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Frozen Meals - US - May 2013

“One way to help increase usage of frozen meals is to better position them as convenient and affordable ways to try new types of cuisines. Only 21% of respondents say frozen meals are a good way to try new cuisine types, Mintel’s survey finds, suggesting untapped potential for introducing consumers to brands’ more exotic flavors and dishes, such as ethnic and vegetarian meals.”

– John N. Frank, Category Manager, Food and Drink Reports

Some questions answered in this report include:

  • Can brands position their products as ways to try new cuisines?
  • Should brands offer/promote a full serving of vegetables in their meals?
  • Is it possible to make frozen meals less expensive?
  • Should single-serve frozen meals come in two sizes?

 

The U.S. market for frozen meals is declining, due to consumer perceptions that frozen meals are less than nutritious, as well as the slowly recovering economy, which has revived spending power somewhat and led many consumers away from frozen meals and back toward dining out.
 
This report provides in-depth analysis of these factors, as well as close examination of the following: how households with kids are helping to decelerate sales losses the role of elderly consumers in frozen meal consumption why blacks are most likely to consumer frozen meals the potential for consumers to cook from scratch and therefore require fewer frozen meals how single-serve frozen meals maintain their position as the top segment analysis of the leading brands in the MULO market marketing strategies of top frozen meal brands.
 
This report also features a breakdown of consumption by demographics, and explores attitudes and opinions about frozen meals, as well as brands eaten, desired product attributes, and reasons and occasions for eating, based on the results of Mintel’s exclusive consumer survey and close analysis of the Experian Marketing Services NHCS.
 
For the purposes of this report, frozen meals are defined as complete meals or entrées that are precooked and frozen. Frozen meals usually include a side dish and require minimal preparation or cooking time. Rice, pasta, noodle, and vegetable dinners in “bowls” are included. The four primary segments include the following:
  • single-serve frozen meals
  • multiserve frozen meals
  • frozen pot pies
  • frozen side dishes.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • Market declines due to consumer perceptions and reviving economy
                          • Figure 1: Total U.S. retail sales and fan chart forecast of frozen meals, at current prices, 2007-17
                        • Market drivers: consumer perceptions and demographics
                          • Many consumers perceive frozen meals as less than nutritious
                            • Figure 2: Attitudes/opinions about food, August 2011-August 2012
                          • Households with kids report more consumption than a year ago
                            • Figure 3: U.S. child population changes, 2013-18
                          • 75 and older, blacks most likely to eat frozen meals
                            • The consumer
                              • Nearly half eat frozen TV dinners; more than four in 10 eat frozen main courses
                                • Figure 4: Household consumption of frozen complete dinners (TV dinners) and frozen main courses, August 2011-August 2012
                              • Most eat frozen meals and pot pies for dinner; opportunity to increase snacking
                                • Figure 5: Occasions for eating frozen meals and frozen pot pies, February 2013
                              • Close to six in 10 respondents cite ease of preparation as reason to eat
                                • Figure 6: Reasons for eating frozen meals, February 2013
                              • Nearly seven in 10 say a full serving of vegetables is important
                                • Figure 7: Importance of product health characteristics (any important), February 2013
                              • Some 37% say they would buy more frozen meals if they were less expensive
                                • Figure 8: Attitudes toward purchasing frozen meals, February 2013
                              • Nearly half would like to see a wider selection of healthy frozen meals
                                • Figure 9: Opinions and concerns about frozen meals, February 2013
                              • More than half want more kid-friendly products; half say they are not healthy enough
                                • Figure 10: Opinions and concerns about frozen meals, February 2013
                              • Blacks most likely to eat frozen meals for lunch or as a snack
                                • Figure 11: Occasions for eating frozen meals and frozen pot pies, by race/Hispanic origin, February 2013
                              • What we think
                              • Issues in the Market

                                  • Can brands position their products as ways to try new cuisines?
                                    • Should brands offer/promote a full serving of vegetables in their meals?
                                      • Is it possible to make frozen meals less expensive?
                                        • Should single-serve frozen meals come in two sizes?
                                        • Insights and Opportunities

                                          • Encouraging more use of frozen meals and pot pies as snacks
                                            • Frozen meal vending machines
                                            • Trend Applications

                                                • Trend: The Real Thing
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Sales to decline further due to perceptions of poor nutrition in frozen meals
                                                      • Demographic factors could help stave off more serious declines
                                                        • Slow economic recovery means low-income consumers will eat frozen meals
                                                          • Frozen meals market size and forecast
                                                            • Figure 12: Total U.S. retail sales and forecast of frozen meals, at current prices, 2007-17
                                                            • Figure 13: Total U.S. retail sales and forecast of frozen meals, at inflation-adjusted prices, 2007-17
                                                          • Fan chart forecast
                                                              • Figure 14: Total U.S. retail sales and fan chart forecast of frozen meals, at current prices, 2007-17
                                                          • Market Drivers

                                                            • Key points
                                                              • Health considerations negatively impact sales
                                                                • Figure 15: Attitudes/opinions about food, by gender, August 2011-August 2012
                                                                • Figure 16: Household consumption of frozen complete dinners (TV dinners), July 2007-August 2012
                                                              • Kids in the household translates to more usage compared to last year
                                                                • Figure 17: Eating habits for frozen meals and pot pies compared to last year—eating more or same, by presence of children in household, February 2013
                                                                • Figure 18: Any importance of product health characteristics, by presence of children in household, February 2013
                                                              • 75+ most likely to eat frozen TV dinners
                                                                • Figure 19: Household consumption of frozen complete dinners (TV dinners) and frozen main courses, by age, August 2011-August 2012
                                                              • Blacks report highest likelihood to eat frozen TV dinners and main courses
                                                                • Figure 20: Household consumption of frozen complete dinners (TV dinners) and frozen main courses, by race/Hispanic origin, August 2011-August 2012
                                                              • Slow economic recovery prompts low-income consumers to choose frozen
                                                                • Figure 21: Household consumption of frozen dinners (TV dinners), by household income, August 2011-August 2012
                                                                • Figure 22: Household consumption frequency of frozen complete dinners (TV dinners) and frozen main courses, by household income, August 2011-August 2012
                                                              • Frozen meals suit unmarried consumers, those living alone
                                                                • Figure 23: Household consumption of frozen complete dinners (TV dinners) and frozen dinners eaten frequently, by marital status, August 2011-August 2012
                                                                • Figure 24: Eating habits for frozen meals and pot pies compared to last year—eating more or same, by marital/relationship status, February 2013
                                                            • Competitive Context

                                                              • Cooking from scratch means less potential for eating frozen meals
                                                                • Improving economy prompts more consumers to eat out
                                                                  • Figure 25: Increases in behavior for families dining out, November 2012
                                                                  • Figure 26: Segment and day part usage for families dining out, November 2012
                                                                  • Figure 27: Reasons to order restaurant food for families, November 2012
                                                              • Segment Performance

                                                                • Key points
                                                                  • Single-serve frozen meals account for 61% of the market but drop 1.1%
                                                                    • Multiserve frozen meals drop sales more drastically; also lose share
                                                                      • Pot pies represent a silver lining, growing sales by 21.9%; side dishes drop
                                                                        • Sales of frozen meals by segment
                                                                          • Figure 28: Total U.S. retail sales of selected frozen meals products at current prices, by segment, 2010-12
                                                                      • Segment Performance—Single-serve Frozen Meals

                                                                        • Key points
                                                                          • Despite convenience, consumers want nutrition and interesting flavors
                                                                            • Sales and forecast of single-serve frozen meals
                                                                              • Figure 29: Total U.S. retail sales and forecast of single-serve frozen meals, at current prices, 2007-17
                                                                          • Segment Performance—Multiserve Frozen Meals

                                                                            • Key points
                                                                              • Multiserve product sales forecast to be bumpy in the coming years
                                                                                • Sales and forecast of multiserve products
                                                                                  • Figure 30: Total U.S. retail sales and forecast of multiserve frozen meals, at current prices, 2007-17
                                                                              • Segment Performance—Frozen Pot Pies

                                                                                • Key points
                                                                                  • Segment grows despite lack of innovation
                                                                                    • Sales and forecast of frozen pot pies
                                                                                      • Figure 31: Total U.S. retail sales and forecast of frozen pot pies, at current prices, 2007-17
                                                                                  • Segment Performance—Frozen Side Dishes

                                                                                    • Key points
                                                                                      • Frozen side dishes set to decline most substantially between 2012 and 2017
                                                                                        • Sales and forecast of frozen side dishes
                                                                                          • Figure 32: Total U.S. retail sales and forecast of frozen side dishes, at current prices, 2007-17
                                                                                      • Retail Channels

                                                                                        • Key points
                                                                                          • Supermarkets remain the market retail leader
                                                                                            • Channel sales of frozen meals
                                                                                              • Figure 33: Total U.S. retail sales of frozen meals, by channel, at current prices, 2010 and 2012
                                                                                            • Supermarkets suffer the brunt of sales decline
                                                                                              • Figure 34: Supermarket sales of frozen meals, at current prices, 2007-12
                                                                                            • Drug stores play a bit part in the market
                                                                                              • Figure 35: Drug store sales of frozen meals, at current prices, 2007-12
                                                                                            • Other channels weather the sales decline better than food and drug
                                                                                              • Figure 36: Other channel sales of frozen meals, at current prices, 2007-12
                                                                                            • Natural channel sales of frozen meals
                                                                                                • Figure 37: Natural supermarket sales of frozen meals, at current prices, 2010-12*
                                                                                                • Figure 38: Natural supermarket sales of frozen meals, at inflation-adjusted prices, 2010-12*
                                                                                                • Figure 39: Natural supermarket sales of frozen meals, by segment, 2010 and 2012*
                                                                                              • Natural channel sales of frozen meals—organic
                                                                                                • Figure 40: Natural supermarket sales of frozen meals, by organic, 2010 and 2012*
                                                                                              • Natural channel sales of frozen meals—gluten free
                                                                                                • Figure 41: Natural supermarket sales of frozen meals, by gluten free, 2010 and 2012*
                                                                                            • Leading Companies

                                                                                              • Key points
                                                                                                • Nestlé, ConAgra Foods make up more than half of the MULO market
                                                                                                  • Smaller companies gain ground
                                                                                                    • Leading MULO frozen meals product companies
                                                                                                      • Figure 42: MULO sales of frozen meals product companies, 2012-13
                                                                                                  • Brand Share—Single-serve Frozen Meals

                                                                                                    • Key points
                                                                                                      • Nestlé leads the segment but declines 2.1%
                                                                                                        • ConAgra Foods adds Café Steamers to shore up Healthy Choice losses
                                                                                                          • Heinz Weight Watchers Smart Ones declines, T.G.I. Friday’s discontinued
                                                                                                            • Small brands manage small growth
                                                                                                              • Leading single-serve frozen meal product brands
                                                                                                                • Figure 43: MULO sales of single-serve frozen meal brands, 2012-13
                                                                                                            • Brand Share—Multiserve Frozen Meals

                                                                                                              • Key points
                                                                                                                • Nestlé leads, but Stouffer’s losses result in company declines
                                                                                                                  • Unilever falls drastically as it divests P.F. Chang’s and license for Bertolli
                                                                                                                    • Growth of Michael Angelo’s attests to allure of natural products
                                                                                                                      • Leading multiserve frozen meal products brands
                                                                                                                        • Figure 44: MULO sales of multiserve frozen meal brands, 2012-13
                                                                                                                    • Brand Share—Frozen Pot Pies

                                                                                                                      • Key points
                                                                                                                        • MULO pot pie segment is all ConAgra
                                                                                                                          • Nestlé and Pinnacle account for a combined 6.5% of the MULO segment
                                                                                                                            • Leading frozen pot pie product brands
                                                                                                                              • Figure 45: MULO sales of frozen pot pie brands, 2012-13
                                                                                                                          • Brand Share—Frozen Side Dishes

                                                                                                                            • Key points
                                                                                                                              • Three leading companies decline; steam-cook brands drop
                                                                                                                                • Nestlé gains 8.4% but comprises small share
                                                                                                                                  • Ebro Puleva Minute Steamers spotlight rice side dishes
                                                                                                                                    • Leading frozen side dish product brands
                                                                                                                                      • Figure 46: MULO sales of frozen side dish brands, 2012-13
                                                                                                                                  • Innovation and Innovators

                                                                                                                                    • No additives/preservatives, environmentally friendly packaging top claims
                                                                                                                                      • Figure 47: Frozen meal product claims, 2009-13
                                                                                                                                    • International flavors add spice to the market
                                                                                                                                      • All-natural claim implies health
                                                                                                                                        • Low-fat products
                                                                                                                                        • Marketing Strategies

                                                                                                                                            • Overview
                                                                                                                                              • Nestlé
                                                                                                                                                • Stouffer’s
                                                                                                                                                    • Figure 48: Brand analysis of Stouffer’s, 2013
                                                                                                                                                  • Stouffer’s For Two TV spot
                                                                                                                                                    • Figure 49: Stouffer’s For Two television ad, 2013
                                                                                                                                                  • Stouffer’s Meatloaf TV spot
                                                                                                                                                    • Figure 50: Stouffer’s Meatloaf television ad, 2013
                                                                                                                                                  • Lean Cuisine
                                                                                                                                                    • Figure 51: Brand analysis of Lean Cuisine, 2013
                                                                                                                                                  • Lean Cuisine Salad Additions TV spot
                                                                                                                                                    • Figure 52: Lean Cuisine Salad Additions television ad, 2013
                                                                                                                                                  • ConAgra Foods
                                                                                                                                                    • Healthy Choice
                                                                                                                                                      • Figure 53: Brand analysis of Healthy Choice, 2013
                                                                                                                                                    • Healthy Choice Gourmet Steamers TV spot
                                                                                                                                                      • Figure 54: Healthy Choice Gourmet Steamers television ad, 2013
                                                                                                                                                    • Marie Callender’s
                                                                                                                                                      • Figure 55: Brand analysis of Marie callender’s, 2013
                                                                                                                                                    • Marie Callender’s Comfort Bakes TV spot
                                                                                                                                                      • Figure 56: Marie Callender’s Comfort Bakes television ad, 2013
                                                                                                                                                    • Bertolli (licensed by ConAgra Foods from Unilever as of July 2012)
                                                                                                                                                      • Figure 57: Brand analysis of Bertolli, 2013
                                                                                                                                                    • Bertolli Chicken Florentine & Farfalle TV spot
                                                                                                                                                      • Figure 58: Bertolli Chicken Florentine & Farfalle television ad, 2013
                                                                                                                                                  • Social Media—Frozen Meals

                                                                                                                                                    • Key points
                                                                                                                                                      • Social media metrics
                                                                                                                                                        • Figure 59:
                                                                                                                                                      • Market overview
                                                                                                                                                        • Brand usage and awareness
                                                                                                                                                          • Figure 60: usage and awareness of selected frozen meal brands, February 2013
                                                                                                                                                        • Interaction with brands
                                                                                                                                                          • Figure 61: Interaction with selected frozen meal brands, February 2013
                                                                                                                                                        • Online conversations
                                                                                                                                                          • Figure 62: Selected frozen food brands’ share of conversation, Jan. 9-April 8, 2013
                                                                                                                                                          • Figure 63: Conversations on selected frozen meal brands, by day, Jan. 9-April 8, 2013
                                                                                                                                                        • Where are people talking about frozen meals?
                                                                                                                                                          • Figure 64: Selected frozen meal brands’ share of conversations, by page type, Jan. 9-April 8, 2013
                                                                                                                                                        • What are people talking about?
                                                                                                                                                          • Figure 65: Topics of conversations concerning frozen meal brands, Jan. 9- April 8, 2013
                                                                                                                                                          • Figure 66: Topics of conversations regarding selected frozen food brands, by day, Jan. 9-April 8, 2013
                                                                                                                                                          • Figure 67: Types of conversations regarding selected frozen meal brands, by type of website, Jan. 9-April 8, 2013
                                                                                                                                                        • Analysis by brand
                                                                                                                                                          • Lean Cuisine
                                                                                                                                                            • Figure 68: Lean Cuisine—Key social media indicators, April 9, 2013
                                                                                                                                                          • Key online campaigns
                                                                                                                                                            • What we think
                                                                                                                                                              • Healthy Choice
                                                                                                                                                                • Figure 69: Healthy Choice—Key social media indicators, April 9, 2013
                                                                                                                                                              • Key online campaigns
                                                                                                                                                                • What we think
                                                                                                                                                                  • Hungry-Man
                                                                                                                                                                    • Figure 70: Hungry-Man—Key social media indicators, April 9, 2013
                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                    • What we think
                                                                                                                                                                      • Marie Callender’s
                                                                                                                                                                        • Figure 71: Marie Callender’s—Key social media indicators, April 9, 2013
                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                        • What we think
                                                                                                                                                                          • Stouffer’s
                                                                                                                                                                            • Figure 72: Stouffer’s—Key social media indicators, April 9, 2013
                                                                                                                                                                          • Key online campaigns
                                                                                                                                                                            • What we think
                                                                                                                                                                              • Smart Ones
                                                                                                                                                                                • Figure 73: Smart Ones—Key social media indicators, April 9, 2013
                                                                                                                                                                              • Key online campaigns
                                                                                                                                                                                • What we think
                                                                                                                                                                                • Consumption and Usage Compared to a Year Ago

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Nearly half eat TV dinners; more than four in 10 eat frozen main courses
                                                                                                                                                                                      • Figure 74: Household consumption of frozen complete dinners (TV dinners) and frozen main courses, by gender, August 2011-August 2012
                                                                                                                                                                                    • Nearly half are eating more/the same amount of single-serve frozen meals
                                                                                                                                                                                      • Figure 75: Eating habits for frozen meals and pot pies compared to last year, February 2013
                                                                                                                                                                                    • Younger respondents more likely to have increased consumption
                                                                                                                                                                                      • Figure 76: Eating habits for frozen meals and pot pies compared to last year—eating more or same, by age, February 2013
                                                                                                                                                                                  • Occasions for Eating Frozen Meals and Pot Pies

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Most eat frozen meals for dinner; more than half eat them for lunch
                                                                                                                                                                                        • Figure 77: Occasions for eating frozen meals and frozen pot pies, by age, February 2013
                                                                                                                                                                                      • Less than $25K most likely to eat frozen meals as a snack
                                                                                                                                                                                        • Figure 78: Occasions for eating frozen meals and frozen pot pies, by household income, February 2013
                                                                                                                                                                                    • Brands Eaten

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Banquet tops brands eaten; Lean Cuisine, Marie Callender’s follow
                                                                                                                                                                                            • Figure 79: Brands of frozen complete dinners (TV dinners) eaten, August 2011-August 2012
                                                                                                                                                                                          • Marie Callender’s tops frozen main courses eaten
                                                                                                                                                                                            • Figure 80: Brands of frozen main courses eaten, August 2011-August 2012
                                                                                                                                                                                        • Reasons for Eating Frozen Meals and Pot Pies

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Most cite ease of preparation as a reason to eat frozen meals
                                                                                                                                                                                                • Figure 81: Reasons for eating frozen meals, by gender, February 2013
                                                                                                                                                                                              • Less than $50K agree most that frozen meals are cheaper than scratch
                                                                                                                                                                                                • Figure 82: Reasons for eating frozen meals, by household income, February 2013
                                                                                                                                                                                            • Importance of Health/Nutrition Product Attributes

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Full serving of vegetables, high protein, all natural most important
                                                                                                                                                                                                  • Figure 83: Importance of product health characteristics, February 2013
                                                                                                                                                                                                • Older respondents cite serving of vegetables, high fiber, reduced sodium
                                                                                                                                                                                                  • Figure 84: Any importance of product health characteristics, by age, February 2013
                                                                                                                                                                                              • Attitudes Toward Frozen Meals and Pot Pies

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Nearly four in 10 would buy more frozen meals if they were less expensive
                                                                                                                                                                                                      • Figure 85: Attitudes toward purchasing frozen meals, by age, February 2013
                                                                                                                                                                                                    • Less than $25K would buy more frozen meals if they were less expensive
                                                                                                                                                                                                      • Figure 86: Attitudes toward purchasing frozen meals, by household income, February 2013
                                                                                                                                                                                                  • Opinions and Concerns About Frozen Meals

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Three quarters believe single-serve frozen meals help control portion size
                                                                                                                                                                                                          • Figure 87: Opinions and concerns about frozen meals, February 2013
                                                                                                                                                                                                        • 18-24 most likely to agree that frozen meals contribute to obesity
                                                                                                                                                                                                          • Figure 88: Opinions and concerns about frozen meals (any agree), by age, February 2013
                                                                                                                                                                                                      • Impact of Race/Hispanic Origin

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Blacks most likely to eat 10 or more frozen dinners in the last 30 days
                                                                                                                                                                                                            • Figure 89: Consumption of frozen complete dinners (TV dinners), by race/Hispanic origin, August 2011-August 2012
                                                                                                                                                                                                          • Blacks most likely to eat frozen meals for lunch, as a snack
                                                                                                                                                                                                            • Figure 90: Occasions for eating frozen meals and frozen pot pies, by race/Hispanic origin, February 2013
                                                                                                                                                                                                          • Whites least likely to cite a number of product attributes as important
                                                                                                                                                                                                            • Figure 91: Any Importance of product health characteristics, by race/Hispanic origin, February 2013
                                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                                              • Figure 92: Frozen meals target clusters, February 2013
                                                                                                                                                                                                            • Cluster 1: Icebounds
                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                    • Cluster 2: Frequently Frozens
                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                            • Cluster 3: Scratch Cooks
                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                    • Cluster characteristic tables
                                                                                                                                                                                                                                      • Figure 93: Eating habits for frozen meals and pot pies compared to last year, by frozen meal clusters, February 2013
                                                                                                                                                                                                                                      • Figure 94: Occasions for eating frozen meals and frozen pot pies, by frozen meal clusters, February 2013
                                                                                                                                                                                                                                      • Figure 95: Reasons for eating frozen meals, by frozen meal clusters, February 2013
                                                                                                                                                                                                                                      • Figure 96: Any importance of product health characteristics, by gender, February 2013
                                                                                                                                                                                                                                      • Figure 97: Attitudes toward purchasing frozen meals, by gender, February 2013
                                                                                                                                                                                                                                      • Figure 98: Opinions and concerns about frozen meals, by gender, February 2013
                                                                                                                                                                                                                                    • Cluster demographic tables
                                                                                                                                                                                                                                      • Figure 99: Target clusters, by demographic, February 2013
                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                    • IRI/Builders Panel Data

                                                                                                                                                                                                                                        • Overview of frozen dinners/entrées
                                                                                                                                                                                                                                          • Consumer insights on key purchase measures—single-serve frozen dinners/entrées
                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                              • Figure 100: Brand map, selected brands of single-serve frozen dinners/entrées, by household penetration, 2012*
                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                • Figure 101: Key purchase measures for the top brands of single-serve frozen dinners/entrées, by household penetration, 2012*
                                                                                                                                                                                                                                              • Multiserve frozen dinners/entrées
                                                                                                                                                                                                                                                • Consumer insights on key purchase measures—multiserve frozen dinners/entrées
                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                    • Figure 102: Brand map, selected brands of multiserve frozen dinners/entrées, by household penetration, 2012*
                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                      • Figure 103: Key purchase measures for the top brands of multiserve frozen dinners/entrées, by household penetration, 2012*
                                                                                                                                                                                                                                                  • Appendix – Market Drivers

                                                                                                                                                                                                                                                    • Obesity
                                                                                                                                                                                                                                                      • Figure 104: U.S. Obesity, by age group, 2008 and 2012
                                                                                                                                                                                                                                                    • Childhood and teen obesity—highest in decades
                                                                                                                                                                                                                                                      • Figure 105: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                                                    • Shifting U.S. demographics
                                                                                                                                                                                                                                                      • Figure 106: Population, by age, 2008-18
                                                                                                                                                                                                                                                    • Racial, ethnic population growth
                                                                                                                                                                                                                                                      • Figure 107: Population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                                                      • Figure 108: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                                                                                                      • Figure 109: Thomson Reuters/University of Michigan Surveys of Consumers Index of Consumer Expectations, January 1978-January 2013
                                                                                                                                                                                                                                                    • Unemployment
                                                                                                                                                                                                                                                      • Figure 110: U.S. Unemployment Rate, by month, 2002-13
                                                                                                                                                                                                                                                      • Figure 111: U.S. Unemployment and underemployment rates, 2007-12
                                                                                                                                                                                                                                                      • Figure 112: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                                                                                                                    • Food cost pressures
                                                                                                                                                                                                                                                      • Figure 113: Changes in USDA Food Price Indexes, 2010 through 2013
                                                                                                                                                                                                                                                  • Appendix – Social Media – Frozen Meals Brand Usage or Awareness

                                                                                                                                                                                                                                                      • Figure 114: Brand usage or awareness, February 2013
                                                                                                                                                                                                                                                      • Figure 115: Stouffer’s usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 116: Healthy Choice usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 117: Lean Cuisine usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 118: Marie Callender’s usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 119: Smart Ones usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 120: Hungry-Man usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                    • Activities done
                                                                                                                                                                                                                                                      • Figure 121: Activities done, February 2013
                                                                                                                                                                                                                                                      • Figure 122: Stouffer’s—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 123: Healthy choice—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 124: Lean Cuisine—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 125: Marie Callender’s—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 126: Smart Ones—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 127: Hungry-Man—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                      • Figure 128: Selected frozen food brands’ share of conversation, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                      • Figure 129: Conversations on selected frozen meal brands, by day, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                      • Figure 130: Selected frozen meal brands’ share of conversations, by page type, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                      • Figure 131: Topics of conversations concerning frozen meal brands, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                      • Figure 132: Topics of conversations regarding selected frozen food brands, by day, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                      • Figure 133: Types of conversations regarding selected frozen meal brands, by type of website, Jan. 9-April 8, 2013
                                                                                                                                                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                                    • Consumption and usage compared to a year ago
                                                                                                                                                                                                                                                      • Figure 134: Eating habits for frozen meals and pot pies compared to last year—eating more or same, by gender, February 2013
                                                                                                                                                                                                                                                    • Occasions for eating frozen meals and pot pies
                                                                                                                                                                                                                                                      • Figure 135: Occasions for eating frozen meals and frozen pot pies, by gender, February 2013
                                                                                                                                                                                                                                                    • Reasons for eating frozen meals and pot pies
                                                                                                                                                                                                                                                      • Figure 136: Reasons for eating frozen meals, by age, February 2013
                                                                                                                                                                                                                                                    • Importance of health/nutrition product attributes
                                                                                                                                                                                                                                                      • Figure 137: Any importance of product health characteristics, by gender, February 2013
                                                                                                                                                                                                                                                      • Figure 138: Any importance of product health characteristics, by household income, February 2013
                                                                                                                                                                                                                                                    • Attitudes toward frozen meals and pot pies
                                                                                                                                                                                                                                                      • Figure 139: Attitudes toward purchasing frozen meals, by gender, February 2013
                                                                                                                                                                                                                                                    • Opinions and concerns about frozen meals
                                                                                                                                                                                                                                                      • Figure 140: Opinions and concerns about frozen meals (any agree), by gender, February 2013
                                                                                                                                                                                                                                                      • Figure 141: Opinions and concerns about frozen meals (any agree), by household income, February 2013
                                                                                                                                                                                                                                                    • Impact of race/Hispanic origin
                                                                                                                                                                                                                                                      • Figure 142: Eating habits for frozen meals and pot pies compared to last year—eating more or same, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                                      • Figure 143: Reasons for eating frozen meals, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                    • Amy's Kitchen, Inc.
                                                                                                                                                                                                                                                    • ConAgra Foods, Inc
                                                                                                                                                                                                                                                    • Food Marketing Institute
                                                                                                                                                                                                                                                    • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                    • HJ Heinz Company
                                                                                                                                                                                                                                                    • National Frozen and Refrigerated Food Association
                                                                                                                                                                                                                                                    • Nestlé USA
                                                                                                                                                                                                                                                    • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                                                                    • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                    • Sara Lee Corporation
                                                                                                                                                                                                                                                    • TGI Friday's
                                                                                                                                                                                                                                                    • Unilever USA

                                                                                                                                                                                                                                                    Frozen Meals - US - May 2013

                                                                                                                                                                                                                                                    £3,174.67 (Excl.Tax)