Fragrâncias - Brasil - Setembro 2017
“O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de produtos e a dificuldade da venda através do comercio eletrônico”.
– Juliana Martins, Especialista Sênior de Beleza e Cuidados Pessoais
Este relatório analisa as seguintes questões:
- Mercado carece de produtos para pessoas mais idosas
- Tributação e falsificação atrapalham as vendas de perfumes no Brasil
- Impossibilidade de sentir o cheiro de perfumes pode ser uma barreira à venda online
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