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Fruit and Vegetables - UK - September 2014

“Many leading UK grocers stock non-standard produce under their own-brand economy ranges. However, actively drawing attention to the surrounding issues, such as food waste and support to farmers, should help to build goodwill as well as staying ahead of the risk of state intervention.”

– Colette Warren, Food and Drink Analyst

This report covers the following issues:

  • The market faces an ingrained expectation of low prices
  • "Fresher for longer" packaging lacks awareness
  • Scope to turn 'ugly' fruit and veg into a point of difference

Growth over the 2009-14 period is estimated to see the combined fruit and vegetables market, including potatoes, stand at £16 billion. Price inflation has been a key feature of the market in recent years, driving much of the value growth. However, improving growing conditions and the supermarkets’ price wars are expected to bring this to a halt in 2014.

Fruit and vegetables remain ingrained menu staples, however, their role as day-to-day grocery items also feeds into a keen focus on price among shoppers. While this poses a challenge for the future of the market, the openness to ‘ugly’ produce and interest in added-value products suggest areas to explore.

This report covers the UK retail market for fruit and vegetables. This essentially breaks down into five major sub-groups:

  • Fresh fruit and vegetables 
  • Frozen fruit and vegetables 
  • Canned/ambient fruit and vegetables 
  • Dried fruit 
  • Potatoes in all forms 

Excluded:

  • Mixed vegetable products including meat 
  • Prepacked dressed salads 
  • Dried fruit sold by weight/in bulk in-store bins 
  • Prepared dishes which combine vegetables and protein or carbohydrates
  • Prepared fruit snack pots positioned as desserts

 

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Table of contents

  1. Introduction

      • Definition
        • Fresh fruit and vegetables
          • Frozen fruit and vegetables
            • Canned/ambient fruit and vegetables
              • Dried fruit
                • Potatoes in all forms
                  • Excluded
                    • Abbreviations
                    • Executive Summary

                        • The market
                            • Figure 1: UK retail value sales of vegetables and fruit, by segment, 2014 (est)
                          • Forecast
                            • Figure 2: UK retail value sales of fruit and vegetables, 2009-19
                          • Market factors
                            • Better weather and price wars bring down prices in 2014
                              • Food waste makes headlines in 2014
                                • Household budget pressures affect the market
                                  • Companies, brands and innovation
                                    • Ethnic and flavoured variants attract NPD
                                      • Own-brand continues to dominate across much of fruit and vegetables
                                        • Adspend continues to rise in 2013
                                          • The consumer
                                            • Nine in 10 buy fresh fruit weekly
                                              • Low price affects fresh produce purchases for three in five
                                                • Figure 3: Factors influencing purchase of fresh fruit, vegetables, potatoes and beans, June 2014
                                              • Strong interest in clear information on health benefits
                                                • Figure 4: Selected consumer attitudes towards fruit, vegetables, beans and potatoes, June 2014
                                              • Untapped opportunities in ‘ugly’ fruit and vegetables
                                                • Figure 5: Selected attitudes towards fruit and vegetables, June 2014
                                              • Fresh vegetables excel as better for you and tasty
                                                • Figure 6: Qualities associated with fresh and frozen vegetables, June 2014
                                              • What we think
                                              • Issues and Insights

                                                  • The market faces an ingrained expectation of low prices
                                                    • Facts
                                                      • Implications
                                                        • “Fresher for longer” packaging lacks awareness
                                                          • Facts
                                                            • Implications
                                                              • Scope to turn ‘ugly’ fruit and veg into a point of difference
                                                                • Facts
                                                                  • Implications
                                                                  • Trend Application

                                                                      • Help Me Help Myself
                                                                        • Life Hacking
                                                                          • Locavore
                                                                          • Market Drivers

                                                                            • Key points
                                                                              • Favourable growing conditions see fruit and vegetable prices fall in 2014
                                                                                • Unseasonable weather in 2012 hits crops, raising prices…
                                                                                  • …and putting the focus on ‘ugly’ fruit and vegetables
                                                                                    • Better weather in 2014 sees prices fall
                                                                                        • Figure 7: Retail price index of fruit, vegetables and potatoes, January 2009-August 2014
                                                                                      • Food waste makes headlines in 2013 and 2014
                                                                                        • House of Lords report highlights food waste as a major public policy issue
                                                                                          • Food waste is also a consumer concern
                                                                                            • Tesco published food waste figures
                                                                                              • Campaigns look to drive awareness of food waste
                                                                                                • Squeezed budgets put pressure on food spend
                                                                                                  • Despite improving sentiment, few consumers have money to splash
                                                                                                    • Figure 8: Financial health index, 2009-14
                                                                                                    • Figure 9: “How would you generally describe your financial situation at the moment?”, August 2014
                                                                                                  • Popularity of cooking supports fruit and vegetables
                                                                                                    • Hot summer in 2013 boosted salad consumption
                                                                                                      • Figure 10: Mean temperature, rainfall and sunshine hours over summer (June, July and August), UK, 2008-14
                                                                                                  • Strengths and Weaknesses

                                                                                                    • Strengths
                                                                                                      • Weaknesses
                                                                                                      • Who’s Innovating?

                                                                                                        • Key points
                                                                                                          • Share of potato products in NPD reaches a four-year low
                                                                                                            • Figure 11: New product launches in the UK fruit, vegetable, fruit snacks and potato product markets, by category, 2010-14
                                                                                                          • Brands step up NPD in 2013
                                                                                                            • Figure 12: Branded products’ share of product launches within the UK fruit, vegetable, fruit snacks and potato product markets, 2010-13
                                                                                                          • Ethnic beans and pulses and flavoured variants attract brands’ attention
                                                                                                            • Exotic and snack fruits attract NPD
                                                                                                              • Flavours feature strongly in potato NPD
                                                                                                                • New occasions and shapes explored by fruit snacks
                                                                                                                  • Keeping food fresher for longer
                                                                                                                    • Grocers take steps to combat food waste
                                                                                                                      • Grocers look to unusual varieties for a point of difference
                                                                                                                      • Market Size and Forecast

                                                                                                                        • Key points
                                                                                                                          • Price wars expected to curb value growth in 2014
                                                                                                                            • Inflation to drive sales over 2014-19
                                                                                                                                • Figure 13: UK retail value sales of fruit and vegetables, 2009-19
                                                                                                                                • Figure 14: UK retail value sales of fruit and vegetables, 2009-19
                                                                                                                              • Forecast methodology
                                                                                                                              • Segment Performance

                                                                                                                                • Key points
                                                                                                                                  • Fresh vegetables continue to dominate spend
                                                                                                                                    • Figure 15: UK retail value sales of vegetables and fruit, by segment, 2011-14
                                                                                                                                  • Fresh segment continues to dominate in vegetables
                                                                                                                                    • Frozen potatoes outperform vegetables
                                                                                                                                      • Canned vegetables are the weakest part of the market
                                                                                                                                        • Fruit
                                                                                                                                          • Fresh segment continues to dominate fruit
                                                                                                                                            • Dried fruit expected to have lost momentum in 2014
                                                                                                                                            • Market Share

                                                                                                                                              • Key points
                                                                                                                                                • Definition/Coverage
                                                                                                                                                  • Frozen potatoes
                                                                                                                                                    • Figure 16: UK retail sales of leading brands in frozen potato products, by value, 2012/13 and 2013/14
                                                                                                                                                    • Figure 17: UK retail sales of leading companies in frozen potato products, by value, 2012/13 and 2013/14
                                                                                                                                                  • Frozen vegetables
                                                                                                                                                    • Figure 18: UK retail sales of leading brands in frozen vegetables, by value, 2012/13 and 2013/14
                                                                                                                                                    • Figure 19: UK retail sales of leading companies in frozen vegetables, by value, 2012/13 and 2013/14
                                                                                                                                                  • Dried fruit
                                                                                                                                                    • Figure 20: UK retail sales of leading brands in dried fruit, by value, 2012/13 and 2013/14
                                                                                                                                                    • Figure 21: UK retail sales of leading companies in dried fruit, by value, 2012/13 and 2013/14
                                                                                                                                                  • Baked beans
                                                                                                                                                    • Figure 22: UK retail sales of leading brands in baked beans, by value, 2012/13 and 2013/14
                                                                                                                                                    • Figure 23: UK retail sales of leading companies in baked beans, by value, 2012/13 and 2013/14
                                                                                                                                                  • Canned vegetables
                                                                                                                                                    • Figure 24: UK retail sales of leading brands in canned vegetables, by value, 2012/13 and 2013/14
                                                                                                                                                    • Figure 25: UK retail sales of leading companies in canned vegetables, by value, 2012/13 and 2013/14
                                                                                                                                                • Companies and Products

                                                                                                                                                    • Albert Bartlett
                                                                                                                                                      • Background
                                                                                                                                                        • Product range and innovation
                                                                                                                                                          • Promotion
                                                                                                                                                            • Birds Eye
                                                                                                                                                              • Background
                                                                                                                                                                • Product range and innovation
                                                                                                                                                                  • Promotion
                                                                                                                                                                    • Del Monte
                                                                                                                                                                      • Background
                                                                                                                                                                        • Product range and innovation
                                                                                                                                                                          • Florette/Soleco
                                                                                                                                                                            • Background
                                                                                                                                                                              • Product range and innovation
                                                                                                                                                                                • Promotion
                                                                                                                                                                                  • General Mills
                                                                                                                                                                                    • Background
                                                                                                                                                                                      • Product range and innovation
                                                                                                                                                                                        • Promotion
                                                                                                                                                                                          • Heinz (incl. Aunt Bessie)
                                                                                                                                                                                            • Background
                                                                                                                                                                                              • Product range and innovation
                                                                                                                                                                                                • Product innovation
                                                                                                                                                                                                  • Promotion
                                                                                                                                                                                                    • McCain Foods
                                                                                                                                                                                                      • Background
                                                                                                                                                                                                        • Product range and innovation
                                                                                                                                                                                                          • Promotion
                                                                                                                                                                                                            • Princes
                                                                                                                                                                                                              • Background
                                                                                                                                                                                                                • Product range and innovation
                                                                                                                                                                                                                  • Promotion
                                                                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • High adspend continues in 2013
                                                                                                                                                                                                                        • Figure 26: Above-the-line advertising spend in the UK fruit and vegetables market, by category, 2010-14
                                                                                                                                                                                                                      • McCain leads by adspend
                                                                                                                                                                                                                        • Figure 27: Main monitored media advertising spend on fruit and vegetables, by advertiser, 2010-14
                                                                                                                                                                                                                      • Tesco and Waitrose highlight British strawberries
                                                                                                                                                                                                                        • Support for potatoes ranges from chefs to scent
                                                                                                                                                                                                                          • Beans and peas look to family meals
                                                                                                                                                                                                                            • Brands look to interact online
                                                                                                                                                                                                                              • Industry campaigns
                                                                                                                                                                                                                              • The Consumer – Usage of Fruit, Vegetables, Beans and Potatoes

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Nine in 10 people buy fresh fruit weekly
                                                                                                                                                                                                                                      • Figure 28: Types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                    • Fresh vegetables are bought by 90% of people
                                                                                                                                                                                                                                      • Figure 29: Types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                    • Baked beans remains a menu staple
                                                                                                                                                                                                                                      • Figure 30: Types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                  • The Consumer – Factors Influencing Purchase of Fruit and Vegetables

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Low price is main factor in fresh produce purchases
                                                                                                                                                                                                                                        • Figure 31: Factors influencing purchase of fresh fruit, vegetables, potatoes and beans, June 2014
                                                                                                                                                                                                                                      • Added value chimes most with top earners, but many are savvy shoppers
                                                                                                                                                                                                                                        • A longer shelf life can drive standout but there is little awareness of role of packaging
                                                                                                                                                                                                                                          • Less tangible benefits spark little interest
                                                                                                                                                                                                                                            • Factors influencing purchase of frozen and/or non-chilled product
                                                                                                                                                                                                                                              • Figure 32: Factors influencing purchase of frozen and/or non-chilled fruit, vegetables, potatoes and beans, June 2014
                                                                                                                                                                                                                                          • The Consumer – Attitudes Towards Fruit, Vegetables, Beans and Potatoes

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Two in three would like to see health benefits of produce on-pack
                                                                                                                                                                                                                                                  • Figure 33: Consumer attitudes towards fruit, vegetables, beans and potatoes, June 2014
                                                                                                                                                                                                                                                • Packaging that extends shelf life sparks strong interest
                                                                                                                                                                                                                                                  • Marked interest in added-value formats
                                                                                                                                                                                                                                                    • Demand for variety among ready-to-eat fruit snack buyers
                                                                                                                                                                                                                                                      • More activity in vegetable snack, but kids’ products remain rare
                                                                                                                                                                                                                                                      • The Consumer – Attitudes Towards Fruit and Vegetables

                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                          • Half of buyers are open to oddly shaped produce
                                                                                                                                                                                                                                                              • Figure 34: Attitudes towards fruit and vegetables, June 2014
                                                                                                                                                                                                                                                            • Two in five would buy more fruit and vegetable at lower prices
                                                                                                                                                                                                                                                              • Cooking and baking prop up fruit and vegetable usage
                                                                                                                                                                                                                                                              • The Consumer – Perceptions of Vegetable Formats

                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                  • Fresh vegetables still seen as far more nutritious than other types
                                                                                                                                                                                                                                                                    • Figure 35: Qualities associated with vegetable formats, June 2014
                                                                                                                                                                                                                                                                  • Prepared fresh vegetables seen mainly as convenient
                                                                                                                                                                                                                                                                    • Ambient vegetables continue to struggle with poor taste perceptions
                                                                                                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                                                                                                        • Figure 36: Agreement with the statement “I'm prepared to change my lifestyle to be healthier”, by demographics, July 2014
                                                                                                                                                                                                                                                                        • Figure 37: Agreement with the statement “I enjoy experimenting with flavours and recipes”, by demographics, May 2014
                                                                                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                        • Figure 38: Best and worst case forecasts for retail sales of fruit and vegetables, by value, 2014-19
                                                                                                                                                                                                                                                                      • Fruit
                                                                                                                                                                                                                                                                        • Figure 39: UK retail value sales of fruit, 2009-19
                                                                                                                                                                                                                                                                        • Figure 40: UK retail value sales of fruit, 2009-19
                                                                                                                                                                                                                                                                        • Figure 41: Best and worst case forecasts for retail sales of fruit, by value, 2014-19
                                                                                                                                                                                                                                                                      • Vegetables
                                                                                                                                                                                                                                                                        • Figure 42: UK retail value sales of vegetables, 2009-19
                                                                                                                                                                                                                                                                        • Figure 43: UK retail value sales of vegetables, 2009-19
                                                                                                                                                                                                                                                                        • Figure 44: Best and worst case forecasts for retail sales of vegetables, by value, 2014-19
                                                                                                                                                                                                                                                                    • Appendix – Segment Performance

                                                                                                                                                                                                                                                                      • Fresh fruit
                                                                                                                                                                                                                                                                        • Figure 45: UK retail value sales of fresh fruit, by type, 2012-14
                                                                                                                                                                                                                                                                      • Canned vegetables
                                                                                                                                                                                                                                                                        • Figure 46: UK retail value sales of canned vegetables, and baked beans, by type, 2012-14
                                                                                                                                                                                                                                                                      • Potatoes
                                                                                                                                                                                                                                                                        • Figure 47: UK retail value sales of potatoes, by type, 2012-14
                                                                                                                                                                                                                                                                    • Appendix – Brand Communication and Promotion

                                                                                                                                                                                                                                                                        • Figure 48: Topline advertising spend in the fruit and vegetables market, by category, 2010-13
                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Usage of Fruit, Vegetables, Beans and Potatoes

                                                                                                                                                                                                                                                                      • Fruit
                                                                                                                                                                                                                                                                        • Figure 49: Types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 50: Most popular types of fruit purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 51: Next most popular types of fruit purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 52: Other types of fruit purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                      • Vegetables
                                                                                                                                                                                                                                                                        • Figure 53: Types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 54: Most popular types of vegetables purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 55: Next most popular types of vegetables purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 56: Other types of vegetables purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                      • Potatoes and beans
                                                                                                                                                                                                                                                                        • Figure 57: Types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 58: Most popular types of potato and bean products purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 59: Next most popular types of potato and bean products purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 60: Other types of potato and bean products purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                      • Repertoire
                                                                                                                                                                                                                                                                        • Figure 61: Repertoire of types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 62: Repertoire of types of fruit purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 63: Repertoire of types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 64: Repertoire of types of vegetables purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 65: Repertoire of types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 66: Repertoire of types of potato and bean products purchased weekly, by demographics, June 2014
                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Factors Influencing Purchase of Fruit and Vegetables

                                                                                                                                                                                                                                                                      • Fresh fruit, vegetables, potatoes and beans
                                                                                                                                                                                                                                                                        • Figure 67: Factors influencing purchase of fresh fruit, vegetables, potatoes and beans, June 2014
                                                                                                                                                                                                                                                                        • Figure 68: Most popular factors influencing purchase of fresh fruit, vegetables, potatoes and beans, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 69: Next most popular factors influencing purchase of fresh fruit, vegetables, potatoes and beans, by demographics, June 2014
                                                                                                                                                                                                                                                                      • Frozen/non-chilled fruit, vegetables, potatoes and beans
                                                                                                                                                                                                                                                                        • Figure 70: Factors influencing purchase of frozen and/or non-chilled fruit, vegetables, potatoes and beans, June 2014
                                                                                                                                                                                                                                                                        • Figure 71: Most popular factors influencing purchase of frozen and/or non-chilled fruit, vegetables, potatoes and beans, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 72: Next most popular factors influencing purchase of frozen and/or non-chilled fruit, vegetables, potatoes and beans, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 73: Other factors influencing purchase of frozen and/or non-chilled fruit, vegetables, potatoes and beans, by demographics, June 2014
                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Fruit, Vegetables, Beans and Potatoes

                                                                                                                                                                                                                                                                        • Figure 74: Attitudes towards fruit and vegetables, June 2014
                                                                                                                                                                                                                                                                        • Figure 75: Most popular attitudes towards fruit and vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 76: Next most popular attitudes towards fruit and vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 77: Attitudes towards fruit and vegetables, by most popular types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 78: Attitudes towards fruit and vegetables, by next most popular types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 79: Attitudes towards fruit and vegetables, by other types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 80: Attitudes towards fruit and vegetables, by most popular types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 81: Attitudes towards fruit and vegetables, by next most popular types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 82: Attitudes towards fruit and vegetables, by other types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Fruit and Vegetables

                                                                                                                                                                                                                                                                        • Figure 83: Attitudes towards fruit, vegetables, potatoes and beans, June 2014
                                                                                                                                                                                                                                                                        • Figure 84: Agreement with the statement ‘The health benefits of fruit/vegetables should be stated on packaging’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 85: Agreement with the statement ‘Fresh fruit/vegetables are better for you than frozen or tinned varieties’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 86: Agreement with the statement ‘It’s difficult to eat five portions of fruit and vegetables each day’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 87: Agreement with the statement ‘It is hard to compare prices of pre-packed and loose fruit/vegetables’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 88: Agreement with the statement ‘Frozen fruit/vegetables retain their taste better than tinned varieties’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 89: Agreement with the statement ‘Multibuy promotions across different types of fruit/vegetables help to avoid food waste’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 90: Agreement with the statement ‘Packaging that keeps fruit/vegetables fresher for longer is worth paying more for’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 91: Agreement with the statement ‘I prefer non-chilled fruit in see-through packaging to those in tins’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 92: Agreement with the statement ‘I would like more formats for making vegetables more appealing to kids^’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 93: Agreement with the statement ‘I would like to see a greater variety of fruit/vegetables available in ready-to-eat snack formats’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 94: Agreement with the statement ‘I’m concerned about the amount of fruit/vegetables I waste’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 95: Agreement with the statement ‘It is worth paying more for branded fruit/vegetables’, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 96: Attitudes towards fruit, vegetables, potatoes and beans, by most popular attitudes towards fruit and vegetables, June 2014
                                                                                                                                                                                                                                                                        • Figure 97: Attitudes towards fruit, vegetables, potatoes and beans, by next most popular attitudes towards fruit and vegetables, June 2014
                                                                                                                                                                                                                                                                        • Figure 98: Attitudes towards fruit, vegetables, potatoes and beans, by most popular types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 99: Attitudes towards fruit, vegetables, potatoes and beans, by next most popular types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 100: Attitudes towards fruit, vegetables, potatoes and beans, by other types of fruit purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 101: Attitudes towards fruit, vegetables, potatoes and beans, by most popular types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 102: Attitudes towards fruit, vegetables, potatoes and beans, by next most popular types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 103: Attitudes towards fruit, vegetables, potatoes and beans, by other types of vegetables purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 104: Attitudes towards fruit, vegetables, potatoes and beans, by most popular types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 105: Attitudes towards fruit, vegetables, potatoes and beans, by next most popular types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                                                        • Figure 106: Attitudes towards fruit, vegetables, potatoes and beans, by other types of potato and bean products purchased weekly, June 2014
                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Perceptions of Vegetable Formats

                                                                                                                                                                                                                                                                        • Figure 107: Qualities associated with vegetable formats, June 2014
                                                                                                                                                                                                                                                                        • Figure 108: Most popular qualities associated with fresh vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 109: Next most popular qualities associated with fresh vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 110: Most popular qualities associated with prepared fresh vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 111: Next most popular qualities associated with prepared fresh vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 112: Most popular qualities associated with frozen vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 113: Next most popular qualities associated with frozen vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 114: Most popular qualities associated with non-chilled vegetables, by demographics, June 2014
                                                                                                                                                                                                                                                                        • Figure 115: Next most popular qualities associated with non-chilled vegetables, by demographics, June 2014

                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                    Fruit and Vegetables - UK - September 2014

                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)