Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Footwear Retailing - Europe - April 2017

“There are major shifts taking place in the footwear market, as the non-specialists grow their share of spending, while the traditional out-of-town footwear format has been thrown into question. With the market becoming increasingly competitive, the footwear specialists need to find ways to differentiate themselves, whether through elevated service, standout product designs or an engaging shopping experience.”
– Alice Goody, Retail Analyst

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers about:

  • Where they shop for footwear online and in-store
  • Attitudes to shopping for footwear

Additional questions were asked to consumers for the UK report.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
        • Financial definitions
          • Abbreviations
            • VAT around Europe
              • Figure 1: VAT rates around Europe, 2011-16
          • Executive Summary – Europe – The Market

              • Market size
                • Figure 2: Europe: Spending on footwear, 2011-15
                • Figure 3: Europe: Average annual growth in spending on footwear, 2011-15
                • Figure 4: Europe: Footwear, Share of consumer spending, by country, 2015
                • Figure 5: Europe: Footwear, Share of total clothing and footwear spend, by country, 2015
              • Sector size and forecast
                • Figure 6: Europe: Footwear specialists’ sales, excl. VAT, by country, 2011-16
                • Figure 7: Europe: Footwear specialists’ sales, forecasts, by country, excl. VAT, 2017-21
                • Figure 8: Europe: Footwear specialists sales relative to all spending on footwear, by country, 2015
              • Leading retailers
                • What lies ahead for shoe retailers?
                  • Figure 9: Europe: Leading specialist footwear retailers, Sales, 2013/14-2016/17
                  • Figure 10: Europe: Leading specialist footwear retailers, Outlets, 2013/14-2016/17
                  • Figure 11: Europe: Leading specialist footwear retailers, Sales per outlet, 2013/14-2016/17
                • Market shares
                  • Figure 12: Europe: Leading specialist footwear retailers: Shares of spending on footwear, 2013-15
                • Online
                  • Online shoppers
                    • Figure 13: Europe: Percentage shopping online in the last three months, 2016
                  • Online spending
                    • Figure 14: Europe: Estimated online sales of footwear in the major economies, 2016
                    • Figure 15: Europe: Estimated online sales of footwear in the major economies as a proportion of all footwear spending, 2016
                  • What we think
                  • Executive Summary – Europe – The Consumer

                    • Who shops for footwear?
                        • Figure 16: Europe: Percentage buying footwear for themselves over the last 12 months, in-store or online (net), by country, February 2017
                      • In-store vs online
                          • Figure 17: Europe: Where they shop for footwear, in-store vs online, by country, February 2017
                        • Specialists vs non-specialists
                            • Figure 18: Europe: Where they shop for footwear, in-store or online, net of all specialists and non-specialists, by country, February 2017
                          • Where they shop for footwear
                              • Figure 19: Europe: Where they shop for footwear, in-store or online, by country, February 2017
                            • Attitudes to shopping for footwear
                                • Figure 20: Europe: Attitudes to shopping for footwear, by country, February 2017
                              • Interest in footwear retail innovations
                                  • Figure 21: Europe: Attitudes to shopping for footwear, by country, February 2017
                                • UK has least engaged consumers
                                  • Figure 22: Europe: Country ranking of percentage agreeing with attitudes to footwear retailing, February 2017
                              • Executive Summary – Europe – Innovation and Launch Activity

                                • Custom made footwear
                                  • Made in France
                                    • Footwear robots
                                      • CamperLab concept stores
                                        • Deichmann rolls out new store formats
                                          • GPS sneakers
                                            • Figure 23: EasyJet Sneakairs prototype, 2016
                                          • Footwear collaborations
                                            • Figure 24: Afew x Diadora highly addictive sneakers, 2017
                                            • Figure 25: Christopher Kane Crocs Collaboration, 2017
                                        • France

                                          • Overview
                                            • What you need to know
                                              • Areas covered in this report
                                                • Executive Summary
                                                  • The market
                                                    • Market size
                                                      • Figure 26: France: Consumer spending on footwear (incl. VAT), 2012-16
                                                    • Channels of distribution
                                                      • Figure 27: France: Estimated channels of distribution for footwear spending, 2015/16
                                                    • Sector size and forecast
                                                      • Leading players
                                                        • Key metrics
                                                          • Figure 28: France: Leading footwear specialists: Compound annual growth rates in sales, 2013-16
                                                        • Market shares
                                                          • Figure 29: France: Leading specialist footwear retailers: Estimated shares of specialist footwear retailers’ sales, 2016
                                                        • Online
                                                          • The consumer
                                                            • Who shops for footwear
                                                              • Figure 30: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
                                                            • Where they shop for footwear
                                                              • Figure 31: France: Where they shop for footwear, in-store or online, February 2017
                                                            • Attitudes to shopping for footwear
                                                              • Figure 32: France: Profile of those who agree with attitude statements, February 2017
                                                            • What we think
                                                              • Issues and insights
                                                                • Digital integration is essential for store-based footwear retailers
                                                                  • The facts
                                                                    • The implications
                                                                      • What opportunities are there for growth?
                                                                        • The facts
                                                                          • The implications
                                                                            • The Market - What You Need to Know
                                                                              • French economy still sluggish
                                                                                • Footwear spending – Volumes down, growth driven by price rises
                                                                                  • Specialists capture less than half of spending
                                                                                    • Stagnation in specialist retailers’ sales
                                                                                      • Market size
                                                                                        • Economic growth is sluggish
                                                                                          • Market size and trend
                                                                                            • Figure 33: France: Consumer spending on footwear and clothing (incl. VAT), 2012-16
                                                                                            • Figure 34: France: Index of volume spending on footwear and clothing, (previous year=100), 2011-15
                                                                                          • Inflation
                                                                                            • Figure 35: France: Consumer prices, annual % change, 2012-16
                                                                                            • Figure 36: France: Consumer price inflation on footwear, clothing and all items, annual % change, July 2015-December 2016
                                                                                          • Market segmentation
                                                                                            • Figure 37: France: Consumer spending on footwear by segment, 2014-15
                                                                                          • Channels of distribution
                                                                                            • Figure 38: France: Where they shop for footwear, February 2017
                                                                                          • Specialists dominate
                                                                                            • Specialist sports shops
                                                                                              • Fashion chains growing their complementary offer
                                                                                                • Hypermarkets strong at lower end of the market
                                                                                                  • Online expanding fast
                                                                                                    • Figure 39: France: Estimated channels of distribution for footwear spending, 2015/16
                                                                                                  • Sector size and forecast
                                                                                                    • Spending volumes and inflation both down
                                                                                                      • 2016 a grim year
                                                                                                        • Other channels encroaching on sales
                                                                                                            • Figure 40: France: Footwear specialists’ sales, excl VAT, 2011-16
                                                                                                            • Figure 41: France: Footwear specialists’ sales, forecasts, excl VAT, 2017-21
                                                                                                          • Leading players – What you need to know
                                                                                                            • Specialist footwear is concentrated and dominated by two groups
                                                                                                              • Competition from other channels is leading to over-supply
                                                                                                                • Structural change
                                                                                                                  • Vivarte still leads
                                                                                                                    • France home to two large footwear online specialists
                                                                                                                      • Leading players
                                                                                                                        • A concentrated and near saturated sector
                                                                                                                          • Competition from other channels causing structural changes
                                                                                                                            • Future of Vivarte unclear
                                                                                                                              • Bata has disappeared
                                                                                                                                • Sports footwear chains thriving
                                                                                                                                  • Deichmann to enter the market
                                                                                                                                    • Figure 42: France: Leading specialist footwear retailers, Sales, 2013-16
                                                                                                                                    • Figure 43: France: Leading specialist footwear retailers, Outlet numbers, 2015-16
                                                                                                                                    • Figure 44: France: Leading specialist footwear retailers, Estimated sales per outlet, 2016
                                                                                                                                  • Market shares
                                                                                                                                    • Figure 45: France: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-16
                                                                                                                                  • Online
                                                                                                                                    • Online activity and device usage
                                                                                                                                      • Shopping online
                                                                                                                                        • Figure 46: France: Percentage buying online in last 12 months, 2011-16
                                                                                                                                      • Online sales
                                                                                                                                        • Leading online players
                                                                                                                                          • Sarenza
                                                                                                                                            • Spartoo
                                                                                                                                              • Other retailers
                                                                                                                                                • Figure 47: France: Estimated sales of footwear online by leading retailers, 2015/16
                                                                                                                                              • The consumer – What you need to know
                                                                                                                                                • Over 80% buy footwear every year
                                                                                                                                                  • Specialists the most popular channel, with sports shops close behind
                                                                                                                                                    • Almost half had shopped online for footwear
                                                                                                                                                      • Store-based retailers popular, but specialists underperforming
                                                                                                                                                        • Amazon is the largest, but not the only online-only retailer
                                                                                                                                                          • Comfort and quality are top priorities when buying shoes
                                                                                                                                                            • Who shops for footwear
                                                                                                                                                              • Over 80% had bought over the last year, women buy more
                                                                                                                                                                • Figure 48: France: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
                                                                                                                                                                • Figure 49: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
                                                                                                                                                              • Where they shop for footwear
                                                                                                                                                                • Figure 50: France: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                              • Shopping in-store
                                                                                                                                                                • Specialist stores have many advantages
                                                                                                                                                                  • Footwear complements fashion retailers’ offer
                                                                                                                                                                    • Supermarkets at the lower end
                                                                                                                                                                      • Limited presence of department stores
                                                                                                                                                                        • Figure 51: France: Where they shop for footwear in-store, by gender, February 2017
                                                                                                                                                                        • Figure 52: France: Where they shop for footwear in-store, by gender and age, February 2017
                                                                                                                                                                        • Figure 53: France: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
                                                                                                                                                                      • Shopping online
                                                                                                                                                                        • Footwear well developed online
                                                                                                                                                                          • Store-based retailers popular, but specialists underperforming
                                                                                                                                                                            • Online and in-store must be integrated
                                                                                                                                                                              • Amazon is the largest, but not the only online-only retailer
                                                                                                                                                                                • Figure 54: France: Where they shop for footwear online, by gender, February 2017
                                                                                                                                                                                • Figure 55: France: Where they shop for footwear online, by age and gender, February 2017
                                                                                                                                                                                • Figure 56: France: Profile of those who had bought footwear online, by type of retailer used, February 2017
                                                                                                                                                                              • Attitudes to shopping for footwear
                                                                                                                                                                                • Comfort and quality are top priorities
                                                                                                                                                                                  • Retailers can help with shoe fitting
                                                                                                                                                                                    • Figure 57: France: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                  • How to appeal to older footwear buyers
                                                                                                                                                                                    • Interest in “green” footwear and services to make shoes last
                                                                                                                                                                                      • Personalising shoes would be popular with the young
                                                                                                                                                                                        • Wearable technology in footwear
                                                                                                                                                                                          • Figure 58: France: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                                                                                          • Figure 59: France: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                                                                                          • Figure 60: France: Profile of those who agree with attitudes statements, February 2017
                                                                                                                                                                                        • Reasons for shopping crossed by individual retailer
                                                                                                                                                                                          • Figure 61: France: Attitudes to shopping for footwear, by retailer used, February 2017
                                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                            • Data sources
                                                                                                                                                                                            • Germany

                                                                                                                                                                                              • Overview
                                                                                                                                                                                                • What you need to know
                                                                                                                                                                                                  • Areas covered in this report
                                                                                                                                                                                                    • Executive Summary
                                                                                                                                                                                                      • The market
                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                          • Figure 62: Germany: Consumer spending on footwear (incl. VAT), 2012-16
                                                                                                                                                                                                          • Figure 63: Germany: Consumer prices, annual % change, July 2015 –January 2017
                                                                                                                                                                                                          • Figure 64: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                          • Figure 65: Germany: Estimated channels of distribution for footwear spending, 2016
                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                          • Figure 66: Germany: Footwear specialists’ sales growth, excl VAT, 2012-16
                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                          • Key metrics
                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                              • Figure 67: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
                                                                                                                                                                                                            • Online
                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                • Where and how they shop for footwear
                                                                                                                                                                                                                  • Figure 68: Germany: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                • Attitudes to shopping for footwear
                                                                                                                                                                                                                  • Figure 69: Germany: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                    • Footwear specialists outshine the market
                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                          • Amazon and the pureplays pose the greatest competition
                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                • The market - What you need to know
                                                                                                                                                                                                                                  • Footwear spending picks up in 2016
                                                                                                                                                                                                                                    • Pureplays grow their share of spending
                                                                                                                                                                                                                                      • Clothing specialists lose share
                                                                                                                                                                                                                                        • Specialists outperform the market
                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                            • Solid economic performance
                                                                                                                                                                                                                                              • Footwear spending grows ahead of clothing
                                                                                                                                                                                                                                                • Figure 70: Germany: Consumer spending on footwear and clothing (incl. VAT), 2012-16
                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                • Figure 71: Germany: Consumer prices, annual % change, 2012-16
                                                                                                                                                                                                                                                • Figure 72: Germany: Consumer prices, annual % change, July 2015 –January 2017
                                                                                                                                                                                                                                              • Market segmentation
                                                                                                                                                                                                                                                • Figure 73: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                • Specialists dominate the market
                                                                                                                                                                                                                                                  • Figure 74: Germany: Estimated channels of distribution for footwear spending, 2016
                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                  • Footwear specialists’ sales growth accelerates
                                                                                                                                                                                                                                                    • Figure 75: Germany: Footwear specialists’ sales, excl VAT, 2012-16
                                                                                                                                                                                                                                                    • Figure 76: Germany: Footwear specialists’ sales, Forecasts, excl VAT, 2017-21
                                                                                                                                                                                                                                                  • Leading players – What you need to know
                                                                                                                                                                                                                                                    • Specialists invest in multichannel developments
                                                                                                                                                                                                                                                      • Deichmann the market leader
                                                                                                                                                                                                                                                        • Rising demand for footwear online
                                                                                                                                                                                                                                                          • Otto the biggest retailer for shoes online
                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                              • Deichmann surging ahead
                                                                                                                                                                                                                                                                • Görtz implements restructuring and refurbishments
                                                                                                                                                                                                                                                                  • Foot Locker failing to keep pace
                                                                                                                                                                                                                                                                    • Consolidation
                                                                                                                                                                                                                                                                      • Polish discounter CCC gains foothold
                                                                                                                                                                                                                                                                        • Figure 77: Germany: Leading specialist footwear retailers, Sales, 2014-16
                                                                                                                                                                                                                                                                        • Figure 78: Germany: Leading specialist footwear retailers, Outlet numbers, 2014-16
                                                                                                                                                                                                                                                                        • Figure 79: Germany: Leading specialist footwear retailers, Sales per outlet, 2014-16
                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                        • Figure 80: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                        • Online activity and device usage
                                                                                                                                                                                                                                                                          • Shopping online
                                                                                                                                                                                                                                                                            • Figure 81: Germany: Percentage buying online in last 12 months, 2011-16
                                                                                                                                                                                                                                                                          • Online sales
                                                                                                                                                                                                                                                                            • Figure 82: Germany: Online sales of clothing and footwear, incl. VAT, 2014-16
                                                                                                                                                                                                                                                                          • Leading online players
                                                                                                                                                                                                                                                                              • Figure 83: Germany: Leading online footwear retailers, 2015-16
                                                                                                                                                                                                                                                                            • The consumer – What you need to know
                                                                                                                                                                                                                                                                              • Close to nine in ten buy footwear
                                                                                                                                                                                                                                                                                • Specialists the preferred retailer
                                                                                                                                                                                                                                                                                  • Amazon comes second to only the specialists
                                                                                                                                                                                                                                                                                    • Comfort and quality over fashion and price
                                                                                                                                                                                                                                                                                      • Unseasonal weather hampers German shoe spending
                                                                                                                                                                                                                                                                                        • Who shops for footwear
                                                                                                                                                                                                                                                                                          • Figure 84: Germany: Who has bought footwear for themselves over the last 12 months, by gender and age, February 2017
                                                                                                                                                                                                                                                                                        • Young men the most likely to buy shoes online
                                                                                                                                                                                                                                                                                          • Figure 85: Germany: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender and age, February 2017
                                                                                                                                                                                                                                                                                        • Where they shop for footwear
                                                                                                                                                                                                                                                                                          • Specialist footwear retailers dominate
                                                                                                                                                                                                                                                                                            • Figure 86: Germany: Where they shop for footwear, net in-store or online, February 2017
                                                                                                                                                                                                                                                                                          • Amazon is the top online retailer
                                                                                                                                                                                                                                                                                            • Figure 87: Germany: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                            • Figure 88: Germany: Where young shoppers buy footwear online, February 2017
                                                                                                                                                                                                                                                                                          • Non-specialists hold most appeal among the young
                                                                                                                                                                                                                                                                                            • Independent shoe stores attract an older demographic
                                                                                                                                                                                                                                                                                              • Figure 89: Germany: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2017
                                                                                                                                                                                                                                                                                            • Attitudes to shopping for footwear
                                                                                                                                                                                                                                                                                              • Comfort and quality over fashion and price
                                                                                                                                                                                                                                                                                                • Figure 90: Germany: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                              • Made in Germany lacks esteem
                                                                                                                                                                                                                                                                                                • Finding a solution to fit
                                                                                                                                                                                                                                                                                                  • Unseasonal weather hampers German shoe spending
                                                                                                                                                                                                                                                                                                    • Figure 91: Germany: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                  • Supermarket shoppers value comfort and low prices
                                                                                                                                                                                                                                                                                                    • Figure 92: Germany: Attitudes to shopping for footwear, crossed by where they shop for footwear net online and in-store, February 2017
                                                                                                                                                                                                                                                                                                  • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                      • Data sources
                                                                                                                                                                                                                                                                                                      • Italy

                                                                                                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                                                                                                                                            • Areas covered in this report
                                                                                                                                                                                                                                                                                                              • Executive Summary
                                                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                                                                                                                                                    • Figure 93: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                    • Figure 94: Italy: Estimated channels of distribution for footwear spending, 2015/16
                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                      • Figure 95: Italy: Leading footwear specialists: Compound annual growth rates in net revenues, 2013-15
                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                      • Figure 96: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2015
                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                        • Who shops for footwear
                                                                                                                                                                                                                                                                                                                          • Figure 97: Italy: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender, February 2017
                                                                                                                                                                                                                                                                                                                        • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                            • Figure 98: Italy: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                          • Attitudes to shopping for footwear
                                                                                                                                                                                                                                                                                                                            • Figure 99: Italy: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                                                                                                                                              • Footwear retailing in Italy is changing
                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                    • Opportunities for retailers in Italy’s developing retail economy
                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                          • The market - What you need to know
                                                                                                                                                                                                                                                                                                                                            • The economy is growing, moderately
                                                                                                                                                                                                                                                                                                                                              • Footwear more resilient than clothing
                                                                                                                                                                                                                                                                                                                                                • Footwear specialists account for 70% of distribution
                                                                                                                                                                                                                                                                                                                                                  • Footwear specialists proving resilient
                                                                                                                                                                                                                                                                                                                                                    • Market size
                                                                                                                                                                                                                                                                                                                                                      • Slow economic growth
                                                                                                                                                                                                                                                                                                                                                        • Market size and trend
                                                                                                                                                                                                                                                                                                                                                          • Figure 100: Italy: Consumer spending on footwear and clothing (incl. VAT), 2012-16
                                                                                                                                                                                                                                                                                                                                                          • Figure 101: Italy: Index of volume spending on footwear and clothing, (Previous year=100), 2011-15
                                                                                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                                                                                          • Figure 102: Italy: Consumer prices, annual % change, 2012-16
                                                                                                                                                                                                                                                                                                                                                          • Figure 103: Italy: Consumer price inflation on footwear, clothing and all items annual % change, July 2015-December 2016
                                                                                                                                                                                                                                                                                                                                                        • Market segmentation
                                                                                                                                                                                                                                                                                                                                                          • Figure 104: Italy: Consumer spending on footwear (incl. VAT), 2012-20
                                                                                                                                                                                                                                                                                                                                                          • Figure 105: Italy: Consumer spending on footwear by segment, 2012-15
                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                          • Figure 106: Italy: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                        • Footwear specialists account for 70% of distribution
                                                                                                                                                                                                                                                                                                                                                          • Sports retailers
                                                                                                                                                                                                                                                                                                                                                            • Clothing/fashion retailers
                                                                                                                                                                                                                                                                                                                                                              • Hypermarkets and supermarkets
                                                                                                                                                                                                                                                                                                                                                                • Department stores
                                                                                                                                                                                                                                                                                                                                                                  • Online retailers
                                                                                                                                                                                                                                                                                                                                                                    • Figure 107: Italy: Estimated channels of distribution for footwear spending, 2015/16
                                                                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                    • Specialists proving resilient
                                                                                                                                                                                                                                                                                                                                                                      • Other channels may increase share
                                                                                                                                                                                                                                                                                                                                                                        • Figure 108: Italy: Estimated footwear specialists’ sales, excl VAT, 2011-16
                                                                                                                                                                                                                                                                                                                                                                        • Figure 109: Italy: Clothing and footwear specialists’ sales, Forecasts, excl VAT, 2017-21
                                                                                                                                                                                                                                                                                                                                                                      • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                        • Globo leads in sales, but Bata has most stores
                                                                                                                                                                                                                                                                                                                                                                          • Busy mass market
                                                                                                                                                                                                                                                                                                                                                                            • Foot Locker growing
                                                                                                                                                                                                                                                                                                                                                                              • A fragmented market, but consolidation in progress
                                                                                                                                                                                                                                                                                                                                                                                • Online undeveloped but growing via the mobile channel
                                                                                                                                                                                                                                                                                                                                                                                  • Specialists missing out online
                                                                                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                                                                                      • Globo leads
                                                                                                                                                                                                                                                                                                                                                                                        • Bata still strong
                                                                                                                                                                                                                                                                                                                                                                                          • PittaRosso and Pittarello – Similar but different chains
                                                                                                                                                                                                                                                                                                                                                                                            • Geox
                                                                                                                                                                                                                                                                                                                                                                                              • Tods
                                                                                                                                                                                                                                                                                                                                                                                                • Deichmann
                                                                                                                                                                                                                                                                                                                                                                                                  • Specialist sports footwear shops expanding
                                                                                                                                                                                                                                                                                                                                                                                                    • Vergelio – Small but part of the Percassi group
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 110: Italy: Leading specialist footwear retailers, Sales, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 111: Italy: Leading specialist footwear retailers, Outlet numbers, 2016/17
                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 112: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                                                      • Online activity and device usage
                                                                                                                                                                                                                                                                                                                                                                                                        • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 113: Italy: Percentage buying online in last 12 months, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                        • Online sales
                                                                                                                                                                                                                                                                                                                                                                                                          • Online market leaders
                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear shopping near ubiquitous; online well established
                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists and independents are the most popular channels
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online only retailers well established, Amazon leads
                                                                                                                                                                                                                                                                                                                                                                                                                    • Footwear specialists lagging online
                                                                                                                                                                                                                                                                                                                                                                                                                      • Comfort and quality are top priorities
                                                                                                                                                                                                                                                                                                                                                                                                                        • To appeal to the young…..
                                                                                                                                                                                                                                                                                                                                                                                                                          • To appeal to the affluent…..
                                                                                                                                                                                                                                                                                                                                                                                                                            • Who shops for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                              • Over 90% had bought over the last year, women buy more
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 114: Italy: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists and independents the most popular channels
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online-only retailers well established, Amazon leads
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 115: Italy: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Shopping in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Specialists and independents dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sports shops in third place, more popular with men
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 116: Italy: Where they shop for footwear in-store, by gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 117: Italy: Where they shop for footwear in-store, by age, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 118: Italy: Where they shop for footwear in-store, by gender and age, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 119: Italy: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online-only retailers just ahead of the store-based retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                          • But footwear specialists lag behind other retailers online
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon the largest single retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 120: Italy: Where they shop for footwear online, by gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 121: Italy: Where they shop for footwear online, by age and gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 122: Italy: Profile of those who had bought footwear online, by type of retailer used, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Attitudes to shopping for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Comfort and quality are top priorities
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 123: Italy: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Opportunity for stores to promote help with shoe fitting
                                                                                                                                                                                                                                                                                                                                                                                                                                                • “Made in Italy” a big draw
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wide variation in perception that leather means quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Interest in sustainably-made footwear and services to make shoes last high amongst young women
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 124: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 125: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 126: Italy: Profile of those who agree with attitudes statements, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Reasons for shopping crossed by individual retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 127: Italy: Attitudes to shopping for footwear, by retailer used, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix - Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spain

                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Spain: Consumer spending on footwear (incl VAT), 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 129: Spain: Estimated channels of distribution for footwear spending, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 130: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 131: Spain: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes to shopping for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 132: Spain: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fragmented market dominated by the non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How can the specialists better compete?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The market - What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer spending on footwear on the rise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Women’s footwear the biggest area of spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Inflation boosts value sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Non-specialists take a growing share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales through footwear retailers decline 3.1%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Improving Spanish economy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear spending grows ahead of clothing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 133: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 134: Spain: Consumer prices, Annual % change, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 135: Spain: Consumer price inflation on clothing, footwear and all items, annual % change, August 2015-December 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 136: Spain: Consumer spending on footwear (inc VAT) by segment, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists lose share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sports stores take a growing share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tempe’s enormity puts the specialists in perspective
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • El Corte Inglés an important player in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online retailers a growing force
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Spain: Estimated channels of distribution for footwear spending, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Footwear specialists are in decline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Spain: Footwear specialists’ sales, excl VAT, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 139: Spain: Footwear retailers’ sales, Forecasts, excl VAT, 2017-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Deichmann surpasses 50 stores in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Merkal develops city centre presence to offset stagnating growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Marypaz loses market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online market catches up with the rest of Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Merkal gets back on track for growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marypaz in decline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Camper modernises brand image
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 140: Spain: Leading specialist footwear retailers, Sales, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Deichmann puts pressure on the Spanish chains
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 141: Spain: Leading specialist footwear retailers, Outlet numbers, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 142: Spain: Leading specialist footwear retailers, Sales per outlet, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 143: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 144: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online activity and device usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Spain: Percentage buying online in last 12 months, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online market leaders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 146: Spain: Estimated sales of footwear online by leading retailers, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Young women the biggest buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialists less popular than the non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clothing retailers favoured by the young
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Older shoppers see the value in trading up on footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young consumers lead shift in attitude towards trainers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Who shops for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Young women the biggest buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 147: Spain: Who has bought footwear for themselves over the last 12 months, by age and gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Age split between online purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 148: Spain: Who has bought footwear for themselves over the last 12 months, in-store or online, by age and gender, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where they shop for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialists attract more shoppers than specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 149: Spain: Where they shop for footwear, net in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sports and clothing retailers favoured by the young
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 150: Spain: Where they shop for footwear, net in-store or online, by age, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon leads online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Room for growth at Zalando
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 151: Spain: Where they shop for footwear, in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Above-average earners shop at El Corte Inglés
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 152: Spain: Profile of footwear shoppers by type of retailer used, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes to shopping for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Older shoppers see the value in trading up on footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 153: Spain: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fit remains a key issue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 154: Spain: Attitudes to shopping for footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Young consumers lead shift in attitude towards trainers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 155: Spain: Attitudes to shopping for footwear, by age, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online shoppers keen on personalised footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 156: Spain: Attitudes to shopping for footwear, by where footwear has been purchased from, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Executive Summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Footwear grows 4.5% in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 157: UK footwear sales, best- and worst-case forecast, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Men’s footwear outperforming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: UK footwear sales segmented by women’s, men’s and children’s, % share, 2016 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Fashion specialists outperform the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: Estimated market shares for top 10 retailers of footwear, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clarks is worth paying more for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Attitudes towards and usage of selected brands, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Reimagining the in-store experience with technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sports stores remain popular for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 161: Retailers from where consumers have bought footwear in the last 12 months, in-store and online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mothers more likely than fathers to buy shoes for kids
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 162: Who footwear has been purchased for, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young women drive sales of trainers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 163: Percentage of women who have bought shoes from each shoe category, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Men opt for casual shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 164: Percentage of men who have bought shoes from each shoe category, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Men buy new shoes driven by fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 165: Reasons for buying footwear in the last 12 months, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Women aged under-45 look for comfort over fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 166: Agreement with attitudes towards buying footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What demographics are driving growth in footwear?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What are the opportunities for growth?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who are the winners and losers in footwear?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Footwear grows 4.5% in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Footwear to grow 23% by 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Men’s footwear outperforming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer spending on footwear rises 6.2% in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Footwear prices fall into deflation in early 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Footwear specialists lose share of consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear grows 4.5% in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 167: UK footwear sales, best- and worst-case forecast, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear to grow 23% by 2021
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 168: UK footwear sales, at current prices, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Men’s footwear outperforming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 169: UK footwear sales, segmented by market value and percentage share, 2016 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mintel’s Fashion Tracker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 171: Spending habits on fashion, by gender, April 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending on footwear grows 6.2%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 172: Consumer spending on clothing and footwear, current prices non-seasonally adjusted, (including VAT), 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Footwear prices fall in first two months of 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 173: Consumer prices index annual % change for footwear, clothing and all items, February 2016-February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Population trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 174: Trends in the age structure of the UK population, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 175: Trends in the age structure of the UK population, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Channels to market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Footwear specialists account for 44% of market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 176: Estimated distribution of spending on footwear, by type of retailer, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 177: Estimated distribution of spending on footwear, by type of retailer, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Fashion specialists outperform the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brantano continues to struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Clarks sales rise, but loses market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • JD Sports is now the leading non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online footwear sales continue to rise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expanding store portfolios
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Adding a personal touch in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 178: Duke + Dexter, London, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nike moves towards digital design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Helping consumers disconnect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 179: Anatomic & Co. In Good Company Shoes, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Aerosoles relaunch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fabric innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Collaborations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Reimagining the in-store experience with technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 180: Aldo Connected Store in New York, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retailers tap into consumer nostalgia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Using services to highlight expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Non-specialists up the ante
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Inclusive footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 181: Kahmune footwear, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Foot Locker’s in-store audio tours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Fashion retailers outperform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 182: Leading footwear specialists: UK revenues, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retailers review store portfolios in difficult trading climate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 183: Leading footwear specialists: UK outlet numbers, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 184: Leading footwear specialists: estimated UK sales per outlet, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 185: Leading footwear specialists: UK operating profits, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 186: Leading footwear specialists: UK operating margins, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • JD Sports’ strong sales growth continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 187: Leading non-specialist retailers: estimated footwear sales, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 188: Leading non-specialist retailers; positioning, offer and brands stocked, April 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • UK footwear market continues to be fragmented
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 189: Estimated market shares for top 10 retailers of footwear, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 190: Estimated market shares for top 20 retailers of footwear, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online sales of footwear forecast to reach £2.3 billion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 191: Estimated online sales of footwear, 2013-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Distribution: pureplays vs multichannel retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 192: Estimated distribution of online sales, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 193: Leading online footwear retailers: estimated online sales and online market shares, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 194: Retailers from where consumers have bought footwear for themselves in the last 12 months online, May 2016 and February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists’ space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 195: Specialist footwear retailers’ space allocation estimates, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists detailed space allocation estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 196: Specialist footwear retailers’ detailed space allocation estimates, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Non-specialists space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 197: Non-specialist retailers’ footwear space allocation estimates, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Non-specialists detailed space allocation estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 198: Non-specialist footwear retailers’ detailed space allocation estimates, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Non-specialist footwear departments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 199: Estimated in-store footwear as percentage of total selling space in non-specialist footwear retailers, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Total sector advertising spend down 0.9% year-on-year in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading advertisers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: Total above-the-line, online display and direct mail advertising expenditure on footwear, by leading advertiser, 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nearly a third of total footwear advertising spend channelled through the press
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: Total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 203: Attitudes towards and usage of selected brands, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 204: Key metrics for selected brands, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand attitudes: Shoe Zone offers good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 205: Attitudes, by brand, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand personality: Schuh benefits from vibrant image
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 206: Brand personality – Macro image, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Clarks seen as reliable but expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 207: Brand personality – Micro image, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Schuh attracts affluent, young shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 208: User profile of Schuh, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Office has a broad appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 209: User profile of Office, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Clarks is worth paying more for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 210: User profile of Clarks, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Russell & Bromley has a good reputation despite low usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 211: User profile of Russell & Bromley, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pavers suffers from low brand awareness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 212: User profile of Pavers, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shoe Zone low prices erode trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 213: User profile of Shoe Zone, March 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sports stores remain popular for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon leads online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mothers more likely than fathers to buy shoes for kids
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Young women drive sales of trainers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Men opt for casual shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Men buy new shoes driven by fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Women treat themselves to shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Women aged under-45 look for comfort over fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Millennials interested in personalisation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who shops where?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sports stores lead for footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 214: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Clarks attracts more men aged under-45
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 215: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, May 2016 and February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon leads online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Young women drive footwear sales in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 216: Channels from where consumers have bought footwear in the last 12 months, by gender and age, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Young women shop around for shoes in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 217: Repertoire of types of footwear retailers purchased from in-store or online, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Who footwear is bought for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 20% of women buy shoes for partners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 218: Who footwear has been purchased for, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mothers more likely than fathers to buy shoes for kids
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Types of footwear purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Flats remain popular for women aged 25+
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 219: Percentage of women who have bought shoes from each shoe category, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Heels make a comeback among young women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Young women drive sales of trainers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 220: Percentage of men who have bought shoes from each shoe category, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Men opt for casual shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Trainers for men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Women aged 35-44 buy the most types of shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 221: Consumers who have bought 3+ types of footwear in the last 12 months, by gender and age group, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Reasons for buying footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Men buy new shoes driven by fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 222: Reasons for buying footwear in the last 12 months, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Women treat themselves to shoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Unseasonal weather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards buying footwear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Women aged under-45 look for comfort over fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 223: Agreement with attitudes towards buying footwear, February 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Millennials interested in personalisation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Solving problems with fit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: UK footwear sales, best- and worst-case forecast, 2016-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brantano (UK)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Out-of-town stand-alone stores lack destination appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Edinburgh Woollen Mill Group bid rumours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Seamless payment experience across all sales channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 225: Brantano (UK): group financial performance, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 226: Brantano (UK): outlet data, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • C&J Clark

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Clarks brand still strong but needs to shift perceptions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Slow to latch on to Athleisure growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • A need to build a multichannel business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Reorganising to improve efficiency
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Moving towards more structured promotional periods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 227: C&J Clark (UK): group financial performance, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 228: C&J Clark (UK): outlet data, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 229: C&J Clark: European stores outside UK & RoI, April 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Deichmann Schuh

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rack concept helps Deichmann stand out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Diversifying the brand portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Expanding geographically
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Omnichannel outlets merge shops and online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Ship2Home responds to customer disappointment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Ellie Goulding collection taps into celebrity interest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Where now?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 230: Deichmann Schuh: group financial performance, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 231: Deichmann Schuh: outlet data, 2012-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Eram Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Differentiated marketplace offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Digitising stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expansion of exclusively female mid-priced city centre footwear concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • E-commerce enhancements boost web traffic and conversion rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Low-priced competition squeezes discount brand Tati
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 232: Eram Group: estimated sales performance, 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 233: Eram Group: footwear store network by brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 234: Eram Group: estimated group outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Ludwig Görtz

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Lack of profitability hurts ability to invest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • An opportunity for differentiation?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Exclusive brands potential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where now?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 235: Ludwig Görtz: group financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 236: Ludwig Görtz: outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Schuh

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Focusing on fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Investing in technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Where now?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 237: Schuh (UK): group* financial performance, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 238: Schuh (UK): outlet data, 2012/13-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shoe Zone

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Targeting out-of-town footwear market with new ‘big-box’ store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expanding e-commerce coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Personalised online shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Extended product range revenue stream
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 239: Shoe Zone Group Ltd: group financial performance, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 240: Shoe Zone Group Ltd: outlet data, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Vivarte

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store digitising programme yielding positive results at La Halle aux Chaussures
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Seeking growth opportunities outside home market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appointment of Amazon.fr founder brings wealth of digital know-how to the group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 241: Vivarte: group sales performance (excl. VAT), 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 242: Vivarte: approximate footwear store numbers, 2015/16-2016/17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Footwear Retailing - Europe - April 2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        US $3,878.43 (Excl.Tax)