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- Fruit Juice and Juice Drinks - US - January 2012
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The fruit juice and juice drinks market grew by 1% in 2011, which is an improvement on the 1.7% decline witnessed in 2009 and no gain (0%) in 2010. Nevertheless, the market remains challenged with a number of issues, the foremost being juice and drinks’ high calorie status, which does not bode well amid the high incidence of diabetes among U.S. adults, and the consumer trend toward maintaining a healthy weight. The market has growth potential through innovation, especially in diet products with the right attributes—no artificial sweeteners, right taste, and innovative flavors. The other major challenge in the market is the consumer migration from fruit juice (100%) to fruit drinks.
Nevertheless, the market has some bright spots including continued growth in coconut water, smoothies, and a few low-calorie innovations. In this report, Mintel explores the challenges that the market has been facing and identifies growth opportunities. This report looks into a range of topics, including the following:
- Trends in the household consumption of fruit juice and fruit drinks
- Difference in personally buying and drinking fruit juice and juice drinks
- The impact of negative press surrounding the alleged presence of chemicals such as arsenic, lead, and fungicide in certain apple, grape, and orange juices, on the overall fruit juice and drinks market
- A discussion on the new product launches in the market and a recommendation on formulating products that may appeal to the consumer
- Fruit juice and drinks drinkers’ attitude toward sweeteners in juice and juice drinks
- Attitudes toward different flavors and types of fruit juice and juice drinks
- Fruit juice and drinks buyers’ behavior and response toward price increases
- Exploration of reasons for drinking fruit juice and fruit drinks among those who use these beverages
- A discussion on the ongoing popularity of coconut water, profile of the key coconut water consumer, and the beverage’s future outlook (special supplement)
Introduction
Scope and Themes
Definition
Data sources
Sales data
Advertising creative
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Market at a glance
Fruit drinks outperform fruit juices in 2011
Fruit juice/drinks consumers are price sensitive; rising prices may stall growth
Coca-Cola is the top player in the market
Orange is the top flavor in new products and a favorite among consumers
Frozen orange juice consumption declines among key groups
Sugar continues to be the nemesis of fruit juice and drinks
More than half of juice/drinks users have noticed price increases
Coconut water is a bright spot in the market
Insights and Opportunities
Can Starbucks infuse growth into super-premium juices/drinks?
Placement in the produce aisle
New product recommendation
Fruit juice blends with functional vegetable juice
Reinvent traditional flavors with fruit varietals, herbs, and flowers
Inspire Insights
Inspire Trend: “A Simple Balance for Health”
Inspire Trend: “Snack Society”
Market Size and Forecast
Key points
In 2011, growth occurs from price increases; volume on decline
Figure 1: Trends in FDMx dollar and volume sales and prices, 2006-11
Innovation can bring much-needed growth
Sales and forecast of juice and juice drinks
Figure 2: Total U.S. retail sales and forecast of juice and juice drinks, at current prices, 2006-16
Figure 3: Total U.S. retail sales and forecast of juice and juice drinks, at inflation-adjusted prices, 2006-16
Fan-chart forecast
Figure 4: Fan-chart forecast for juice and juice drinks, at best-, worst-, and central-case scenario, 2006-16
Walmart sales
Market Drivers
Key points
Decline in households with children negatively affects juice/drinks
Figure 5: Households, by presence of children, 2001-11
Household size matters
Figure 6: Household size, 2001-11
Kids and teens population is a key driver
Figure 7: Kids and teens population, 2006-16
Figure 8: Kids’ (aged 6-11) frequency of going to grocery store, by race/Hispanic origin, April 2010-June 2011
Hispanics and blacks offer growth opportunities
Figure 9: Population, by race and Hispanic origin, 2006-16
Figure 10: Average number of children in households, by race/Hispanic origin of householder, 2011
Figure 11: Household size, by race/Hispanic origin of householder, 2011
Aging Baby Boomers are a lucrative consumer segment
Figure 12: Population, by age 18+, 2006-16
Arsenic scare can negatively affect apple and grape juice
Presence of fungicide in Brazilian orange juice may negatively affect the juice market
Obesity trends continue to disfavor juice/drinks
Figure 13: Percentage of population aged 20+ who are overweight, obese, or extremely obese, 1988-2008
Figure 14: Presently watching diet, May 2004-June 2011
Figure 15: Reasons for watching diet, May 2004-June 2011
There is a need to increase the proportion of diet products in new juice/drinks launches
Figure 16: Proportion of diet juice/drinks products in total new products, 2006-11
Figure 17: Attitude/opinion about food, May 2004-June 2011
Fruit juice/drinks consumers are price sensitive; rising prices may stall growth
Competitive Context
Key points
Vegetable juices/drinks gain favor among health-conscious consumers
Fresh produce poses competition for juices
Competition from fruit-flavored nonalcoholic beverages intensifies
Segment Performance
Key points
Juice cedes share to juice drinks
Total sales of fruit juice and juice drinks, by segment
Figure 18: U.S. sales of juice and juice drinks, by segment, 2006-16
Figure 19: Total U.S. sales of juices and juice drinks, 2009-2011
Segment Performance—Fruit Juice (100%)
Key points
Refrigerated juice sales decline, but the format gains market share
Aseptic packaging format is the only one to show growth
Bottled juices suffer from “lack of freshness” perception
Figure 20: FDMx sales of fruit juice, by form, 2009 and 2011
Orange flavor gains market share; grape declines
Figure 21: FDMx sales of fruit juice, by flavor*, 2009 and 2011
Juice sales growth will depend on innovation and price fluctuations
Total sales of fruit juice (100%)
Figure 22: U.S. sales of fruit juice (100%), 2006-16
Segment Performance—Fruit Drinks
Key points
Refrigerated juice drinks gain market share
Figure 23: FDMx sales of fruit juice drinks, by form, 2009 and 2011
Lemonade/limeade flavors shine in juice drinks
Figure 24: FDMx sales of juice drinks, by flavor*, 2009 and 2011
Fruit drinks offer better outlook than fruit juice
Total sales of fruit drinks
Figure 25: U.S. sales of fruit drinks, 2006-16
Retail Channels
Key points
Supermarkets and discount channels lose market share
Figure 26: U.S. sales of juice and juice drinks, by retail channel, 2009 and 2011
Companies and Brands
Key points
A snapshot of major players in the market
Private labels decline, but still strong
Figure 27: FDMx fruit juice and juice drink sales of leading companies, 2010 and 2011
Brand Share—Fruit Juice (100%)
Key points
Tropicana gets another packaging makeover
Minute Maid introduces “not-from-concentrate” orange juice, new packaging
Simply Orange continues to thrive
Florida’s Natural thrives on packaging innovation and “not-from-concentrate” positioning
Super-premium brands fail to impress
Manufacturer and brand shares
Figure 28: FDMx brand sales of fruit juice (100%), 2010 and 2011
Nestlé Juicy Juice remains flat
V8 V-Fusion, the fruit and vegetable blend, shows decline
Figure 29: FDMx brand sales of fruit juice (100%), 2010 and 2011
Brand Share—Fruit Drinks
Key points
Capri Sun propels Kraft’s growth
Ocean Spray’s diet version grows
Manufacturer and brand shares
Figure 30: FDMx brand sales of fruit drinks, 2010 and 2011
Trop50 crosses $100 million mark; Naked smoothies infuses growth
Figure 31: FDMx brand sales of fruit drinks 2010 and 2011
Innovations and Innovators
Pace of innovation higher in fruit drinks compared to fruit juice
Figure 32: New fruit juice and drinks products, 2006-11
Fruit juice (100%) and drinks—new product claims
Figure 33: Top 10 claims in new fruit juice (100%) products, 2006-11
Figure 34: Top 10 claims in new fruit juice drinks (100%) products, 2006-11
Orange is the top flavor in new fruit juice products
Figure 35: Top 10 flavors in new fruit juice (100%) products, 2006-11
Figure 36: Top 10 flavors in new fruit juice drinks (100%) products, 2006-11
PepsiCo the topmost innovator in fruit juice
Figure 37: Top 10 companies by fruit juice (100%) innovation, 2011
Figure 38: Top 10 companies by fruit drinks innovation, 2011
Packaging innovations center on carafe-style and see-through formats
Fruit and vegetable blends continue to appear in new products
Juices/drinks enriched with coffee’s superfruit gain traction
Superfruits on the decline, but still strong
Figure 39: New fruit juice and drinks products with top superfruit flavors/ingredients*, 2006-11
Marketing Strategies
Overview
Minute Maid introduces “Pure Squeezed” line extension
Figure 40: Minute Maid TV ad, “Just Kidding,” 2011
Ocean Spray takes a dig at vegetable juices; V8 responds in kind
Figure 41: Ocean Spray TV ad, “The Winner,” 2011
Figure 42: V8 TV ad, “Veggie Style Morning,” 2011
SunnyD targets teens; compares with soda
Figure 43: SunnyD TV ad, “My Mom,” 2011
Trop50 gets risqué
Figure 44: Trop50 TV ad, “The Hedge Trimmer,” 2011
Tropicana shows off its new packaging
Figure 45: Tropicana TV ad, “New Clear Bottle,” 2011
The Consumer: Usage and Frequency of Use
Key points
Trends in household fruit and vegetable juice and drinks consumption
Figure 46: Incidence of household juice/drinks usage, by type, May 2004-June 2011
Personal consumption of fruit juice
Figure 47: Incidence of purchasing 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, October 2011
Women are primary juice and drinks shoppers
Figure 48: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by gender, October 2011
Adults aged 18-24 show gap in buying and drinking behavior
Figure 49: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by age, October 2011
Households with children are key consumers
Figure 50: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by presence of children in household, October 2011
Trends in volume consumption of juice/juice drinks in U.S. households
Figure 51: Household frequency of drinking different types of juice on an average day, May 2004-June 2011
Orange juice: brands, form of packaging, types, and kinds
Household orange juice (bottles/cans/cartons) consumption by the status of refrigeration
Figure 52: Household orange juice (bottles/cans/cartons) consumption by status of refrigeration, by presence of children, April 2010-June 2011
Tropicana remains on top, but fails to grow penetration
Figure 53: Household Orange juice consumption by brands, by presence of children, April 2010-June 2011
Bottled orange juice gains popularity during 2005-11
Figure 54: Household orange juice consumption by the form of packaging, by number of people in household, April 2010-June 2011
Household orange juice (bottles/cans/cartons) consumption by kind
Figure 55: Household orange juice consumption by kind, by number of people in household, April 2010-June 2011
Other fruit juice/drinks: brands, form of packaging, type, and refrigeration
Ocean Spray is the top brand choice in other juice/drinks
Figure 56: Other fruit juice/juice drinks consumption by top 15 brands, private label, and other brands, presence of children, April 2010-June 2011
Other fruit juice/juice drinks consumption by status of frozen and refrigeration
Figure 57: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by household income, April 2010-June 2011
Other fruit juice/juice drinks consumption: regular vs. diet
Figure 58: Other fruit juice/juice drinks consumption by regular vs. diet, by presence of children, April 2010-June 2011
Other fruit juice/juice drinks consumption by the form of packaging
Figure 59: Household other fruit juice/juice drinks consumption by form of packaging, by presence of children, April 2010-June 2011
Other fruit juice/juice drinks consumption by flavor
Figure 60: Household other fruit juice/juice drinks consumption by fruit flavor, by presence of children, April 2010-June 2011
Frozen orange juice: usage by brands and type
Frozen orange juice consumption by brand
Figure 61: Household frozen orange juice consumption by brands, by household income, April 2010-June 2011
Frozen orange juice consumption by type
Figure 62: Household frozen orange juice consumption by type, by presence of children, April 2010-June 2011
Consumer-preferred Juice and Juice Drinks Attributes
Key points
Low price is the top attribute in both fruit juice and juice drinks
Fruit juice buyers are more likely to look for pro-health attributes, compared to fruit drink buyers
One in eight juice buyers and one in seven juice drinks buyers look for functional ingredients
National brands more popular than private labels
Figure 63: Consumer preferred attributes in 100% juice, pre-pared juice drinks, or powdered juice drinks, October 2011
Reasons for Not Drinking Fruit Juice and Juice Drinks
Competition from produce is the biggest reason for not drinking juice/drinks
Sugar/sugar type impedes growth
Figure 64: Reasons for not drinking fruit juice or juice drinks by gender, October 2011
Consumer Behavior and Response Toward Price Increases
Key points
More than half of juice/drinks users have noticed price increases
Figure 65: Incidence of consumer noticing price increases in 100% juice and juice drinks, October 2011
Consumer behavior and response toward price increases
Figure 66: Consumer response to price increases in favorite fruit juice or juice drink brand, October 2011
Households with two or more kids are more likely to exhibit a change in behavior
Figure 67: Consumer response to price increases in their favorite fruit juice (100%) brand, by presence of children in household, October 2011
Figure 68: Consumer response to price increases in their favorite (pre-prepared and powdered) juice drinks brand, by presence of children in household, October 2011
Attitudes Toward Sweeteners in Juice and Juice Drinks
Key points
Adding sugar to 100% juices alienates consumers
Artificial sweeteners have negative impact; stevia-sweetened juice/drinks may offer growth
High-fructose corn syrup bothers juice/drinks buyers
A good proportion of juice/drinks buyers notice presence of arsenic in apple juice
Figure 69: Attitude toward sweeteners in juice and juice drinks, October 2011
Reasons for Drinking Fruit Juice and Juice Drinks
Juice and drinks makers need to connect with right messages and positioning
Figure 70: Reasons for drinking 100% fruit juice or juice drinks, October 2011
Attitude Toward Different Flavors and Types of Fruit Juice and Drink
Orange juice is the most-purchased juice type for taste and health
Superfruits’ taste less popular than their perceived health benefits
Figure 71: Attitude toward different flavor and type of fruit juice and juice drinks, October 2011
Impact of Race/Hispanic Origin
Minorities exhibit higher-than-average incidence of juice/drinks usage
Figure 72: Incidence of household juice/drinks usage, by race/Hispanic origin, April 2010-June 2011
Figure 73: Household volume consumption of different types of juice, by race/Hispanic origin, April 2010-June 2011
Tropicana more popular among blacks and Asians
Figure 74: Household orange juice consumption by brands, by race/Hispanic origin, April 2010-June 2011
Figure 75: Other fruit juice/juice drinks consumption by top 15 brands and private label brands, by race/Hispanic origin, April 2010-June 2011
Figure 76: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by race/Hispanic origin, April 2010-June 2011
Figure 77: Incidence of consumer noticing price increases in 100% fruit juice, by race/Hispanic origin, October 2011
Figure 78: Consumer response to price increase in their favorite fruit juice (100%) brand, by race/Hispanic origin, October 2011
Custom Consumer Group
Women 18-34 are the key consumers, especially for juice drinks
Figure 79: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by gender and age, October 2011
Figure 80: Attitude/opinion toward food, by gender and age, April 2010-June 2011
Figure 81: Consumer preferred attributes in 100% juice, by gender and age, October 2011
Figure 82: Consumer response to price increase in their favorite fruit juice (100%) brand, by gender and age, October 2011
Special Supplement: Coconut Water
Introduction
Coconut water market and brand performance
Growth factors
Functionally healthy; current fitness trends support coconut water
Celebrity endorsements continue to grow
Key brands ink major distribution deals
Figure 83: FDMx sales of coconut water, 2006-11
Vita Coco faces tougher competition
Zico continues to innovate
Figure 84: FDMx sales of leading coconut water brands, 2010-11
Key coconut water consumers
Adults aged 25-44 are key consumers; older adults offer opportunity
Figure 85: Incidence of purchasing and personally drinking coconut water, by age, October 2011
Figure 86: Incidence of purchasing and personally drinking coconut water, by gender and age, October 2011
Figure 87: Incidence of purchasing and personally drinking coconut water, by generation, October 2011
Asians and Hispanics exhibit higher-than-average consumption
Figure 88: Incidence of purchasing and personally drinking coconut water, by race/Hispanic origin, October 2011
Households with children offer growth potential
Figure 89: Incidence of purchasing and personally drinking coconut water, by presence of children in household, October 2011
New coconut water products count peaks in 2010, but still healthy
Figure 90: New coconut water product introduction, 2006-11
New coconut water products show versatility in usage and flavors
Targeting kids
New products aim to increase the functional quotient of coconut water
Future and challenges
Coconut water is not a “green” beverage; premium price may deter wider acceptance
Rising commodity prices; challenges in the supply chain
Future outlook
IRI/Builders Panel Data—Key Household Purchase Measures
Refrigerated juices/drinks—Key household purchase measures
Overview of refrigerated juices/drinks
Refrigerated orange juice—consumer insights on key purchase measures
Brand map
Figure 91: Brand map, selected brands of refrigerated orange juice buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 92: Key purchase measures for the top brands of refrigerated orange juice, by household penetration, 2011*
Refrigerated fruit drinks—consumer insights on key purchase measures
Brand map
Figure 93: Brand map, selected brands of refrigerated fruit drinks buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 94: Key purchase measures for the top brands of refrigerated fruit drinks, by household penetration, 2011*
Refrigerated blended fruit juices—consumer insights on key purchase measures
Brand map
Figure 95: Brand map, selected brands of refrigerated blended fruit juices buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 96: Key purchase measures for the top brands of refrigerated blended fruit juices, by household penetration, 2011*
SS Bottled Juices—Key Household Purchase Measures
Overview of SS bottled juices
SS bottled cranberry cocktail juice/drinks—consumer insights on key purchase measures
Brand map
Figure 97: Brand map, selected brands of SS bottled cranberry cocktail juice/drink buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 98: Key purchase measures for the top brands of SS bottled cranberry cocktail juice/drink, by household penetration, 2011*
SS bottled apple juice—Consumer insights on key purchase measures
Brand map
Figure 99: Brand map, selected brands of SS bottled apple juice buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 100: Key purchase measures for the top brands of SS bottled apple juice, by household penetration, 2011*
Aseptic Juices—Key Household Purchase Measures
Overview of aseptic juices/drinks
Aseptic juice drinks—consumer insights on key purchase measures
Brand map
Figure 101: Brand map, selected brands of aseptic juice drinks buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 102: Key purchase measures for the top brands of aseptic juice drinks, by household penetration, 2011*
Aseptic juices—consumer insights on key purchase measures
Brand map
Figure 103: Brand map, selected brands of aseptic juices buying rate, by household penetration, 2011*
Brand leader characteristics
Key purchase measures
Figure 104: Key purchase measures for the top brands of aseptic juices, by household penetration, 2011*
Appendix: Retail Channels
Retail channels—supermarkets
Figure 105: U.S. sales of juice and juice drinks at supermarkets, 2006-11
Retail channels—supercenters and warehouse clubs
Figure 106: U.S. sales of juice and juice drinks at supercenters and warehouse clubs, 2006-11
Retail channels—drug stores
Figure 107: U.S. sales of juice and juice drinks at drug stores, 2006-11
Retail channels—other
Figure 108: U.S. sales of juice and juice drinks at other channels, 2006-11
Retail channels—natural supermarkets
Natural channels juice/drinks sales slow down during 2010-11
Sales of juice and juice drinks in the natural channel
Figure 109: Natural supermarket sales of juice and juice drinks, at current prices, 2009-11 *
Figure 110: Natural supermarket sales of juice and juice drinks, at inflation-adjusted prices, 2009-11*
Leading brands
Natural channel sales by organic content
Figure 111: Natural supermarket sales of juice and juice drinks, by organic content, 2009 and 2011*
Natural channel sales by shelf placement/storage
Figure 112: Natural supermarket sales of juice and juice drinks, by shelf placement/storage, 2009 and 2011*
Appendix: Other Useful Tables
Figure 113: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by household income, October 2011
Figure 114: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by employment, October 2011
Figure 115: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by region, October 2011
Figure 116: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by generation, October 2011
Figure 117: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by urban area, October 2011
Figure 118: Household volume consumption of different types of juice, by age, race/Hispanic origin, household income, number of people in household, presence of children, April 2010-June 2011
Figure 119: Household Orange juice consumption by brands, by region, April 2010-June 2011
Figure 120: Household orange juice consumption by the form of packaging, by region, April 2010-June 2011
Figure 121: Household orange juice consumption by the form of packaging, by number of people in household, April 2010-June 2011
Figure 122: HH orange juice consumption by kind, by household income, April 2010-June 2011
Figure 123: Other fruit juice/juice drinks consumption by top 15 brands and private label brands, by age of householder, April 2010-June 2011
Figure 124: Other fruit juice/juice drinks consumption by status of frozen and refrigeration, by region, April 2010-June 2011
Figure 125: Other fruit juice/juice drinks consumption by regular vs. diet, by number of people in household, April 2010-June 2011
Figure 126: HH other fruit juice/juice drinks consumption by form of packaging, by household income, April 2010-June 2011
Figure 127: HH other fruit juice/juice drinks consumption by fruit flavor, by age of householder, April 2010-June 2011
Consumer-preferred juice and juice drinks attributes
Figure 128: Consumer preferred attributes in 100% juice, by gender, October 2011
Figure 129: Consumer preferred attributes in 100% juice by age, October 2011
Figure 130: Consumer preferred attributes in pre-prepared juice drinks, by gender, October 2011
Figure 131: Consumer preferred attributes in pre-prepared juice drinks, by age, October 2011
Figure 132: Consumer preferred attributes in pre-prepared juice drinks, by presence of children in household, October 2011
Figure 133: Consumer preferred attributes in powdered juice drinks, by gender, October 2011
Figure 134: Consumer preferred attributes in powdered juice drinks, by presence of children in household, October 2011
Figure 135: Consumer preferred attributes in 100% juice, by household income, October 2011
Figure 136: Consumer preferred attributes in 100% juice, by presence of children in household, October 2011
Figure 137: Consumer preferred attributes in pre-prepared juice drinks, by household income, October 2011
Figure 138: Consumer preferred attributes in powdered juice drinks, by age, October 2011
Figure 139: Consumer preferred attributes in powdered juice drinks, by household income, October 2011
Figure 140: Reasons for not drinking fruit juice or juice drinks, by age, October 2011
Figure 141: Reasons for not drinking fruit juice or juice drinks, by presence of children in household, October 2011
Figure 142: Consumer response to price increase in their favorite fruit juice (100%) brand, by age, October 2011
Figure 143: Consumer response to price increase in their favorite fruit juice (100%) brand, by household income, October 2011
Figure 144: Consumer response to price increase in their favorite (pre-prepared and powdered) juice drinks brand, by gender, October 2011
Figure 145: Consumer response to price increase in their favorite (pre-prepared and powdered) juice drinks brand, by age, October 2011
Figure 146: Attitude toward sweeteners in juice and juice drinks, by gender, October 2011
Figure 147: Attitude toward sweeteners in juice and juice drinks, by age, October 2011
Figure 148: Reasons for drinking 100% fruit juice, by gender, October 2011
Figure 149: Attitude toward different flavor and type of fruit juice and juice drinks, by age, October 2011
Figure 150: Reasons for drinking 100% fruit juice, by presence of children in household, October 2011
Figure 151: Attitude toward different flavor and type of fruit juice and juice drinks, by race/Hispanic origin, October 2011
Figure 152: Attitude toward different flavor and type of fruit juice and juice drinks, by presence of children in household, October 2011
Other useful tables—Baby Boomers
Figure 153: Consumer preferred attributes in pre-prepared juice drinks, by generation, October 2011
Figure 154: Consumer preferred attributes in powdered juice drinks, by generation, October 2011
Figure 155: Incidence of consumer noticing price increases in 100% fruit juice, by generation, October 2011
Figure 156: Incidence of consumer noticing price increases of pre-prepared and powdered juice drinks, by generation, October 2011
Figure 157: Attitude toward sweeteners in juice and juice drinks, by generation, October 2011
Figure 158: Reasons for drinking 100% fruit juice, by generation, October 2011
Other useful tables—Race and Hispanic origin
Figure 159: Incidence of purchasing and personally drinking 100% juice, coconut water, pre-prepared juice drinks, and powdered juice drinks, by race/Hispanic origin, October 2011
Figure 160: HH orange juice (bottles/cans/cartons) consumption by status of refrigeration, by race/Hispanic origin, April 2010-June 2011
Figure 161: HH orange juice consumption by the form of packaging, by race/Hispanic origin, April 2010-June 2011
Figure 162: HH orange juice consumption by kind, by race/Hispanic origin, April 2010-June 2011
Figure 163: Other fruit juice/juice drinks consumption by regular vs. diet, by race/Hispanic origin, April 2010-June 2011
Figure 164: HH other fruit juice/juice drinks consumption by form of packaging, by race/Hispanic origin, April 2010-June 2011
Figure 165: HH frozen orange juice consumption by type, by race/Hispanic origin, April 2010-June 2011
Figure 166: HH other fruit juice/juice drinks consumption by flavor, by race/Hispanic origin, April 2010-June 2011
Figure 167: HH frozen orange juice consumption by brands, by race/Hispanic origin, April 2010-June 2011
Figure 168: Consumer preferred attributes in 100% juice, by race/Hispanic origin, October 2011
Figure 169: Consumer preferred attributes in pre-prepared juice drinks, by race/Hispanic origin, October 2011
Figure 170: Consumer preferred attributes in powdered juice drinks, by race/Hispanic origin, October 2011
Figure 171: Incidence of consumer noticing price increases of pre-prepared and powdered juice drinks, by race/Hispanic origin, October 2011
Figure 172: Attitude toward sweeteners in juice and juice drinks, by race/Hispanic origin, October 2011
Figure 173: Reasons for drinking 100% fruit juice, by race/Hispanic origin, October 2011
Other useful tables—Teens and kids
The teen consumer
Figure 174: personal consumption of different types of nonalcoholic beverage among teens, May 2006-June 2011
Figure 175: personal consumption of different types of beverage among teens, by gender and age, April 2010 -June 2011
Figure 176: personal consumption of different types of beverage among teens, by race/Hispanic origin, April 2010 -June 2011
Figure 177: personal consumption of different types of juice/drink among teens, May 2006-June 2011
Figure 178: Preference for fruit flavors in other juice/drinks among teens, by gender and age, April 2010-June 2011
Figure 179: Preference for fruit flavors in other juice/drinks among teens, by race/Hispanic origin, April 2010-June 2011
Figure 180: Incidence of making brand purchase decision, by gender, April 2010-June 2011
The kid consumer
Figure 181: personal consumption of different types of nonalcoholic beverage among kids, May 2006-June 2011
Figure 182: personal consumption of different types of nonalcoholic beverage among kids, by age, April 2010-June 2011
Figure 183: Trends in personal volume consumption of different types of juice among kids, May 2006-June 2011
Figure 184: Preference for different types of flavor in juice and juice drinks among kids, by gender and age, April 2010-June 2011
Figure 185: Preference for different types of flavor in juice and juice drinks among kids, by race/Hispanic origin, April 2010-June 2011
Figure 186: personal consumption of different types of beverage among kids, by gender and age, April 2010 -June 2011
Figure 187: personal consumption of different types of beverage among kids, by race/Hispanic origin, April 2010 -June 2011
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations
- Campbell Soup Company
- Coca-Cola Company (The) (USA)
- Dole Food Company Inc.
- Dr Pepper Snapple Group, Inc.
- Kraft Foods Inc.
- Mio
- Nestlé USA
- Ocean Spray Cranberries, Inc
- Odwalla Inc.
- PepsiCo Inc
- Tropicana Products Inc.
- U.S. Bureau of Labor Statistics
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