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Footwear Retailing - Italy - April 2017

“Italian footwear retailers have been performing well, but competition is intensifying from the expansion of the fast fashion chains and from online pureplayers. The opportunities lie in modernising footwear retailing and in selling online. The domestic retailers need to ensure they keep up in both these regards if they are not to lose out to the international store-based and online retailers that are looking to cash in on the lucrative Italian market.”
– Natalie Macmillan, Senior European Retail Analyst

For the consumer research we asked questions on the following topics:

  • Which retailers had been used for footwear shopping, in-store and online
  • Agreement with a variety of attitude statements towards shopping for footwear

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
            • Channels of distribution
              • Figure 2: Italy: Estimated channels of distribution for footwear spending, 2015/16
            • Sector size and forecast
              • Leading players
                • Figure 3: Italy: Leading footwear specialists: Compound annual growth rates in net revenues, 2013-15
              • Market shares
                • Figure 4: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2015
              • Online
                • The consumer
                  • Who shops for footwear
                    • Figure 5: Italy: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender, February 2017
                  • Where they shop for footwear
                      • Figure 6: Italy: Where they shop for footwear, in-store or online, February 2017
                    • Attitudes to shopping for footwear
                      • Figure 7: Italy: Attitudes to shopping for footwear, February 2017
                    • What we think
                    • Issues and Insights

                      • Footwear retailing in Italy is changing
                        • The facts
                          • The implications
                            • Opportunities for retailers in Italy’s developing retail economy
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • The economy is growing, moderately
                                    • Footwear more resilient than clothing
                                      • Footwear specialists account for 70% of distribution
                                        • Footwear specialists proving resilient
                                        • Market Size

                                          • Slow economic growth
                                            • Market size and trend
                                              • Figure 8: Italy: Consumer spending on footwear and clothing (incl. VAT), 2012-16
                                              • Figure 9: Italy: Index of volume spending on footwear and clothing, (Previous year=100), 2011-15
                                            • Inflation
                                              • Figure 10: Italy: Consumer prices, annual % change, 2012-16
                                              • Figure 11: Italy: Consumer price inflation on footwear, clothing and all items annual % change, July 2015-December 2016
                                          • Market Segmentation

                                              • Figure 12: Italy: Consumer spending on footwear (incl. VAT), 2012-20
                                              • Figure 13: Italy: Consumer spending on footwear by segment, 2012-15
                                          • Channels of Distribution

                                              • Figure 14: Italy: Where they shop for footwear, in-store or online, February 2017
                                            • Footwear specialists account for 70% of distribution
                                              • Sports retailers
                                                • Clothing/fashion retailers
                                                  • Hypermarkets and supermarkets
                                                    • Department stores
                                                      • Online retailers
                                                        • Figure 15: Italy: Estimated channels of distribution for footwear spending, 2015/16
                                                    • Sector Size and Forecast

                                                      • Specialists proving resilient
                                                        • Other channels may increase share
                                                          • Figure 16: Italy: Estimated footwear specialists’ sales, excl VAT, 2011-16
                                                          • Figure 17: Italy: Clothing and footwear specialists’ sales, Forecasts, excl VAT, 2017-21
                                                      • Leading Players – What You Need to Know

                                                        • Globo leads in sales, but Bata has most stores
                                                          • Busy mass market
                                                            • Foot Locker growing
                                                              • A fragmented market, but consolidation in progress
                                                                • Online undeveloped but growing via the mobile channel
                                                                  • Specialists missing out online
                                                                  • Leading Players

                                                                    • Globo leads
                                                                      • Bata still strong
                                                                        • PittaRosso and Pittarello – Similar but different chains
                                                                          • Geox
                                                                            • Tods
                                                                              • Deichmann
                                                                                • Specialist sports footwear shops expanding
                                                                                  • Vergelio – Small but part of the Percassi group
                                                                                    • Figure 18: Italy: Leading specialist footwear retailers, Sales, 2013-15
                                                                                    • Figure 19: Italy: Leading specialist footwear retailers, Outlet numbers, 2016/17
                                                                                • Market Shares

                                                                                    • Figure 20: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-15
                                                                                • Online

                                                                                  • Online activity and device usage
                                                                                    • Shopping online
                                                                                      • Figure 21: Italy: Percentage buying online in last 12 months, 2011-16
                                                                                    • Online sales
                                                                                      • Online market leaders
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Footwear shopping near ubiquitous; online well established
                                                                                          • Specialists and independents are the most popular channels
                                                                                            • Online only retailers well established, Amazon leads
                                                                                              • Footwear specialists lagging online
                                                                                                • Comfort and quality are top priorities
                                                                                                  • To appeal to the young…..
                                                                                                    • To appeal to the affluent…..
                                                                                                    • Who Shops for Footwear

                                                                                                      • Over 90% had bought over the last year, women buy more
                                                                                                        • Figure 22: Italy: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
                                                                                                    • Where They Shop for Footwear

                                                                                                      • Specialists and independents the most popular channels
                                                                                                        • Online-only retailers well established, Amazon leads
                                                                                                          • Figure 23: Italy: Where they shop for footwear, in-store or online, February 2017
                                                                                                        • Shopping in-store
                                                                                                          • Specialists and independents dominate
                                                                                                            • Sports shops in third place, more popular with men
                                                                                                              • Figure 24: Italy: Where they shop for footwear in-store, by gender, February 2017
                                                                                                              • Figure 25: Italy: Where they shop for footwear in-store, by age, February 2017
                                                                                                              • Figure 26: Italy: Where they shop for footwear in-store, by gender and age, February 2017
                                                                                                              • Figure 27: Italy: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
                                                                                                            • Shopping online
                                                                                                              • Online-only retailers just ahead of the store-based retailers
                                                                                                                • But footwear specialists lag behind other retailers online
                                                                                                                  • Amazon the largest single retailer
                                                                                                                    • Figure 28: Italy: Where they shop for footwear online, by gender, February 2017
                                                                                                                    • Figure 29: Italy: Where they shop for footwear online, by age and gender, February 2017
                                                                                                                    • Figure 30: Italy: Profile of those who had bought footwear online, by type of retailer used, February 2017
                                                                                                                • Attitudes to Shopping for Footwear

                                                                                                                  • Comfort and quality are top priorities
                                                                                                                    • Figure 31: Italy: Attitudes to shopping for footwear, February 2017
                                                                                                                  • Opportunity for stores to promote help with shoe fitting
                                                                                                                    • “Made in Italy” a big draw
                                                                                                                      • Wide variation in perception that leather means quality
                                                                                                                        • Interest in sustainably-made footwear and services to make shoes last high amongst young women
                                                                                                                          • Figure 32: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                          • Figure 33: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
                                                                                                                          • Figure 34: Italy: Profile of those who agree with attitudes statements, February 2017
                                                                                                                        • Reasons for shopping crossed by individual retailer
                                                                                                                          • Figure 35: Italy: Attitudes to shopping for footwear, by retailer used, February 2017
                                                                                                                      • Appendix - Data Sources, Abbreviations and Supporting Information

                                                                                                                        • Abbreviations
                                                                                                                          • Data sources
                                                                                                                          • C&J Clark

                                                                                                                              • What we think
                                                                                                                                • Clarks brand still strong but needs to shift perceptions
                                                                                                                                  • Slow to latch on to Athleisure growth
                                                                                                                                    • A need to build a multichannel business
                                                                                                                                      • Reorganising to improve efficiency
                                                                                                                                        • Moving towards more structured promotional periods
                                                                                                                                          • Company background
                                                                                                                                            • Company performance
                                                                                                                                              • Figure 36: C&J Clark (UK): group financial performance, 2012/13-2016/17
                                                                                                                                              • Figure 37: C&J Clark (UK): outlet data, 2012/13-2016/17
                                                                                                                                              • Figure 38: C&J Clark: European stores outside UK & RoI, April 2017
                                                                                                                                            • Retail offering
                                                                                                                                            • Deichmann Schuh

                                                                                                                                                • What we think
                                                                                                                                                  • Rack concept helps Deichmann stand out
                                                                                                                                                    • Diversifying the brand portfolio
                                                                                                                                                      • Expanding geographically
                                                                                                                                                        • Omnichannel outlets merge shops and online
                                                                                                                                                          • Ship2Home responds to customer disappointment
                                                                                                                                                            • Ellie Goulding collection taps into celebrity interest
                                                                                                                                                              • Where now?
                                                                                                                                                                • Company background
                                                                                                                                                                  • Company performance
                                                                                                                                                                    • Figure 39: Deichmann Schuh: group financial performance, 2012-16
                                                                                                                                                                    • Figure 40: Deichmann Schuh: outlet data, 2012-16
                                                                                                                                                                  • Retail offering

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                  Footwear Retailing - Italy - April 2017

                                                                                                                                                                  US $1,333.00 (Excl.Tax)