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Fridges and Freezers - UK - May 2011

This report profiles the market for fridges and freezers in the UK. It includes beer chillers and chilled cabinets for wine targeted at domestic use. Coverage includes:

  • single-door refrigerators – larder-style (including large US-style), also standard, ie with icebox; includes beer coolers and wine fridges
  • freezers – upright or chest, either frost-free or non-frost-free
  • fridge-freezers – frost-free and non-frost-free models (including large US-style appliances, incorporating features such as ice and water dispensers) both freestanding and those designed to fit under existing units in a built-in kitchen.

Excluded

Fridges and freezers purchased for commercial use.

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What's included

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Market for fridges and freezers, 2005-15
            • Refrigeration is a household essential
              • Post-VAT trough in demand
                • Volumes fall because of weak consumer confidence
                  • Figure 2: Consumer spending on fridges/freezers, by category, value, 2010
                • Market factors
                  • Energy efficiency please
                    • The kitchen is an important room
                      • Fridge and freezer for better housekeeping
                        • Fewer house moves
                          • Expanding number of homes
                            • Companies, brands and innovation
                              • Figure 3: Estimated manufacturers’ shares for fridges/fridge-freezers, by volume, 2008 and 2010
                            • Highly innovative market
                              • Technologies for sustained freshness
                                • The connected consumer
                                  • Retail distribution
                                    • Electrical retailers lead the way
                                      • Competition is intensifying
                                        • Online selling growing share
                                          • John Lewis performing strongly
                                            • The consumer
                                              • Figure 4: Purchasing of fridges, freezers and fridge-freezers, 2005-10
                                            • Main use of freezers
                                              • Making the best use of space
                                                • What consumers will buy next time
                                                  • High expectations
                                                    • Novel technologies or gadgets would attract higher spend
                                                      • What we think
                                                      • Issues in the Market

                                                          • What are manufacturers doing to create differentiation and add value in fridges and freezers?
                                                            • How much is online shopping influencing sales of fridges and freezers?
                                                              • How are consumers reacting to the economic squeeze and how is this influencing demand for fridges and freezers?
                                                                • What do consumers have at home now and what are they looking for next time they buy a fridge or freezer?
                                                                  • Do consumers understand the latest innovations and how will this influence their purchasing?
                                                                  • Future Opportunities

                                                                      • Trend: Customization
                                                                        • Trend: Life Coaching
                                                                        • Internal Market Environment

                                                                          • Key points
                                                                            • Ownership of large domestic appliances
                                                                              • Figure 5: Ownership of large domestic kitchen appliances, 2005-10
                                                                              • Figure 6: Ownership of refrigerators, freezers and combined fridge-freezers, 2005 and 2010
                                                                            • Price inflation
                                                                              • Figure 7: Consumer Price Indices for large domestic appliances (white goods), January 2008-January 2011
                                                                            • Energy efficiency
                                                                              • Has VAT made a difference?
                                                                                • Kitchens at the heart of the home
                                                                                  • Figure 8: Trends in agreement with attitudinal statements relating to kitchen and home, 2006-10
                                                                                • Evidence of deferring plans
                                                                                  • Figure 9: Selected DIY plans for 2011, December 2010
                                                                                • Reducing waste
                                                                                  • Time to change campaign
                                                                                    • Energy saving recommend
                                                                                      • Shopping for frozen food
                                                                                      • Broader Market Environment

                                                                                        • Key points
                                                                                          • Rising interest in cooking
                                                                                            • Figure 10: Trends in agreement with attitudinal statements, 2006-10
                                                                                          • Love to cook
                                                                                            • Gadget boys
                                                                                              • Save money, not the environment
                                                                                                • Tighter belts but healthier bank balances
                                                                                                  • Figure 11: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                                                                                • Slow housing market
                                                                                                  • Figure 12: Number of UK residential property transactions, seasonally adjusted, by quarter, 2006-11
                                                                                                • More homes mean more demand
                                                                                                  • Figure 13: UK households, by size, 2005-15
                                                                                                • Rise in core home makers
                                                                                                  • Figure 14: Trends in the age structure of the UK population, 2005-15
                                                                                                • Bubbling upward
                                                                                                  • Figure 15: Forecast adult population trends, by socio-economic group, 2005-15
                                                                                              • Competitive Context

                                                                                                • Key points
                                                                                                  • Mixed fortunes for home goods
                                                                                                    • Figure 16: Consumer spending on products for the home and garden, 2005-10
                                                                                                  • Wide variations between market segments
                                                                                                    • Home cooking on the rise
                                                                                                      • Poor sales for big-ticket items for the home
                                                                                                        • Price deflation plays a part
                                                                                                          • Innovation a high point in refrigeration
                                                                                                          • Strengths and Weaknesses in the Market

                                                                                                            • Strengths
                                                                                                              • Weaknesses
                                                                                                              • Who’s Innovating?

                                                                                                                • Key points
                                                                                                                  • Innovation in the market for fridges and freezers
                                                                                                                    • Energy efficiency
                                                                                                                      • Intelligent controls
                                                                                                                        • LED lighting fools fruit and veg into staying fresh
                                                                                                                          • Professional refrigeration for the domestic kitchen
                                                                                                                            • Multimedia fridges?
                                                                                                                              • Customise your fridge
                                                                                                                                • Doors that open either way
                                                                                                                                • Market Size and Segmentation

                                                                                                                                  • Key points
                                                                                                                                    • Sales volumes fall steeply
                                                                                                                                      • Figure 17: Consumer spending on all fridges, freezers and fridge-freezers, 2005-10
                                                                                                                                    • Combined fridge-freezers dominate sales
                                                                                                                                      • Figure 18: Consumer spending on fridges/freezers, by category, by value, 2010
                                                                                                                                    • Fridge-freezers gain share
                                                                                                                                      • Figure 19: Consumer spending on fridges and fridge-freezers, 2005-10
                                                                                                                                    • Fridge-freezers strongest performer
                                                                                                                                      • Figure 20: Consumer spend on freezers, by volume and value, 2005-10
                                                                                                                                      • Figure 21: Market for fridges and freezers, 2005-15
                                                                                                                                  • Companies and Products

                                                                                                                                    • Key points
                                                                                                                                      • Manufacturer shares
                                                                                                                                        • Figure 22: Estimated manufacturers’ shares for fridges/freezers, by volume, 2008-10
                                                                                                                                      • Beko Plc (Beko, Blomberg)
                                                                                                                                        • BSH Group (Bosch, Siemens, Gaggenau, Neff)
                                                                                                                                          • Hoover Candy
                                                                                                                                            • Electrolux Group
                                                                                                                                              • Indesit UK
                                                                                                                                                • LG Electronics
                                                                                                                                                  • Panasonic
                                                                                                                                                    • Samsung
                                                                                                                                                      • Sharp Electronics
                                                                                                                                                        • Whirlpool
                                                                                                                                                          • Other
                                                                                                                                                            • AGA Rangemaster
                                                                                                                                                              • Appliance365
                                                                                                                                                                • Caple
                                                                                                                                                                  • GDHA
                                                                                                                                                                    • Gorenje
                                                                                                                                                                      • Haier
                                                                                                                                                                        • Miele
                                                                                                                                                                          • Smeg
                                                                                                                                                                            • Liebherr
                                                                                                                                                                              • Sub-Zero
                                                                                                                                                                              • Channels to Market

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Sales of fridges and freezers by type of retailer
                                                                                                                                                                                    • Figure 23: Sales of fridges and freezers, by type of retailer, 2008-10
                                                                                                                                                                                  • Electrical chains face mounting competition
                                                                                                                                                                                    • Supermarkets expanding online sales of appliances
                                                                                                                                                                                      • Department stores improve online offer
                                                                                                                                                                                        • John Lewis expands reach through At Home stores as well as online
                                                                                                                                                                                          • Selling online via partnerships
                                                                                                                                                                                            • Rise of online shopping
                                                                                                                                                                                              • Shopping activity in context
                                                                                                                                                                                                • Figure 24: Products bought for the home and shopping patterns, March 2011
                                                                                                                                                                                                • Figure 25: Goods/services bought online, December 2010
                                                                                                                                                                                            • Brand Communication and Promotion

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Small expenditure on advertising
                                                                                                                                                                                                  • Figure 26: Advertising expenditure of fridges and freezers, 2007-10
                                                                                                                                                                                                • Beko dominates 2010 spend
                                                                                                                                                                                                  • Figure 27: Advertising expenditure of top 12 advertisers, 2007-10
                                                                                                                                                                                                • Press and outdoor dominate media
                                                                                                                                                                                                  • Figure 28: Advertising expenditure, by media type, 2007-10
                                                                                                                                                                                                • Advertising specifics
                                                                                                                                                                                                • The Consumer – Ownership and Purchasing Patterns

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Trends in ownership
                                                                                                                                                                                                      • Figure 29: Trends in ownership and purchasing of fridges, freezers and fridge-freezers, 2005-10
                                                                                                                                                                                                    • Downturn in purchasing activity
                                                                                                                                                                                                      • Figure 30: Purchasing of fridges, freezers and fridge-freezers, 2005-10
                                                                                                                                                                                                    • Sharp downturn in sales
                                                                                                                                                                                                      • Young bias to combined fridge-freezer ownership
                                                                                                                                                                                                        • Figure 31: Ownership of refrigerators, freezers and combined fridge-freezers, by age, 2010
                                                                                                                                                                                                        • Figure 32: Fridges/freezers owned, April 2011
                                                                                                                                                                                                    • Consumer – Attitudes towards Using Fridges and Freezers

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • The way fridges and freezers are used
                                                                                                                                                                                                          • Figure 33: Attitudes towards using fridge/freezer, April 2011
                                                                                                                                                                                                        • The ultimate convenience
                                                                                                                                                                                                          • Stocking up cooked food
                                                                                                                                                                                                            • Widely used for ready meals
                                                                                                                                                                                                              • Shelf discipline
                                                                                                                                                                                                                • Disorganised consumers
                                                                                                                                                                                                                  • Not enough space
                                                                                                                                                                                                                  • Consumer – Important Factors When Next Buying a Fridge or Freezer

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Most important factors when next buying fridges or freezers
                                                                                                                                                                                                                        • Figure 34: Factors considered important when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                      • Energy efficiency tops the polls
                                                                                                                                                                                                                        • Driving a hard bargain
                                                                                                                                                                                                                          • Looks count
                                                                                                                                                                                                                            • Storage features less of an issue
                                                                                                                                                                                                                              • Importance of brands
                                                                                                                                                                                                                                • How to choose your retailer
                                                                                                                                                                                                                                  • Little awareness of advanced features
                                                                                                                                                                                                                                    • Few want a basic model
                                                                                                                                                                                                                                    • Consumer – Attitudes towards Features of Fridges and Freezers

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Features expected as standard
                                                                                                                                                                                                                                          • Figure 35: Features expected as standard, April 2011
                                                                                                                                                                                                                                          • Figure 36: Repertoire of features expected as standard, April 2011
                                                                                                                                                                                                                                        • Expectations are high
                                                                                                                                                                                                                                          • Features would pay more for
                                                                                                                                                                                                                                            • Figure 37: Features would pay more for, April 2011
                                                                                                                                                                                                                                            • Figure 38: Repertoire of features would pay more for, April 2011
                                                                                                                                                                                                                                          • Novel items regarded as something to pay more for
                                                                                                                                                                                                                                            • Door alarms in demand
                                                                                                                                                                                                                                              • Target groups
                                                                                                                                                                                                                                                  • Figure 39: Target groups for fridges and freezers, April 2011
                                                                                                                                                                                                                                                • Can’t cook, won’t cook (35%)
                                                                                                                                                                                                                                                  • Organised cooks (29%)
                                                                                                                                                                                                                                                    • Shelf crammers (21%)
                                                                                                                                                                                                                                                      • Hoarders (15%)
                                                                                                                                                                                                                                                      • Appendix – Ownership and Purchasing Patterns

                                                                                                                                                                                                                                                          • Figure 40: Fridges/freezers owned, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 41: Fridges/freezers owned, by most popular attitudes towards using fridge/freezer, April 2011
                                                                                                                                                                                                                                                          • Figure 42: Fridges/freezers owned, by next most popular attitudes towards using fridge/freezer, April 2011
                                                                                                                                                                                                                                                          • Figure 43: Fridges/freezers owned, by importance of energy efficiency as factor when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                                                      • Appendix – Attitudes towards Using Fridges and Freezers

                                                                                                                                                                                                                                                          • Figure 44: Most popular attitudes towards using fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 45: Next most popular attitudes towards using fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 46: Attitudes towards using fridge/freezer, by most popular factors considered important when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                                                          • Figure 47: Attitudes towards using fridge/freezer, by next most popular factors considered important when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                                                      • Appendix – Important Factors When Next Buying a Fridge or Freezer

                                                                                                                                                                                                                                                          • Figure 48: Attitudes towards using fridge/freezer, by most popular factors considered important when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                                                          • Figure 49: Attitudes towards using fridge/freezer, by next most popular factors considered important when next buy fridge/freezer, April 2011
                                                                                                                                                                                                                                                          • Figure 50: Importance of energy efficiency as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 51: Importance of basic/no-frills model as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 52: Importance of brand as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 53: Importance of appearance and style (size, design, colour etc) as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 54: Importance of largest storage space/capacity for the space available as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 55: Importance of advanced features (eg humidity control, ice dispensers, self-close doors) as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 56: Importance of storage features and accessories as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 57: Importance of warranty as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 58: Importance of getting what I want at the cheapest price as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 59: Importance of buying it online as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 60: Importance of a retailer I trust as factor when next buy fridge/freezer, by demographics, April 2011
                                                                                                                                                                                                                                                      • Appendix – Most Popular Features Expected as Standard

                                                                                                                                                                                                                                                          • Figure 61: Most popular features expected as standard, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 62: Next most popular features expected as standard, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 63: Most popular features would pay more for, by demographics, April 2011
                                                                                                                                                                                                                                                          • Figure 64: Next most popular features would pay more for, by demographics, April 2011
                                                                                                                                                                                                                                                      • Appendix – Target Groups

                                                                                                                                                                                                                                                          • Figure 65: Target groups, by demographics, April 2011

                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                      • AEG Domestic Appliances
                                                                                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                      • Alliance Boots UK Retail
                                                                                                                                                                                                                                                      • Amazon.co.uk
                                                                                                                                                                                                                                                      • AO World Plc
                                                                                                                                                                                                                                                      • Argos
                                                                                                                                                                                                                                                      • Arsenal Football Club
                                                                                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                                                                                      • Asko
                                                                                                                                                                                                                                                      • Association of Manufacturers of Domestic Electrical Appliances
                                                                                                                                                                                                                                                      • Bank of England
                                                                                                                                                                                                                                                      • Barclays Bank plc
                                                                                                                                                                                                                                                      • Beko UK Ltd
                                                                                                                                                                                                                                                      • Blackburn Rovers Football Club
                                                                                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                                      • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                                                                      • Bush Radio plc
                                                                                                                                                                                                                                                      • Candy Group
                                                                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                                                                      • Comet Group Ltd
                                                                                                                                                                                                                                                      • Council of Mortgage Lenders
                                                                                                                                                                                                                                                      • Currys
                                                                                                                                                                                                                                                      • Debenhams Total (GTV)
                                                                                                                                                                                                                                                      • Dyson Inc.
                                                                                                                                                                                                                                                      • Electrolux
                                                                                                                                                                                                                                                      • Empire Direct PLC
                                                                                                                                                                                                                                                      • Energy Saving Trust
                                                                                                                                                                                                                                                      • Euronics UK (C.I.H)
                                                                                                                                                                                                                                                      • Formula One Administration Ltd
                                                                                                                                                                                                                                                      • Freeview
                                                                                                                                                                                                                                                      • Gaggenau
                                                                                                                                                                                                                                                      • General Electric Company
                                                                                                                                                                                                                                                      • Glen Dimplex UK Ltd
                                                                                                                                                                                                                                                      • Good Housekeeping
                                                                                                                                                                                                                                                      • Google UK
                                                                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                      • Haier
                                                                                                                                                                                                                                                      • Hoover Ltd
                                                                                                                                                                                                                                                      • Hotpoint Appliances
                                                                                                                                                                                                                                                      • House of Fraser Plc
                                                                                                                                                                                                                                                      • Indesit Company
                                                                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                                                                      • John Lewis Partnership
                                                                                                                                                                                                                                                      • Kantar Media
                                                                                                                                                                                                                                                      • Kiddicare
                                                                                                                                                                                                                                                      • Kingfisher UK & Ireland
                                                                                                                                                                                                                                                      • Lec UK
                                                                                                                                                                                                                                                      • LG Electronics (UK)
                                                                                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                                                                                      • London Stock Exchange plc
                                                                                                                                                                                                                                                      • LOVEFiLM International Ltd
                                                                                                                                                                                                                                                      • Magnet Ltd
                                                                                                                                                                                                                                                      • Market & Opinion Research International (MORI)
                                                                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                                                                      • Maytag Corporation
                                                                                                                                                                                                                                                      • Miele
                                                                                                                                                                                                                                                      • mmO2 plc
                                                                                                                                                                                                                                                      • Neff
                                                                                                                                                                                                                                                      • Netto Foodstores Ltd
                                                                                                                                                                                                                                                      • Observer (The)
                                                                                                                                                                                                                                                      • Orange plc (UK)
                                                                                                                                                                                                                                                      • Panasonic
                                                                                                                                                                                                                                                      • Red Bull UK
                                                                                                                                                                                                                                                      • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                                                                      • Sharp Corporation
                                                                                                                                                                                                                                                      • Sharp Electronics (UK) Ltd
                                                                                                                                                                                                                                                      • Siemens plc
                                                                                                                                                                                                                                                      • Smeg UK
                                                                                                                                                                                                                                                      • Spotify AB
                                                                                                                                                                                                                                                      • T-Mobile (UK) Ltd
                                                                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                                                                      • The Carphone Warehouse Plc
                                                                                                                                                                                                                                                      • The Sunday Times
                                                                                                                                                                                                                                                      • The Times Newspaper
                                                                                                                                                                                                                                                      • Toshiba Corporation
                                                                                                                                                                                                                                                      • Twitter, Inc.
                                                                                                                                                                                                                                                      • Union of European Football Association (UEFA)
                                                                                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                                                                                      • Virgin Mobile
                                                                                                                                                                                                                                                      • Vodafone Group Plc (UK)
                                                                                                                                                                                                                                                      • Volkswagen UK
                                                                                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                                                                                      • Waste & Resources Action Programme (WRAP)
                                                                                                                                                                                                                                                      • Whirlpool Corporation
                                                                                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                                                                                      • Zanussi

                                                                                                                                                                                                                                                      Fridges and Freezers - UK - May 2011

                                                                                                                                                                                                                                                      £1,995.00 (Excl.Tax)