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Fridges and Freezers - UK - April 2012

“Innovation has touched almost every aspect of product styling and design in refrigeration. So today’s consumers have more choice than ever before from low-cost no-frills appliances through to high-spec luxury items. There are smart appliances that micro-manage food storage temperatures and humidity and a plethora of innovative interiors that improve storage and accessibility. Style, colour and co-ordination have emerged as key trends, so consumers can choose appliances which are the ultimate stylish accessory for the kitchen. Today’s fridge can help put their owners on the map, helping build their image as a cook, connoisseur or foodie."

– Neil Mason, Head of Retail Research

Some questions answered in this report include:

  • Does cooking style influence demand for fridges and freezers?
  • How much online shopping is there for fridges and freezers?
  • What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
  • What is the impact of online discounting?
  • What are manufacturers doing to stimulate demand for fridges and freezers?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Consumer spend on refrigeration appliances, forecast, 2006-16
              • Figure 2: Consumer spend on refrigeration appliances, percentage of value, by type, 2011
            • Market factors
              • Figure 3: Trends in the socio-economic structure of the UK population, 2006, 2011 and 2016
            • Companies, brands and innovation
              • Figure 4: Sales of fridges and freezers, by type of retailer, 2011
            • The consumer
              • Figure 5: Ownership of fridges and freezers, February 2012
              • Figure 6: Repertoire of factors influencing purchases of fridges and freezers, February 2012
              • Figure 7: Factors influencing purchases of fridges and freezers, February 2012
              • Figure 8: Features consumers expect as standard or would pay more for, February 2012
              • Figure 9: Customer target groups, by cooking and eating style, February 2012
            • What we think
            • Issues in the Market

                • Does cooking style influence demand for fridges and freezers?
                  • How much online shopping is there for fridges and freezers?
                    • What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
                      • What is the impact of online discounting?
                        • What are manufacturers doing to stimulate demand for fridges and freezers?
                        • Future Opportunities

                            • Trend: Cam Cam
                              • Trend: Brand Review
                              • Internal Market Environment

                                • Key points
                                  • Broad ownership of household appliances
                                    • Figure 10: Ownership of large domestic kitchen appliances, 2007-11
                                  • A kitchen refit brings new appliances
                                    • Figure 11: Type of fridges bought in the last 12 months, 2007-11
                                  • Slow price rises
                                    • Figure 12: Consumer Price Indices for large domestic appliances (white goods), January 2008-December 2011
                                  • AMDEA encouraging people to change appliances
                                    • Figure 13: Example of energy labelling for fridges and freezers, 2012
                                  • Energy saving recommend
                                    • Figure 14: Energy saving logo, 2012
                                  • Reducing food waste
                                    • Recycling and the law
                                    • Broader Market Environment

                                      • Key points
                                        • 10% more 25-34s by 2016
                                          • Figure 15: Trends in the age structure of the UK population, 2006-16
                                        • Impact of the ageing population
                                          • Upwardly mobile population will help premium products
                                            • Figure 16: Forecast adult population trends, by socio-economic group, 2006-16
                                          • More homes help to boost demand
                                            • Figure 17: UK households, by size, 2006-16
                                          • Popularity of cooking
                                            • Figure 18: Trends in agreement with attitudinal statements, 2007-11
                                          • Popularity of in-home entertaining
                                            • Figure 19: Agreement with the statement ‘I enjoy entertaining people at home’, 2007-11
                                          • What price the environment?
                                            • Figure 20: Trends in agreement with attitudinal statements relating to the home, 2007-11
                                          • Second-hand
                                            • Weakening interest in the home
                                              • Figure 21: Trends in agreement with attitudinal statements relating to kitchen and home, 2007-11
                                            • Slowdown in housing transactions
                                              • Figure 22: Residential property transactions, Q1 2006-Q4 2011
                                            • Cautious consumers save more
                                              • Figure 23: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
                                          • Competitive Context

                                            • Key points
                                              • Competitive context
                                                • Figure 24: UK consumer spending on selected home products, 2007-11
                                            • Strengths and Weaknesses in the Market

                                              • Strengths
                                                • Weaknesses
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Innovation in the market for fridges and freezers
                                                      • Energy efficiency
                                                        • Intelligent controls
                                                          • Connecting to the web
                                                            • ThinQ
                                                              • Figure 25: LG, Smart appliances illustration of connectivity, 2012
                                                            • Other smart fridges
                                                              • LED lighting tricks the tomatoes
                                                                • Professional functionality
                                                                  • Novel extra refrigeration
                                                                    • Figure 26: CDA ice maker and beer cooler, 2012
                                                                  • Refrigerated drawers
                                                                    • Figure 27: Hotpoint refrigerated drawers, 2012
                                                                • Brand Research

                                                                  • Key points
                                                                    • Brand map
                                                                        • Figure 28: Attitudes towards and usage of brands in the household appliances sector, February 2012
                                                                      • Correspondence analysis
                                                                        • Brand attitudes
                                                                          • Figure 29: Attitudes, by household appliance brand, February 2012
                                                                        • Brand personality
                                                                          • Figure 30: Household appliance brand personality – macro image, February 2012
                                                                          • Figure 31: Household appliance brand personality – micro image, February 2012
                                                                        • Brand experience
                                                                          • Figure 32: Household appliance brand usage, February 2012
                                                                          • Figure 33: Satisfaction with various household appliance brands, February 2012
                                                                          • Figure 34: Consideration of household appliance brands, February 2012
                                                                          • Figure 35: Consumer perceptions of current household appliance brand performance, February 2012
                                                                          • Figure 36: Household appliances brand recommendation – Net Promoter Score, February 2012
                                                                        • Brand index
                                                                          • Figure 37: Household appliances brand index, February 2012
                                                                          • Figure 38: Household appliances brand index vs. recommendation, February 2012
                                                                        • Target group analysis
                                                                          • Figure 39: Target groups, February 2012
                                                                          • Figure 40: Household appliances brand usage, by target groups, February 2012
                                                                        • Group One – Conformists
                                                                          • Group Two – Simply the Best
                                                                            • Group Three – Shelf Stalkers
                                                                              • Group Four – Habitual Shoppers
                                                                                • Group Five – Individualists
                                                                                • Market Size and Segmentation

                                                                                  • Key points
                                                                                    • Trend in volume of purchases
                                                                                      • Figure 41: Volume of refrigeration appliances purchased, 2007-11
                                                                                    • The end of the slide in spending?
                                                                                      • Figure 42: Consumer spending on all fridges and freezers, 2007-11
                                                                                    • Spend on fridges and freezers by type
                                                                                      • Figure 43: Consumer spend on refrigeration appliances, percentage of value, by type, 2011
                                                                                    • Average fridge prices hold up
                                                                                      • Figure 44: Consumer spend on standalone fridges, by volume and value, 2006-11
                                                                                    • Sales of drink coolers
                                                                                      • Weak demand for standalone freezers
                                                                                        • Figure 45: Consumer spend on freezers, by volume and value, 2006-11
                                                                                      • Combined fridge-freezers pick up share
                                                                                        • Figure 46: Consumer spend on combined fridge-freezers, by volume and value, 2006-11
                                                                                      • Prospects for growth improve
                                                                                        • Figure 47: Consumer spend on refrigeration appliances, forecast, 2006-16
                                                                                    • Companies and Products

                                                                                      • Key points
                                                                                        • Manufacturers – overview
                                                                                          • Figure 48: Estimated manufacturers’ shares for fridges/freezers, by volume, 2009 and 2011
                                                                                        • Beko Plc
                                                                                            • Figure 49: Financial performance of Beko Plc, 2009 and 2010
                                                                                            • Figure 50: Beko four-door side-by-side fridge-freezer, launched May 2010
                                                                                            • Figure 51: Beko two-door side-by-side fridge-freezers, launched autumn 2011
                                                                                            • Figure 52: Blomberg ‘twist and serve’ ice cubes
                                                                                          • BSH Group
                                                                                              • Figure 53: Financial performance of BSH Home Appliances Limited, 2009 and 2010
                                                                                              • Figure 54: Bosch Logixx under-counter fridge, with telescopic slide out shelves, 2012
                                                                                              • Figure 55: Bosch, Green technology Inside label, 2012
                                                                                            • Candy
                                                                                                • Figure 56: Financial performance of Hoover Limited, 2009 and 2010
                                                                                              • Electrolux
                                                                                                  • Figure 57: Financial performance of Electrolux Plc, 2009 and 2010
                                                                                                • Indesit UK
                                                                                                    • Figure 58: Financial performance of Indesit UK, 2009 and 2010
                                                                                                    • Figure 59: Indesit UK, feature logos, prime technology, flexi Shelf and Eco Function, 2012
                                                                                                    • Figure 60: Indesit UK, Trilogic fridge-freezer, 2012
                                                                                                    • Figure 61: Hotpoint UK, Quadrio fridge-freezer, 2012
                                                                                                  • Luce by Hotpoint
                                                                                                    • Figure 62: Hotpoint UK, Luce Fridge Drawers fitted into a kitchen, 2012
                                                                                                  • LG Electronics
                                                                                                      • Figure 63: Financial performance of LG Electronics UK Limited, 2009 and 2010
                                                                                                      • Figure 64: LG side-by-side fridge-freezer with door-mounted chilled water dispenser, 2012
                                                                                                      • Figure 65: LG two-tone design fridge-freezer, 2012
                                                                                                    • Panasonic
                                                                                                        • Figure 66: Financial performance of Panasonic UK Limited, 2010 and 2011
                                                                                                        • Figure 67: Panasonic, vitamin safe compartment, 2012
                                                                                                      • Sharp Electronics
                                                                                                          • Figure 68: Financial performance of Sharp Electronics UK Limited, 2010 and 2011
                                                                                                        • Whirlpool
                                                                                                            • Figure 69: Financial performance of Whirlpool UK Limited, 2009 and 2010
                                                                                                            • Figure 70: Whirlpool American-style fridge-freezer, black glass exterior, 2012
                                                                                                          • Smeg UK Limited
                                                                                                              • Figure 71: Financial performance of Smeg UK Limited, 2009 and 2010
                                                                                                              • Figure 72: Examples of Smeg fridge colours, 2012
                                                                                                            • Other
                                                                                                              • AGA Rangemaster
                                                                                                                • Appliance365
                                                                                                                  • Caple
                                                                                                                    • CDA
                                                                                                                      • GDHA
                                                                                                                        • Figure 73: Lec limited edition fridge, 2011
                                                                                                                      • Gorenje
                                                                                                                        • Haier
                                                                                                                          • Miele
                                                                                                                            • Liebherr
                                                                                                                              • Samsung
                                                                                                                                • Sub-Zero
                                                                                                                                  • Husky
                                                                                                                                  • Channels to Market

                                                                                                                                    • Key points
                                                                                                                                      • Sales of fridges and freezers by type of retailer
                                                                                                                                        • Figure 74: Sales of fridges and freezers, by type of retailer, 2009-11
                                                                                                                                      • Turbulent times for electrical chains
                                                                                                                                        • Supermarkets strive to grow non-food sales
                                                                                                                                          • Department stores build multichannel services
                                                                                                                                            • John Lewis continues to develop online shopping
                                                                                                                                              • Selling online via partnerships
                                                                                                                                                • Pureplay retailers
                                                                                                                                                • Brand Communication and Promotion

                                                                                                                                                  • Key points
                                                                                                                                                    • Figure 75: Main monitored media advertising spend on fridges and freezers, 2007-11
                                                                                                                                                    • Figure 76: Main monitored media advertising spend on fridges and freezers, 2007-11
                                                                                                                                                  • Beko, Haier and Samsung raise their voices
                                                                                                                                                    • Figure 77: Main monitored media advertising spend on fridges and freezers, by advertiser (top ten), 2007-11
                                                                                                                                                    • Figure 78: Main monitored media advertising on fridges and freezers, percentage share by advertiser, 2011
                                                                                                                                                    • Figure 79: Main monitored media advertising spend on fridges and freezers, by media type, 2007-11
                                                                                                                                                  • Advertising specifics
                                                                                                                                                  • The Consumer – Ownership and Purchasing Patterns

                                                                                                                                                    • Key points
                                                                                                                                                      • Combined fridge-freezers grow in popularity
                                                                                                                                                        • Figure 80: Trends in ownership and purchasing of fridges and freezers, 2007-11
                                                                                                                                                        • Figure 81: Ownership of fridges and freezers, February 2012
                                                                                                                                                      • Over half of homes have just one appliance
                                                                                                                                                        • Figure 82: Repertoire of ownership of fridges and freezers, February 2012
                                                                                                                                                      • What are people buying?
                                                                                                                                                        • Figure 83: Purchasers of fridges and freezers, February 2012
                                                                                                                                                      • How many have they bought?
                                                                                                                                                        • Figure 84: Repertoire of purchasers of fridges and freezers, February 2012
                                                                                                                                                      • Purchasing intentions
                                                                                                                                                          • Figure 85: Purchasing intentions for fridges and freezers, February 2012
                                                                                                                                                        • How many appliances will they buy?
                                                                                                                                                          • Figure 86: Repertoire of purchasing intentions for fridges and freezers, February 2012
                                                                                                                                                      • The Consumer – Factors Influencing Purchases

                                                                                                                                                        • Key points
                                                                                                                                                          • Factors influencing purchases
                                                                                                                                                            • Figure 87: Factors influencing purchases of fridges and freezers, February 2012
                                                                                                                                                          • No brainer to save money
                                                                                                                                                            • Brands matter
                                                                                                                                                              • Figure 88: Factors influencing purchases of fridges and freezers, brand, by age, February 2012
                                                                                                                                                            • Style and co-ordination are important factors
                                                                                                                                                              • Variety of storage
                                                                                                                                                                • No frills for me
                                                                                                                                                                  • Extras and gadgets
                                                                                                                                                                    • How many factors influence choice?
                                                                                                                                                                      • Figure 89: Repertoire of factors influencing purchases of fridges and freezers, February 2012
                                                                                                                                                                  • The Consumer – Expected Features

                                                                                                                                                                    • Key points
                                                                                                                                                                      • What shoppers expect as standard
                                                                                                                                                                        • Figure 90: Repertoire of expected features, February 2012
                                                                                                                                                                        • Figure 91: Expected features of fridges and freezers, February 2012
                                                                                                                                                                      • What features would they pay more for?
                                                                                                                                                                        • Figure 92: Features of fridges and freezers that consumers would pay more for, February 2012
                                                                                                                                                                    • The Consumer – Cooking and Eating Habits

                                                                                                                                                                      • Key points
                                                                                                                                                                        • How people cook and eat
                                                                                                                                                                          • Figure 93: Cooking and eating habits, February 2012
                                                                                                                                                                        • Younger groups enjoy spicy foods
                                                                                                                                                                          • Wealthier people experiment more
                                                                                                                                                                            • Older people cooking from scratch and avoiding waste
                                                                                                                                                                              • A third spend more time cooking at weekends
                                                                                                                                                                                • Younger bias to prepared meals
                                                                                                                                                                                • The Consumer – Target Groups

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Target groups
                                                                                                                                                                                      • Figure 94: Customer target groups, by cooking and eating style, February 2012
                                                                                                                                                                                    • Adventurous cooks (26%)
                                                                                                                                                                                        • Figure 95: Cooking and eating habits – Adventurous cooks, February 2012
                                                                                                                                                                                      • Habitual cooks (14%)
                                                                                                                                                                                          • Figure 96: Cooking and eating habits – Habitual cooks, February 2012
                                                                                                                                                                                        • Packet chefs (32%)
                                                                                                                                                                                            • Figure 97: Cooking and eating habits – Packet chefs, February 2012
                                                                                                                                                                                          • Touch of spice (28%)
                                                                                                                                                                                              • Figure 98: Cooking and eating habits – Touch of spice, February 2012
                                                                                                                                                                                          • Appendix – Consumer – Ownership and Purchasing Intentions

                                                                                                                                                                                              • Figure 99: Ownership of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 100: Repertoire of ownership of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 101: Purchasers of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 102: Repertoire of purchasers of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 103: Purchasing intentions for fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 104: Purchasing intentions for fridges and freezers, by demographics, February 2012
                                                                                                                                                                                          • Appendix – Consumer – Factors Influencing Purchases

                                                                                                                                                                                              • Figure 105: Factors influencing purchases of fridges and freezers, February 2012
                                                                                                                                                                                              • Figure 106: White door as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 107: Coloured doors as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 108: Metallic doors as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 109: Built-in model as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 110: Style as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 111: Brand as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 112: Influence of matching or co-ordinating appliances in the purchase of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 113: Energy rating as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 114: Environmental friendliness as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 115: No-frills model as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 116: Extra features as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 117: Storage capacity as a factor influencing purchases of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 118: Repertoire of purchasing intentions for fridges and freezers, by demographics, February 2012
                                                                                                                                                                                          • Appendix – Consumer – Expected Features

                                                                                                                                                                                              • Figure 119: Most popular expected standard features of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 120: Next most popular expected standard features of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 121: Other expected standard features of fridges and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 122: Most popular extra or paid features expected in fridge and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 123: Next most popular extra or paid features expected in fridge and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 124: Other extra or paid features expected in fridge and freezers, by demographics, February 2012
                                                                                                                                                                                              • Figure 125: Repertoire of expected features, by demographics, February 2012
                                                                                                                                                                                          • Appendix – Consumer – Cooking and Eating Habits

                                                                                                                                                                                              • Figure 126: Most popular cooking and eating habits, by demographics, February 2012
                                                                                                                                                                                              • Figure 127: Next most popular cooking and eating habits, by demographics, February 2012
                                                                                                                                                                                              • Figure 128: Other cooking and eating habits, by demographics, February 2012
                                                                                                                                                                                          • Appendix – The Consumer – Target Groups

                                                                                                                                                                                              • Figure 129: Target groups, by demographics, February 2012
                                                                                                                                                                                              • Figure 130: Ownership of fridges and freezers, by target groups, February 2012
                                                                                                                                                                                              • Figure 131: Purchasers of fridges and freezers, by target groups, February 2012
                                                                                                                                                                                              • Figure 132: Purchasing intentions for fridges and freezers, by target groups, February 2012
                                                                                                                                                                                              • Figure 133: Factors influencing purchases of fridges and freezers, by target groups, February 2012
                                                                                                                                                                                              • Figure 134: Factors influencing purchases of fridges and freezers, by target groups, February 2012
                                                                                                                                                                                              • Figure 135: Expected features of fridges and freezers, by target groups, February 2012

                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                          • AEG Domestic Appliances
                                                                                                                                                                                          • Asko
                                                                                                                                                                                          • Beko UK Ltd
                                                                                                                                                                                          • British Broadcasting Corporation (BBC)
                                                                                                                                                                                          • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                          • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                          • Candy Group
                                                                                                                                                                                          • Combined Independents Holdings Ltd
                                                                                                                                                                                          • Comet Group Ltd
                                                                                                                                                                                          • Electrolux
                                                                                                                                                                                          • Euronics UK (C.I.H)
                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                          • Gaggenau
                                                                                                                                                                                          • General Electric Company
                                                                                                                                                                                          • Glen Dimplex UK Ltd
                                                                                                                                                                                          • Haier
                                                                                                                                                                                          • Hoover Ltd
                                                                                                                                                                                          • Hotpoint Appliances
                                                                                                                                                                                          • Indesit Company
                                                                                                                                                                                          • LG Electronics (UK)
                                                                                                                                                                                          • Maytag Corporation
                                                                                                                                                                                          • Miele
                                                                                                                                                                                          • Neff
                                                                                                                                                                                          • Panasonic
                                                                                                                                                                                          • Robert Bosch GmbH
                                                                                                                                                                                          • Samsung Electronics (UK) Ltd
                                                                                                                                                                                          • Sharp Electronics (UK) Ltd
                                                                                                                                                                                          • Siemens plc
                                                                                                                                                                                          • Smeg UK
                                                                                                                                                                                          • Tesco Plc
                                                                                                                                                                                          • The Carphone Warehouse Plc
                                                                                                                                                                                          • UEFA
                                                                                                                                                                                          • Whirlpool Corporation
                                                                                                                                                                                          • Zanussi

                                                                                                                                                                                          Fridges and Freezers - UK - April 2012

                                                                                                                                                                                          £1,995.00 (Excl.Tax)