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Fruit Juice and Juice Drinks - Brazil - June 2015

“Despite having high levels of sugar, juices are still seen as healthy and considered a great source of nutrition. Although Brazilians prefer freshly squeezed juice, the ready-to-drink market is expected to see constant growth in the coming years. More companies are tapping into the pure juice segment, which will help increase market value and attract those who see RTD juice as just water mixed with sugar and artificial flavors.”
– Andre Euphrasio, Research Analyst

This report discusses the following key topics:

  • Sugar and fruit juice
  • Juice drinks

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Table of contents

  1. Introduction

      • Definition
        • Segment definitions
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Forecast of Brazil retail sales of juice, by value, 2010-20
              • Market drivers
                • Companies, brands, and innovation
                  • Figure 2: Company retail market share by value in the juice market, 2013-14
                • The consumer
                  • Figure 3: Frequency of drinking juice and juice drinks, by type, April 2015
                • What we think
                • Issues and Insights

                  • Sugar and fruit juice
                    • The facts
                      • The implications
                        • Figure 4: Nutritional facts tables, Sufresh and Greenday, Brazil
                    • Trend Application

                        • Help Me Help Myself
                          • Figure 5: Greenday’s products with main benefit highlighted, Brazil
                        • The Big Issue
                          • Transumers
                          • Market Drivers

                            • Key points
                              • Tax reduction on juice drinks
                                • Changes in labelling and juice content for juice drinks
                                  • Figure 6: New packaging for Sufresh orange showing juice content on the bottom, April 2015
                                • Reduction on sugar intake
                                  • Restrictions on processed food publicity
                                  • Who’s Innovating?

                                    • Key points
                                      • Reduced sugar juice products are on the increase
                                        • Figure 7: New product launches in Brazil with reduced claims, 2011-15
                                        • Figure 8: New product launches containing reduced sugar, Brazil
                                      • Alternatives to refined sugar
                                        • Figure 9: Amazon juice products with stevia, by AMA Waters, December 2013, Brazil
                                        • Figure 10: New product launches using stevia, Worldwide
                                      • Mixing coconut water with fruit juices is an alternative to reduce sugar
                                        • Figure 11: NPD of coconut water mixed with fruit juices, Brazil
                                      • 100% whole juices new product launches have skyrocketed
                                        • Figure 12: New product launches for 100% whole juices, 2010-14, Brazil
                                        • Figure 13: New product launches of whole juice, Brazil
                                        • Figure 14: Sufresh 100% innovative package design, 2014, Brazil
                                      • Cold-pressed ‘raw’ juices positioned as healthier
                                        • Figure 15: New product launches of juices using the cold-press process, Brazil
                                      • Juices blended with vegetables are a good way to reduce sugar and add vitamins
                                        • Figure 16: NPD vegetable juices, Brazil
                                      • Juices with functional benefits
                                        • Figure 17: NPD with functional claims, Brazil
                                        • Figure 18: Functional claims, 2011-14, Brazil
                                        • Figure 19: NPD with functional claims, Brazil
                                      • Products aimed at children
                                        • Figure 20: New juice products aimed at children, Brazil
                                        • Figure 21: Healthier alternative of new juice products aimed at children, Brazil
                                        • Figure 22: Healthier alternative of new juice products aimed at children, Worldwide
                                      • Interesting and unusual products worldwide
                                        • Figure 23: NPD in juice products worldwide
                                    • Market Size, Forecast, and Segment Performance

                                      • Key points
                                        • Worldwide juice market
                                          • Figure 24: Worldwide juice markets of selected countries, CAGR retail value and consumption per capita
                                        • Market performance
                                          • Figure 25: Retail sales of juice in Brazil, by value, 2010-14
                                          • Figure 26: Retail sales of juice in Brazil, by volume, 2010-14
                                        • Forecast for the juice market
                                          • Figure 27: Forecast of Brazil retail sales of juice, by value, 2010-20
                                          • Figure 28: Forecast of Brazil retail sales of juice, by volume, 2010-20
                                        • Segment performance
                                          • Figure 29: Retail value sales of juice, in R$ million, 2013-14
                                          • Figure 30: Retail volume sales of juice, in million liters, 2013-14
                                        • Forecast methodology
                                        • Market Share

                                          • Key points
                                            • Coca-Cola Company is the leading company in the Brazilian juice market
                                              • Figure 31: Company retail market share by value in the juice market, 2013-14
                                              • Figure 32: Company retail market share by volume in the juice market, 2013-14
                                              • Figure 33: New coconut water products launched in 2013-14, by company, Brazil
                                            • Specialist brand do bem
                                              • Figure 34: RTD juice products by do bem
                                          • Companies and Brands

                                            • The Coca-Cola Company
                                              • Product range
                                                • PepsiCo (Amacoco Água de Coco da Amazônia)
                                                  • Product range
                                                    • Wow! Nutrition
                                                      • Product range
                                                        • Tampico
                                                          • Product range
                                                            • Empresa Brasileira de Bebidas e Alimentos (Ebba)
                                                              • Product range
                                                              • The Consumer – Frequency of Drinking Juice and Juice Drinks

                                                                • Key points
                                                                  • Consumption of juices presents a high frequency
                                                                    • Figure 35: Frequency of drinking juice and juice drinks, April 2015
                                                                  • Freshly squeezed juices enjoy the highest frequency
                                                                    • Figure 36: Frequency of drinking juice and juice drinks, by type, April 2015
                                                                  • Powdered juice drinks also boost high consumption
                                                                    • Figure 37: Frequency of drinking juice and juice drinks, by socio-economic group, April 2015
                                                                  • Ready-to-drink juice products
                                                                      • Figure 38: Frequency of drinking juice and juice drinks, by region, at least once in the six months to April 2015
                                                                      • Figure 39: Frequency of drinking juice and juice drinks, by socio-economic group, at least once in the six months to April 2015
                                                                    • 100% whole fruit juice has space to expand
                                                                    • The Consumer – Reasons for Drinking Juice and Juice Drinks

                                                                      • Key points
                                                                        • Nutrition and weight control are the main reasons for drinking juice
                                                                          • Figure 40: Reasons for drinking juice and juice drinks, April 2015
                                                                        • Specific juice drinks for different times of the day
                                                                        • The Consumer – Attitudes toward Juice and Juice Drinks

                                                                          • Key points
                                                                            • Vegetables and the Brazilian variety
                                                                              • Figure 41: Attitudes toward juice and juice drinks, April 2015
                                                                            • Using the Brazilian variety to increase consumption
                                                                              • Vegetables can play a healthy role in the juice segment
                                                                                • There is still confusion among all the types of juice available
                                                                                  • Blending coconut water can help with reducing sugar intake
                                                                                    • Figure 42: Attitudes toward juice and juice drinks, April 2015
                                                                                  • DEs are more inclined to make their own juice
                                                                                    • Figure 43: Attitudes toward juice and juice drinks, April 2015
                                                                                • The Consumer – Influencing Factors toward the Purchase of Juice and Juice Drinks

                                                                                  • Key points
                                                                                    • Flavor plays a major role in juice purchase
                                                                                      • Figure 44: Influencing factors toward the purchase of juice and juice drinks, April 2015
                                                                                    • …but for socio-economic group DE, price is still vital
                                                                                      • Figure 45: Influencing factors toward the purchase of juice and juice drinks, April 2015
                                                                                      • Figure 46: Influencing factors toward the purchase of juice and juice drinks, by socio-economic groups, April 2015
                                                                                    • Branding is more important than health benefits
                                                                                      • Figure 47: Influencing factors toward the purchase of juice and juice drinks, April 2015

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Fruit Juice and Juice Drinks - Brazil - June 2015

                                                                                  £3,277.28 (Excl.Tax)