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Fruit Juice, Juice Drinks and Smoothies - UK - November 2013

“A focus around energy provision should create standout in the market. Such propositions remain rare, however, this is an area the under-35s show above-average interest in.”

– Heidi Lanschützer, Food & Drink Analyst

Some questions answered in this report include:

  • How can the industry address concerns about the drinks’ sugar levels?
  • What opportunities are there for brands to build standout among the core under-35s users?
  • What measures can be taken to boost fruit juice sales in the on-premise channel?
  • Is there more scope to promote fortification in the market?

Overall, fruit juice, juice drinks and smoothies enjoy great popularity among Brits, with penetration standing at 83%, and a high proportion of consumers drink them at least once a week. Given the maturity of the market, product innovation is rife, making this a dynamic and highly competitive market.

Continuing investment in NPD (New Product Development) and ongoing above-the-line advertising support from major players, such as PepsiCo and Innocent, will play a key role in keeping the category front of mind among consumers going forward, and maintaining their engagement with the market.

This report examines the market for fruit juice, juice drinks and smoothies in the UK through both on- and off-trade outlets.

Fruit juice and juice drinks can be described as:

Fruit juice: These must legally be made of 100% pure fruit juice. This may or may not include pulp and is often pasteurised to make it last longer. A typical example is Tropicana Pure Fruit Juice.

Juice drinks: These are drinks that contain less than 100% fruit juice and have added ingredients, mainly water but these can also include sweeteners, flavourings, colourings and/or vitamins. A juice drink must contain a minimum of 2% comminuted fruit, although most have a much greater proportion. This sector includes ready-to-drink (RTD) versions of concentrated squashes, eg Ribena.

Fruit juices can be further segmented into three different product types:

Fruit juice contains nothing but fruit juice at the same strength and consistency as when the fruit was squeezed. Most fruit juices are imported in frozen concentrate, but the sector also includes freshly squeezed products and not-from-concentrate (NFC) juices.

Juices that are made from-concentrate are 100% pure juice but are reconstituted to their original strength after transportation. This involves concentrating the juice through evaporation and then pasteurising it, before subsequently diluting it again with water. The juices produced in this way can be long-life (ambient) or chilled, depending on the intensity of the pasteurisation process.

Freshly squeezed juices are 100% pure squeezed fruit juices that are sold pasteurised or unpasteurised. They contain no added water, sugar, colour or preservatives and are merely chilled after squeezing.

There are also some juices which contain a combination of fruit juices and vegetable juices and these are included in Mintel’s definition of fruit juices, provided they consist of 50% or more fruit juice.

Smoothies

There is currently no legal definition of what constitutes a smoothie and manufacturers’ opinions regarding this question are divided.

For the purposes of this report, Mintel has defined a smoothie as a drink that is made with pure crushed fruit, but which may also include a small amount of fruit juice or purée, yogurt, milk or soymilk and is smooth in texture.

The report will also make reference to smoothie/juice bars, however, the focus is on the pre-packed smoothie market and sales of unpacked smoothies are not included in the market size.

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Table of contents

  1. Introduction

      • Definition
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Total value sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
              • Forecast
                • Figure 2: Total UK value sales of fruit juice, juice drinks and smoothies, 2008-18
              • Market factors
                • Ingredient inflation continues to put pressure on the market
                  • Fruit juice and smoothies under fire for their sugar content
                    • Demographic changes represent both opportunities and threats
                      • Companies, brands and innovation
                        • Coca-Cola remains the clear leader in 2012/13
                          • Figure 3: Leading manufacturers’ shares in the UK’s off-trade fruit juice, juice drinks and smoothies market, by value, 2011/12* and 2012/13**
                        • Brands continue to dominate NPD activity
                          • Advertising spend fell by 19% over 2011-12
                            • The consumer
                              • Four in five adults drink fruit juice, juice drink and smoothies
                                • Figure 4: Frequency of drinking fruit juice, juice drinks and smoothies in the last three months, by segment, August 2013
                              • Refreshment and health are key motives to drink fruit juice, juice drinks and smoothies
                                • Figure 5: Reasons for drinking fruit juice, juice drinks and smoothies in the last three months, August 2013
                              • Three in four users see fruit juice as part of a healthy diet
                                • Figure 6: Users’ attitudes towards fruit juice and smoothies, August 2013
                              • Sugar content of juice drinks remains an issue
                                • Figure 7: Users’ attitudes towards juice drinks, August 2013
                              • What we think
                              • Issues in the Market

                                  • How can the industry address concerns about the drinks’ sugar levels?
                                    • What opportunities are there for brands to build standout among the core under-35s users?
                                      • What measures can be taken to boost fruit juice sales in the on-premise channel?
                                        • Is there more scope to promote fortification in the market?
                                        • Trend Application

                                            • Trend: Many Mes
                                              • Trend: Help Me Help Myself
                                                • Mintel Futures: Old Gold
                                                • Market Drivers

                                                  • Key points
                                                    • Consumer confidence is bouncing back
                                                      • Figure 8: Consumer confidence index, monthly, January 2007-September 2013
                                                    • Ingredient inflation continues to put pressure on the market
                                                      • Figure 9: Monthly global commodity prices of oranges, January 2007-August 2013
                                                    • Fruit juice and smoothies under fire for their sugar content
                                                      • Demographic changes represent both opportunities and threats
                                                        • Strong growth of over-55s and smaller households could hinder growth
                                                          • Figure 10: Projected trends in the age structure of the UK population, 2013-18
                                                        • The rise in the number of 25-34s should bode well for the market
                                                        • Strengths and Weaknesses

                                                          • Strengths
                                                            • Weaknesses
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • Fruit juice, juice drinks and smoothies lead NPD activity within non-alcoholic drinks sector
                                                                  • Figure 11: Share of total new product launches in the UK non-alcoholic drinks market, by category, 2009-13
                                                                  • Figure 12: New product development in the UK fruit juice, juice drinks and smoothies market, by segment, 2009-13
                                                                • Brands continue to dominate NPD activity
                                                                  • Figure 13: New product development in the UK fruit juice, juice drinks and smoothies market, branded vs own-label, 2009-13
                                                                • PepsiCo focuses on health benefits with its Tropicana range
                                                                  • Figure 14: New product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 companies, 2009-13
                                                                • Innocent’s NPD activity centres around its kids’ range
                                                                  • Morrisons and Tesco most active own-label innovators in 2012
                                                                    • Morrisons adds various new flavours to its juice and juice drinks range
                                                                      • Tesco expands its smoothies range and looks to vegetable-fruit juice blends
                                                                        • Exotic flavours on the rise
                                                                          • Figure 15: new product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 flavour components, 2009-13
                                                                        • Coconut water looks to fruit juice to inject variety
                                                                          • Cocktails serve as inspiration for flavour innovation
                                                                            • Juice drinks look to capitalise on tea’s health credentials
                                                                              • Vegetables increasingly find their way into fruit juice
                                                                                • Ethical packaging claims leap ahead
                                                                                  • Figure 16: New product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 claims, 2009-13
                                                                              • Market Size and Forecast

                                                                                • Key points
                                                                                  • Decline in volume sales expected to halt in 2013
                                                                                    • Figure 17: Total UK value and volume sales of fruit juice, juice drinks and smoothies, 2008-18
                                                                                    • Figure 18: Total UK value sales of fruit juice, juice drinks and smoothies, by segment, 2008-18
                                                                                    • Figure 19: Total UK volume sales of fruit juice, juice drinks and smoothies, by segment, 2008-18
                                                                                  • The future
                                                                                    • Figure 20: Total UK value sales of fruit juice, juice drinks and smoothies, 2008-18
                                                                                    • Figure 21: Total UK volume sales of fruit juice, juice drinks and smoothies, 2008-18
                                                                                    • Figure 22: Total UK value sales of fruit juice, 2008-18
                                                                                    • Figure 23: Total UK volume sales of fruit juice, 2008-18
                                                                                    • Figure 24: Total UK value sales of juice drinks, 2008-18
                                                                                    • Figure 25: Total UK volume sales of juice drinks, 2008-18
                                                                                    • Figure 26: Total UK value sales of smoothies, 2008-18
                                                                                    • Figure 27: Total UK volume sales of smoothies, 2008-18
                                                                                  • Forecast methodology
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Fruit juice suffers from consumers’ recessionary spending habits
                                                                                        • Figure 28: Total value sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
                                                                                        • Figure 29: UK retail value and volume sales of fruit juice, 2008-13
                                                                                        • Figure 30: UK retail value sales of fruit juice, by segment, 2010-12
                                                                                        • Figure 31: UK on-premise value and volume sales of fruit juice, 2008-13
                                                                                      • Juice drinks benefit from their comparatively lower price point
                                                                                        • Figure 32: UK retail value and volume sales of juice drinks, 2008-13
                                                                                        • Figure 33: UK retail value sales of juice drinks, by segment, 2010-12
                                                                                        • Figure 34: UK on-premise value and volume sales of juice drinks, 2008-13
                                                                                      • Smoothies
                                                                                        • Figure 35: UK retail value and volume sales of smoothies, 2008-13
                                                                                        • Figure 36: UK on-premise value and volume sales of smoothies, 2008-13
                                                                                    • Market Share

                                                                                      • Key points
                                                                                        • Coca-Cola remains the clear leader in 2012/13
                                                                                          • Figure 37: Leading manufacturers’ shares in the UK’s off-trade fruit juice, juice drinks and smoothies market, by value, 2011/12 and 2012/13
                                                                                        • Coca-Cola
                                                                                          • PepsiCo
                                                                                            • Britvic suffered from Fruit Shoot recall in summer 2012
                                                                                              • Own-label lost share in 2012/13
                                                                                                • Figure 38: Leading brands in the UK fruit juice market, by value and volume, 2010/11-2012/13
                                                                                                • Figure 39: Leading brands in the UK juice drinks market, by value and volume, 2010/11-2012/13
                                                                                                • Figure 40: Leading brands in the UK smoothies market, by value and volume, 2010/11-2012/13
                                                                                            • Companies and Products

                                                                                              • PepsiCo UK & Ireland
                                                                                                • Background
                                                                                                  • Product range and innovation
                                                                                                    • Recent activity and promotion
                                                                                                      • Coca Cola Enterprises – including Innocent
                                                                                                        • Background
                                                                                                          • Product Range and innovation
                                                                                                            • Recent activity and promotion
                                                                                                              • Britvic
                                                                                                                • Background
                                                                                                                  • Product range and innovation
                                                                                                                    • Recent activity and promotion
                                                                                                                      • GSK/ Suntory
                                                                                                                        • Background
                                                                                                                          • Product range and innovation
                                                                                                                            • Recent activity and promotion
                                                                                                                              • Del Monte
                                                                                                                                • Background
                                                                                                                                  • Product range and innovation
                                                                                                                                    • Recent activity and promotion
                                                                                                                                      • Princes
                                                                                                                                        • Background
                                                                                                                                          • Product range and innovation
                                                                                                                                            • Recent activity and promotion
                                                                                                                                              • Own-label
                                                                                                                                                • Tesco
                                                                                                                                                  • Asda
                                                                                                                                                    • Sainsbury’s
                                                                                                                                                      • Morrisons
                                                                                                                                                        • Waitrose
                                                                                                                                                          • Smoothie bar chains
                                                                                                                                                            • Boost Juice Bars
                                                                                                                                                              • Crussh Juice Bars
                                                                                                                                                                • Revive Juice Bars
                                                                                                                                                                • Brand Research

                                                                                                                                                                  • Brand map
                                                                                                                                                                      • Figure 41: Attitudes towards and usage of brands in the fruit juice, juice drink and smoothies sector, August 2013
                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                      • Brand attitudes
                                                                                                                                                                        • Figure 42: Attitudes, by fruit juice, juice drink and smoothies brand, August 2013
                                                                                                                                                                      • Brand personality
                                                                                                                                                                        • Figure 43: Fruit juice, juice drink and smoothies brand personality – macro image, August 2013
                                                                                                                                                                        • Figure 44: Fruit juice, juice drink and smoothies brand personality – micro image, August 2013
                                                                                                                                                                      • Brand experience
                                                                                                                                                                        • Figure 45: Fruit juice, juice drink and smoothies brand usage, August 2013
                                                                                                                                                                        • Figure 46: Satisfaction with various fruit juice, juice drink and smoothies brands, August 2013
                                                                                                                                                                        • Figure 47: Consideration of fruit juice, juice drink and smoothies brands, August 2013
                                                                                                                                                                        • Figure 48: Consumer perceptions of current fruit juice, juice drink and smoothies brand performance, August 2013
                                                                                                                                                                      • Brand index
                                                                                                                                                                        • Figure 49: Fruit juice, juice drink and smoothies brand index, August 2013
                                                                                                                                                                      • Target group analysis
                                                                                                                                                                        • Figure 50: Target groups, August 2013
                                                                                                                                                                        • Figure 51: Fruit juice, juice drink and smoothies brand usage, by target groups, August 2013
                                                                                                                                                                      • Group One – Conformists
                                                                                                                                                                        • Group Two – Simply the Best
                                                                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                                                                              • Group Five – Individualists
                                                                                                                                                                              • Brand Communication and Promotion

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Advertising spend falls in 2012
                                                                                                                                                                                    • Figure 52: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, 2009-13
                                                                                                                                                                                  • PepsiCo overtakes Innocent as the top spender in 2012
                                                                                                                                                                                    • Figure 53: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top five advertisers, 2009-13
                                                                                                                                                                                  • Brands look to drive consumer engagement through social media
                                                                                                                                                                                  • Channels to Market

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Take-home sales of fruit juice benefit from brands’ focus on sharing formats
                                                                                                                                                                                        • Figure 54: Value sales of fruit juice, by major channels, 2010-12
                                                                                                                                                                                      • Juice drinks’ on-premise sales benefit from affordability
                                                                                                                                                                                        • Figure 55: Value sales of juice drinks, by major channels, 2010-12
                                                                                                                                                                                      • On-premise gains share of smoothie sales
                                                                                                                                                                                        • Figure 56: Value sales of smoothies, by major channels, 2010-12
                                                                                                                                                                                    • Consumer – Usage of Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • More than eight in ten adults drink fruit juice, juice drinks and smoothies
                                                                                                                                                                                          • Figure 57: Frequency of drinking fruit juice, juice drinks and smoothies in the last three months, by segment, August 2013
                                                                                                                                                                                        • Usage of smoothies lags noticeably behind other segments
                                                                                                                                                                                        • Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Refreshment and health are key drivers in the fruit juice, juice drinks and smoothies market
                                                                                                                                                                                              • Figure 58: Reasons for drinking fruit juice, juice drinks and smoothies in the last three months, August 2013
                                                                                                                                                                                            • Smoothie users show great openness towards snacking on the drinks
                                                                                                                                                                                              • Food-matching could help to drive uptake of fruit juice and juice drinks
                                                                                                                                                                                                • Smoothies could benefit from being positioned as a permissible treat
                                                                                                                                                                                                • Consumer – Choice Factors

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Health considerations are key for fruit juice and smoothie users
                                                                                                                                                                                                      • Figure 59: Factors considered when buying fruit juice and smoothies, August 2013
                                                                                                                                                                                                    • Flavour innovation is key to maintaining consumer interest in juice drinks
                                                                                                                                                                                                      • Figure 60: Factors considered when buying juice drinks, August 2013
                                                                                                                                                                                                    • There is further scope for reduced-sugar options
                                                                                                                                                                                                      • Opportunities for brand differentiation
                                                                                                                                                                                                      • Consumer – Attitudes towards Fruit Juice and Smoothies

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Three in four users see fruit juice as part of a healthy diet
                                                                                                                                                                                                            • Figure 61: Users’ attitudes towards fruit juice and smoothies, August 2013
                                                                                                                                                                                                          • Vegetable juices could help to address concerns about fruit juices’ sugar content
                                                                                                                                                                                                            • Smoothies suffer from relatively poor value image
                                                                                                                                                                                                              • Users’ interest in unusual flavours bodes well for NPD in this area
                                                                                                                                                                                                              • Consumer – Attitudes towards Juice Drinks

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Sugar content of juice drinks remains an issue
                                                                                                                                                                                                                    • Figure 62: Users’ attitudes towards juice drinks, August 2013
                                                                                                                                                                                                                  • Energy provision as a promising area for NPD
                                                                                                                                                                                                                    • Carbonating juice drinks offers potential to gain share from fizzy drinks
                                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                                        • Figure 63: Best- and worst-case forecast for the total fruit juice, juice drinks and smoothies market, by value, 2013-18
                                                                                                                                                                                                                        • Figure 64: Best- and worst-case forecast for the total fruit juice, juice drinks and smoothies market, by volume, 2013-18
                                                                                                                                                                                                                        • Figure 65: Best- and worst-case forecast for the total fruit juice market, by value, 2013-18
                                                                                                                                                                                                                        • Figure 66: Best- and worst-case forecast for the total fruit juice market, by volume, 2013-18
                                                                                                                                                                                                                        • Figure 67: Best- and worst-case forecast for the total juice drinks market, by value, 2013-18
                                                                                                                                                                                                                        • Figure 68: Best- and worst-case forecast for the total juice drinks market, by volume, 2013-18
                                                                                                                                                                                                                        • Figure 69: Best- and worst-case forecast for the total smoothies market, by value, 2013-18
                                                                                                                                                                                                                        • Figure 70: Best- and worst-case forecast for the total smoothies market, by volume, 2013-18
                                                                                                                                                                                                                    • Appendix – Market Segmentation

                                                                                                                                                                                                                        • Figure 71: UK retail value and volume sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
                                                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                                                        • Figure 72: Brand usage, August 2013
                                                                                                                                                                                                                        • Figure 73: Brand commitment, August 2013
                                                                                                                                                                                                                        • Figure 74: Brand momentum, August 2013
                                                                                                                                                                                                                        • Figure 75: Brand diversity, August 2013
                                                                                                                                                                                                                        • Figure 76: Brand satisfaction, August 2013
                                                                                                                                                                                                                        • Figure 77: Brand attitude, August 2013
                                                                                                                                                                                                                        • Figure 78: Brand image – macro image, August 2013
                                                                                                                                                                                                                        • Figure 79: Brand image – micro image, August 2013
                                                                                                                                                                                                                        • Figure 80: Target groups, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 81: Psychographic segmentation by target groups, August 2013
                                                                                                                                                                                                                        • Figure 82: Brand usage, by target groups, August 2013
                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                        • Figure 83: Brand index, August 2013
                                                                                                                                                                                                                    • Appendix – Brand Communication and Promotion

                                                                                                                                                                                                                        • Figure 84: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by media type, 2009-13
                                                                                                                                                                                                                        • Figure 85: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 advertisers, 2009-13
                                                                                                                                                                                                                        • Figure 86: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 brands, 2009-13
                                                                                                                                                                                                                    • Appendix – Consumer – Frequency of Drinking Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                                                        • Figure 87: Usage of fruit juice, juice drinks and smoothies, August 2013
                                                                                                                                                                                                                        • Figure 88: Usage of fruit juice, juice drinks and smoothies, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 89: Frequency of drinking fruit juice, juice drinks and smoothies, August 2013
                                                                                                                                                                                                                        • Figure 90: Frequency of drinking 100% fruit juice, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 91: Frequency of drinking juice drinks, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 92: Frequency of drinking smoothies, by demographics, August 2013
                                                                                                                                                                                                                    • Appendix – Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                                                        • Figure 93: Reasons for drinking fruit juice in the last three months, August 2013
                                                                                                                                                                                                                        • Figure 94: Reasons for drinking juice drinks in the last three months, August 2013
                                                                                                                                                                                                                        • Figure 95: Reasons for drinking smoothies in the last three months, August 2013
                                                                                                                                                                                                                        • Figure 96: Most popular reasons for drinking fruit juice in the last three months, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 97: Next most popular reasons for drinking fruit juice in the last three months, by demographics, August°2013
                                                                                                                                                                                                                        • Figure 98: Other reasons for drinking fruit juice in the last three months, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 99: Most popular reasons for drinking juice drinks in the last three months, by demographics, August°2013
                                                                                                                                                                                                                        • Figure 100: Next most popular reasons for drinking juice drinks in the last three months, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 101: Other reasons for drinking juice drinks in the last three months, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 102: Most popular reasons for drinking smoothies in the last three months, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 103: Next most popular reasons for drinking smoothies in the last three months, by demographics, August°2013
                                                                                                                                                                                                                        • Figure 104: Other reasons for drinking smoothies in the last three months, by demographics, August 2013
                                                                                                                                                                                                                    • Appendix – Consumer – Purchase of Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                                                        • Figure 105: Purchase of fruit juice, juice drinks and smoothies, August 2013
                                                                                                                                                                                                                        • Figure 106: Purchase of fruit juice, juice drinks and smoothies, by demographics, August 2013
                                                                                                                                                                                                                    • Appendix – Consumer – Choice Factors

                                                                                                                                                                                                                        • Figure 107: Factors influencing the choice of fruit juice, August 2013
                                                                                                                                                                                                                        • Figure 108: Factors influencing the choice of juice drinks, August 2013
                                                                                                                                                                                                                        • Figure 109: Factors influencing the choice of smoothies, August 2013
                                                                                                                                                                                                                        • Figure 110: Most popular factors influencing the choice of fruit juice, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 111: Next most popular factors influencing the choice of fruit juice, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 112: Most popular factors influencing the choice of juice drinks, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 113: Next most popular factors influencing the choice of juice drinks, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 114: Most popular factors influencing the choice of smoothies, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 115: Next most popular factors influencing the choice of smoothies, by demographics, August 2013
                                                                                                                                                                                                                    • Appendix – Consumer – Attitudes towards Fruit Juice and Smoothies

                                                                                                                                                                                                                        • Figure 116: Attitudes towards fruit juice and smoothies, August 2013
                                                                                                                                                                                                                        • Figure 117: Agreement with the statement ‘Fruit juices/smoothies can be part of a healthy diet’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 118: Agreement with the statement ‘Fruit juice/smoothies that offer functional benefits appeal to me’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 119: Agreement with the statement ‘Smoothies are a filling snack’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 120: Agreement with the statement ‘Blending fruit juice with vegetable juice is a good way to cut the high sugar levels of these drinks’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 121: Agreement with the statement ‘Adding water to fruit juices is a good way to reduce their calorie content’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 122: Agreement with the statement ‘Smoothies are not good value for money’, by demographics, August°2013
                                                                                                                                                                                                                        • Figure 123: Agreement with the statement ‘Fruit and vegetable juice blends are healthier for you than pure fruit juice’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 124: Agreement with the statement ‘I am interested in using smoothies as a base for sorbets or ice lollies’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 125: Agreement with the statement ‘Fruit juices/smoothies inspired by dessert flavours appeal to me’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 126: Agreement with the statement ‘The production of both ‘from-concentrate’ and ‘not-from-concentrate’ fruit juice harms the environment in the same way’, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 127: Agreement with the statement ‘Juice blends inspired by cocktail flavours appeal to me’, by demographics, August 2013
                                                                                                                                                                                                                    • Appendix – Consumer – Attitudes towards Juice Drinks

                                                                                                                                                                                                                        • Figure 128: Further attitudes towards juice drinks, August 2013
                                                                                                                                                                                                                        • Figure 129: Most popular further attitudes towards juice drinks, by demographics, August 2013
                                                                                                                                                                                                                        • Figure 130: Next most popular further attitudes towards juice drinks, by demographics, August 2013

                                                                                                                                                                                                                    Fruit Juice, Juice Drinks and Smoothies - UK - November 2013

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