Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Foodservice Trends - Canada - January 2015

“Imparting a sense of value will be key to encouraging restaurant patronage, be it dine in or takeout, especially in light of increasing grocery costs. Outside of loyalty programs, restaurants can also create value in adjustments to menu items such as offering smaller portions with smaller price tags. Accordingly, full service venues may benefit from adopting the practice of value-items from quick service restaurants. Given that half of the Canadian population is overweight according to Statistics Canada; healthy options such as smaller portions are becoming increasingly important.”
– Carol Wong-Li, Senior Lifestyle Analyst

This report discusses the following key topics:

  • Benefits aplenty by leveraging technology
  • Getting customers to try a new restaurant and keep them coming back
  • Healthy options are a must, though positioning may generate additional eating opportunities 
  • Celebrating seniors
Canadians are actively engaged with food service venues, with 88% ordering takeout/delivery and 87% dining in at restaurants at least once per month over the summer months leading up to September 2014. The category is well positioned as the cost of food from stores over the past five years (according to Statistics Canada) has been increasing at a faster rate than the cost of food from restaurants, particularly that of fast food and takeout restaurants.
 
Marketing messages and menu shifts that resonate with consumer needs should help keep Canadians engaged. In particular, full service restaurants may benefit from adopting smaller portion sizes offered at many quick service restaurants. There is a strong desire for restaurant review platforms to provide recommendations based on the venues they like, particularly among those inclined to dine out on impulse (under-45s).
 
However, Canadians are not consulting online review platforms for restaurants to the same degree that they are for other categories. With less than one-in-ten restaurant patrons providing a restaurant review on a website or mobile app, food service venues should consider ways to encouraging consumers to do so, especially positive ones, to help reinforce the platform as a good resource for diners when looking for restaurants.
 
Offering small discounts or rewards may also inspire repeat visits. New diners will be looking for perks and discounts to get them in the door and adding a playful spin to loyalty programs could keep customers engaged, make them feel appreciated and may be the key to turning these customers into regular patrons.

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Methodology
          • Abbreviations
          • Executive Summary

              • The market
                • Market factors
                  • Population changes leads to new opportunities
                    • Slight increases in food costs are predicted
                      • Canadian perceptions on Burger King’s purchase of Tim Hortons
                        • The consumer
                          • Canadians enjoy food from fast food burger and coffee/donut shops most, typically ordering it to go
                            • Figure 1: Restaurants eaten in or ordered from in the past three months, September 2014
                          • Canadians are highly engaged with restaurant services
                            • Figure 2: Frequency of dining in or ordering takeout/delivery, September 2014
                          • There is room to encourage engagement with restaurant activities and online restaurant review platforms
                            • Figure 3: Restaurant activities, September 2014
                          • Restaurant patrons dine out for ‘a treat’, special occasions and convenience
                            • Figure 4: Reasons for eating out at a restaurant, September 2014
                          • Food quality reigns as the most important factor when it comes to choosing restaurants
                            • Figure 5: Importance of different factors when choosing a restaurant (any rank), September 2014
                          • Canadian restaurant patrons are spontaneous
                            • Figure 6: Attitudes towards food services, September 2014
                          • What we think
                          • Issues and Insights

                              • Benefits aplenty by leveraging technology
                                • The facts
                                  • The implications
                                    • Getting customers to try a new restaurant and keep them coming back
                                      • The facts
                                        • The implications
                                          • Healthy options are a must, though positioning may generate additional eating opportunities
                                            • The facts
                                              • The implications
                                                • Celebrating seniors
                                                  • The facts
                                                    • The implications
                                                    • Market Drivers

                                                      • Key points
                                                        • Demographic overview
                                                          • Canada’s population is aging and will continue to do so in the coming years
                                                            • Figure 7: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                                                          • Over half of Canadians are overweight or obese
                                                            • Figure 8: Body mass index, self-reported rate of being overweight or obese among Canadian adults, 2009-13
                                                          • Economic overview
                                                            • Consumer’s economy to pick up, but risks remain
                                                              • Figure 9: Household disposable income and saving rate in Canada, Q1 2008-14
                                                            • Consumer confidence may waver with falling oil prices
                                                              • Key economic indicators suggest slight increases in food costs in the future, holding true for food sold from both stores and restaurants
                                                                • Figure 10: Monthly movements in selected major components of the Canadian Consumer Price Index, seasonally adjusted, 2009-14
                                                              • Canada’s employment rates remain steady
                                                                • Figure 11: Canada’s unemployment rate, by gender, 2008-14
                                                            • Trend Application

                                                                • Trend: Life Hacking
                                                                  • Trend: Let’s Make a Deal
                                                                    • Trend: Minimize Me
                                                                    • Market Segment Performance and Forecast

                                                                      • Key points
                                                                        • Continued growth in sales predicted for Coffee shop sales
                                                                          • Figure 12: Canada value sales for coffee shops, at current and constant prices, 2009-19
                                                                          • Figure 13: Forecast of Canada sales for coffee shops, by value, 2009-19
                                                                        • Fast food & takeaways sales predicted to plateau
                                                                          • Figure 14: Canada value sales for fast food and takeaways, at current and constant prices, 2009-19
                                                                          • Figure 15: Forecast of Canada sales for fast food and takeaways, by value, 2009-19
                                                                        • Positive momentum predicted to continue for restaurant sales
                                                                          • Figure 16: Canada value sales for restaurants, at current and constant prices, 2009-19
                                                                          • Figure 17: Forecast of Canada sales for restaurants, by value, 2009-19
                                                                      • Food Service Venue Overview and Innovations

                                                                          • Limited service restaurants: Coffee/donut shops
                                                                            • Tim Hortons
                                                                              • Overview and company information
                                                                                • Recent activity and innovation
                                                                                  • Starbucks
                                                                                    • Overview and company information
                                                                                      • Recent activity and innovation
                                                                                        • Second Cup Coffee Co.
                                                                                          • Overview and company information
                                                                                            • Recent activity and innovation
                                                                                              • Quick service restaurants: Fast food & Takeaways
                                                                                                • McDonald’s
                                                                                                  • Overview and company information
                                                                                                    • Recent activity and innovation
                                                                                                      • Subway
                                                                                                        • Overview and company information
                                                                                                          • Recent activity and innovation
                                                                                                            • Yum! Brands
                                                                                                              • Overview and company information
                                                                                                                • Recent activity and innovation
                                                                                                                  • A&W Restaurants
                                                                                                                    • Overview and company information
                                                                                                                      • Recent activity and innovation
                                                                                                                        • Pizza Pizza
                                                                                                                          • Overview and company information
                                                                                                                            • Recent activity and innovation
                                                                                                                              • Burger King
                                                                                                                                • Overview and company information
                                                                                                                                  • Recent activity and innovation
                                                                                                                                    • Full service restaurants: American-style sit-downs, steakhouses, European-style restaurants, etc
                                                                                                                                      • CARA Operations
                                                                                                                                        • Overview and company information
                                                                                                                                          • Recent activity and innovation
                                                                                                                                            • Boston Pizza
                                                                                                                                              • Overview and company information
                                                                                                                                                • Recent activity and innovation
                                                                                                                                                  • The Keg
                                                                                                                                                    • Overview and company information
                                                                                                                                                      • Moxie’s Grill & Bar
                                                                                                                                                        • Overview and company information
                                                                                                                                                          • Recent activity and innovation
                                                                                                                                                          • Social Media – Foodservice Trends

                                                                                                                                                            • Key points
                                                                                                                                                              • Market overview
                                                                                                                                                                • Key social media metrics
                                                                                                                                                                  • Figure 18: Key social media metrics, January 2015
                                                                                                                                                                • Brand usage and awareness
                                                                                                                                                                    • Figure 19: Brand usage and awareness for selected foodservice brands, September 2014
                                                                                                                                                                  • Interactions with foodservice brands
                                                                                                                                                                      • Figure 20: Interactions with selected foodservice brands, September 2014
                                                                                                                                                                    • Leading online campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                        • Online conversations
                                                                                                                                                                          • Figure 21: Online conversations for selected foodservice brands, by day, January 9, 2014-January 8, 2015
                                                                                                                                                                        • Where are people talking about foodservice brands?
                                                                                                                                                                          • Figure 22: Online conversations for selected foodservice brands, by page type, January 9, 2014-January 8, 2015
                                                                                                                                                                        • What are people talking about?
                                                                                                                                                                          • Figure 23: Topics of conversation around selected foodservice brands, January 9, 2014-January 8, 2015
                                                                                                                                                                      • Canadian Perceptions on Burger King’s Purchase of Tim Hortons

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Most Canadians have reservations about the takeover, though 13% look forward to a better range of menu items
                                                                                                                                                                            • Figure 24: Restaurant activities, September 2014
                                                                                                                                                                            • Figure 25: Have an opinion on acquisition of Tim Hortons by Burger King, by age, September 2014
                                                                                                                                                                          • Americanization is most concerning for women, 18-24s and suburbanites
                                                                                                                                                                            • There are some concerns about menu and pricing changes, though some are optimistic
                                                                                                                                                                              • One in three women aged 18-34 foresee deterioration in quality of food and coffee
                                                                                                                                                                              • The Consumer – Venues Visited

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Canadians enjoy food from fast food burger and coffee/donut shops most, typically ordering it to go
                                                                                                                                                                                    • Figure 26: Restaurants eaten in or ordered from in the past three months, September 2014
                                                                                                                                                                                    • Figure 27: Restaurants eaten in or ordered from in the past three months, September 2014
                                                                                                                                                                                  • Parents, larger households and those working full/part-time are drawn to ordering takeout/delivery from fast food and coffee/donut shops
                                                                                                                                                                                      • Figure 28: Restaurants ordered from in the past three months, by presence of children, September 2014
                                                                                                                                                                                    • Coffee/donut shop takeout more common among women, while dine-in appeals more to men and seniors
                                                                                                                                                                                      • Figure 29: Ordered takeout/delivery from coffee/donut shop in the past three months, by gender and age, September 2014
                                                                                                                                                                                    • Younger men more likely to dine-in at fast food/casual restaurants, while American-style sit-downs appeal more to men over-55
                                                                                                                                                                                      • Pubs, steakhouses and European-style restaurants attract older, more affluent diners
                                                                                                                                                                                          • Figure 30: Select restaurants dined in at in the past three months, by age, September 2014
                                                                                                                                                                                      • The Consumer – Frequency of Dining In or Ordering Takeout/Delivery

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Some 41% of Canadians order takeout/delivery and 35% dine in at restaurants on a weekly basis
                                                                                                                                                                                            • Figure 31: Frequency of dining in or ordering takeout/delivery, September 2014
                                                                                                                                                                                          • Weekly users of takeout tend to be parents from larger households, typically from coffee/donut and fast food burger shops
                                                                                                                                                                                              • Figure 32: Order takeout/delivery at least weekly, by age and presence of children, September 2014
                                                                                                                                                                                              • Figure 33: Frequency of ordering takeout/delivery, by venue, September 2014
                                                                                                                                                                                            • Most Canadians dine in on a monthly basis, though 45% of Millennial men dine in weekly
                                                                                                                                                                                                • Figure 34: Frequency of dining in a restaurant, by age and gender, September 2014
                                                                                                                                                                                              • Pubs and fast food burger shops are most popular among diners
                                                                                                                                                                                                  • Figure 35: Frequency of dining in a restaurant, by venue, September 2014
                                                                                                                                                                                              • The Consumer – Restaurant Activities

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Opportunity exists to promote adoption of restaurant activities and resources
                                                                                                                                                                                                    • Figure 36: Restaurant activities, September 2014
                                                                                                                                                                                                  • Drive-thru and Wi-Fi are the two most popular restaurant resources, particularly among parents and Millennials
                                                                                                                                                                                                    • Two out of three parents use the drive-thru
                                                                                                                                                                                                        • Figure 37: Gone through a drive through, by presence of children, September 2014
                                                                                                                                                                                                      • Wi-Fi usage is popular among Millennials and parents
                                                                                                                                                                                                        • Leveraging servers as experts
                                                                                                                                                                                                          • Social media and online reviews not highly utilized
                                                                                                                                                                                                            • Few turn to online reviews and even fewer provide them
                                                                                                                                                                                                              • Few take action based on TV awareness
                                                                                                                                                                                                              • The Consumer – Reasons for Eating Out

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Eating out at restaurants is seen as a treat, for special occasions and for convenience
                                                                                                                                                                                                                    • Figure 38: Reasons for eating out at a restaurant, September 2014
                                                                                                                                                                                                                  • Eating out is more of a treat for women than men
                                                                                                                                                                                                                    • Social occasions drive many 18-24-year-olds to eat out
                                                                                                                                                                                                                        • Figure 39: Reasons for eating out at a restaurant, by age, September 2014
                                                                                                                                                                                                                      • Over-65s are just as likely to eat out at restaurant as part of a day out as Millennials
                                                                                                                                                                                                                          • Figure 40: Reasons for eating out at a restaurant among those over-65, September 2014
                                                                                                                                                                                                                      • The Consumer – Choice Factors

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Food quality is the most important factor when choosing restaurants
                                                                                                                                                                                                                            • Figure 41: Importance of different factors when choosing a restaurant (any rank), September 2014
                                                                                                                                                                                                                            • Figure 42: Leading motivating factors when choosing a restaurant (#1 ranked), September 2014
                                                                                                                                                                                                                          • Larger families and those in tight/struggling financial situations want variety
                                                                                                                                                                                                                            • Healthy options and customization play a part for women and Millennials
                                                                                                                                                                                                                              • Other choice factors are of limited consideration
                                                                                                                                                                                                                              • The Consumer – Attitudes towards Food Services

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Summary of attitudes towards food services
                                                                                                                                                                                                                                    • Figure 43: Attitudes towards food services, September 2014
                                                                                                                                                                                                                                  • Many enjoy being adventurous – trying new dishes and eating out spontaneously
                                                                                                                                                                                                                                    • Figure 44: Attitudes towards food services, September 2014
                                                                                                                                                                                                                                  • Under-45s and parents of young children are among the most impulsive and open to recommendations from online review sites
                                                                                                                                                                                                                                    • Calorie counts are of interest to women and parents, while smaller portions at lower prices appeals to women and seniors
                                                                                                                                                                                                                                      • Figure 45: Attitudes towards food services, September 2014
                                                                                                                                                                                                                                    • Parents seek family friendliness without trading up food quality
                                                                                                                                                                                                                                      • Figure 46: Attitudes towards food services, September 2014
                                                                                                                                                                                                                                  • The Consumer – Foodservice Trends and Chinese Canadians

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Chinese Canadians are more engaged and likely to be weekly diners
                                                                                                                                                                                                                                        • Figure 47: Restaurants eaten in or ordered from in the past three months: Chinese Canadians vs overall population, September 2014
                                                                                                                                                                                                                                      • Technology and food service go hand in hand
                                                                                                                                                                                                                                        • Figure 48: Restaurant activities: Chinese Canadians vs overall population, September 2014
                                                                                                                                                                                                                                      • Promotional deals resonate
                                                                                                                                                                                                                                        • Figure 49: Reasons for eating out at a restaurant: Chinese Canadians vs overall population, September 2014
                                                                                                                                                                                                                                      • Food quality is the top choice factor when choosing restaurants, with parking and seating considered
                                                                                                                                                                                                                                        • Figure 50: Importance of different factors when choosing a restaurant (any rank): Chinese Canadians vs overall population, September 2014
                                                                                                                                                                                                                                      • Chinese Canadians are spontaneous diners and would like more restaurants to welcome families
                                                                                                                                                                                                                                        • Figure 51: Attitudes towards food services (any agree): Chinese Canadians vs overall population, September 2014
                                                                                                                                                                                                                                    • The Consumer – Target Groups

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Four target groups
                                                                                                                                                                                                                                          • Figure 52: Target groups for food service trends, September 2014
                                                                                                                                                                                                                                        • Unengaged (31%)
                                                                                                                                                                                                                                          • Health Conscious (26%)
                                                                                                                                                                                                                                            • Adventurous Eaters (24%)
                                                                                                                                                                                                                                              • Enthusiasts (19%)
                                                                                                                                                                                                                                              • Appendix – Market Segmentation and Forecast

                                                                                                                                                                                                                                                  • Figure 53: Best- and worst-case forecasts for the Canada coffee shop market, by value, 2014-19
                                                                                                                                                                                                                                                  • Figure 54: Best- and worst-case forecasts for the Canada fast food and takeaway market, by value, 2014-19
                                                                                                                                                                                                                                                  • Figure 55: Best- and worst-case forecasts for the Canada restaurant market, by value, 2014-19
                                                                                                                                                                                                                                              • Appendix – Social Media for Foodservice Brands

                                                                                                                                                                                                                                                • Brand usage or awareness
                                                                                                                                                                                                                                                  • Figure 56: Brand usage or awareness, September 2014
                                                                                                                                                                                                                                                  • Figure 57: Tim Hortons usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 58: McDonald’s usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 59: Burger King usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 60: Boston Pizza usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 61: Swiss Chalet usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 62: Mucho Burrito usage or awareness, by demographics, September 2014
                                                                                                                                                                                                                                                • Activities done
                                                                                                                                                                                                                                                  • Figure 63: Activities done, September 2014
                                                                                                                                                                                                                                                  • Figure 64: Tim Hortons – Activities done – I have looked up/talked about this brand online on social media…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 65: Tim Hortons – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 66: Tim Hortons – Activities done – I follow/like the brand on social media because…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 67: Tim Hortons – Activities done – I have researched the brand on social media to…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 68: McDonald’s – Activities done – I have looked up/talked about this brand online on social media…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 69: McDonald’s – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 70: McDonald’s – Activities done – I follow/like the brand on social media because…, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 71: McDonald’s – Activities done – I have researched the brand on social media to…, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – Canadian Perceptions on Burger King’s Purchase of Tim Hortons

                                                                                                                                                                                                                                                  • Figure 72: Burger King/Tim Hortons, September 2014
                                                                                                                                                                                                                                                  • Figure 73: Burger King/Tim Hortons, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Venues Visited

                                                                                                                                                                                                                                                  • Figure 74: Venues visited, September 2014
                                                                                                                                                                                                                                                  • Figure 75: Venues visited – Coffee/donut shop, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 76: Venues visited – Fast food burger shop, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 77: Venues visited – Other fast food restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 78: Venues visited – Pizza/pasta/Italian restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 79: Venues visited – Ethnic restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 80: Venues visited – Pub restaurant/bar, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 81: Venues visited – Fast casual burger/chicken restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 82: Venues visited – American-style sit-down restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 83: Venues visited – Steak house, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 84: Venues visited – European-style restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 85: Venues visited, by frequency of eating out (dined in), September 2014
                                                                                                                                                                                                                                                  • Figure 86: Venues visited, by frequency of eating out (takeaway), September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Frequency of Eating Out

                                                                                                                                                                                                                                                  • Figure 87: Frequency of eating out, September 2014
                                                                                                                                                                                                                                                  • Figure 88: Frequency of eating out – Dined in a restaurant, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 89: Frequency of eating out – Ordered takeaway or home delivery, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Restaurant Activities

                                                                                                                                                                                                                                                  • Figure 90: Restaurant activities, September 2014
                                                                                                                                                                                                                                                  • Figure 91: Most popular restaurant activities, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 92: Next most popular restaurant activities, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 93: Restaurant activities, by frequency of eating out (dined in), September 2014
                                                                                                                                                                                                                                                  • Figure 94: Restaurant activities, by frequency of eating out (takeaway), September 2014
                                                                                                                                                                                                                                                • Repertoire
                                                                                                                                                                                                                                                  • Figure 95: Repertoire of restaurant activities, September 2014
                                                                                                                                                                                                                                                  • Figure 96: Repertoire of restaurant activities, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Reasons for Eating Out

                                                                                                                                                                                                                                                  • Figure 97: Reasons for eating out, September 2014
                                                                                                                                                                                                                                                  • Figure 98: Most popular reasons for eating out, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 99: Next most popular reasons for eating out, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Choice Factors

                                                                                                                                                                                                                                                  • Figure 100: Factors, September 2014
                                                                                                                                                                                                                                                  • Figure 101: Factors – Quality of food, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 102: Factors – Location, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 103: Factors – Quality of service, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 104: Factors – Wide range of food and/or drink, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 105: Factors – Large portions, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 106: Factors – A wide variety of healthy food options, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 107: Factors – Cleanliness of bathrooms, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 108: Factors – Ability to customize my meal, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 109: Factors – Ample parking, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 110: Factors – Availability of seating, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Attitudes towards Food Services

                                                                                                                                                                                                                                                  • Figure 111: Attitudes, September 2014
                                                                                                                                                                                                                                                  • Figure 112: Agreement with the statements ‘I am always looking to try dishes I have not eaten before’ and ‘I am interested in smaller portions at lower prices’, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 113: Agreement with the statements ‘I would like to see more restaurants including calorie counts on their menu’ and ‘I tend to eat out more on impulse than plan restaurant trips in advance’, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 114: Agreement with the statements ‘I rarely think about the healthiness of the food when eating out’ and ‘I prefer having a full meal, complete with an appetizer, entrée and dessert’, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 115: Agreement with the statements ‘I would like review sites to recommend new restaurants based on venues I like’ and ‘I would like more restaurants to be welcoming of families with children’, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 116: Agreement with the statements ‘I am often unsure about how much to tip when dining out’ and ‘Planning and booking a meal out is often a hassle’, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 117: Agreement with the statements ‘The atmosphere of the venue is more important than the food’ and ‘I prefer to eat out at large chains rather than smaller independent restaurants’, by demographics, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Foodservice Trends and Chinese Canadians

                                                                                                                                                                                                                                                  • Figure 118: Selected demographics, by total population against Chinese Canadians, September 2014
                                                                                                                                                                                                                                              • Appendix – The Consumer – Target Groups

                                                                                                                                                                                                                                                  • Figure 119: Target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 120: Target groups, by demographics, September 2014
                                                                                                                                                                                                                                                  • Figure 121: Attitudes, by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 122: Venues visited, by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 123: Frequency of eating out (dinned in), by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 124: Frequency of eating out (takeaway), by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 125: Restaurant activities, by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 126: Reasons for eating out, by target groups, September 2014
                                                                                                                                                                                                                                                  • Figure 127: Factors, by target groups, September 2014

                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                              Foodservice Trends - Canada - January 2015

                                                                                                                                                                                                                                              £3,277.28 (Excl.Tax)