Football - UK - November 2012
“Football revenues will continue to be buoyed by the game’s rising TV and commercial segments but, for perhaps the first time since the 1980s, direct consumer expenditure is under genuine pressure as a result of the straining wider economy.
In the face of supporter demands for cheaper tickets, FAPL clubs will point to high utilisation rates to justify current prices, but could also look to technology-led investment to deliver an improved stadium experience that can lift average revenue per seat without bumping up admission costs.
Beyond the stadium, new technologies and media platforms are creating new ways of following football, particularly around mobile devices. These propositions can deepen fans’ engagement with the game through always-on connections and change the way in which consumers watch live football in future.”
– David Walmsley, Senior Leisure Analyst
Some questions answered in this report include:
- Is football now vulnerable to the economy?
- Are match tickets too expensive?
- How can the stadium experience be improved?
- What is the role of mobile in football’s marketing mix?
- Can tablets give the game a new viewing platform?
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