Fragrances - US - September 2016
"Performance in the fragrances market has been lackluster due to the saturated nature of the category, increased competition from scented personal care items, and apathy among shoppers. Interest in natural claims can present opportunities for brands to better reach consumers, while custom or boutique fragrances may encourage increased consumer spend. Adults might also be drawn to retailers with improved shopping experiences, including those that use technology to improve the experience of testing new scents."
- Margie Nanninga, Beauty & Personal Care Analyst
This report will cover the following areas:
- Fragrances market continues to struggle
- Confusion over ancillary products challenges fragrance brands
- Splurge versus save mentality challenges sales
- Product launch claims fail to align with consumer interests
For the purposes of this report, the fragrances market has been defined as follows:
- Men’s fragrances – cologne, body spray
- Women’s fragrances – perfume, body spray
“Perfume” is used as a general description to include all fine fragrance formats, such as parfum, eau de parfum, and eau de toilette. Body sprays are not traditionally thought of as fine fragrance, but their popularity in the market has led to their inclusion in the market size.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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