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Frozen Snacks - US - May 2012

The $1.6 billion frozen snacks market has been steadily growing during and after the recent recession, oscillating with food price increases, suffering to some extent from the unhealthy stigma associated with frozen products, and suffering from a lack of innovation. However, the versatility of frozen snacks, coupled with increased convenience, still has attracted many consumers and so, as a category, frozen snacks managed to grow by 21.6% between 2006 and 2011.

While the frozen snacks market is forecast to grow moderately between 2012 and 2016, much of the growth is linked to future innovation, which will need to focus on more healthful products, in addition to more customizable meal solutions that better fit consumers’ needs. Furthermore, demographic changes, coupled with a still uncertain economic outlook, could negatively impact the market.

In order to provide a better understanding and provide recommendations for future success, this report provides an in-depth look at the frozen snacks market, including:

  • How the economy, food prices, the processed image of frozen snacks, and minimal innovation are impacting sales trends for the category as a whole and in each of its segments
  • How demographic shifts, including households with children and Baby Boomers, coupled with the obesity issue and its health-related conditions, are influencing future forecasts through 2016
  • An assessment of which brands are gaining, which are losing, and why, as well as where private label frozen snacks currently fit in the category and how retailers can better leverage their store brands
  • Insight into new product launches and how product claims compare to consumers’ interests and desires
  • Evaluation of TV ads, as well as online and digital promotional efforts

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • The economy and the convenience of frozen snacks yield positive sales performance
                            • Figure 1: Total U.S. sales of frozen snacks, by segment share, 2011*
                          • Limited innovation and increased health awareness have likely negatively impacted performance
                            • Figure 2: Total U.S. trend in the rate of change of dollar sales of frozen snacks, at current prices, by segment 2007-11
                          • Forecast
                            • Figure 3: Total U.S. retail sales and forecast of market, at current prices, 2006-16
                          • Market factors
                            • Decline in households with children could have a negative impact on frozen snacks
                              • Figure 4: Households with and without presence of children, by percentage of total, 2001-11
                            • Hispanics will remain a strategic group for frozen snacks
                              • Figure 5: Rate of change in the U.S. population, by Hispanic origin, 2006-16
                            • 65-74s forecast to increase the most from 2006-16 due to Baby Boomers entering this age: an opportunity for frozen snacks
                              • Figure 6: Percentage change in rate of U.S. population, by age groups, 2006-16
                            • Companies, brands, and innovation
                              • Larger brands lose, but smaller brands and private label show stronger performance
                                • Figure 7: Selected FDMx manufacturers market share of frozen snacks, 2011*
                              • Pace of new product introductions has slowed down in recent years
                                • Figure 8: Percentage change in new product introductions of frozen snacks, by claims, 2010-11
                              • The consumer
                                • Frozen snacks category has room to grow
                                  • Households of younger adults aged 18-24 have the highest penetration of frozen snacks
                                    • Figure 9: Household consumption of frozen snacks, by age, October 2010-November 2011
                                  • Households with children are key frozen snacks consumers
                                    • Figure 10: Household usage of frozen snacks, by presence of children in household, October 2010-November 2011
                                    • Figure 11: Household use of frozen snacks, by household size, October 2010-November 2011
                                  • Frozen snacks remain popular with teens, but a stealth health approach may increase parents’ acceptance
                                    • Figure 12: Teen consumption of frozen snacks eaten, by gender and age, April 2010-June 2011
                                    • Figure 13: Consumption of frozen snacks, by types eaten and who eats it in the household, February 2012
                                    • Figure 14: Frozen snacks eating occasions, by type of frozen snack, March 2012
                                  • Price remains important, but healthful attributes and high quality follow closely
                                    • Figure 15: Important and unimportant attributes when purchasing frozen snacks for adults, February 2012
                                  • What we think
                                  • Issues in the Market

                                      • How can frozen snacks manufacturers spur demand?
                                        • How can frozen snacks companies best respond to consumer health and obesity concerns?
                                        • Insights and Opportunities

                                          • Obesity still an issue: frozen snacks need to step up to meet consumers’ needs
                                            • Obesity, health-related conditions on the rise in U.S. adults
                                              • Figure 16: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                              • Figure 17: Attitudes and behaviors toward personal health, by age, February 2012
                                            • Childhood obesity—highest in decades and not bound to slow down
                                              • Figure 18: Prevalence of obesity among children/teens aged 2-19, 1976-2008
                                              • Figure 19: Parents’ attitudes toward their children’s health, by age, February 2012
                                          • Inspire Insights

                                              • Inspire Trend—Make it Mine
                                                • Inspire Trend—Premiumization and Indulgence
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Convenience and affordability helped frozen snacks increase in sales from 2006-11
                                                      • Future sales dependent on innovation related to health and demographic shifts
                                                        • Sales and forecast for frozen snacks
                                                          • Figure 20: Total U.S. retail sales and forecast of market, at current prices, 2006-16
                                                          • Figure 21: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2006-16
                                                        • Fan chart forecast
                                                            • Figure 22: Total U.S. retail sales and forecast of market, at current prices, 2006-16
                                                          • Walmart sales
                                                          • Market Drivers

                                                            • Key points
                                                              • Economic uncertainty continues to cloud growth prospects
                                                                • UK enters a double-dip recession and U.S. shows sluggish recovery
                                                                  • Unemployment, underemployment, housing market, and gas and food increases could put a damper on consumer confidence
                                                                    • Figure 23: Real personal disposable income, January 2007-October 2011
                                                                    • Figure 24: CONSUMER SENTIMENT, MARCH 2007- March 2012
                                                                  • Changes in demographic could shift focus for frozen snacks
                                                                    • More frozen snacks eaten by households with children
                                                                      • Figure 25: Consumption of frozen snacks by type, by presence of children in household, February 2012
                                                                    • … but the number of households with children is declining, with the child population growing only at a slightly lower rate than overall population
                                                                      • Figure 26: Households, by presence of children younger than 18, 2001-11
                                                                    • Older consumers forecast to grow the most, but frozen snacks leave them cold
                                                                        • Figure 27: Population, by age, 2006-16
                                                                      • Multicultural groups remain important for frozen snacks
                                                                        • Figure 28: Population, by race and Hispanic origin, 2006-16
                                                                        • Figure 29: Average number of children in household, by race/Hispanic origin of householder, 2011
                                                                        • Figure 30: Household size, by race/Hispanic origin of householder, 2011
                                                                      • Household size is shrinking; larger households may have multiple generations
                                                                        • Figure 31: Households, by presence of children, 2001-11
                                                                    • Competitive Context

                                                                      • Healthful snacking
                                                                        • Private label frozen snacks—still small, but with great growth potential
                                                                          • Figure 32: FDMx sales of frozen snacks, Private Label, 2007-11
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Consumer frugality has benefited both segments as alternatives to dining out
                                                                            • Figure 33: Total U.S. sales of frozen snacks, segmented by type, at current prices, 2006-16
                                                                          • Sales of frozen snacks, by segment type
                                                                            • Figure 34: Total U.S. sales of frozen snacks, segmented by type, 2009 and 2011 (est.)
                                                                        • Segment Performance—Frozen Appetizers/Snack Rolls

                                                                          • Key points
                                                                            • A tale of two tactics attracts consumers with different motivations
                                                                              • Sales and forecast of frozen appetizers/snack rolls
                                                                                • Figure 35: Sales and forecast of frozen appetizers/snack rolls, at current prices, 2006-16
                                                                            • Segment Performance—Frozen Pretzels

                                                                              • Key points
                                                                                • Frozen pretzels could bounce back with mini, stuffed, and healthful alternatives
                                                                                  • Sales and forecast of frozen pretzels
                                                                                    • Figure 36: Total U.S. sales and forecast of frozen pretzels, at current prices, 2006-16
                                                                                • Retail Channels

                                                                                  • Key points
                                                                                    • Supermarkets dominate, but lose ground to other channels
                                                                                      • Other channels exhibit stronger growth and gain in market share
                                                                                        • Total U.S. retail sales of frozen snacks, by retail channel
                                                                                          • Figure 37: Total U.S. retail sales of frozen snacks, by retail channel, 2009-11
                                                                                        • Purchase locations generally correlate with household income
                                                                                          • Figure 38: Purchase locations for frozen snacks, by household income, February 2012
                                                                                      • Retail Channels—Supermarkets

                                                                                        • Key points
                                                                                          • Supermarkets need to leverage private label to remain competitive
                                                                                            • Supermarket sales of frozen snacks
                                                                                              • Figure 39: Supermarket sales of frozen snacks, at current prices, 2006-11
                                                                                          • Retail Channels—Other Channels

                                                                                            • Key points
                                                                                              • Other retailers succeed with innovation and competitive pricing
                                                                                                • Other channels sales of frozen snacks
                                                                                                  • Figure 40: U.S. sales of frozen snacks through other channels, at current prices, 2006-11
                                                                                              • Retail Channels—Natural Supermarkets

                                                                                                • Key points
                                                                                                  • Insights
                                                                                                    • Sales of frozen snacks in the natural channel
                                                                                                      • Figure 41: Natural supermarket sales of frozen snacks, at current prices, 2009-11*
                                                                                                      • Figure 42: Natural supermarket sales of frozen snacks, at inflation-adjusted prices, 2009-11*
                                                                                                    • Natural channel sales of frozen meals by segment
                                                                                                      • Figure 43: Natural supermarket sales of frozen snacks, by segment, 2009 and 2011*
                                                                                                    • Brands of significance
                                                                                                      • Natural channel sales of organic frozen meals
                                                                                                        • Figure 44: Natural supermarket sales of frozen snacks, by organic, 2009 and 2011*
                                                                                                      • Natural channel sales of gluten-free frozen meals
                                                                                                        • Figure 45: Natural supermarket sales of frozen snacks, by gluten-free, 2009 and 2011*
                                                                                                    • Leading Companies

                                                                                                      • Key points
                                                                                                        • Nestlé gains with Hot Pockets Snackers; larger companies lose
                                                                                                          • Private label maintaining; smaller companies coming on strong
                                                                                                            • Manufacturer sales of frozen snacks
                                                                                                              • Figure 46: FDMx sales of frozen snacks, 2010* and 2011*
                                                                                                          • Brand Share—Appetizers/Snack Rolls

                                                                                                            • Key points
                                                                                                              • Hot Pockets Snackers win with diverse offerings that meet consumer needs
                                                                                                                • Smaller brands like Tyson and Farm Rich win through innovation
                                                                                                                  • Figure 47: Brands of frozen snacks eaten by teens, by gender, April 2010-June 2011
                                                                                                                • Manufacturer sales of appetizers/snack rolls
                                                                                                                  • Figure 48: FDMx brand sales of frozen appetizers/snack rolls in the U.S., 2010* and 2011*
                                                                                                              • Brand Share—Frozen Pretzels

                                                                                                                • Key points
                                                                                                                  • Frozen pretzels may benefit from more healthful varieties
                                                                                                                    • Manufacturer sales of frozen pretzels
                                                                                                                      • Figure 49: FDMx brand sales of frozen pretzels in the U.S., 2010* and 2011*
                                                                                                                  • Innovations and Innovators

                                                                                                                    • The pace of new product introductions has slowed down in recent years
                                                                                                                      • Figure 50: Top 10 claims for frozen snacks, 2006-11
                                                                                                                    • Private label goes for premium and comfort with a twist
                                                                                                                      • Bacon’s versatility is leveraged by many manufacturers
                                                                                                                        • Ethnic appetizers: from more healthful to spicy flavor options
                                                                                                                          • Bite-size frozen appetizers—from mainstream to premium and seafood
                                                                                                                          • Marketing Strategies

                                                                                                                            • Overview
                                                                                                                              • Totino’s Pizza Rolls emphasize convenience and speed while targeting teens
                                                                                                                                • TV ads focused on fun and speed perfect for teen boys
                                                                                                                                  • Figure 51: Totino’s Pizza Rolls, TV ad, “Drama King,” 2012
                                                                                                                                  • Figure 52: Totino’s Pizza Rolls, TV ad, “Favorite Part,” 2011
                                                                                                                                  • Figure 53: Totino’s Pizza Rolls, TV ad, “School Spirit,” 2011
                                                                                                                                • Totino’s tries to reach both parents and teens through website and social media
                                                                                                                                  • Brand analysis: Totino’s Pizza Rolls
                                                                                                                                    • Figure 54: Brand analysis of Totino’s Pizza Rolls, 2012
                                                                                                                                  • Hot Pockets Snackers promoted as restaurant-like appetizers
                                                                                                                                    • Figure 55: Hot Pockets Snackers, TV ad, “Party People,” 2012
                                                                                                                                  • Brand analysis: Hot Pockets Snackers
                                                                                                                                    • Figure 56: Brand analysis of Totino’s Pizza Rolls, 2012
                                                                                                                                • Incidence of Eating Frozen Snacks

                                                                                                                                  • Key points
                                                                                                                                    • Younger adults and households with children are key users
                                                                                                                                      • Figure 57: Household consumption of frozen snacks, by age, October 2010-November 2011
                                                                                                                                      • Figure 58: Household consumption of frozen snacks, by presence of children in household, October 2010-November 2011
                                                                                                                                      • Figure 59: Household consumption of frozen snacks, by household size, October 2010-November 2011
                                                                                                                                    • A “stealth health” approach to frozen snacks for teens and kids could satisfy parents
                                                                                                                                      • Figure 60: Teen consumption of frozen snacks eaten, by gender and age, April 2010-June 2011
                                                                                                                                      • Figure 61: Parents’ Attitudes toward their children’s health, February 2012
                                                                                                                                  • Types of Frozen Snack Eaten

                                                                                                                                    • Key points
                                                                                                                                      • Pizza/bagel/pretzel styles dominate in popularity
                                                                                                                                        • Figure 62: Consumption of frozen snacks by types eaten and who eats it in the household, February 2012
                                                                                                                                        • Figure 63: Personal consumption of frozen snacks by type, by age, February 2012
                                                                                                                                    • Frequency of Eating Frozen Snacks

                                                                                                                                      • Key points
                                                                                                                                        • Pizza/bagel/pretzel style eaten most often, likely due to convenience and affordability
                                                                                                                                          • Figure 64: Frequency of eating frozen snacks, by type of frozen snacks, February 2012
                                                                                                                                        • Opportunities for manufacturers to expand their offerings of Asian cuisines
                                                                                                                                          • Figure 65: Frequency of eating frozen snacks, by asian style (such as potstickers and egg rolls), by age, February 2012
                                                                                                                                        • Hispanic restaurant-like appetizers will likely appeal to high-volume users aged 18-44
                                                                                                                                          • Figure 66: Frequency of eating frozen snacks, by Hispanic style (such as quesadillas), by age, February 2012
                                                                                                                                        • Households with children eat the most pizza/bagel/pretzel style
                                                                                                                                          • Figure 67: Frequency of eating frozen snacks by Pizza/Bagel/Pretzel style (such as pizza bites), by presence of children in household, February 2012
                                                                                                                                      • Frozen Snacks Eating Occasions

                                                                                                                                        • Key points
                                                                                                                                          • More eat frozen snacks for dinner and lunch than for the snacking occasions
                                                                                                                                            • Figure 68: Frozen snacks eating occasions, by type of frozen snack, March 2012
                                                                                                                                        • Important Frozen Snacks Attributes when Purchasing for Adults

                                                                                                                                          • Key points
                                                                                                                                            • Price and quality are important, but health is catching up
                                                                                                                                              • Figure 69: Important and unimportant attributes when purchasing frozen snacks for adults, February 2012
                                                                                                                                            • Older consumers consider health attributes in response to health-related conditions
                                                                                                                                              • Younger consumers are interested in healthful attributes as a preventive measure
                                                                                                                                                • Figure 70: Important attributes when purchasing frozen snacks for adults, by age, February 2012
                                                                                                                                            • Attitudes Toward Frozen Snacks

                                                                                                                                              • Key points
                                                                                                                                                • Convenience wins with consumers, high quality also is desired
                                                                                                                                                  • Figure 71: Attitudes toward frozen snacks, by age, February 2012
                                                                                                                                                • Restaurant-like frozen snacks that follow top cuisines are bound to be popular
                                                                                                                                                  • Figure 72: Frozen snacks brand and purchase behavior attitudes, by age, February 2012
                                                                                                                                                  • Figure 73: Top 10 menu item cuisine types, Q1 2012
                                                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                                                • Key points
                                                                                                                                                  • More blacks and English-speaking Hispanics eat frozen snacks
                                                                                                                                                    • Figure 74: Household use of frozen snacks, by languages spoken in home, October 2010-November 2011
                                                                                                                                                  • Hispanics and Asians are high-frequency users of frozen snacks
                                                                                                                                                    • Figure 75: Frequency of eating frozen snacks by frozen snack type, by race/Hispanic origin, February 2012
                                                                                                                                                  • More ethnic consumers consider health-related attributes important
                                                                                                                                                    • Figure 76: Important attributes when purchasing frozen snacks for adults, by race/Hispanic origin, February 2012
                                                                                                                                                    • Figure 77: Attitudes and Behaviors toward frozen snacks, by race/Hispanic origin, February 2012
                                                                                                                                                    • Figure 78: Attitudes and behaviors toward personal health, by race/Hispanic origin, February 2012
                                                                                                                                                    • Figure 79: Attitudes and behaviors toward personal health, by race/Hispanic origin, February 2012
                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                  • Key points
                                                                                                                                                    • More consumers who eat Asian-style products are interested in health attributes
                                                                                                                                                        • Figure 80: Important attributes when purchasing frozen snacks for adults, by consumption of frozen snacks by types eaten, February 2012
                                                                                                                                                      • Parents from households that eat Hispanic-style and Asian–style seem to believe a gluten-free diet beneficial for their children
                                                                                                                                                          • Figure 81: Important attributes when purchasing frozen snacks for children by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                        • Increased health consciousness does not always translate into behavior
                                                                                                                                                            • Figure 82: Attitudes and behaviors toward personal health by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                        • SymphonyIRI/Builders—Key Household Purchase Measures: Frozen Appetizers/Snack Rolls and Frozen Pretzels

                                                                                                                                                            • Overview of frozen appetizers/snack rolls
                                                                                                                                                              • Frozen appetizers/snack rolls
                                                                                                                                                                • Consumer insights on key purchase measures—frozen appetizers/snack rolls
                                                                                                                                                                  • Brand map
                                                                                                                                                                    • Figure 83: Brand map, selected brands of frozen appetizers/snack rolls buying rate, by household penetration, 2011*
                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                      • Figure 84: Key purchase measures for the top brands of frozen appetizers/snack rolls, by household penetration, 2011*
                                                                                                                                                                    • Frozen pretzels
                                                                                                                                                                      • Consumer insights on key purchase measures—frozen pretzels
                                                                                                                                                                        • Brand map
                                                                                                                                                                          • Figure 85: Brand map, selected brands of frozen pretzels buying rate, by household penetration, 2011*
                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                            • Figure 86: Key purchase measures for the top brands of frozen pretzels, by household penetration, 2011*
                                                                                                                                                                        • Appendix—Other Useful Consumer Tables

                                                                                                                                                                            • Figure 87: Consumption of frozen snacks by type, by gender, February 2012
                                                                                                                                                                            • Figure 88: Consumption of frozen snacks in households with children, by type, who eats it in household, and by household income, February 2012
                                                                                                                                                                            • Figure 89: Consumption of frozen snacks in households with children, by type, who eats it in household, and by gender, February 2012
                                                                                                                                                                            • Figure 90: Frequency of eating frozen snacks by asian style (such as potstickers and egg rolls), by household income, February 2012
                                                                                                                                                                            • Figure 91: Frequency of eating frozen snacks by Hispanic style (such as quesadillas), by household income, February 2012
                                                                                                                                                                            • Figure 92: Frequency of eating frozen snacks by Hispanic style (such as quesadillas), by presence of children in household, February 2012
                                                                                                                                                                            • Figure 93: Purchase locations for frozen snacks, by age, February 2012
                                                                                                                                                                            • Figure 94: Frequency of eating frozen snacks by Pizza/Bagel/Pretzel style (such as pizza bites), by age, February 2012
                                                                                                                                                                            • Figure 95: Frequency of eating frozen snacks by Pizza/Bagel/Pretzel style (such as pizza bites), by household income, February 2012
                                                                                                                                                                            • Figure 96: Frozen snacks eating occasions of Asian-style frozen snacks, by age and gender, March 2012
                                                                                                                                                                            • Figure 97: Frozen snacks eating occasions of Hispanic-style frozen snacks, by age and gender, March 2012
                                                                                                                                                                            • Figure 98: Frozen snacks eating occasions of pizza/bagel/pretzel style frozen snacks, by age, March 2012
                                                                                                                                                                            • Figure 99: Frozen snacks eating occasions of pizza/bagel/pretzel-style frozen snacks, by child age, March 2012
                                                                                                                                                                            • Figure 100: Frozen snacks eating occasions of Asian-style frozen snacks, by household income, March 2012
                                                                                                                                                                            • Figure 101: Frozen snacks eating occasions of Hispanic-style frozen snacks, by household income, March 2012
                                                                                                                                                                            • Figure 102: Important and unimportant attributes when purchasing frozen snacks for adults, February 2012
                                                                                                                                                                            • Figure 103: Important and unimportant attributes when purchasing frozen snacks for adults, February 2012
                                                                                                                                                                            • Figure 104: Important attributes when purchasing frozen snacks for adults, by household income, February 2012
                                                                                                                                                                            • Figure 105: Important and unimportant attributes when purchasing frozen snacks for children, February 2012
                                                                                                                                                                            • Figure 106: Attitudes and Behaviors toward frozen snacks, February 2012
                                                                                                                                                                            • Figure 107: Attitudes and behaviors toward frozen snacks, by gender, February 2012
                                                                                                                                                                            • Figure 108: Household use of frozen snacks, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                                            • Figure 109: Frequency of eating frozen snacks by Hispanic style (such as quesadillas), by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 110: Frequency of eating frozen snacks by Pizza/Bagel/Pretzel style (such as pizza bites), by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 111: Frozen snacks purchasing habits, by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 112: Frozen snacks purchasing habits, by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 113: Brands of frozen snacks eaten, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                                            • Figure 114: Brands of frozen snacks eaten, by languages spoken in home, October 2010-November 2011
                                                                                                                                                                            • Figure 115: Important and unimportant attributes when purchasing frozen snacks for children, February 2012
                                                                                                                                                                            • Figure 116: Important attributes when purchasing frozen snacks for children, by age, February 2012
                                                                                                                                                                            • Figure 117: Important attributes when purchasing frozen snacks for children, by household income, February 2012
                                                                                                                                                                            • Figure 118: Important attributes when purchasing frozen snacks for children by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                            • Figure 119: Purchase locations for frozen snacks, by gender, February 2012
                                                                                                                                                                            • Figure 120: Attitudes and behaviors toward frozen snacks, by household income, February 2012
                                                                                                                                                                            • Figure 121: Attitudes and behaviors toward frozen snacks, by presence of children in household, February 2012
                                                                                                                                                                            • Figure 122: Attitudes and behaviors toward frozen snacks by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                            • Figure 123: Attitudes and behaviors toward personal health, February 2012
                                                                                                                                                                            • Figure 124: Attitudes and behaviors toward personal health, by gender, February 2012
                                                                                                                                                                            • Figure 125: Attitudes and behaviors toward personal health, by age, February 2012
                                                                                                                                                                            • Figure 126: Attitudes and behaviors toward personal health, by household income, February 2012
                                                                                                                                                                            • Figure 127: Attitudes and behaviors toward personal health, by presence of children in household, February 2012
                                                                                                                                                                            • Figure 128: Attitudes and behaviors toward personal health by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                            • Figure 129: Attitudes and behaviors toward personal health, February 2012
                                                                                                                                                                            • Figure 130: Attitudes and behaviors toward personal health, by gender, February 2012
                                                                                                                                                                            • Figure 131: Attitudes and behaviors toward personal health, by age, February 2012
                                                                                                                                                                            • Figure 132: Attitudes and behaviors toward personal health, by household income, February 2012
                                                                                                                                                                            • Figure 133: Attitudes and behaviors toward personal health by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                            • Figure 134: Important attributes when purchasing frozen snacks for children, by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 135: Purchase locations for frozen snacks, by race/Hispanic origin, February 2012
                                                                                                                                                                            • Figure 136: Attitudes and behaviors toward frozen snacks by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                            • Figure 137: Attitudes and behaviors toward personal health by consumption of frozen snacks, by types eaten, February 2012
                                                                                                                                                                        • Appendix B—SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                            • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                            • Appendix C—Trade Associations

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • General Mills Inc
                                                                                                                                                                              • HJ Heinz Company
                                                                                                                                                                              • J & J Snack Foods Corp.
                                                                                                                                                                              • Nestlé USA
                                                                                                                                                                              • Pillsbury
                                                                                                                                                                              • Rich Products Corporation
                                                                                                                                                                              • Ruiz Foods, Inc.
                                                                                                                                                                              • TGI Friday's
                                                                                                                                                                              • Tyson Foods Inc.
                                                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                                                              • Weight Watchers International Inc.
                                                                                                                                                                              • Windsor Frozen Foods Company

                                                                                                                                                                              Frozen Snacks - US - May 2012

                                                                                                                                                                              £3,277.28 (Excl.Tax)