared to last year, by age, March 2010
                                                                                                        • Blacks most likely to report snacking less; BFY options could drive spend
                                                                                                          • Figure 38: On-premise snacking behavior compared to last year, by race/Hispanic origin, March 2010
                                                                                                        • Financial and health concerns drive down incidence of snacking
                                                                                                          • Figure 39: Reasons for reduced on-premise snacking compared to last year, by age, March 2010
                                                                                                          • Figure 40: Reasons for reduced on-premise snacking compared to last year, by household income, March 2010
                                                                                                        • Convenience and price are key behavioral drivers
                                                                                                          • Figure 41: Reasons for increased on-premise snacking compared to last year, March 2010
                                                                                                      • Rating Snack Qualities

                                                                                                        • Key points
                                                                                                          • Beverages and portable, indulgent snacks most popular
                                                                                                              • Figure 42: Desired on-premise snack attributes, by age, March 2010
                                                                                                          • Attitudes Toward On-Premise Snacking

                                                                                                            • Key points
                                                                                                              • Women more likely to snack socially and throughout the day
                                                                                                                • Figure 43: On-premise snacking attitudes, by gender, March 2010
                                                                                                              • Young adults more likely than older consumers to snack throughout the day
                                                                                                                • Figure 44: On-premise snacking attitudes, by age, March 2010
                                                                                                            • Cluster Analysis

                                                                                                                • Occasionals
                                                                                                                  • Demographics
                                                                                                                    • Opportunity
                                                                                                                      • Salters
                                                                                                                        • Demographics
                                                                                                                          • Opportunity
                                                                                                                            • Snackensteins
                                                                                                                              • Demographics
                                                                                                                                • Opportunity
                                                                                                                                  • Cluster characteristics
                                                                                                                                    • Figure 45: Foodservice snacking opportunities clusters, March 2010
                                                                                                                                    • Figure 46: Snacking mean usage, by foodservice snacking opportunities clusters, March 2010
                                                                                                                                    • Figure 47: Snack spend and mean spend, by foodservice snacking opportunities clusters, March 2010
                                                                                                                                    • Figure 48: Snacking attitudinal and behavioral drivers, by foodservice snacking opportunities clusters, March 2010
                                                                                                                                  • Cluster demographics
                                                                                                                                    • Figure 49: Foodservice snacking opportunities clusters, by gender, March 2010
                                                                                                                                    • Figure 50: Foodservice snacking opportunities clusters, by age group, March 2010
                                                                                                                                    • Figure 51: Foodservice snacking opportunities clusters, by household income group, March 2010
                                                                                                                                    • Figure 52: Foodservice snacking opportunities clusters, by race, March 2010
                                                                                                                                    • Figure 53: Foodservice snacking opportunities clusters, by Hispanic origin, March 2010
                                                                                                                                  • Cluster methodology
                                                                                                                                  • Custom Consumer Groups

                                                                                                                                    • Men and African Americans less likely to curtail snacking
                                                                                                                                        • Figure 54: On-premise snacking attitudes, by gender and age, gender and household income, and age and race, March 2010
                                                                                                                                      • Fathers represent a key segment for many operators
                                                                                                                                          • Figure 55: Channel preferences, by fathers vs. men with no children, March 2010
                                                                                                                                        • Frequent snackers more likely to pay a premium
                                                                                                                                          • Figure 56: On-premise snacking attitudes, by usage, March 2010
                                                                                                                                          • Figure 57: On-premise snacking attitudes, by Hispanic, age and married with children, March 2010
                                                                                                                                        • Frequent snackers often consume during the afternoon and early evening
                                                                                                                                          • Figure 58: On-premise snacking attitudes, by usage, March 2010
                                                                                                                                        • Frequent snackers tend to snack across channels
                                                                                                                                          • Figure 59: On-premise snacking attitudes, by usage, March 2010
                                                                                                                                      • Appendix: Additional Consumer Tables

                                                                                                                                          • Household income
                                                                                                                                            • Figure 60: Consumers define snack, by household income, March 2010
                                                                                                                                            • Figure 61: Typical snack order at restaurant, by household income, March 2010
                                                                                                                                            • Figure 62: On-premise snacking behavior compared to last year, by household income, March 2010
                                                                                                                                            • Figure 63: On-premise snacking attitudes, by household income, March 2010
                                                                                                                                            • Figure 64: Desired on-premise snack attributes, by household income, March 2010
                                                                                                                                          • Gender
                                                                                                                                            • Figure 65: Typical snack order at restaurant, by gender, March 2010
                                                                                                                                            • Figure 66: Time periods for snacking, by gender, March 2010
                                                                                                                                            • Figure 67: On-premise snacking spend, by gender, March 2010
                                                                                                                                            • Figure 68: Reasons for reduced on-premise snacking compared to last year, by gender, March 2010
                                                                                                                                            • Figure 69: Desired on-premise snack attributes, by gender, March 2010
                                                                                                                                          • Age
                                                                                                                                            • Figure 70: Time periods for snacking, by age, March 2010
                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                          Companies Covered

                                                                                                                                          • American Dietetic Association (ADA)
                                                                                                                                          • American Medical Association (AMA)
                                                                                                                                          • Bureau of Economic Analysis
                                                                                                                                          • Burger King Corporation
                                                                                                                                          • Coca-Cola Company (The) (USA)
                                                                                                                                          • Facebook, Inc.
                                                                                                                                          • Food and Drug Administration
                                                                                                                                          • Food Distributors International
                                                                                                                                          • Food Marketing Institute
                                                                                                                                          • International Food Service Executives Association (IFSEA)
                                                                                                                                          • International Foodservice Distributors Association (IFDA)
                                                                                                                                          • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                          • International Franchise Association (IFA)
                                                                                                                                          • International Fresh-Cut Produce Association (IFPA)
                                                                                                                                          • International Hotel and Restaurants Association (IH&RA)
                                                                                                                                          • KFC Corporation
                                                                                                                                          • McDonald's U.S.A.
                                                                                                                                          • National Council of Chain Restaurants (NCCR)
                                                                                                                                          • National Nutritional Foods Association
                                                                                                                                          • National Restaurant Association (NRA)
                                                                                                                                          • National Retail Federation (NRF)
                                                                                                                                          • Organic Trade Association
                                                                                                                                          • Pizza Hut Inc
                                                                                                                                          • Produce Marketing Association
                                                                                                                                          • Starbucks Corporation
                                                                                                                                          • Taco Bell Corp.
                                                                                                                                          • The Vegetarian Resource Group
                                                                                                                                          • The Wendy's Company
                                                                                                                                          • Tim Hortons (USA)
                                                                                                                                          • Twitter, Inc.
                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                          • Walmart Stores (USA)

                                                                                                                                          Foodservice Snacking Options and Opportunities - US - June 2010

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