Frozen Meals - US - May 2013
“One way to help increase usage of frozen meals is to better position them as convenient and affordable ways to try new types of cuisines. Only 21% of respondents say frozen meals are a good way to try new cuisine types, Mintel’s survey finds, suggesting untapped potential for introducing consumers to brands’ more exotic flavors and dishes, such as ethnic and vegetarian meals.”
– John N. Frank, Category Manager, Food and Drink Reports
Some questions answered in this report include:
- Can brands position their products as ways to try new cuisines?
- Should brands offer/promote a full serving of vegetables in their meals?
- Is it possible to make frozen meals less expensive?
- Should single-serve frozen meals come in two sizes?
- single-serve frozen meals
- multiserve frozen meals
- frozen pot pies
- frozen side dishes.
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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