Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Footwear Retailing - UK - July 2016

"Personalisation has become a big trend in the footwear sector, with consumers increasingly interested in being able to customise their shoes. Giving customers the option to create their own bespoke product provides an opportunity for retailers to drive sales of full-priced items."

- Tamara Sender, Senior Fashion Analyst

This report will cover the following areas:

  • How has the footwear market performed?
  • What are the opportunities for growth?
  • What innovations can help to drive interest in the footwear market?

The market remains fragmented, with non-specialists including sports stores, clothing retailers and supermarkets all grabbing share from specialist footwear retailers. The fashion-driven footwear retailers such as Schuh and Office, as well as premium retailers such as Kurt Geiger and Dune, are outperforming the market.

The Report looks at purchases of shoes for adults and children through all retail channels – both specialist and non-specialist (eg clothing stores, department stores, sports shops, supermarkets, internet pureplayers, catalogue retailers, markets, garden centres etc).

This Report covers the following footwear categories:

  • All footwear including trainers.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Footwear to grow 5.4% in 2016
              • Figure 1: UK footwear sales, best- and worst-case forecast, 2011-21
            • Men’s shoes are growing at a faster rate
              • Figure 2: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
            • Companies, brands and innovation
              • Young and premium specialists lead
                • Figure 3: Leading footwear specialists: compound annual growth rates in net revenues, 2011-14*
              • Clarks is most trusted brand
                • Figure 4: Attitudes towards and usage of selected retailers, May 2016
              • Digitally connected store
                • The consumer
                  • Sports stores lead for footwear
                    • Figure 5: Retailers from which consumers have bought footwear in the last 12 months, in-store and online, May 2016
                  • Women favour flats over heels
                    • Figure 6: Percentage of women who have bought shoes from each shoe category, May 2016
                  • Comfort wins over fashion
                    • Figure 7: Attitudes towards buying footwear, May 2016
                  • 43% buy discounted shoes
                    • Figure 8: Agreement with statements about footwear, May 2016
                  • Using personalisation to drive sales
                    • Figure 9: Interest in innovation when buying footwear, May 2016
                  • What we think
                  • Issues and Insights

                    • How has the footwear market performed?
                      • The facts
                        • The implications
                          • What are the opportunities for growth?
                            • The facts
                              • The implications
                                • What innovations can help to drive interest in the footwear market?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Footwear to grow 5.4% in 2016
                                        • Footwear to grow 25% by 2021
                                          • Men’s footwear grows faster
                                            • Men as keen footwear buyers as women
                                              • Footwear spend grows more than clothing
                                                • Footwear consumer prices
                                                  • Appealing to an ageing population
                                                    • Obesity drives demand for wider shoe fits
                                                    • Market Size and Forecast

                                                      • Footwear to grow 5.4% in 2016
                                                        • Figure 10: UK footwear sales, best- and worst-case forecast, 2011-21
                                                      • Footwear to grow 25% by 2021
                                                        • Figure 11: UK footwear sales, at current prices, 2011-21
                                                      • Market segmentation
                                                        • Figure 12: UK footwear sales, segmented by market value and percentage share, 2016 (est)
                                                        • Figure 13: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
                                                      • Forecast methodology
                                                      • Market Drivers

                                                        • Men as keen footwear buyers as women
                                                          • Figure 14: Spending habits on fashion, by gender, February 2016
                                                        • Footwear spend grows more than clothing
                                                          • Figure 15: Consumer spending on clothing and footwear (including VAT), 2011-15
                                                        • Consumer prices
                                                          • Figure 16: Consumer prices index annual % change for footwear, clothing and all items, September 2015-May 2016
                                                        • Appealing to an ageing population
                                                          • Figure 17: Trends in the age structure of the UK population, 2010-20
                                                        • Obesity drives demand for wider shoe fits
                                                          • Figure 18: Proportion of obese population, by gender, 2009-14
                                                      • Key Players – What You Need to Know

                                                        • Innovations in 3D printing
                                                          • Digitally connected store
                                                            • Young and premium specialists lead
                                                              • Sports retailers see strong growth in footwear
                                                                • Advertising spend accelerates in 2015
                                                                  • Clarks is most trusted brand
                                                                    • Focus on digital activity
                                                                    • Launch Activity and Innovation

                                                                      • UGG unveils new global retail store concept
                                                                        • Hunter’s in-store festival experience complete with mud and live music
                                                                          • Digitally connected store
                                                                            • Customised shoes on demand
                                                                              • Curated collection designed specifically with customers’ personal preferences in mind
                                                                                • “Sociable shoe”
                                                                                • Leading Specialists

                                                                                  • Young and premium specialists lead
                                                                                    • Figure 19: Leading footwear specialists: compound annual growth rates in net revenues, 2011-14*
                                                                                  • Sales
                                                                                      • Figure 20: Leading footwear specialists: UK Revenues, 2011-15
                                                                                    • Stores
                                                                                      • Figure 21: Leading footwear specialists: UK Outlet numbers, 2011-15
                                                                                    • Sales per outlet
                                                                                      • Figure 22: Leading footwear specialists: Sales per outlet, 2011-15
                                                                                    • Operating profits and margins
                                                                                      • Figure 23: Leading footwear specialists: UK Operating profits, 2011-15
                                                                                      • Figure 24: Leading footwear specialists: UK Operating margins, 2011-15
                                                                                  • Leading Non-Specialist Retailers

                                                                                    • Leading non-specialists: financial data
                                                                                      • Figure 25: Leading non-specialist retailers’ estimated footwear sales (excluding VAT), 2012-15
                                                                                    • The consumer – Shopping at non-specialists
                                                                                      • Figure 26: Retailers that consumers have purchased footwear from in the last 12 months, May 2016
                                                                                    • Leading non-specialists: retail offering
                                                                                      • Figure 27: Leading non-specialist retailers: Positioning, offer and brands stocked, July 2015
                                                                                  • Channels of Distribution

                                                                                    • Footwear specialists account for 43% of distribution
                                                                                      • Figure 28: Distribution of spending on footwear, by type of retailer, 2016 (est)
                                                                                      • Figure 29: Estimated distribution of spending on footwear, by type of retailer, 2015 and 2016
                                                                                    • Specialists lose market share
                                                                                      • Figure 30: Estimated share of footwear spending taken by footwear specialists, 2012-16
                                                                                  • Market Shares

                                                                                    • Sports retailers dominate market share
                                                                                      • Figure 31: Estimated market shares for top 10 retailers of footwear, 2015
                                                                                      • Figure 32: Estimated market shares for top 20 retailers of footwear, 2013-15
                                                                                  • Online

                                                                                    • Online to account for 18.6% of footwear sales
                                                                                      • Figure 33: Estimated online sales of footwear (including VAT), 2014-17
                                                                                    • Distribution: Pureplays vs multichannel retailers
                                                                                      • Figure 34: Estimated distribution of online sales (including VAT), 2015 and 2016
                                                                                    • Online market leaders
                                                                                        • Figure 35: Leading online footwear retailers: estimated net online revenues and online market shares, (excluding VAT), 2015
                                                                                      • Where consumers shop online
                                                                                        • Figure 36: Retailers that consumers have purchased footwear from online in the last 12 months, May 2016
                                                                                    • Competitive Strategies

                                                                                      • Retail offering and brand positioning
                                                                                        • Digital activity
                                                                                          • New developments
                                                                                          • Space Allocation Summary

                                                                                              • Specialists’ space allocation summary
                                                                                                • Figure 37: Specialist footwear retailers’ space allocation estimates, June 2016
                                                                                              • Specialists’ detailed space allocation estimates
                                                                                                  • Figure 38: Specialist footwear retailers’ detailed space allocation estimates, June 2016
                                                                                                • Non-specialists’ space allocation overview
                                                                                                  • Figure 39: Non-specialist retailers’ footwear space allocation estimates, June 2016
                                                                                                • Non-specialists’ detailed space allocation estimates
                                                                                                  • Figure 40: Non-specialist retailers’ detailed footwear space allocation estimates, June 2016
                                                                                                • In-store footwear as percentage of total selling space in non-specialists
                                                                                                  • Figure 41: Estimated in-store footwear as percentage of total selling space in non-specialist footwear retailers, June 2016
                                                                                              • Advertising and Marketing Activity

                                                                                                • Advertising spend accelerates in 2015
                                                                                                  • Figure 42: Footwear: Recorded above-the-line, online display and direct mail total advertising expenditure, 2012-15
                                                                                                • Casual shoe maker and retailer Beaconsfield is the highest-spending advertising spender
                                                                                                  • Figure 43: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by advertiser, 2012-15
                                                                                                • Majority of advertising spend channelled through direct mail
                                                                                                  • Figure 44: Recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2012-15
                                                                                                • A note on adspend
                                                                                                • Brand Research

                                                                                                    • What you need to know
                                                                                                      • Brand map
                                                                                                        • Figure 45: Attitudes towards and usage of selected retailers, May 2016
                                                                                                      • Key brand metrics
                                                                                                        • Figure 46: Key metrics for selected retailers, May 2016
                                                                                                      • Brand attitudes – Kurt Geiger is worth paying more for
                                                                                                        • Figure 47: Attitudes, by retailer, May 2016
                                                                                                      • Brand personality – Hotter is seen as an ethical brand
                                                                                                        • Figure 48: Brand personality – Macro image, May 2016
                                                                                                      • Schuh is an exciting brand
                                                                                                        • Figure 49: Brand personality – Micro image, May 2016
                                                                                                      • Brand analysis
                                                                                                        • Clarks is highly trusted
                                                                                                          • Figure 50: User profile of Clarks, May 2016
                                                                                                        • Schuh stands out as fun brand
                                                                                                          • Figure 51: User profile of Schuh, May 2016
                                                                                                        • Dune has lower levels of awareness
                                                                                                          • Figure 52: User profile of Dune, May 2016
                                                                                                        • Kurt Geiger seen as expensive but trendsetting
                                                                                                          • Figure 53: User profile of Kurt Geiger, May 2016
                                                                                                        • Hotter Shoes highly trusted among over-55s
                                                                                                          • Figure 54: User profile of Hotter Shoes, May 2016
                                                                                                        • Office seen as stylish
                                                                                                          • Figure 55: User profile of Office, May 2016
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • Sports stores lead for footwear
                                                                                                          • Amazon most popular for buying shoes online
                                                                                                            • Men are driving footwear sales in-store
                                                                                                              • Women favour flats over heels
                                                                                                                • Trainers are men’s favourite footwear
                                                                                                                  • Comfort wins over fashion
                                                                                                                    • Women struggle with fit
                                                                                                                      • 43% buy discounted shoes
                                                                                                                        • Using personalisation to drive sales
                                                                                                                        • Who Shops Where?

                                                                                                                          • Sports stores lead for footwear
                                                                                                                              • Figure 56: Retailers from which consumers have bought footwear in the last 12 months, in-store and online, May 2016
                                                                                                                            • Primark most popular retailer
                                                                                                                              • Specialists
                                                                                                                                • Amazon most popular for buying shoes online
                                                                                                                                  • Men are driving footwear sales in-store
                                                                                                                                      • Figure 57: Channels from which consumers have bought footwear in the last 12 months, by gender and age, May 2016
                                                                                                                                    • People stick to same retailer to buy shoes
                                                                                                                                      • Figure 58: Leading footwear retailers, number of retailers used, in-store and online, May 2016
                                                                                                                                  • Types of Footwear Purchased

                                                                                                                                    • Women favour flats over heels
                                                                                                                                        • Figure 59: Percentage of women who have bought shoes from each shoe category, May 2016
                                                                                                                                      • Trainers become more popular for women
                                                                                                                                        • Trainers are men’s favourite footwear
                                                                                                                                            • Figure 60: Percentage of men who have bought shoes from each shoe category, May 2016
                                                                                                                                        • Attitudes towards Buying Footwear

                                                                                                                                          • Comfort wins over fashion
                                                                                                                                              • Figure 61: Attitudes towards buying footwear, May 2016
                                                                                                                                            • Men will pay more for quality
                                                                                                                                              • Women struggle with fit
                                                                                                                                              • Footwear Preferences

                                                                                                                                                • 43% buy discounted shoes
                                                                                                                                                  • Figure 62: Agreement with statements about footwear, May 2016
                                                                                                                                                • Older consumers prefer buying shoes in-store
                                                                                                                                                    • Figure 63: Agreement with statements about footwear, by age, May 2016
                                                                                                                                                  • Trend for sporty footwear
                                                                                                                                                  • Interest in Innovations

                                                                                                                                                    • Using personalisation to drive sales
                                                                                                                                                        • Figure 64: Interest in innovation when buying footwear, May 2016
                                                                                                                                                      • Smart shoes
                                                                                                                                                        • Methodology
                                                                                                                                                          • Catering to ageing population with more size options
                                                                                                                                                            • Figure 65: Footwear innovations – CHAID – Tree output, June 2016
                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Abbreviations
                                                                                                                                                              • Consumer research methodology
                                                                                                                                                                • Figure 66: Footwear innovations – CHAID – Table output, June 2016
                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                              • Forecast methodology
                                                                                                                                                                  • Figure 67: UK footwear sales, best- and worst-case forecast, 2016-21

                                                                                                                                                              Companies Covered

                                                                                                                                                              • Nike

                                                                                                                                                              Footwear Retailing - UK - July 2016

                                                                                                                                                              £1,995.00 (Excl.Tax)