Fridges and Freezers - UK - April 2012
“Innovation has touched almost every aspect of product styling and design in refrigeration. So today’s consumers have more choice than ever before from low-cost no-frills appliances through to high-spec luxury items. There are smart appliances that micro-manage food storage temperatures and humidity and a plethora of innovative interiors that improve storage and accessibility. Style, colour and co-ordination have emerged as key trends, so consumers can choose appliances which are the ultimate stylish accessory for the kitchen. Today’s fridge can help put their owners on the map, helping build their image as a cook, connoisseur or foodie."
– Neil Mason, Head of Retail Research
Some questions answered in this report include:
- Does cooking style influence demand for fridges and freezers?
- How much online shopping is there for fridges and freezers?
- What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
- What is the impact of online discounting?
- What are manufacturers doing to stimulate demand for fridges and freezers?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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