Fruit Juice and Juice Drinks - US - January 2009
The fruit juice and juice drinks market continues to face multi-pronged challenges: consumer perception of fruit juice and juice drinks as a high-carb beverage, competition from new age beverages such as enhanced water and ready-to-drink tea, and continued price escalation primarily due to natural disasters. This report not only provides in-depth analysis on issues ailing the fruit juice and juice drinks industry, but also includes information on how to overcome these obstacles to drive growth in fruit juice and juice drinks products. Specifically, the highlights of the analysis in this report include:
How likely are consumers to try new fruit based teas, energy or probiotic drinks
Analysis of product trends and consumer attitudes from the perspective of product developers, marketers, and retailers
Insight into identifying under-targeted consumer groups that exhibit higher than average incidence and frequency of drinking fruit juice and juice drinks
Exploration of the sales performances of fruit juices and fruit drinks by form of packaging and flavor
An in-depth look at leading manufacturers and brands
Investigation of who fruit juice/drink consumers are and what types of positioning claims influence their purchase decisions
Insight into the consumers choice to increase or decrease fruit juice and juice drink consumption over the last year and reasons why consumers are drinking more or less fruit juice or drinks, compared to a year ago
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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