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Forecourt & Convenience Retailing - Ireland - June 2015

“C-stores and forecourts are primarily being used for top-up shopping when Irish consumers run out of essential food items. These stores are predominantly used in residential neighbourhood areas by Irish consumers aged 45-54. Convenience and forecourt retailers should look to focus on these locations and this consumer group for growth in the convenience and forecourt retailing market.”
– James Wilson, Research Analyst

This report answers the following questions:

  • What implications does the downward pressure on food prices have for c-stores and forecourts?
  • Which convenience store brands are Irish consumers using regularly?
  • How are Irish consumers using c-stores and forecourts?
  • Where are Irish consumers most likely to use c-stores?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Data sources
          • Market size rationale
            • Definition
              • Abbreviations
              • Executive Summary

                  • The Market
                    • Forecast
                      • Figure 1: Indexed value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
                    • Market factors
                      • NI consumers more likely to top up at c-stores than RoI counterparts
                        • Food price deflation an issue for c-stores and forecourts, welcomed by consumers
                          • Recovering transport usage could drive footfall to nearby c-stores
                            • Growth of new car registrations could boost forecourt usage
                              • Smaller households to boost demand for top-up shopping at c-stores
                                • Companies, brands and innovations
                                  • The consumer
                                    • Consumer promiscuity presents a challenge for c-store retailers
                                      • Figure 2: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), NI, March 2015
                                      • Figure 3: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), RoI, March 2015
                                    • Irish consumers show strong preference for neighbourhood stores
                                      • Figure 4: Locations where consumers are most likely to use c-stores, NI and RoI, March 2015
                                    • C-stores and forecourts used for top-up shopping
                                      • Figure 5: Types of shopping that consumers use c-stores and forecourts for, NI and RoI, March 2015
                                    • What we think
                                    • Issues and Insights

                                        • What implications does the downward pressure on food prices have for c-stores and forecourts?
                                          • The facts
                                            • The implications
                                              • Which convenience store brands are Irish consumers using regularly?
                                                • The facts
                                                  • The implications
                                                    • How are Irish consumers using c-stores and forecourts?
                                                      • The facts
                                                        • The implications
                                                          • Where are Irish consumers most likely to use c-stores?
                                                            • The facts
                                                              • The implications
                                                              • Market Overview

                                                                • Key points
                                                                  • NI consumers most likely to top up at c-stores
                                                                    • Figure 6: C-stores used by consumers for top-up shopping, NI and RoI, October 2014
                                                                  • Food price deflation entrenched in RoI
                                                                    • Figure 7: Annualised CPI vs food price inflation, RoI, 2010-15
                                                                  • Food prices continue to fall in NI due to stronger use of loss leaders
                                                                    • Figure 8: Annualised CPI vs food price inflation, UK (including NI), 2010-15
                                                                  • Public transport usage declines in RoI
                                                                    • Figure 9: Total passenger numbers, by national carrier (bus and train), RoI, 2008-13
                                                                  • NI train stations offer opportunity for c-stores
                                                                    • Figure 10: Total passenger numbers using public transport (bus and train), NI, 2009-14
                                                                  • Petrol station forecourts could benefit from growth in new car registrations
                                                                    • Figure 11: Indexed total new car registrations, IoI, NI and RoI, 2010-20
                                                                  • Long-term decline in smoking a threat to c-stores
                                                                    • Figure 12: Percentage of UK (including NI) population that smoke cigarettes, by gender, 1974-2012
                                                                    • Figure 13: How frequently consumers smoke, NI and RoI, July 2013
                                                                  • Smaller households will impact type of shopping done in Ireland
                                                                    • Figure 14: Household size projections, NI, 2012-20
                                                                    • Figure 15: Household sizes, RoI, 1991-2011
                                                                • Competitive Context

                                                                  • Key points
                                                                    • NI consumers show higher levels of purchasing groceries online
                                                                      • Figure 16: Consumers who have purchased groceries (for home delivery) online in the last 12 months, by device, NI and RoI, December 2014
                                                                      • Figure 17: Stores that consumers do their main grocery shop with (online), NI and RoI, October 2014
                                                                    • Discounters show strong usage for main shop in RoI, Tesco in NI
                                                                      • Figure 18: Stores that consumers do their main grocery shopping with (in-store), NI and RoI, October 2014
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Sales at convenience and forecourt retailers expected to grow in 2015
                                                                        • Figure 19: Estimated value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
                                                                      • Recovery expected to be faster in NI compared to RoI
                                                                        • Figure 20: Indexed value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
                                                                      • Number of petrol station forecourts increases, but only marginally
                                                                        • Figure 21: Number of petrol station forecourts, NI and RoI, 2012 and 2013
                                                                      • Maxol has largest branded presence in NI, but supermarkets selling greater volume
                                                                        • Figure 22: Petrol station forecourt market share, NI, 2013
                                                                      • Independent petrol stations a key channel in RoI
                                                                        • Figure 23: Petrol station forecourt market share, RoI, 2013
                                                                    • Strengths and Weaknesses

                                                                      • Strengths
                                                                        • Weaknesses
                                                                        • Companies and Innovations

                                                                          • Key points
                                                                            • Examples of innovation
                                                                              • Branded products grow share of NPD activity
                                                                                • Figure 24: New product development in the UK and Irish convenience foods market, 2009-15
                                                                              • Maxol improves forecourt proposition in NI and RoI
                                                                                • Topaz takes forecourt retailing into ‘new territory’ with Re.Store
                                                                                  • Company profiles – Convenience stores
                                                                                    • Centra
                                                                                      • Costcutter
                                                                                        • Co-operative (NI only)
                                                                                          • Londis (RoI only)
                                                                                            • Mace (NI)
                                                                                              • Mace (RoI)
                                                                                                • Nisa
                                                                                                  • Spar (NI)
                                                                                                    • Spar (RoI)
                                                                                                      • Tesco
                                                                                                        • Company profiles – Forecourt retailers
                                                                                                          • Applegreen
                                                                                                            • Asda (NI only)
                                                                                                              • British Petroleum
                                                                                                                • Esso (RoI only)
                                                                                                                  • Go
                                                                                                                    • Maxol
                                                                                                                      • Sainsbury’s (NI only)
                                                                                                                        • Texaco
                                                                                                                          • Top Oil
                                                                                                                          • The Consumer – Convenience Retailers Used

                                                                                                                            • Key points
                                                                                                                              • Six in 10 using Spar/Eurospar regularly in NI
                                                                                                                                • Figure 25: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), NI, March 2015
                                                                                                                              • Spar/Eurospar most popular among women and 45-54s
                                                                                                                                • Figure 26: Consumers who are regularly (ie once a month or more) using Spar/Eurospar, by gender, age and social class, NI, March 2015
                                                                                                                              • Centra leads the RoI convenience store market
                                                                                                                                • Figure 27: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), RoI, March 2015
                                                                                                                              • Irish men a key market for Centra
                                                                                                                                • Figure 28: Consumers who are regularly (ie once a month or more) using Centra, by gender, RoI, March 2015
                                                                                                                              • RoI Millennials most likely to use Spar/Eurospar regularly
                                                                                                                                • Figure 29: Consumers who are regularly (ie once a month or more) using Spar/Eurospar, by age, RoI, March 2015
                                                                                                                              • Tesco Express popular with single Irish consumers
                                                                                                                                • Figure 30: Consumers who are regularly (ie once a month or more) using Tesco Express, by marital status, RoI, March 2015
                                                                                                                            • The Consumer – Locations of Convenience Store Use

                                                                                                                              • Key points
                                                                                                                                • Neighbourhood c-stores most popular among Irish consumers
                                                                                                                                    • Figure 31: Locations where consumers are most likely to use c-stores, NI and RoI, March 2015
                                                                                                                                  • Women a key market for neighbourhood c-stores
                                                                                                                                    • Figure 32: Consumers who are most likely to use a neighbourhood store (eg suburban, local parade of shops), by gender and age, NI and RoI, March 2015
                                                                                                                                  • Irish men most likely to use petrol station forecourts
                                                                                                                                    • Figure 33: Consumers who are most likely to use a petrol station forecourt store, by gender, age and social class, NI and RoI, March 2015
                                                                                                                                  • Town centre c-stores popular among RoI students
                                                                                                                                    • Figure 34: Consumers who are most likely to use a town centre/high street/city centre store, by work status, NI and RoI, March 2015
                                                                                                                                • The Consumer – Types of Shopping Completed in Convenience Stores

                                                                                                                                  • Key points
                                                                                                                                    • Consumers topping up at c-stores and forecourts
                                                                                                                                      • Figure 35: Types of shopping that consumers use c-stores and forecourts for, NI and RoI, March 2015
                                                                                                                                    • Millennials regularly shopping at c-stores while 45-54s use them to top up
                                                                                                                                        • Figure 36: Types of shopping that consumers use c-stores and forecourts for, by gender and age, RoI, March 2015
                                                                                                                                        • Figure 37: Types of shopping that consumers use c-stores and forecourts for, by gender and age, NI, March 2015
                                                                                                                                      • Newspapers and magazines still popular, but circulation decline a threat
                                                                                                                                        • Workers and RoI students buying lunch from c-stores
                                                                                                                                          • Figure 38: Consumers purchasing lunchtime foods/snacks from c-stores and forecourts, by work status, NI and RoI, March 2015
                                                                                                                                        • Hot food a growth opportunity for c-stores
                                                                                                                                          • Irish men main buyers of cigarettes at c-stores and forecourts
                                                                                                                                            • Figure 39: Consumers purchasing cigarettes from c-stores and forecourts, by gender and age, NI and RoI, March 2015
                                                                                                                                        • Appendix

                                                                                                                                          • NI Toluna data
                                                                                                                                            • Figure 40: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015
                                                                                                                                            • Figure 41: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015 (continued)
                                                                                                                                            • Figure 42: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015 (continued)
                                                                                                                                            • Figure 43: Locations where consumers are most likely to use c-stores, by demographics, NI, March 2015
                                                                                                                                            • Figure 44: Locations where consumers are most likely to use c-stores, by demographics, NI, March 2015 (continued)
                                                                                                                                            • Figure 45: How often consumers use c-stores/ forecourts located in town centre/high street/city centres, by demographics, NI, March 2015
                                                                                                                                            • Figure 46: How often consumers use neighbourhood store (eg suburban, local parade of shops), by demographics, NI, March 2015
                                                                                                                                            • Figure 47: How often consumers use petrol station forecourt store, by demographics, NI, March 2015
                                                                                                                                            • Figure 48: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015
                                                                                                                                            • Figure 49: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015 (continued)
                                                                                                                                            • Figure 50: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015 (continued)
                                                                                                                                          • RoI Toluna data
                                                                                                                                            • Figure 51: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015
                                                                                                                                            • Figure 52: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015 (continued)
                                                                                                                                            • Figure 53: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015 (continued)
                                                                                                                                            • Figure 54: Locations where consumers are most likely to use c-stores, by demographics, RoI, March 2015
                                                                                                                                            • Figure 55: Locations where consumers are most likely to use c-stores, by demographics, RoI, March 2015 (continued)
                                                                                                                                            • Figure 56: How often consumers use c-stores/ forecourts located in town centre/high street/city centres, by demographics, RoI, March 2015
                                                                                                                                            • Figure 57: How often consumers use neighbourhood store (eg suburban, local parade of shops), by demographics, RoI, March 2015
                                                                                                                                            • Figure 58: How often consumers use petrol station forecourt store, by demographics, RoI, March 2015
                                                                                                                                            • Figure 59: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015
                                                                                                                                            • Figure 60: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015
                                                                                                                                            • Figure 61: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015 (continued)

                                                                                                                                        Forecourt & Convenience Retailing - Ireland - June 2015

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