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Frozen Meals - US - September 2010

With annual sales in the billions of dollars, frozen meals have come a long way from the so-called TV dinner era. They are no longer used solely by single white males and can now be found on many families’ dinner tables. The category offers a variety of price points that have helped it compete during both good and bad economic times. That being said, the recession has certainly had an impact on frozen meals, as shoppers bypass convenience in exchange for savings found in preparing their own meals. With this in mind, this report is focused on providing insights on the following topics:

  • The impact of various product recalls on leading brands and companies in the sector and what actions the industry has taken to avoid them in the future
  • The most popular innovations that leading companies are developing in order to stay in sync with consumer tastes
  • The leading drivers and deterrents that impact consumer purchase decisions
  • How frozen meal brand perceptions vary among key demographic groups and influence sales
  • Meal consumption and preparation, including the types of meals prepared most often and the household members who eat them
  • The strongest performing frozen meal segments and retail channels
  • Sales potential for the frozen meals market and segments that will have the greatest impact on future performance

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Frozen meals multi-billion dollar business but not growing
                        • Consumers eating more individual frozen meals than a year ago
                          • Frozen meals can meet Americans’ desire to eat better
                            • Families more interested in meal solution products than frozen
                              • More than half of consumers enjoy cooking from scratch
                                • Private label a small part of frozen meals business
                                  • Single-serve frozen meals remain largest segment
                                    • Supermarkets still favored channel for frozen meal purchases
                                      • Nestlé and ConAgra Foods largest name brand frozen food operators
                                        • New products focused on convenience
                                          • Value edges out health concerns when considering new frozen meal concepts
                                            • Frozen meals shoppers driven by convenience and price
                                              • International/ethnic food interest and usage by race/Hispanic origin
                                              • Insights and Opportunities

                                                • More aggressive co-branding between restaurant and retail brands
                                                  • Developing more international/ethnic varieties
                                                    • Figure 1: Persons obtaining legal permanent resident status, by region and country of birth, 2006-09
                                                    • Figure 2: Population, by race and Hispanic origin, 2004-14
                                                  • Retail products from food channels
                                                    • Cross-promote with other complementary food products
                                                      • Increase emphasis on breakfast frozen meals
                                                      • Inspire Insights

                                                          • Trend: Simplicity and convenience
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Frozen meals is large category but may be missing opportunities
                                                                • Sales trends even worse when accounting for inflation
                                                                  • Sales and forecast of frozen meals
                                                                    • Figure 3: FDMx sales of frozen meals, at current prices, 2005-15
                                                                    • Figure 4: FDMx sales of frozen meals, at inflation-adjusted prices, 2005-15
                                                                  • Walmart sales
                                                                  • Market Drivers

                                                                    • Key points
                                                                      • Ingredient costs making it tough for manufacturers to maintain retail prices
                                                                        • Figure 5: Consumer Price Index: all food, food at home and food away from home, 2006-11
                                                                      • Consumers eating more individual frozen meals than a year ago
                                                                        • Frozen meals can tap into Americans’ desire to eat better
                                                                          • Families consume more meal solution products than frozen
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Popularity of cooking from scratch reduces frozen meal opportunities
                                                                                • Dining out is down but still a threat
                                                                                  • Convenience of shelf-stable and ready-made meals is appealing
                                                                                    • Frozen meals’ quality issues holding back category
                                                                                      • Expenditures eating in versus eating out
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Single-serve frozen meals remain largest segment
                                                                                            • Multi-serve frozen meals only segment to grow
                                                                                              • Frozen pot pies left out in the cold
                                                                                                • Sales of frozen meals in FDMx
                                                                                                  • Figure 6: FDMx sales of frozen meals, by segment, 2008-10
                                                                                              • Segment Performance—Single-Serve Frozen Meals

                                                                                                • Key points
                                                                                                  • Recession drives consumers away from single-serve frozen meals
                                                                                                    • Consumer interest in smaller frozen meals could reverse segment’s fortunes
                                                                                                      • Sales and forecast of single-serve frozen meals
                                                                                                        • Figure 7: FDMx sales of single-serve frozen meals, 2005-15
                                                                                                    • Segment Performance—Multi-Serve Frozen Meals

                                                                                                      • Key points
                                                                                                        • Segment continues trend of modest annual increase
                                                                                                          • On-the-go families prime target group
                                                                                                            • Sales and forecast of multi-serve frozen meals
                                                                                                              • Figure 8: FDMx sales and forecast of multi-serve frozen meals, at current prices, 2005-15
                                                                                                          • Segment Performance—Frozen Pot Pies

                                                                                                            • Key points
                                                                                                              • Pot pies well off their peak of 2006
                                                                                                                • Males may hold key to future growth
                                                                                                                  • Sales and forecast of frozen pot pies
                                                                                                                    • Figure 9: FDMx sales and forecast of frozen pot pies, at current prices, 2005-15
                                                                                                                • Retail Channels

                                                                                                                  • Key points
                                                                                                                    • Traditional supermarkets’ grip on frozen meals slipping slightly
                                                                                                                      • Non-supermarket outlets seeing sales growth
                                                                                                                        • Sales of frozen meals, by channel
                                                                                                                          • Figure 10: Total U.S. FDMx sales of frozen meals, by channel, 2008 and 2010
                                                                                                                      • Retail Channels—Supermarkets

                                                                                                                        • Key points
                                                                                                                          • Supermarkets’ sales declines growing larger
                                                                                                                            • Variety and product assortment are key supermarket strengths
                                                                                                                              • Supermarket/food stores’ sales of frozen meals
                                                                                                                                • Figure 11: Supermarket/food stores’ sales of frozen meals, at current prices, 2005-10
                                                                                                                            • Retail Channels—Other Outlets

                                                                                                                              • Key points
                                                                                                                                • Mass merchandisers making presence felt
                                                                                                                                  • Signs of a maturing market
                                                                                                                                    • Other FDMx outlet sales of frozen meals
                                                                                                                                      • Figure 12: Drug and other stores’ sales of frozen meals, at current prices, 2005-10
                                                                                                                                  • Restaurant Menu Trends

                                                                                                                                      • Key points
                                                                                                                                        • Overview
                                                                                                                                          • Entrées
                                                                                                                                            • Figure 13: Average price of entrées on restaurant menus, by restaurant type, 2007-10
                                                                                                                                            • Figure 14: Top entrées on restaurant menus, 2007-10
                                                                                                                                            • Figure 15: Geographic (ethnic) foods claims on restaurant menus, 2007-10
                                                                                                                                            • Figure 16: Nutritional claims on restaurant menus, 2007-10
                                                                                                                                        • Leading Companies

                                                                                                                                          • Key points
                                                                                                                                            • Frozen meal sales concentrated among Nestlé and ConAgra Foods
                                                                                                                                              • Pinnacle Foods growing but still far from the top
                                                                                                                                                • Private label small share despite price advantage
                                                                                                                                                  • FDMx sales of frozen meals by manufacturer
                                                                                                                                                    • Figure 17: Manufacturer FDMx sales of frozen meals in the U.S., 2009-10
                                                                                                                                                • Brand Share—Single-Serve Frozen Meals

                                                                                                                                                  • Key points
                                                                                                                                                    • Lean Cuisine feeling weight of sales declines
                                                                                                                                                      • ConAgra’s diverse portfolio features many growing brands
                                                                                                                                                        • Diet-centric single-serve meals facing perception issue by consumers
                                                                                                                                                          • Manufacturer and brand sales of single-serve frozen meals
                                                                                                                                                            • Figure 18: Selected FDMx brand sales of single-serve frozen meals, 2009-10
                                                                                                                                                        • Brand Share—Multi-Serve Frozen Meals

                                                                                                                                                          • Key points
                                                                                                                                                            • Nestlé remains on top despite sales decline
                                                                                                                                                              • Pinnacle Foods generates highest growth
                                                                                                                                                                • Less dining out creates opportunity for multi-serve frozen meals
                                                                                                                                                                  • Manufacturer and brand sales of multi-serve frozen meals
                                                                                                                                                                    • Figure 19: Selected FDMx brand sales of multi-serve frozen meals, 2009-10
                                                                                                                                                                • Brand Share—Frozen Pot Pies

                                                                                                                                                                  • Key points
                                                                                                                                                                    • ConAgra Foods’ uses two-prong strategy to dominate pot pie business
                                                                                                                                                                      • Despite bad economy, private label not much of a factor
                                                                                                                                                                        • Manufacturer and brand sales of frozen pot pies
                                                                                                                                                                          • Figure 20: Selected FDMx brand sales of frozen pot pies, 2009* and 2010*
                                                                                                                                                                      • Brand Qualities

                                                                                                                                                                        • Amy’s Kitchen
                                                                                                                                                                          • Influence on the category
                                                                                                                                                                            • Weight Watchers Smart Ones
                                                                                                                                                                              • Influence on the category
                                                                                                                                                                                • Heinz’ restaurant-based frozen meals
                                                                                                                                                                                  • Influence on the category
                                                                                                                                                                                  • Innovations and Innovators

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Trends with new product innovation in frozen meals sector
                                                                                                                                                                                        • Leading claims and companies
                                                                                                                                                                                          • Figure 21: Top 20 product/packaging claims across frozen prepared foods, 2005-10
                                                                                                                                                                                          • Figure 22: Top five companies/top three brands, across frozen prepared foods, 2005-10
                                                                                                                                                                                        • Private label innovations
                                                                                                                                                                                          • Figure 23: Private label and name brand launches across frozen prepared meals, 2005-10
                                                                                                                                                                                          • Figure 24: Private label versus name brand product launches across frozen prepared foods, 2005-10
                                                                                                                                                                                        • Product innovations
                                                                                                                                                                                          • International/ethnic
                                                                                                                                                                                            • Natural/organic
                                                                                                                                                                                              • Healthy
                                                                                                                                                                                                • Private label
                                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Stouffer’s campaign calls families to dinner
                                                                                                                                                                                                      • Marie Callender’s encourages consumers to slow down
                                                                                                                                                                                                        • Bertolli’s largest marketing investment includes webisodes
                                                                                                                                                                                                          • Social media allows brands to put on their best Facebook
                                                                                                                                                                                                            • Television advertising
                                                                                                                                                                                                              • Stouffer’s Easy Express
                                                                                                                                                                                                                • Figure 25: Stouffer’s easy express/”let’s fix dinner”, March 2010
                                                                                                                                                                                                              • Kid Cuisine
                                                                                                                                                                                                                • Figure 26: Kid Cuisine, “Shrekified,” May 2010
                                                                                                                                                                                                              • Wanchai Ferry
                                                                                                                                                                                                                • Figure 27: Wanchai Ferry, “restaurant quality at home,” September 2009
                                                                                                                                                                                                              • El Monterey
                                                                                                                                                                                                                • Figure 28: El Monterey, “buying smarter made easy,” September 2009
                                                                                                                                                                                                            • Attitudes Towards Food and Cooking

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Women (and men) confident about their cooking and enjoy its therapeutic benefits
                                                                                                                                                                                                                  • Figure 29: Attitudes towards food and cooking, by age, July 2010
                                                                                                                                                                                                                  • Figure 30: Attitudes towards food and cooking, by presence and number of children, July 2010
                                                                                                                                                                                                              • Meal Consumption and Preparation

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Type of meal/meal preparation most used in household
                                                                                                                                                                                                                    • Men opting for convenient meal solutions
                                                                                                                                                                                                                      • Figure 31: Type of meal/meal preparation most used in household, by gender, July 2010
                                                                                                                                                                                                                      • Figure 32: Type of meal/meal preparation most used in household, by age, July 2010
                                                                                                                                                                                                                    • Types of meals eaten, by specific family members
                                                                                                                                                                                                                        • Figure 33: Types of meals eaten by specific family members, July 2010
                                                                                                                                                                                                                      • Frequency of shelf-stable and frozen meals usage
                                                                                                                                                                                                                        • Figure 34: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by age, July 2010
                                                                                                                                                                                                                      • Frozen complete TV dinner usage
                                                                                                                                                                                                                        • Figure 35: Frozen complete TV dinners usage, by age, February 2009-March 2010
                                                                                                                                                                                                                      • Frozen main course usage
                                                                                                                                                                                                                        • Figure 36: Frozen main courses usage, by age, February 2009-March 2010
                                                                                                                                                                                                                      • Impact of the recession on consumption of shelf-stable and frozen meals, by type
                                                                                                                                                                                                                        • Figure 37: Impact of recession on consumption of shelf-stable and frozen meals, by type, July 2010
                                                                                                                                                                                                                    • Interest in New Frozen Meal Concepts

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Overall level of interest in new frozen meal concepts
                                                                                                                                                                                                                          • Cost-conscious edges out health-conscious for desired new frozen meal concepts
                                                                                                                                                                                                                            • Figure 38: Overall level of interest in new frozen meal concepts, July 2010
                                                                                                                                                                                                                            • Figure 39: Overall level of interest in new frozen meal concepts, by age, July 2010
                                                                                                                                                                                                                          • Willingness to pay more for interesting new concepts
                                                                                                                                                                                                                            • Consumers willing to pay a premium for premium products
                                                                                                                                                                                                                              • Figure 40: Willingness to pay more for interesting new concepts, July 2010
                                                                                                                                                                                                                            • Types of international/ethnic meals consumers are interested in seeing in food stores
                                                                                                                                                                                                                              • Consumers most intrigued by Chinese, Mexican and Italian frozen dishes
                                                                                                                                                                                                                                • Figure 41: Types of international/ethnic meals consumers are interested in seeing in food stores, shelf-stable vs. frozen, July 2010
                                                                                                                                                                                                                                • Figure 42: Types of international/ethnic frozen meals consumers are interested in seeing in food stores, by gender, July 2010
                                                                                                                                                                                                                            • Outlets Where Consumers Buy Frozen Meals

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Buying occasions concentrated in supermarkets and mass merchandisers
                                                                                                                                                                                                                                  • Frozen and shelf-stable meal purchases, by outlet
                                                                                                                                                                                                                                    • Figure 43: Retail outlets where frozen and shelf-stable meals are normally purchased, July 2010
                                                                                                                                                                                                                                    • Figure 44: Retail outlets where frozen meals are normally purchased, by age, July 2010
                                                                                                                                                                                                                                • Frozen Meal Brand Perception

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Frozen meals earn high marks from consumers
                                                                                                                                                                                                                                      • Figure 45: Frozen meal brand perception, by brand, July 2010
                                                                                                                                                                                                                                    • Top five most common answers
                                                                                                                                                                                                                                      • Offers variety
                                                                                                                                                                                                                                        • Figure 46: Frozen meal brand perception; “offers variety,” by brand, by age, July 2010
                                                                                                                                                                                                                                      • Tasty
                                                                                                                                                                                                                                        • Figure 47: Frozen meal brand perception; “tasty,” by brand, by age, July 2010
                                                                                                                                                                                                                                      • High quality food
                                                                                                                                                                                                                                        • Figure 48: Frozen meal brand perception; “high quality food,” by brand, by age, July 2010
                                                                                                                                                                                                                                      • Filling
                                                                                                                                                                                                                                        • Figure 49: Frozen meal brand perception; “filling,” by brand, by age, July 2010
                                                                                                                                                                                                                                      • For women
                                                                                                                                                                                                                                        • Figure 50: Frozen meal brand perception; “for women,” by brand, by age, July 2010
                                                                                                                                                                                                                                    • Drivers and Deterrents Among Frozen Meal Users

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Convenience and price major considerations for frozen meal consumers
                                                                                                                                                                                                                                          • Figure 51: Drivers and deterrents among frozen meal users, July 2010
                                                                                                                                                                                                                                          • Figure 52: Drivers and deterrents among frozen meal users, by gender, July 2010
                                                                                                                                                                                                                                          • Figure 53: Drivers and deterrents among frozen meal users, by household income, July 2010
                                                                                                                                                                                                                                          • Figure 54: Drivers and deterrents among frozen meal users, by presence of children, July 2010
                                                                                                                                                                                                                                      • Kid and Teen Consumption Habits and Behavior with Frozen Meals

                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • Parents do not see frozen meals as healthy or filling
                                                                                                                                                                                                                                            • Figure 55: Parental attitudes towards frozen meals, among 18-54s, July 2010
                                                                                                                                                                                                                                          • Frozen dinner usage among kids and teens
                                                                                                                                                                                                                                            • Figure 56: Frozen dinner usage among kids, November 2008-December 2009
                                                                                                                                                                                                                                            • Figure 57: Frozen dinner usage among teens, November 2008-December 2009
                                                                                                                                                                                                                                        • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Asians’ lack of cooking confidence may present frozen meal opportunity
                                                                                                                                                                                                                                              • Type of meal/meal preparation most used in household
                                                                                                                                                                                                                                                • Figure 58: Type of meal/meal preparation most used in household, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                              • Types of meals eaten, by specific family members
                                                                                                                                                                                                                                                • Figure 59: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                              • Frozen complete TV dinner usage
                                                                                                                                                                                                                                                • Figure 60: Frozen complete TV dinners usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                              • Frozen main course usage
                                                                                                                                                                                                                                                • Figure 61: Frozen main courses usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                              • Types of international/ethnic meals consumers are interested in seeing in food stores
                                                                                                                                                                                                                                                • International/ethnic food interest
                                                                                                                                                                                                                                                  • Outlets where frozen meals are purchased
                                                                                                                                                                                                                                                    • Drivers and deterrents among frozen meal users
                                                                                                                                                                                                                                                      • Figure 62: Drivers and deterrents among frozen meal users, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                                                                                                      • Healthy Varieties
                                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                                              • Augmenters
                                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                                                                      • Contenteds
                                                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                                                              • Cluster characteristics
                                                                                                                                                                                                                                                                                • Figure 63: Frozen meal clusters, July 2010
                                                                                                                                                                                                                                                                                • Figure 64: Overall level of interest in new frozen meal concepts, by frozen meal clusters, July 2010
                                                                                                                                                                                                                                                                                • Figure 65: Drivers and deterrents among frozen meal users, by frozen meal clusters, July 2010
                                                                                                                                                                                                                                                                                • Figure 66: Attitudes towards food and cooking, by frozen meal clusters, July 2010
                                                                                                                                                                                                                                                                                • Figure 67: Frozen meal consumption, by shelf-stable clusters, July 2010
                                                                                                                                                                                                                                                                              • Cluster demographics
                                                                                                                                                                                                                                                                                • Figure 68: Frozen meal clusters, by gender, July 2010
                                                                                                                                                                                                                                                                                • Figure 69: Frozen meal clusters, by age group, July 2010
                                                                                                                                                                                                                                                                                • Figure 70: Frozen meal clusters, by household income group, July 2010
                                                                                                                                                                                                                                                                                • Figure 71: Frozen meal clusters, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                                                              • Cluster methodology
                                                                                                                                                                                                                                                                              • Custom Consumer Groups

                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                  • From-scratch cooking interest highest among women over 55
                                                                                                                                                                                                                                                                                    • Figure 72: Type of meal/meal preparation most used in household, by gender and age, July 2010
                                                                                                                                                                                                                                                                                  • Overall level of interest in new frozen meal concepts
                                                                                                                                                                                                                                                                                    • Figure 73: Overall level of interest in new frozen meal concepts, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                    • Figure 74: Overall level of interest in new frozen meal concepts, by gender and age, July 2010
                                                                                                                                                                                                                                                                                  • Willingness to pay more for interesting new concepts by gender/age
                                                                                                                                                                                                                                                                                    • Figure 75: Willingness to pay more for interesting new concepts, by gender and age, July 2010
                                                                                                                                                                                                                                                                                  • Drivers and deterrents among frozen meal users
                                                                                                                                                                                                                                                                                    • Figure 76: Drivers and deterrents among frozen meal users, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                    • Figure 77: Drivers and deterrents among frozen meal users, by gender and age, July 2010
                                                                                                                                                                                                                                                                                • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                                                    • Overview of frozen dinners/entrées
                                                                                                                                                                                                                                                                                      • Frozen multi-serve dinners/entrées
                                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                                          • Figure 78: Brand map, selected brands of frozen multi-serve dinners/entrées, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                                                            • Figure 79: Key purchase measures for the top brands of frozen multi-serve dinners/entrées, by household penetration, 2009*
                                                                                                                                                                                                                                                                                          • Single-serve frozen dinners/entrées
                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                              • Figure 80: Brand map, selected brands of single-serve frozen dinners/entrées, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                • Figure 81: Key purchase measures for the top brands of single-serve frozen dinners/entrées, by household penetration, 2009*
                                                                                                                                                                                                                                                                                            • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                              • Restaurant menu trends
                                                                                                                                                                                                                                                                                                • Figure 82: Top flavors associated with entrée proteins on restaurant menus, 2007-10
                                                                                                                                                                                                                                                                                                • Figure 83: Top sauces associated with entrées on restaurant menus, 2007-10
                                                                                                                                                                                                                                                                                              • Consumer data
                                                                                                                                                                                                                                                                                                • Figure 84: Attitudes towards food and cooking, by level of education, July 2010
                                                                                                                                                                                                                                                                                                • Figure 85: Type of meal/meal preparation most used in household, by region, July 2010
                                                                                                                                                                                                                                                                                                • Figure 86: Overall level of interest in new frozen meal concepts, by gender, July 2010
                                                                                                                                                                                                                                                                                                • Figure 87: Types of international/ethnic frozen meals consumers are interested in seeing in food stores, by age, July 2010
                                                                                                                                                                                                                                                                                                • Figure 88: Overall level of interest in new frozen meal concepts, by household income, July 2010
                                                                                                                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                                              • American Frozen Food Institute
                                                                                                                                                                                                                                                                                              • American Institute of Food Distribution
                                                                                                                                                                                                                                                                                              • Amy's Kitchen Inc.
                                                                                                                                                                                                                                                                                              • Birds Eye Foods
                                                                                                                                                                                                                                                                                              • Boston Market Corporation
                                                                                                                                                                                                                                                                                              • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                                                                                                              • Food Marketing Institute
                                                                                                                                                                                                                                                                                              • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                                                              • HJ Heinz Company
                                                                                                                                                                                                                                                                                              • McDonald's Corporation
                                                                                                                                                                                                                                                                                              • National Frozen and Refrigerated Food Association
                                                                                                                                                                                                                                                                                              • Nestlé USA
                                                                                                                                                                                                                                                                                              • Pinnacle Foods Group Inc.
                                                                                                                                                                                                                                                                                              • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                                              • Safeway Inc
                                                                                                                                                                                                                                                                                              • The Kroger Co.
                                                                                                                                                                                                                                                                                              • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                              • Tyson Foods Inc.
                                                                                                                                                                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                              • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                                              • U.S. Department of Homeland Security
                                                                                                                                                                                                                                                                                              • Unilever USA
                                                                                                                                                                                                                                                                                              • Walgreen Co
                                                                                                                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                              • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                                                                              • Weight Watchers International Inc.
                                                                                                                                                                                                                                                                                              • Whole Foods Market Inc
                                                                                                                                                                                                                                                                                              • Winn-Dixie Stores
                                                                                                                                                                                                                                                                                              • Wolfgang Puck Worldwide Inc.

                                                                                                                                                                                                                                                                                              Frozen Meals - US - September 2010

                                                                                                                                                                                                                                                                                              £3,199.84 (Excl.Tax)