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Footwear Retailing - Europe - August 2010

Footwear Retailing - Europe - August 2010

The focus of the report is the footwear specialists, and they are the dominant players in the market.

But the footwear sector faces some major challenges:

  • The lingering economic hangover.
  • Wavering consumer confidence and a slow recovery in discretionary spending.
  • Competition from non-specialists, in particular clothing specialists.
  • Continuing consolidation of a very fragmented sector.
  • Online development, which players have been slow to adopt, but presents good opportunities for the future....
£2,767.09

The focus of the report is the footwear specialists, and they are the dominant players in the market.

But the footwear sector faces some major challenges:

  • The lingering economic hangover.
  • Wavering consumer confidence and a slow recovery in discretionary spending.
  • Competition from non-specialists, in particular clothing specialists.
  • Continuing consolidation of a very fragmented sector.
  • Online development, which players have been slow to adopt, but presents good opportunities for the future.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.


Market in Brief


Retail sales forecasts


Outlook for footwear retailing


Market size and performance


The European competitive landscape


Report Scope


Company coverage


Definitions


Retail sector sales

Market sizes

Abbreviations


Technical notes


Financial definitions

Currencies

Country codes

Figure 1: Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2010

European Summary


European market size


Spending on footwear contracts


Figure 3: Europe: Estimated footwear market size, by country, 2006-09

Mixed performance across Europe


Figure 4: Europe: Percentage change in consumer spending on footwear (in local currency), 2008-09

Greece and Italy spend the most per capita


Figure 5: Europe: Spending on footwear per capita, 2009

Europe – Retail competitor analysis


Leading retailers


Figure 6: Europe: Top 10 leading footwear retailers, 2008 and 2009

European market shares


Figure 7: Europe: Leading footwear specialists’ market shares, 2008 and 2009

Footwear specialists


Sector sales down slightly in 2009…


Figure 8: Europe: Footwear specialists’ retail sales, by country, 2008 and 2009

Figure 9: Europe: Footwear specialists’ retail sales growth in local currency, 2008-09

Outlook


Sector sales forecasts


Figure 10: Europe: Footwear retail sales forecasts, 2010 and 2015

Where next?


Uncertain economic outlook

Competition from clothing specialists

Further expansion of value oriented players

Importance of scale

Online presence

Increasing product portfolio

Finding new segments

Austria


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 11: Austria: All retail and footwear retail sales, 2005-15

Market size


Figure 12: Austria: Consumer spending on footwear and related categories, 2005-09

Channels of distribution


Retail competitor analysis


Key points


Leder und Schuh leads the way

Troubles at Stiefelkönig

Deichmann moves into second place

Buying groups

Figure 13: Austria: Leading footwear retailers, 2009

Market shares


Figure 14: Austria: Leading retailers’ share of footwear specialists sales, 2009

Retail enterprises


Figure 15: Austria: Retail businesses, 2003-07

Belgium


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 16: Belgium: All retail and clothing, footwear and textiles specialists’ retail sales, 2005-15

Market size


Figure 17: Belgium: Consumer spending on footwear and related sectors, 2004-09

Channels of distribution


Retail competitor analysis


Key points


Euro-Shoe leads the way

Macintosh follows behind

Other players

Figure 18: Belgium: Leading footwear retailers, 2009

Market shares


Figure 19: Belgium: Leading retailers’ share of footwear specialists sales, 2009

Retail outlets and enterprises


Figure 20: Belgium: Retail businesses, 2003-07

Figure 21: Belgium: Retail outlets, 2008

Czech Republic


Market in brief


Sector size and forecast


The economy


The footwear retail sector


Figure 22: Czech Republic: Clothing, footwear and textiles retailers’ sales, 2005-15

Footwear market size


Figure 23: Czech Republic: Household expenditure on electricals, 2004-09

Channels of distribution


Retailer competitor analysis


Leading retailers


Bata leads its former home market

Deichmann in second place

Buying group

Figure 24: Czech Republic: Leading footwear retailers, 2009/10

Market shares


Figure 25: Czech Republic: Top footwear retailers share of footwear specialists sales, 2009

Denmark


Market in brief


Footwear market size


Figure 26: Denmark: Household expenditure on footwear, 2005-09

Channels of distribution


Sector size and forecast


The economy


The footwear retail sector


Figure 27: Denmark: Retail sales, 2005-15

Forecast


Enterprise data

Figure 28: Denmark: Specialist footwear retailers’ enterprise numbers, 2004-08

Retail competitor analysis


Key points


Shoe-d-Vision

EuroSko Danmark

Bianco

Deichmann

Ecco, international brand

Figure 29: Denmark: Leading footwear specialists, 2008/09

Market shares


Figure 30: Denmark: Leading retailers’ share of footwear specialists’ sales, 2008

Finland


Market in brief


Footwear market size


Figure 31: Finland: Household expenditure on footwear, 2005-09

Channels of distribution


Sector size and forecast


The economy


The footwear retail sector


Figure 32: Finland: Retail sales, 2005-15

Forecast


Enterprise data

Figure 33: Finland: Number of footwear retail enterprises and outlets, 2003-07

Figure 34: Finland: Number of footwear retail enterprises and outlets, 2007 and 2008

Retail competitor analysis


Key points


Kesko still dominates

Foreign retailers

Figure 35: Finland: Leading footwear specialists, 2009

Market shares


Figure 36: Finland: Leading retailers’ share of footwear specialists’ sales, 2009

France


Market in brief


Market size and performance


The competitive landscape


Broader market environment


Key points


Competitive context


Key points


Footwear remains popular

Figure 37: France: Consumer spending on footwear and other selected categories, 2005-09

Steady inflation

Figure 38: France: Consumer price index for selected categories, 1998-2009

Channels of distribution


Sector size and forecast


Key points


Economic outlook


Retail forecasts


Figure 39: France: Footwear specialists, retail sales forecast, 2005-15

Prospects for footwear specialists


Enterprise data


Figure 40: France: Footwear specialists, enterprise data, 2003-07

Retail competitor analysis


Key points


Vivarte leads the way

Eram following suit

Buying group increasing scale

Online potential

Figure 41: France: Leading footwear retailers, 2008/09

Market shares


Figure 42: France: Footwear specialists’ market shares, 2009

Germany


Market in brief


Market size and performance


The competitive landscape


Broader market environment


Key points


Competitive context


Key points


Figure 43: Germany: Consumer spending on footwear and related goods, 2005-09

Spending on footwear holds up well

Value growth hampered by low inflation

Figure 44: Germany: Consumer price index for selected categories, 2000-09

Channels of distribution


Sector size and forecast


Key points


Economic outlook


Retail sales


Figure 45: Germany: Footwear specialists’ retail sales, 2005-15

Prospects for electricals specialists

Outlet and enterprise data


Figure 46: Germany: Retail enterprises and outlets, 2004-07

Retail competitor analysis


Key points


Deichmann is market leader

Hamm-Reno and Görtz follow

Buying groups

Consolidation continues

Online gains traction

Figure 47: Germany: Leading footwear specialists, 2009

Market shares


Figure 48: Germany: Footwear specialists’ market shares, 2009

Greece


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 49: Greece: All retail and footwear specialists’ retail sales forecast, 2005-15

Market size


Figure 50: Greece: Consumer spending on footwear and related categories, 2005-09

Channels of distribution


Retail competitor analysis


Key points


Lemonis leads the sector

Migato enjoying quick growth

The others

Lack of foreign competition

Figure 51: Greece: Leading footwear retailers, 2009

Market shares


Figure 52: Greece: Leading retailers’ share of footwear specialists sales, 2009

Retail enterprises


Figure 53: Greece: Retail enterprises, 2003-07

Hungary


Market in brief


Sector size and forecast


The economy


The footwear retail sector


Figure 54: Hungary: Clothing, footwear and textiles retailers’ sales, 2005-15

Outlet and enterprise data


Figure 55: Hungary: Footwear and clothing specialists’ outlet numbers, 2004-08

Footwear market size


Figure 56: Hungary: Household expenditure on electricals, 2004-08

Channels of distribution


Retail competitor analysis


Deichmann is market leader


Schuh und Leder in second place


New ownership for Salamander


Reno in fourth place


Figure 57: Hungary: Leading footwear specialists, 2008/09

Market shares


Figure 58: Hungary: Leading retailers’ estimated share of footwear specialists’ sales, 2009

Republic of Ireland


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 59: Republic of Ireland: All retail and footwear specialists’ retail sales, 2005-15

Market size


Figure 60: Republic of Ireland: Consumer spending on footwear, 2005-09

Channels of distribution


Retail competitor analysis


Key points


Stylo no more

Schuh performance also hit

Shoe Zone’s time to shine?

Figure 61: Republic of Ireland: Leading footwear retailers, 2009

Market shares


Figure 62: Republic of Ireland: Leading retailers’ share of footwear specialists sales, 2009

Retail enterprises


Figure 63: Republic of Ireland: Retail businesses, 2003-07

Italy


Market in brief


Market size and performance


The competitive landscape


Broader market environment


Key points


Implications for footwear retailers

Competitive context


Key points


Figure 64: Italy: Consumer expenditure on footwear and selected related categories, 2005-09

Low inflation for footwear

Figure 65: Italy: Consumer price index for selected categories, 2000-09

Channels of distribution


Sector size and forecast


Key points


Economic outlook

Retail sales forecasts

Figure 66: Italy: Retail sales forecast, 2005-15

Footwear specialists’ prospects

Enterprise data

Figure 67: Italy: Footwear retailers, enterprise numbers, 2003-07

Retail competitor analysis


Key points


A fragmented sector

Bata is the market leader

Manufacturers’ branded outlets

Opportunities for value-led players

Figure 68: Italy: Leading players in the footwear sector, 2008/09

Market shares


The Netherlands


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 69: The Netherlands: Retail sales, 2005-15

Market size


Figure 70: Netherlands: Consumer spending on footwear, 2005-09

Channels of distribution


Retail competitor analysis


Key points


Macintosh Retail Group is market leader

Euro Shoe follows in second place

Schoenenreus

Van Haren goes for megastores

Buying groups

Figure 71: The Netherlands: Leading footwear retailers, 2009

Market shares


Figure 72: Netherlands: Leading retailers’ share of footwear specialists sales, 2009

Outlet and enterprise data


Figure 73: The Netherlands: Footwear specialists, enterprise and outlet data, 2005-09

Norway


Market in brief


Footwear market size


Figure 74: Norway: Household expenditure on footwear, 2005-09

Channels of distribution


Sector size and forecast


The economy


The footwear retail sector


Figure 75: Norway: Retail sales, 2005-15

Forecast


Outlet and enterprise data

Figure 76: Norway: Specialist footwear retailers’ enterprise numbers, 2004-08

Figure 77: Norway: Specialist footwear retailers’ outlet numbers, 2004-08

Retail competitor analysis


Figure 78: Norway: Leading footwear specialists, 2008

Market shares


Figure 79: Norway: Leading retailers’ share of footwear specialists’ sales, 2008

Poland


Market in brief


Footwear market size


Figure 80: Poland: Household expenditure on footwear, 2005-09

Channels of distribution


Sector size and forecast


The economy


The footwear retail sector


Figure 81: Poland: All retail and food retail sales, 2005-15

Enterprise and outlet data


Figure 82: Number of clothing and footwear retail enterprises, 2004-07

Retail competitor analysis


NG2

Deichmann

Gino Rossi

Figure 83: Poland: Leading footwear specialists, 2009

Market shares


Figure 84: Finland: Leading retailers’ estimated share of footwear specialists’ sales, 2009

Portugal


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 85: Portugal: All retail and clothing, footwear & textiles specialists’ retail sales, 2005-15

Market size


Channels of distribution


Retail competitor analysis


Key points


Influx of foreign players

Foreva the leading domestic operator

Charles expands its offer

Figure 86: Portugal: Leading footwear specialists, 2009

Market shares


Figure 87: Portugal: Leading retailers’ share of footwear specialists sales, 2009

Retail enterprises


Figure 88: Portugal: Retail businesses, 2003-07

Spain


Market in brief


Market size and performance


The competitive landscape


Broader market environment


Key points


Implications for footwear retailers

Competitive context


Key points


Figure 89: Spain: Consumer spending on selected categories of goods, 2005-09

Spending on footwear holds up well

Footwear faced with deflation

Figure 90: Spain: Consumer price index for selected categories, 2002-09

Channels of distribution


Sector size and forecast


Key points


Economic outlook


Retail forecasts


Figure 91: Spain: Retail sales forecast, 2005-15

Footwear specialists’ prospects


Retailer competitor analysis


Key points


Leading specialists


A fragmented sector

Vivarte is largest

Manufacturers’ retail stores

Arrival of Deichmann

Figure 92: Spain: Leading footwear specialists, 2008/09

Market shares


Sweden


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 93: Sweden: Retail sales, 2005-15

Forecast


Enterprise data

Figure 94: Sweden: Specialist footwear retailers’ enterprise numbers, 2008-09

Figure 95: Sweden: Specialist footwear retailers’ enterprise numbers, 2004-08

Market size


Figure 96: Sweden: Household expenditure on footwear, 2005-09

Channels of distribution


Retail competitor analysis


Group dominates

Deichmann expanding

Norwegian interests

Figure 97: Sweden: Leading footwear specialists, 2009

Market shares


Figure 98: Sweden: Leading retailers’ share of footwear specialists’ sales, 2009

Switzerland


Market in brief


Sector size and forecast


The economy


Retailers’ prospects


Figure 99: Switzerland: All retail and estimated footwear retailers’ sales, 2005-15

Market size


Figure 100: Switzerland: Household expenditure on clothing and footwear, 2005-09

Channels of distribution


Retail competitor analysis


Key points


Deichmann dominates

Followed by Karl Vögele

Pasito-Fricker changes hands

Navyboot

Figure 101: Switzerland: Leading footwear specialists, 2008/09

Market shares


Figure 102: Switzerland: Leading retailers’ share of footwear specialists’ sales, 2008

United Kingdom


Issues in the market


Key themes


Definitions


Abbreviations


Future opportunities


Look beyond the shoes


Using technology


Different displays


Accessories


Market in brief


Difficult times and some positive signs


Moving off the bottom


Market leaders losing customers


Shopping habits


Shopping attitudes and target groups


The shape of the sector going forward


Specialists vs non-specialists


Broader market environment


Key points


Demographics


The Election


The deficit


Interest rates


Implications for consumers

Implications for footwear retailers

Strengths and weaknesses


Strengths


Weaknesses


Who’s innovating?


Competitive context


Key points


Spending on footwear and spending on clothing


Figure 103: Consumer spending on clothing and footwear at current prices, 2005-09

Figure 104: Consumer spending on clothing and footwear at constant 2005 prices, 2005-09

Impact of recession

Inflation

Figure 105: Clothing and footwear inflation, 1997-2009

Sector size and forecast


Key points


Retail forecasts


Figure 106: UK: Footwear specialists’ sales, 2005-15

Outlook


Fashion retailers

Other specialists

Specialists share of all non-food retailing

Figure 107: Footwear specialists’ sales as % all non-food retailers’ sales, 2005-15

Outlet and enterprise data


Figure 108: UK: Footwear retailers, number of outlets and enterprises, 2003-08

Channels of distribution


Figure 109: Footwear: Estimated channels of distribution, 2009

Specialists

Department stores

Supermarkets

Home shopping

Clothing and sports shops

Other

Retail competitor analysis


Key points


Leading retailers


Mergers, acquisitions and administrations

Non-specialists

Share of spending on footwear

Figure 110: Retailers of footwear: Share of all footwear spending, 2009

Leading players


Figure 111: UK: Leading footwear retailers, 2008/09

Market shares


Figure 112: UK: Leading retailers’ share of specialists’ sales, market share, 2008/09

Retail advertising and promotion


Advertising expenditure by retailer


Figure 113: Advertising spend, by footwear retailers and brands, 2005-09

Advertising expenditure by media


Figure 114: Footwear: Advertising, by media used, 2009

Figure 115: Footwear: Advertising, by media used, 2009

Brand elements


Key points


Brand map


Figure 116: Attitudes towards and usage of footwear retail stores, May 2010

Brand qualities of footwear retail stores


Clarks for function, Faith for fashion


Figure 117: Personalities of various footwear retail stores, May 2010

Experience of footwear retail stores


High street dominates, but Clarks capturing most sales?


Figure 118: Consumer visitation of various footwear retail stores, May 2010

Brand consideration for footwear retail stores


Clarks most considered, other specialists have lower knowledge


Figure 119: Consideration of various footwear retail stores, May 2010

Brand satisfaction for footwear retail stores


High street favourites have highest satisfaction


Figure 120: Satisfaction with various footwear retail stores, May 2010

Brand commitment to footwear retail stores


Clarks first choice, but repertoire shopping the norm


Figure 121: Commitment to various footwear retail stores, May 2010

Brand intentions for footwear retail stores


Marks & Spencer has best retention


Figure 122: Future usage intentions for various footwear retail stores, May 2010

Brand recommendation for footwear retail stores


Top high street stores most recommended


Figure 123: Recommendation of various footwear retail stores, May 2010

JD Sports


What the consumer thinks


Figure 124: Attitudes towards the JD Sports store, May 2010

Shoe Zone


What the consumer thinks


Figure 125: Attitudes towards the Shoe Zone store, May 2010

Faith


What the consumer thinks


Figure 126: Attitudes towards the Faith store, May 2010

Barratts


What the consumer thinks


Figure 127: Attitudes towards the Barratts store, May 2010

Clarks


What the consumer thinks


Figure 128: Attitudes towards the Clarks store, May 2010

Who shops where?


Key points


Where people buy footwear


Figure 129: UK: Footwear, who shops where?, May 2010

Trend data

Figure 130: UK: Footwear, shopper numbers, 2004-10

Customer profiles

Figure 131: UK: Customer profile of footwear shops, May 2010

Cross shopping


Figure 132: UK: Places from where footwear bought for self in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Footwear shopping habits


Key points


Shopping habits


Figure 133: UK: Footwear, shopping habits in the last year, May 2010

Habits by age and affluence


Figure 134: UK: Footwear, shopping habits, by age and affluence, May 2010

Shopping habits of shoppers at particular chains


Figure 135: UK: Shopping habits in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Footwear shopping attitudes


Key points


Shoe shopping attitudes


Figure 136: UK: Attitudes to shoe shopping, May 2010

Trends in shopping attitudes


Who looks for what?


Figure 137: UK: Attitudes to shoe shopping, by age and affluence, March 2010

Attitudes of shoppers by outlets used


Figure 138: UK: Places from where footwear bought for self in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 139: UK: Places from where footwear bought for self in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Target groups


Figure 140: UK: Statements on shopping for shoes in the last 12 months, by target groups, May 2010

Figure 141: UK: Demographic profile of key target groups, May 2010

Where target groups shop

Figure 142: UK: Places from where footwear bought for self in the last 12 months, by target groups, May 2010

Target group shopping habits

Figure 143: UK: Shopping habits in the last 12 months, by target groups, May 2010

Appendix – Broader market environment


Background tables


Figure 144: Trends in the age structure of the UK population, 2005, 2010 and 2015

Figure 145: Trends in the age structure of the UK population, 2005, 2010 and 2015

Figure 146: Trends in the age structure of the UK population, 2005, 2010 and 2015

Figure 147: Forecast adult population trends, by socio-economic group, 2005, 2010 and 2015

Figure 148: Forecast adult population trends, by lifestage, 2005, 2010 and 2015

Figure 149: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15

Figure 150: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15

Appendix – Who shops where?


Figure 151: Places from where footwear bought for self in the last 12 months, by demographics, May 2010

Figure 152: Places from where footwear bought for self in the last 12 months, by demographics, May 2010 (continued)

Figure 153: Places from where footwear bought for self in the last 12 months, by demographics, May 2010 (continued)

Figure 154: Places from where footwear bought for self in the last 12 months, by demographics, May 2010 (continued)

Figure 155: Places from where footwear bought for self in the last 12 months, by demographics, May 2010 (continued)

Figure 156: Places from where footwear bought for self in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Figure 157: Places from where footwear bought for self in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010 (continued)

Appendix – Footwear shopping habits


Figure 158: Shopping habits in the last 12 months, by demographics, May 2010

Figure 159: Shopping habits in the last 12 months, by demographics, May 2010 (continued)

Figure 160: Shopping habits in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Figure 161: Shopping habits in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Figure 162: Shopping habits in the last 12 months, by places from where footwear bought for self in the last 12 months, May 2010

Figure 163: Places from where footwear bought for self in the last 12 months, by shopping habits in the last 12 months, May 2010

Figure 164: Places from where footwear bought for self in the last 12 months, by shopping habits in the last 12 months, May 2010 (continued)

Appendix – Footwear shopping attitudes


Figure 165: Statements on shopping for shoes in the last 12 months, by demographics, May 2010

Figure 166: Statements on shopping for shoes in the last 12 months, by demographics, May 2010

Figure 167: Statements on shopping for shoes in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 168: Statements on shopping for shoes in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 169: Places from where footwear bought for self in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 170: Places from where footwear bought for self in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 171: Shopping habits in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Figure 172: Shopping habits in the last 12 months, by statements on shopping for shoes in the last 12 months, May 2010

Appendix – Target groups


Figure 173: Target groups, by demographics, May 2010

Figure 174: Places from where footwear bought for self in the last 12 months, by target groups, May 2010

Figure 175: Shopping habits in the last 12 months, by target groups, May 2010

A Jones & Sons Plc


Figure 176: A Jones & Sons Plc: Sales as share of footwear, leather goods in UK, 2004-08

Financial performance


Figure 177: A Jones & Sons Plc: Group financial performance, 2005-09

Store portfolio


Figure 178: A Jones & Sons Plc: Outlet data, 2005-09

Retail offering


Barratts Priceless


Figure 179: Stylo Plc: Sales as share of footwear, leather goods in UK, 2004-09

Strategic evaluation


Recent history


Financial performance


Figure 180: Stylo Plc: Group financial performance, 2004/05-2008/09

Store portfolio


Figure 181: Stylo Plc: Outlet data, 2004/05-2008/09

Retail offering


Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce


Space allocation

Bata Limited


Strategic evaluation


Recent history


Financial performance


Store portfolio


Figure 182: Bata: European outlet data, 2006 and 2010

Store formats

Figure 183: Bata: Main retail formats, 2010

Bata Family store

Retail offering


Figure 184: Bata: Major own brands, 2010

e-commerce


C&J Clark


Figure 185: C&J Clark: Sales as share of footwear, leather goods in UK, 2005-09

Strategic evaluation


Recent history


Financial performance


Figure 186: C&J Clark Group: Group financial performance, 2005/06-2009/10

Store portfolio


Figure 187: C&J Clark Group: Outlet data, 2005/06-2009/10

Retail offering


Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce


Deichmann


Figure 188: Deichmann: Estimated share of German footwear specialists sales, 2005-09

Strategic evaluation


Recent history


Financial performance


Figure 189: Deichmann: Sales performance, 2005-09

Store portfolio


Figure 190: Deichmann: Outlet data, 2010

Retail offering


e-commerce


Eram


Strategic evaluation


History


Financial performance


Figure 191: Groupe Eram, Sales performance, 2005-09

Store portfolio


Figure 192: Eram: outlets, by fascia, 2009

Retail offering


e-commerce


Euro Shoe Group


Recent history


Financial performance


Store portfolio


Figure 193: Euro Shoe Group: Footwear outlets, by fascia, 2009

Retail offering


e-commerce


Euro Sko Group


Figure 194: Euro Sko Norge: Share of Norwegian footwear specialists’ retail sales, 2004-08

Recent history


Financial performance


Figure 195: Euro Sko Group Scandinavia: Estimated sales performance, 2004-08

Store portfolio


Figure 196: Euro Sko Group: Outlet data, 2004-08

Retail offering


Footlocker Ltd


Figure 197: Footlocker Ltd: Sales as share of sports in UK, 2004-08

Financial performance


Figure 198: Footlocker Ltd: Group financial performance, 2004-08

Store portfolio


Figure 199: Footlocker Ltd: Outlet data, 2004-08

Retail offering


Hamm-Reno


Strategic evaluation


Recent history


Financial performance


Store portfolio


Figure 200: Hamm-Reno banners and locations, 2009

Retail offering


e-commerce


Kenkäkesko


Figure 201: Kenkäkesko: Share of Finnish footwear specialists’ retail sales, 2005-09

Financial performance


Figure 202: Kenkäkesko: Sales performance, 2005-09

Store portfolio


Figure 203: Kenkäkesko: Store portfolio, 2005-09

Retail offering


Kurt Geiger Ltd


Figure 204: Kurt Geiger Ltd: Sales as share of footwear, leather goods in UK, 2004-08

Strategic evaluation


Recent history


Financial performance


Figure 205: Kurt Geiger Ltd: Group financial performance, 2004/05-2008/09

Store portfolio


Figure 206: Kurt Geiger Ltd: Outlet data, 2004/05-2008/09

Retail offering


Market positioning

Brands, product offer and pricing

Advertising and marketing

e-commerce


Leder und Schuh


Figure 207: Leder und Schuh: Share of footwear specialists’ sales in Austria, 2005-09

Strategic evaluation


Recent history


Financial performance


Figure 208: Leder und Schuh: Sales performance, 2005-09

Store portfolio


Figure 209: Leder und Schuh: Outlet numbers, 2005-09

Figure 210: Leder und Schuh: Outlets by country, 2009

Retail offering


Figure 211: Leder und Schuh: Retail proposition, by banner, 2010

e-commerce


Lemonis


Recent history


Financial performance


Figure 212: Lemonis: Sales performance, 2005-09

Store portfolio


Figure 213: Lemonis: Outlet data, by fascia, 2005 and 2009

Retail offering


Ludwig Görtz


Recent history


Financial performance


Store portfolio


Retail offering


e-commerce


Macintosh Retail Group


Figure 214: Macintosh Retail Group: Sales as share of footwear specialists’ sales in Europe, 2005-09

Strategic evaluation


Recent history


Financial performance


Figure 215: Macintosh Retail Group: Financial performance, 2005-09

Store portfolio


Figure 216: Macintosh Retail Group: Outlet data, 2005-09

Retail offering


Figure 217: Macintosh Retail Group: Retail proposition by banner, 2010

e-commerce


NG2


Recent history


Financial performance


Figure 218: NG2: Financial performance, 2005-09

Store portfolio


Retail offering


e-commerce


Nilson Group


Recent history


Financial performance


Figure 219: Nilson Group: Sales performance, 2006-09

Store portfolio


Figure 220: Distribution of Nilson Group stores, by fascia and country, 2009

Retail offering


e-commerce


Office Holdings Ltd


Figure 221: Office Holdings Ltd: Sales as share of footwear, leather goods in UK, 2004-08

Strategic evaluation


Recent history


Financial performance


Figure 222: Office Holdings Ltd: Group financial performance, 2004/05-2008/09

Store portfolio


Figure 223: Office Holdings Ltd: Outlet data, 2004/05-2008/09

Retail offering


Market positioning

Brands, product offer and pricing

Advertising and marketing

e-commerce


Russell & Bromley Ltd


Figure 224: Russell & Bromley Ltd: Sales as share of footwear, leather goods in UK, 2004-08

Strategic evaluation


Recent history


Financial performance


Figure 225: Russell & Bromley Ltd: Group financial performance, 2004-08

Store portfolio


Figure 226: Russell & Bromley Ltd: Outlet data, 2004-08

Retail offering


Market positioning

Brands, product offer and pricing

Advertising and marketing

e-commerce


Schuh Ltd


Figure 227: Schuh Ltd: Sales as share of footwear, leather goods in UK, 2004-08

Strategic evaluation


Recent history


Financial performance


Figure 228: Schuh Ltd: Group financial performance, 2004/05-2008/09

Store portfolio


Figure 229: Schuh Ltd: Outlet data, 2004/05-2008/09

Retail offering


Market positioning

Brands, product offer and pricing

Advertising and marketing

e-commerce


Shoe Zone Group Ltd


Figure 230: Shoe Zone Group Ltd: Sales as share of footwear, leather goods in UK, 2005-09/10

Strategic evaluation


Recent history


Financial performance


Figure 231: Shoe Zone Group Ltd: Group financial performance, 2004-10

Store portfolio


Figure 232: Shoe Zone Group Ltd: Outlet data, 2005-09/10

Retail offering


Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce


Shoe-D-Vision (formerly Skoringen)


Figure 233: Shoe-d-Vision Denmark: Share of Danish footwear specialists’ sales, 2004-08

Figure 234: Shoe-d-Vision Norway: Share of Norwegian footwear specialists’ sales, 2004-08

Recent history


Financial performance


Figure 235: Shoe-D-Vision: Sales performance, 2004-08

Store portfolio


Figure 236: Shoe-D-Vision: Store numbers, by division, 2004-08

Figure 237: Shoe-D-Vision : Store numbers, by fascia, 2008

Retail offering


e-commerce


The Dune Group


Figure 238: Dune Group: Pro-forma sales as share of footwear, leather goods in UK, 2004/05-2008/09

Strategic evaluation


Recent history


Financial performance


Figure 239: Dune Group: Group financial performance, 2004/05-2009/10

Store portfolio


Figure 240: Dune Group: Outlet data, 2005-10

Retail offering


Market positioning

Brands

Product offer

Pricing

Advertising and marketing

e-commerce


Space allocation

Twinmar Ltd


Figure 241: Twinmar Ltd: Sales as share of footwear, leather goods in UK, 2004-08

Strategic evaluation


Financial performance


Figure 242: Twinmar Ltd: Group financial performance, 2004-08

Store portfolio


Figure 243: Twinmar Ltd: Outlet data, 2004-08

Retail offering


e-commerce


Vivarte


Figure 244: Vivarte: Sales as share of footwear specialists’ sales in Europe, 2005-09

Strategic evaluation


Recent history


Financial performance


Figure 245: Vivarte: Estimated sales performance, 2004/05-2008/09

Store portfolio


Figure 246: Vivarte: European Outlet data, footwear fascias, September 2009

Retail offering


Figure 247: Vivarte: Footwear banners, 2010

e-commerce


Appendix – Broader Market Environment


Population


Figure 248: Europe: Population, by age group, 2005

Figure 249: Europe: Population, by age group, 2010

Figure 250: Europe: Population, by age group, 2015

Figure 251: Europe: Population, by age group, 2020

GDP


Figure 252: Europe: GDP (in current prices), 2000-10

Figure 253: Europe: GDP growth rates (in constant prices), 2000-10

Consumer spending


Figure 254: Europe: Consumer spending (in current prices), 2001-10

Figure 255: Europe: Consumer spending growth rates (in constant prices), 2001-10

Consumer prices


Figure 256: Europe: Consumer prices, 2000-Q1 2010

Unemployment


Figure 257: Europe: Average rate of unemployment, 2000-Q1 2010

Interest rates


Figure 258: Europe: Interest rates, 2004-Q1 2010

Consumer confidence


Figure 259: Europe: Consumer confidence, May 2009-June 2010

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