Footwear Retailing - UK - June 2011
We use two streams of data from the ONS for this report – consumer spending and retail sales. The distinction is important.
- Consumer spending on footwear represents purchases of shoes through all retail channels – both specialist and non-specialist (e.g supermarkets, clothing stores, department stores, sports shops, internet generalists like Amazon, catalogue retailers, market, garden centres etc).
- The retail sales data gives us sales through footwear specialists only. According to the ONS, footwear specialists are shops that derive more than 50% of their sales from shoes.
There is a grey area between sports shoes and casual footwear although sports trainers are mostly classified in the government’s consumer spending data under the footwear rather than the sportswear category. The latter in terms of sports shoes is largely confined to specialist performance shoes such as football boots, athletic spikes or ski boots.
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