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Fridges and Freezers - UK - April 2014

“There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices. So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.”

– Jane Westgarth, Senior Market Analyst

Some questions answered in this report include:

  • Will style become more important in the market for fridges and freezers?
  • Are people inspired by innovations in fridges and freezers?
  • Do people really want to communicate with their fridges?
  • Will shopping online continue to grow in importance?

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Table of contents

  1. Introduction

      • Definitions
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Consumer spend on fridges and freezers, 2008-18
                • Figure 2: Market segmentation of spend on fridges and freezers, by value, by type, 2013 (est)
              • Market factors
                • Figure 3: Cooking and eating habits, February 2014
              • Companies, brands and innovation
                • Figure 4: Share of sales fridges and freezers, by value, 2013 (est)
              • Retail distribution
                • Figure 5: Fridges and freezers distribution, by value, 2013 (est)
              • The consumer
                • Ownership of fridges and freezers
                  • Figure 6: Ownership of fridges and freezers, 2012-13
                • Who bought fridges or freezers in the last three years?
                  • Figure 7: Purchases of fridges and freezers, 2012-13
                  • Figure 8: What they spent on fridges and freezers in the last three years, December 2013
                • Features people think important
                  • Figure 9: Features of fridges and freezers considered important, December 2013
                • What people say they would pay more for
                  • Figure 10: Features of fridges and freezers people would pay more for, by owners who have bought and not bought in the last three years, December 2013
                • What we think
                • Issues and Insights

                    • Will style become more important in the market for fridges and freezers?
                      • The facts
                        • The implications
                          • Are people inspired by innovations in fridges and freezers?
                            • The facts
                              • The implications
                                • Do people really want to communicate with their fridges?
                                  • The facts
                                    • The implications
                                      • Will shopping online continue to grow in importance?
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Trend: Survival Skills
                                                • Trend: FSTR HYPR
                                                  • Mintel futures: Access Anything, Anywhere
                                                  • Internal Market Environment

                                                    • Key points
                                                      • Attitudes towards grocery shopping
                                                        • Figure 11: Attitudes towards shopping for groceries, 2013 and 2014
                                                      • Savvy shoppers are stocking up
                                                        • Shopping to a plan
                                                          • 53% of people buy frozen vegetables
                                                            • Figure 12: Types of vegetables purchased, August 2013
                                                          • A nation of cooks
                                                            • Figure 13: Cooking and eating habits, 2012-14
                                                          • Ice cream takes up too much space
                                                            • Hot weather puts stress on fridges and freezers
                                                            • Broader Market Environment

                                                              • Key points
                                                                • The housing market returns to growth
                                                                  • Figure 14: UK residential housing transactions, 2009-13
                                                                  • Figure 15: Average age of house buyers, 1999-2013
                                                                • What are people’s financial priorities?
                                                                  • Price inflation has fallen
                                                                    • Figure 16: Consumer price change for large and small domestic appliances, annual averages 2009-13
                                                                  • Summary of key economic and demographic trends
                                                                    • Consumer expenditure to grow
                                                                      • Over a million more households by 2018
                                                                        • ABs over a quarter of the population
                                                                          • More C2s will drive demand for mid-range appliances
                                                                            • More women at work
                                                                              • Fewer families but more retired households
                                                                                • Energy efficiency
                                                                                  • Figure 17: Energy labels for refrigeration, March 2013
                                                                                • Reducing waste
                                                                                  • Energy Saving Recommended
                                                                                  • Competitive Context

                                                                                    • Key points
                                                                                      • What people spend on house and garden
                                                                                        • Figure 18: Consumer spending on house and garden, 2013 (est)
                                                                                        • Figure 19: Consumer spending on household furnishings, equipment, maintenance and domestic services, 2008-13
                                                                                    • Strengths and Weaknesses in the Market

                                                                                      • Strengths
                                                                                        • Weaknesses
                                                                                        • Who’s Innovating?

                                                                                          • Key points
                                                                                            • Door-in-door is convenient and efficient
                                                                                              • Revamping the compressor
                                                                                                • Remote diagnosis of faults
                                                                                                  • A musical fridge
                                                                                                    • A fridge for people passionate about food
                                                                                                      • Smart homes
                                                                                                        • Smart fridges
                                                                                                          • Colour and design
                                                                                                            • Keeping up with the Joneses
                                                                                                            • Market Size and Segmentation

                                                                                                              • Key points
                                                                                                                • Steady growth to 2018
                                                                                                                  • Figure 20: Consumer spend on fridges and freezers, 2008-18
                                                                                                                • Market overview
                                                                                                                  • Figure 21: Sales of all fridges and freezers, at current and constant 2013 prices, by value, 2008-18
                                                                                                                  • Figure 22: Sales of all fridges and freezers, by volume and value, 2009-13
                                                                                                                  • Figure 23: Market segmentation of spend on fridges and freezers, by value, by type, 2013 (est)
                                                                                                                • Over a million fridge-freezers a year
                                                                                                                  • Figure 24: Sales of fridge-freezers, by volume and value, 2009-13
                                                                                                                  • Figure 25: Consumer spend on fridge-freezers, 2008-18
                                                                                                                  • Figure 26: Consumer spend on separate fridges and freezers, 2008-13
                                                                                                                • Sales of drink coolers
                                                                                                                • Companies and Products

                                                                                                                  • Key points
                                                                                                                    • Company overview
                                                                                                                      • Figure 27: Share of sales of fridges and freezers, by value, 2013 (est)
                                                                                                                    • Beko Ltd
                                                                                                                        • Figure 28: Financial performance of Beko Plc, 2009-12
                                                                                                                      • BSH Group
                                                                                                                          • Figure 29: Financial performance of BSH Home Appliances Limited, 2009-12
                                                                                                                        • Hoover Candy
                                                                                                                            • Figure 30: Financial performance of Hoover Limited, 2009-12
                                                                                                                          • Electrolux
                                                                                                                              • Figure 31: Financial performance of Electrolux Plc, 2009-12
                                                                                                                            • Whirlpool
                                                                                                                                • Figure 32: Financial performance of Whirlpool UK Limited, 2009-12
                                                                                                                              • Smeg
                                                                                                                                • Figure 33: Financial performance of Smeg UK Limited, 2009-12
                                                                                                                              • Indesit
                                                                                                                                  • Figure 34: Financial performance of Indesit Company UK Ltd, 2009-12
                                                                                                                                • Other operators in the UK fridge and freezer market
                                                                                                                                  • Samsung
                                                                                                                                    • Panasonic
                                                                                                                                      • Sharp
                                                                                                                                        • Miele
                                                                                                                                          • AGA Rangemaster
                                                                                                                                            • Sub-Zero & Wolf
                                                                                                                                              • Gorenje
                                                                                                                                                • Liebherr
                                                                                                                                                  • Husky
                                                                                                                                                    • Haier
                                                                                                                                                      • Lec (owned by GDHA)
                                                                                                                                                      • Channels to Market

                                                                                                                                                        • Key points
                                                                                                                                                          • Electrical goods distribution
                                                                                                                                                            • Figure 35: Estimated distribution of spending on all electrical goods, by value, 2013 (est)
                                                                                                                                                            • Figure 36: Fridges and freezers estimated distribution, by value, 2013 (est)
                                                                                                                                                          • The closure of Comet
                                                                                                                                                            • Currys stands apart as the only major specialist
                                                                                                                                                              • Pure-play retailers growing fast
                                                                                                                                                                • Independents group together
                                                                                                                                                                  • Supermarkets lacklustre
                                                                                                                                                                    • John Lewis benefits from multichannel
                                                                                                                                                                      • Selling online via partnerships
                                                                                                                                                                        • What consumers tell us about shopping for electrical goods
                                                                                                                                                                        • Brand Research

                                                                                                                                                                          • Brand map
                                                                                                                                                                              • Figure 37: Attitudes towards and usage of brands in the fridges and freezers sector, December 2013
                                                                                                                                                                            • Correspondence analysis
                                                                                                                                                                              • Brand attitudes
                                                                                                                                                                                • Figure 38: Attitudes, by fridges and freezers brand, December 2013
                                                                                                                                                                              • Brand personality
                                                                                                                                                                                • Figure 39: Fridges and freezers brand personality – macro image, December 2013
                                                                                                                                                                                • Figure 40: Fridges and freezers brand personality – micro image, December 2013
                                                                                                                                                                              • Brand experience
                                                                                                                                                                                • Figure 41: Fridges and freezers brand usage, December 2013
                                                                                                                                                                                • Figure 42: Satisfaction with various fridges and freezers brands, December 2013
                                                                                                                                                                                • Figure 43: Consideration of fridges and freezers brands, December 2013
                                                                                                                                                                                • Figure 44: Consumer perceptions of current fridges and freezers brand performance, December 2013
                                                                                                                                                                              • Brand recommendation
                                                                                                                                                                                • Figure 45: Recommendation of selected fridges and freezers brands, December 2013
                                                                                                                                                                            • Brand Communication and Promotion

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Main media advertising highest in five years
                                                                                                                                                                                  • Figure 46: Main media advertising on fridges and freezers, 2009-13
                                                                                                                                                                                • Advertising spend by media type
                                                                                                                                                                                  • Figure 47: Main media advertising on fridges and freezers, by media type, 2009-13
                                                                                                                                                                                  • Figure 48: Main media advertising on fridges and freezers, by advertiser, 2013
                                                                                                                                                                                  • Figure 49: Main media advertising on fridges and freezers, by advertiser, 2009-13
                                                                                                                                                                                • Advertising and marketing specifics
                                                                                                                                                                                • The Consumer – Ownership of Fridges and Freezers

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Trends in ownership of fridges and freezers
                                                                                                                                                                                      • Figure 50: Ownership of fridges and freezers, 2012-13
                                                                                                                                                                                    • The fridge for everyman
                                                                                                                                                                                      • Low-rise popular with older people
                                                                                                                                                                                        • 20% have a chest freezer
                                                                                                                                                                                          • How many appliances do people own?
                                                                                                                                                                                            • Figure 51: Repertoire of ownership of fridges and freezers, December 2013
                                                                                                                                                                                        • The Consumer – Purchases of Fridges and Freezers

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Purchase trends in the last three years
                                                                                                                                                                                              • Figure 52: Purchases of fridges and freezers, 2012-13
                                                                                                                                                                                              • Figure 53: Repertoire of fridges and freezers bought in the last three years, December 2013
                                                                                                                                                                                              • Figure 54: Fridges and freezers bought in the last three years, by repertoire, December 2013
                                                                                                                                                                                          • The Consumer – What They Spent on Fridges and Freezers

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • What they spent on fridges and freezers
                                                                                                                                                                                                • Figure 55: What they spent on fridges and freezers in the last three years, December 2013
                                                                                                                                                                                                • Figure 56: Repertoire of fridges and freezers bought in the last three years, by what they spent on fridges and freezers in the last three years, December 2013
                                                                                                                                                                                            • The Consumer – Features of Fridges and Freezers Considered Important

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Features of fridges and freezers considered important
                                                                                                                                                                                                  • Figure 57: Features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                • A matter of trust
                                                                                                                                                                                                  • Brands matter more as people age
                                                                                                                                                                                                    • Women look for variety of storage
                                                                                                                                                                                                      • Seeing the contents matters as people age
                                                                                                                                                                                                        • More than a third take note of reviews
                                                                                                                                                                                                          • Younger or wealthier want extra gadgets
                                                                                                                                                                                                            • What about the environment?
                                                                                                                                                                                                              • Style and co-ordination?
                                                                                                                                                                                                                • Figure 58: Features of fridges and freezers considered important, by what they spent on fridges and freezers in the last three years, December 2013
                                                                                                                                                                                                                • Figure 59: Features of fridges and freezers considered important, by owners who have bought and not bought in the last three years, December 2013
                                                                                                                                                                                                            • The Consumer – Features of Fridges and Freezers People Would Pay More For

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • What would encourage people to pay more?
                                                                                                                                                                                                                  • Figure 60: Features of fridges and freezers people would pay more for, by owners who have bought and not bought in the last three years, December 2013
                                                                                                                                                                                                                  • Figure 61: Features of fridges and freezers people would pay more for, repertoire, December 2013
                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                  • Figure 62: Repertoire of features of fridges and freezers people would pay more for, December 2013
                                                                                                                                                                                                                  • Figure 63: Features of fridges and freezers people would pay more for, by repertoire of features of fridges and freezers people would pay more for, December 2013
                                                                                                                                                                                                              • Appendix – Broader Market Environment

                                                                                                                                                                                                                  • Figure 64: GDP, PDI, consumer expenditure and savings, at current prices, 2008-18
                                                                                                                                                                                                                  • Figure 65: Trends in the age structure of the UK population, 2008-18
                                                                                                                                                                                                                • Socio-economic groups
                                                                                                                                                                                                                  • Figure 66: Forecast adult population trends, by socio-economic group, 2008-18
                                                                                                                                                                                                                • Lifestage
                                                                                                                                                                                                                  • Figure 67: Forecast adult population trends, by lifestage, 2008-18
                                                                                                                                                                                                                • Household size
                                                                                                                                                                                                                  • Figure 68: UK households, by size, 2008-18
                                                                                                                                                                                                              • Appendix – Market Size and Segmentation

                                                                                                                                                                                                                  • Figure 69: Consumer spend on separate fridges, 2009-13
                                                                                                                                                                                                                  • Figure 70: Consumer spend on separate freezers, 2009-13
                                                                                                                                                                                                                  • Figure 71: Consumer spend on separate fridges, 2008-18
                                                                                                                                                                                                                  • Figure 72: Consumer spend on separate freezers, 2008-18
                                                                                                                                                                                                              • Appendix – Brand Research

                                                                                                                                                                                                                  • Figure 73: Brand usage, December 2013
                                                                                                                                                                                                                  • Figure 74: Brand commitment, December 2013
                                                                                                                                                                                                                  • Figure 75: Brand momentum, December 2013
                                                                                                                                                                                                                  • Figure 76: Brand diversity, December 2013
                                                                                                                                                                                                                  • Figure 77: Brand satisfaction, December 2013
                                                                                                                                                                                                                  • Figure 78: Brand recommendation, December 2013
                                                                                                                                                                                                                  • Figure 79: Brand attitude, December 2013
                                                                                                                                                                                                                  • Figure 80: Brand image – macro image, December 2013
                                                                                                                                                                                                                  • Figure 81: Brand image – micro image, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – Ownership of Fridges and Freezers

                                                                                                                                                                                                                  • Figure 82: Most popular ownership of fridges and freezers, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 83: Next most popular ownership of fridges and freezers, by demographics, December 2013
                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                  • Figure 84: Ownership of fridges and freezers, by repertoire of ownership of fridges and freezers, December 2013
                                                                                                                                                                                                                  • Figure 85: Repertoire of ownership of fridges and freezers, by demographics, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – Purchases of Fridges and Freezers

                                                                                                                                                                                                                  • Figure 86: Fridges and freezers bought in the last three years, December 2013
                                                                                                                                                                                                                  • Figure 87: Most popular fridges and freezers bought in the last three years, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 88: Next most popular fridges and freezers bought in the last three years, by demographics, December 2013
                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                  • Figure 89: Repertoire of fridges and freezers bought in the last three years, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 90: Repertoire of fridges and freezers bought in the last three years, by most popular fridges and freezers bought in the last three years, December 2013
                                                                                                                                                                                                                  • Figure 91: Repertoire of fridges and freezers bought in the last three years, by next most popular fridges and freezers bought in the last three years, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – What They Spent on Fridges and Freezers

                                                                                                                                                                                                                  • Figure 92: What they spent on fridges and freezers in the last three years, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 93: Fridges and freezers bought in the last three years, by what they spent on fridges and freezers in the last three years, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – Features of Fridges and Freezers Considered Important

                                                                                                                                                                                                                  • Figure 94: Most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 95: Next most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 96: Other features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 97: Features of fridges and freezers considered important, by most popular ownership of fridges and freezers, December 2013
                                                                                                                                                                                                                  • Figure 98: Features of fridges and freezers considered important, by next most popular ownership of fridges and freezers, December 2013
                                                                                                                                                                                                                  • Figure 99: Most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 100: Next most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 101: Other features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 102: Most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 103: Next most popular features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 104: Other features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                  • Figure 105: Repertoire of features of fridges and freezers considered important, by demographics, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer– Features of Fridges and Freezers People Would Pay More For

                                                                                                                                                                                                                  • Figure 106: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 107: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 108: Other features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 109: Features of fridges and freezers people would pay more for, by most popular features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                                  • Figure 110: Features of fridges and freezers people would pay more for, by next most popular features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                                  • Figure 111: Features of fridges and freezers people would pay more for, by other features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                                  • Figure 112: Features of fridges and freezers people would pay more for, by what they spent on fridges and freezers in the last three years, December 2013
                                                                                                                                                                                                                  • Figure 113: Features of fridges and freezers people would pay more for, by most popular features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                                  • Figure 114: Features of fridges and freezers people would pay more for, by next most popular features of fridges and freezers considered important, December 2013
                                                                                                                                                                                                                  • Figure 115: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 116: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 117: Other features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – Features People Would Pay More For

                                                                                                                                                                                                                  • Figure 118: Features of fridges and freezers people would pay more for, December 2013
                                                                                                                                                                                                                  • Figure 119: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 120: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 121: Other features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                              • Appendix – The Consumer – Features of Fridges and Freezers People Would Pay More For by Households Who Haven’t Bought in the Last Three Years

                                                                                                                                                                                                                  • Figure 122: Features of fridges and freezers people would pay more for, December 2013
                                                                                                                                                                                                                  • Figure 123: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 124: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                  • Figure 125: Other features of fridges and freezers people would pay more for, by demographics, December 2013
                                                                                                                                                                                                                • Repertoire analysis
                                                                                                                                                                                                                  • Figure 126: Repertoire of features of fridges and freezers people would pay more for, by demographics, December 2013

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • AEG Domestic Appliances
                                                                                                                                                                                                              • Barnardo's
                                                                                                                                                                                                              • Baumatic
                                                                                                                                                                                                              • Beko UK Ltd
                                                                                                                                                                                                              • Best Buy Co.
                                                                                                                                                                                                              • Blombergs
                                                                                                                                                                                                              • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                              • Electrolux
                                                                                                                                                                                                              • Energy Saving Trust
                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                              • Football Association (The)
                                                                                                                                                                                                              • Gaggenau
                                                                                                                                                                                                              • Glen Dimplex UK Ltd
                                                                                                                                                                                                              • Gorenje
                                                                                                                                                                                                              • Haier
                                                                                                                                                                                                              • Hoover Ltd
                                                                                                                                                                                                              • Hotpoint Appliances
                                                                                                                                                                                                              • Indesit Company
                                                                                                                                                                                                              • Panasonic
                                                                                                                                                                                                              • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                              • Siemens plc
                                                                                                                                                                                                              • Smeg UK
                                                                                                                                                                                                              • Whirlpool Corporation
                                                                                                                                                                                                              • YouTube, Inc.
                                                                                                                                                                                                              • Zanussi

                                                                                                                                                                                                              Fridges and Freezers - UK - April 2014

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