Fridges and Freezers - UK - April 2016
“Innovation has touched almost every aspect of design in the market for refrigeration, inspiring consumers to trade up for better style, functionality and different formats. Today fridges and freezers come in a range of colours, have a variety of storage solutions, are more energy-efficient, keep food fresher for longer and can even be a status symbol – something to impress visitors. And now the market is poised for a revolution in connectivity as smart fridges are becoming available at prices people can afford. We will see fridges that prompt households when food needs to be used up, suggest recipes for a range of meals and occasions and generate shopping lists.”
– Jane Westgarth, Senior Market Analyst
This report discusses the following key topics:
- Are today’s consumers ready for the ‘smart fridge’?
- Technology that keeps food fresher for longer tops the wish list
- Will online shopping for fridges and freezers continue to grow?
There has been a significant amount of product development and innovation in the refrigeration market. Manufacturers have continued to add value through introducing better technologies, improved materials and advances in design. Consumers today have a wider choice of sizes, combinations and functionality than ever before, but even so the standard fridge-freezer, with one above the other, remains by far the most popular format. But consumer expectations are growing and added features are giving them more encouragement to pay a little extra. However, intense competition for market share means that yesterday’s extras are now expected as standard, and as a result consumers are getting more for their money.
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