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Fridges and Freezers - UK - April 2013

“With increasing pressure to have competitive prices, combined with the compelling need to innovate, how can suppliers of refrigeration build their businesses for a profitable future? We expect to see greater efforts to build the image of brands, an increasing rate of change of styling and fashion, as well as advanced connected appliances that help to improve the quality of people’s lives. In mature markets innovation is king and suppliers will work harder and look closely into market niches to identify the lifestyle needs of their customers.”

Jane Westgarth, Senior Retail Analyst

Some questions answered in this report include:

  • How influential is style and fashion in creating demand for fridges and freezers?
  • Are manufacturers slowing the pace of innovation?
  • Is the ‘smart’ appliance really relevant?
  • What is happening to the distribution of fridges and freezers? Who are the winners and losers?
  • What will it take to boost demand for fridges and freezers?
 

There is little doubt that shifting shopping habits have made a huge difference to the way that consumers browse, select and buy electrical goods. The internet has made it a simple matter to look for product information, reviews and better deals. So this is putting conventional retailers under pressure and there have been wide-ranging consequences for electrical goods retailers. Comet, a retailer which had originally built its reputation as a value-for-money supplier, failed to keep pace with online competitors and closed in 2012 after failing to find a buyer. Currys has revitalised its business with a massive push to train staff, by embracing multichannel opportunities and by introducing massive cost savings through merging stores with sister brand PC World. And other retailers, including John Lewis, now see excellent customer service and multichannel options as the right formula for the future.

 

Within the market for fridges and freezers, manufacturers have been highly innovative. New features and product developments aim to add value to the products and to build market share in the face of fairly flat demand. Globalisation is a key feature for suppliers and in recent years the UK has been targeted by large multinationals including Samsung, Haier and Beko. This means that consumers are getting better value and greater choice than ever before.

This report profiles the market for fridges and freezers in the UK. It includes beer chillers and chilled cabinets for wine targeted at domestic use. Coverage includes:

  • Single-door refrigerators – larder-style (including large American-style). Also standard, ie with icebox. Includes beer coolers and wine fridges.
  • Freezers – upright or chest, either frost-free or non-frost-free.
  • Fridge-freezers – frost-free and non-frost-free models (including large US-style appliances, incorporating features such as ice and water dispensers) both freestanding and those designed to fit under existing units in a built-in kitchen.

We use the term ‘American style’ to describe a large refrigerator with side-by-side door openings.

 

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Market segmentation of spend on fridges and freezers, by value, by type, 2012
              • Figure 2: Consumer spend on fridges and freezers, 2007-17
            • Market factors
              • Figure 3: Fridges bought in the last 12 months, by those households refitting kitchens, 2012
            • Companies, brands and innovation
              • Figure 4: Manufacturer shares, by volume, 2012
            • Retail distribution
              • Figure 5: Fridges and freezers distribution, by value, 2012
            • The consumer
              • Figure 6: Ownership of fridges and freezers, January 2013
              • Figure 7: Purchasing fridges and freezers in the last three years, January 2013
              • Figure 8: Factors influencing purchases of fridges and freezers, January 2013
              • Figure 9: Features of fridges and freezers would pay more for, January 2013
              • Figure 10: Features of fridges and freezers expected as standard, January 2013
            • What we think
            • Issues in the Market

                • How influential is style and fashion in creating demand for fridges and freezers?
                  • Are manufacturers slowing the pace of innovation?
                    • Is the ‘smart’ appliance really relevant?
                      • What is happening to the distribution of fridges and freezers? Who are the winners and losers?
                        • What will it take to boost demand for fridges and freezers?
                        • Trend Application

                            • Trend: Who are the Joneses?
                              • Trend: Hungry Planet
                                • Mintel Futures: Old Gold
                                • Internal Market Environment

                                  • Key points
                                    • Everyone has a fridge
                                      • Figure 11: Ownership of large domestic kitchen appliances, 2008-12
                                    • Revamping the kitchen
                                      • Figure 12: Purchasing activity for kitchens, percentage and number, 2011 and 2012
                                      • Figure 13: Fridges bought in the last 12 months by those households refitting kitchens, 2008-12
                                    • Prices rising
                                      • Figure 14: Consumer Price Indices for large domestic appliances (white goods), January 2008-January 2013
                                    • AMDEA says it’s Time to Change
                                        • Figure 15: Example of energy labelling for fridges and freezers, 2012
                                      • More energy advice
                                        • Figure 16: Energy Saving logo, 2012
                                      • Stretching the food budget
                                        • Recycling and the law
                                        • Broader Market Environment

                                          • Key points
                                            • Boost to demand as 25-34s increase in number
                                              • Figure 17: Trends in the age structure of the UK population, 2007-17
                                            • More ABs will boost demand for premium appliances
                                              • Figure 18: Forecast adult population trends, by socio-economic group, 2007-17
                                            • Changing nature of households
                                              • Figure 19: UK households, by size, 2007-17
                                            • Slow housing market
                                              • Figure 20: UK residential housing transactions, 2006-12
                                            • Home entertaining
                                              • Figure 21: Trends in agreement with attitudinal statements, 2008-12
                                            • Losing interest in the environment?
                                              • Gadget youth
                                                • Figure 22: Agreement with attitudinal statement ‘I love to buy new gadgets and appliances’, by age, 2012
                                              • Attitudes towards the kitchen and the home
                                                • Figure 23: Trends in agreement with attitudinal statements relating to kitchen and home, 2008-12
                                            • Competitive Context

                                              • Key points
                                                • Consumer spend on selected products for the home
                                                  • Figure 24: UK consumer spending on selected home products, 2008-12
                                                • How are consumers feeling?
                                                  • Figure 25: Consumer sentiment for the coming year, measured at February 2009-13
                                              • Strengths and Weaknesses in the Market

                                                • Strengths
                                                  • Weaknesses
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Breakthrough technology from Camfridge
                                                        • Looking after the wine
                                                          • Revolutionary concept from Electrolux
                                                            • Style and colour
                                                              • Vinyl wraps
                                                                • Eco Door from LG
                                                                  • Figure 26: LG Eco Door, 2013
                                                                • Built-in gadgetry
                                                                  • International developments
                                                                  • Market Size and Segmentation

                                                                    • Key points
                                                                      • Slight decline in overall sales
                                                                        • Figure 27: Consumer spending on all fridges, freezers and fridge-freezers, by volume and value, 2008-12
                                                                        • Figure 28: Consumer spending on all fridges, freezers and fridge-freezers, by volume, 2008-12
                                                                      • Market segmentation
                                                                        • Figure 29: Market segmentation of spend on fridges and freezers, by value, by type, 2012
                                                                      • Combined fridge-freezers on the rise
                                                                        • Figure 30: Consumer spend on fridge-freezers, by volume and value, 2008-12
                                                                      • Standalone units lose share
                                                                        • Figure 31: Consumer spend on refrigerators (standalone), by volume and value, 2008-12
                                                                        • Figure 32: Consumer spend on freezers (standalone), by volume and value, 2008-12
                                                                      • Sales of drink coolers
                                                                        • Forecast
                                                                          • Figure 33: Consumer spending on fridges and freezers, 2007-17
                                                                      • Companies and Products

                                                                        • Key points
                                                                          • Manufacturers – overview
                                                                            • Figure 34: Manufacturer shares, by volume, 2009 and 2012
                                                                          • Beko Plc
                                                                            • Figure 35: Financial performance of Beko Plc, 2009-11
                                                                          • BSH Group
                                                                              • Figure 36: Financial performance of BSH Home Appliances Limited, 2009-11
                                                                            • Candy Hoover
                                                                                • Figure 37: Financial performance of Hoover Limited, 2009-11
                                                                              • Electrolux Group
                                                                                  • Figure 38: Financial performance of Electrolux Plc, 2009-11
                                                                                • Indesit
                                                                                    • Figure 39: Financial performance of Indesit Company UK Ltd, 2009-11
                                                                                  • LG Electronics
                                                                                      • Figure 40: Financial performance of LG Electronics UK Limited, 2009-11
                                                                                    • Panasonic
                                                                                        • Figure 41: Financial performance of Panasonic Europe Limited, 2010-12
                                                                                      • Sharp Electronics
                                                                                          • Figure 42: Financial performance of Sharp Electronics UK Limited, 2010-12
                                                                                          • Figure 43: Revenue for Sharp Electronics UK Limited, by geographical market, 2011 and 2012
                                                                                        • Whirlpool
                                                                                            • Figure 44: Financial performance of Whirlpool UK Limited, 2009-11
                                                                                          • Smeg
                                                                                            • Figure 45: Financial performance of Smeg UK Limited, 2009-11
                                                                                          • Other operators in the UK fridges and freezers market
                                                                                          • Channels to Market

                                                                                            • Key points
                                                                                              • Figure 46: Fridges and freezers distribution, by value, 2012
                                                                                            • Goodbye to Comet
                                                                                              • Economies and improved service at Currys
                                                                                                • Independents’ strength in numbers
                                                                                                  • Supermarkets strive to grow non-food sales
                                                                                                    • John Lewis continues to develop online shopping
                                                                                                      • Selling online via partnerships
                                                                                                        • Pureplay retailers
                                                                                                          • What consumers tell us about shopping for fridges
                                                                                                            • Space allocation
                                                                                                              • Figure 47: white goods and small appliances, space allocation, January 2013
                                                                                                            • Range
                                                                                                              • Figure 48: Range of refrigeration appliances, leading retailers, April 2013
                                                                                                          • Brand Communication and Promotion

                                                                                                            • Key points
                                                                                                              • Five-year trend in advertising spend
                                                                                                                • Figure 49: Main monitored media advertising spend on fridges and freezers, 2008-12
                                                                                                              • Advertising by company
                                                                                                                • Figure 50: Main monitored media advertising spend on fridges and freezers, by top ten advertisers, 2008-12
                                                                                                                • Figure 51: Main monitored media advertising spend on fridges and freezers, percentage share by advertiser, 2012
                                                                                                              • Advertising by media
                                                                                                                • Figure 52: Main monitored media advertising spend on fridges and freezers, by media type, 2008-12
                                                                                                              • Advertising specifics
                                                                                                              • The Consumer – Ownership and Purchasing Patterns

                                                                                                                • Key points
                                                                                                                  • Ownership of fridges and freezers
                                                                                                                    • Figure 53: Ownership of fridges and freezers, 2012
                                                                                                                    • Figure 54: Purchasing of fridges, freezers and fridge-freezers, by age, 2012
                                                                                                                    • Figure 55: Purchasing of fridges, freezers and fridge-freezers, by socio-economic group, 2012
                                                                                                                    • Figure 56: Trends in ownership and purchasing of fridges and freezers, 2008-12
                                                                                                                  • Mintel’s ownership research
                                                                                                                    • Figure 57: Trends in ownership of fridges and freezers, February 2012 and January 2013
                                                                                                                  • Purchasing patterns
                                                                                                                    • Figure 58: Trends in purchasing fridges and freezers (last three years), February 2012 and January 2013
                                                                                                                  • Larger households and confident consumers make the most purchases
                                                                                                                    • Figure 59: Purchasers of fridges and freezers, by financial situation, January 2013
                                                                                                                    • Figure 60: Purchasers of fridges and freezers, by household size, January 2013
                                                                                                                  • What are they planning to buy?
                                                                                                                    • Figure 61: Refrigeration purchase intentions in the next 12 months, January 2013
                                                                                                                • The Consumer – Factors Influencing Purchases of Fridges and Freezers

                                                                                                                  • Key points
                                                                                                                    • Factors influencing purchases
                                                                                                                      • Figure 62: Factors influencing purchases of fridges and freezers, February 2013
                                                                                                                    • Who wants an energy-efficient appliance?
                                                                                                                      • What about the environment?
                                                                                                                        • Attitudes towards brand
                                                                                                                          • How do they feel about style?
                                                                                                                            • Storage solutions
                                                                                                                              • Gadgets
                                                                                                                              • The Consumer – What Customers Would Pay More For

                                                                                                                                • Key points
                                                                                                                                  • Standard or attracting a higher spend
                                                                                                                                    • Figure 63: Features expected as standard and features would pay more for, January 2013
                                                                                                                                  • What they want as standard
                                                                                                                                    • What they will pay more for
                                                                                                                                      • Figure 64: What they would pay more for, 16-24s vs all, January 2013
                                                                                                                                      • Figure 65: What they would pay more for, 25-34s vs all, January 2013
                                                                                                                                    • Gadgets and extras
                                                                                                                                      • Technology raises interest
                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                          • Figure 66: Ownership of large domestic kitchen appliances, by demographics, 2012
                                                                                                                                          • Figure 67: Ownership of large domestic kitchen appliances, by demographics, 2012
                                                                                                                                          • Figure 68: Ownership of large domestic kitchen appliances, by demographics, 2012
                                                                                                                                          • Figure 69: Purchasing activity for kitchens, percentage and number, by demographics, 2012
                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                          • Figure 70: Agreement with attitudinal statements relating to the home, by demographics, 2012
                                                                                                                                          • Figure 71: Agreement with attitudinal statements relating to kitchen and home, by demographics, 2012
                                                                                                                                          • Figure 72: Agreement with attitudinal statements, by demographics, 2012
                                                                                                                                      • Appendix – Ownership and Purchasing Patterns

                                                                                                                                          • Figure 73: Ownership and purchasing of refrigerator, by demographics, 2012
                                                                                                                                          • Figure 74: Ownership and purchasing of freezer (separate from refrigerator), by demographics, 2012
                                                                                                                                          • Figure 75: Ownership and purchasing of combined fridge-freezer, by demographics, 2012
                                                                                                                                          • Figure 76: Ownership of fridges/freezers, by demographics, January 2013
                                                                                                                                          • Figure 77: Fridges/freezers purchased in the past three years, by demographics, January 2013
                                                                                                                                          • Figure 78: Intention to purchase fridges or freezers, by demographics, January 2013
                                                                                                                                      • Appendix – The Consumer – Factors Influencing Purchases of Fridges and Freezers

                                                                                                                                          • Figure 79: Importance of factors in buying energy-efficient model, by demographics, January 2013
                                                                                                                                          • Figure 80: Importance of factors in buying reputable brand, by demographics, January 2013
                                                                                                                                          • Figure 81: Importance of factors in buying model, by demographics, January 2013
                                                                                                                                          • Figure 82: Importance of factors in buying matches or co-ordinates with other appliances in my kitchen, by demographics, January 2013
                                                                                                                                          • Figure 83: Importance of factors in buying door colour/finish, by demographics, January 2013
                                                                                                                                          • Figure 84: Importance of factors in buying variety of compartments or storage spaces, by demographics, January 2013
                                                                                                                                          • Figure 85: Importance of factors in buying stylish design, by demographics, January 2013
                                                                                                                                          • Figure 86: Importance of factors in buying manufactured in an environmentally friendly way, by demographics, January 2013
                                                                                                                                          • Figure 87: Importance of factors in buying extras, by demographics, January 2013
                                                                                                                                      • Appendix – The Consumer – What Consumers Would Pay More For

                                                                                                                                          • Figure 88: Attitudes towards paying for shelves on runners/sliders for easier access, by demographics, January 2013
                                                                                                                                          • Figure 89: Attitudes towards paying for automatic defrost, by demographics, January 2013
                                                                                                                                          • Figure 90: Attitudes towards paying for antibacterial lining/coating, by demographics, January 2013
                                                                                                                                          • Figure 91: Attitudes towards paying for odour control, by demographics, January 2013
                                                                                                                                          • Figure 92: Attitudes towards paying for intelligent electronic controls, by demographics, January 2013
                                                                                                                                          • Figure 93: Attitudes towards paying for humidity control, by demographics, January 2013
                                                                                                                                          • Figure 94: Attitudes towards paying for a compartment that can be used as either a fridge or freezer, by demographics, January 2013
                                                                                                                                          • Figure 95: Attitudes towards paying for door alarm, by demographics, January 2013
                                                                                                                                          • Figure 96: Attitudes towards paying for ice dispenser/maker, by demographics, January 2013
                                                                                                                                          • Figure 97: Attitudes towards paying for chilled water/drink dispenser, by demographics, January 2013
                                                                                                                                          • Figure 98: Attitudes towards paying for freshness monitor/stock control system, by demographics, January 2013
                                                                                                                                          • Figure 99: Attitudes towards paying for barcode reader synched to online shopping, by demographics, January 2013
                                                                                                                                          • Figure 100: Attitudes towards paying for recipe suggestions, by demographics, January 2013

                                                                                                                                      Fridges and Freezers - UK - April 2013

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