Fridges and Freezers - UK - April 2013
“With increasing pressure to have competitive prices, combined with the compelling need to innovate, how can suppliers of refrigeration build their businesses for a profitable future? We expect to see greater efforts to build the image of brands, an increasing rate of change of styling and fashion, as well as advanced connected appliances that help to improve the quality of people’s lives. In mature markets innovation is king and suppliers will work harder and look closely into market niches to identify the lifestyle needs of their customers.”
–Senior Retail Analyst
Some questions answered in this report include:
- How influential is style and fashion in creating demand for fridges and freezers?
- Are manufacturers slowing the pace of innovation?
- Is the ‘smart’ appliance really relevant?
- What is happening to the distribution of fridges and freezers? Who are the winners and losers?
- What will it take to boost demand for fridges and freezers?
There is little doubt that shifting shopping habits have made a huge difference to the way that consumers browse, select and buy electrical goods. The internet has made it a simple matter to look for product information, reviews and better deals. So this is putting conventional retailers under pressure and there have been wide-ranging consequences for electrical goods retailers. Comet, a retailer which had originally built its reputation as a value-for-money supplier, failed to keep pace with online competitors and closed in 2012 after failing to find a buyer. Currys has revitalised its business with a massive push to train staff, by embracing multichannel opportunities and by introducing massive cost savings through merging stores with sister brand PC World. And other retailers, including John Lewis, now see excellent customer service and multichannel options as the right formula for the future.
Within the market for fridges and freezers, manufacturers have been highly innovative. New features and product developments aim to add value to the products and to build market share in the face of fairly flat demand. Globalisation is a key feature for suppliers and in recent years the UK has been targeted by large multinationals including Samsung, Haier and Beko. This means that consumers are getting better value and greater choice than ever before.
This report profiles the market for fridges and freezers in the UK. It includes beer chillers and chilled cabinets for wine targeted at domestic use. Coverage includes:
- Single-door refrigerators – larder-style (including large American-style). Also standard, ie with icebox. Includes beer coolers and wine fridges.
- Freezers – upright or chest, either frost-free or non-frost-free.
- Fridge-freezers – frost-free and non-frost-free models (including large US-style appliances, incorporating features such as ice and water dispensers) both freestanding and those designed to fit under existing units in a built-in kitchen.
We use the term ‘American style’ to describe a large refrigerator with side-by-side door openings.
Take a look inside a sample report to see what you will receive: Download now.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.