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Full Service Restaurants - Casual, Family and Fine Dining - US - April 2015

"Foodservice operators, including full service restaurants, have been focusing mostly on Millennials, but there are other demographics that also offer lucrative opportunities, such as Baby Boomers and Hispanics. Since price is still a consideration for so many of the younger population, it makes sense to focus on those with more disposable income. Refreshed menus, renovated spaces, better and faster service are items that appeal to a variety of consumers."
– Julia Gallo-Torres, Sr. Food and Drink/Foodservice Analyst

This report covers the following areas:

  • How can FSRs appeal to older demographics?
  • How can full service restaurants cater to diners who are still cost-conscious?
  • What lessons from fast casuals can FSRs learn?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Mintel Menu Insights
              • Consumer survey data
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Sales of full service restaurants continue to increase
                            • Figure 1: Total U.S. sales and forecast of restaurants and other eating places, by segment, at current prices, 2009-19
                          • Market drivers
                            • Competitive context
                              • The consumer
                                • Figure 2: Changes in behavior, more, compared to previous year, January 2015
                                • Figure 3: Frequency of visits to full service restaurants, high users, by gender and age, January 2015
                                • Figure 4: Types of full service restaurants visited, by segment, by Income, January 2015
                                • Figure 5: Ways consumers order at full service restaurants, by Hispanic origin, January 2015
                                • Figure 6: Types of full service restaurants visited, by segment, by Generation, January 2015
                              • What we think
                              • Issues and Insights

                                  • How can FSRs appeal to older demographics?
                                    • The issues
                                      • The implications
                                        • How can full service restaurants cater to diners who are still cost-conscious?
                                          • The issues
                                            • The implications
                                              • What lessons from fast casuals can FSRs learn?
                                                • The issues
                                                  • The implications
                                                  • Trend Application

                                                      • Trend: Immaterial World
                                                        • Trend: Prove It
                                                          • Trend: Who Needs Humans?
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Sales and forecast of US full-service restaurant sales
                                                                • Growing sales reflect a stronger economy
                                                                  • Figure 7: Total U.S. sales and forecast of full-service restaurants, at current prices, 2009-19
                                                                • Inflation-adjusted sales also show growth
                                                                  • Figure 8: Total U.S. sales and forecast of restaurants and other eating places, at inflation-adjusted prices, 2009-19
                                                                • Full-service restaurants still have larger market share than limited-service places
                                                                  • Figure 9: Total market share of restaurants and other eating places, by segment, at current prices, 2014
                                                                  • Figure 10: Total U.S. sales of restaurants and other eating places, by segment, at current prices, 2012 and 2014
                                                                • Fan chart forecast
                                                                  • Figure 11: Total US sales and fan chart forecast of full-service restaurants at current prices, 2009-19
                                                                • Fan chart forecast methodology
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Disposable income continues to rise in 2015, though slowly
                                                                      • Figure 12: Real disposable personal income, January 2007-January 2015
                                                                    • Wages have not increased since 2007
                                                                      • Figure 13: Median household income, in inflation-adjusted dollars, 2003-13
                                                                    • Money is tight for Millennials
                                                                      • Figure 14: Median household income, by age of householder, 2013
                                                                    • Consumer confidence is uneven, and fell in February 2015
                                                                      • Figure 15: Consumer confidence index, January 2009-February 2015
                                                                  • Competitive Context

                                                                    • Key points
                                                                      • FSRs continue improvements in menus, and service
                                                                        • Figure 16: Attitudes regarding full service restaurants, January 2015
                                                                      • Consumers want more information about the foods they eat
                                                                        • FSRs should focus on their expansive menu offerings to compete against fast casuals
                                                                        • Marketing Strategies

                                                                          • Key points
                                                                            • Launching fast casual-type concepts to stay in the game
                                                                              • FSRs renovate menus to offer fresh, trendier ingredients
                                                                                • Using technology to create efficiencies and safety
                                                                                  • Moving away from discounts, though diners are resistant
                                                                                    • Growth in both domestic and international areas
                                                                                    • Menu Analysis – Full Service Restaurants

                                                                                      • Key points
                                                                                        • Conveying the uniqueness of dishes
                                                                                          • Figure 17: Top 10 menu claims on full service restaurant menus, by incidence, Q4 2011-14
                                                                                          • Figure 18: Top 10 dishes on full service restaurant menus, by incidence, Q4 2011-14
                                                                                        • Top dishes menued at FSR, by segment
                                                                                          • Figure 19: Top 10 menu items in casual dining restaurants, by incidence, Q4 2011-14
                                                                                          • Figure 20: Top 10 menu Items on family midscale menus, by incidence, Q4 2011-14
                                                                                          • Figure 21: Top 10 menu items in fine/upscale/gourmet restaurants, by incidence, Q4 2011-14
                                                                                      • Consumer Data – Overview

                                                                                        • Key points
                                                                                          • Consumers struggle to find significant discretionary income
                                                                                              • Figure 22: Changes in behavior, more, compared to previous year, January 2015
                                                                                            • Budget goes further at family midscale and casual dining venues
                                                                                                • Figure 23: Types of full service restaurants visited, by segment, January 2015
                                                                                              • Apps are popular for ordering; social media users frequent FSRs most
                                                                                                  • Figure 24: Types of full service restaurants visited, by segment, by mobile device ownership, January 2015
                                                                                                  • Figure 25: Types of full service restaurants visited, by segment, by social media usage, January 2015
                                                                                                  • Figure 26: Types of full service restaurants visited, by segment, by ways consumers order at full service restaurants, January 2015
                                                                                              • Consumer Data – By Gender and Age

                                                                                                • Key points
                                                                                                  • Older men consider themselves high users of FSRs; more Boomer women than younger women say they are high users
                                                                                                      • Figure 27: Frequency of visits to full service restaurants, high users, by gender and age, January 2015
                                                                                                      • Figure 28: Types of full service restaurants visited, by segment, by gender and age, January 2015
                                                                                                      • Figure 29: Ways consumers order at full service restaurants, by gender and age, January 2015
                                                                                                    • Men visit more types of FSRs, but saving is important to both genders
                                                                                                        • Figure 30: Types of full service restaurants visited, by segment, by gender and age, January 2015
                                                                                                        • Figure 31: Types of full service restaurants visited, by segment, by gender and age, January 2015
                                                                                                        • Figure 32: Types of full service restaurants visited, by segment, by gender and age, January 2015
                                                                                                        • Figure 33: Changes in behavior, compared to previous year – More, by gender and age, January 2015
                                                                                                        • Figure 34: Deals, discounts and programs that most appeal to consumers, by gender and age, January 2015
                                                                                                        • Figure 35: Deals, discounts and programs that most appeal to consumers, by gender and age, January 2015
                                                                                                    • Consumer Data – By Generation

                                                                                                      • Key points
                                                                                                        • Desire for service increases with age; Boomers need attentive wait staff
                                                                                                            • Figure 36: Types of full service restaurants visited, by segment, by Generation, January 2015
                                                                                                            • Figure 37: Types of full service restaurants visited, by segment, by generation, January 2015
                                                                                                            • Figure 38: Types of full service restaurants visited, by segment, by generation, January 2015
                                                                                                            • Figure 39: Types of full service restaurants visited, by segment, by generation, January 2015
                                                                                                            • Figure 40: Ways consumers order at full service restaurants, by generation, January 2015
                                                                                                            • Figure 41: Attitudes regarding full service restaurants, by generation, January 2015
                                                                                                          • FSRs need to work on communicating healthier, safer foods image
                                                                                                              • Figure 42: Attitudes regarding full service restaurants, by generation, January 2015
                                                                                                              • Figure 43: Attitudes regarding full service restaurants, by generation, January 2015
                                                                                                          • Consumer Data – By Income

                                                                                                            • Key points
                                                                                                              • Family midscale restaurants appeal more to lower income groups
                                                                                                                  • Figure 44: Types of full service restaurants visited, by segment, by Income, January 2015
                                                                                                                  • Figure 45: Frequency of visits to full service restaurants, by Income, January 2015
                                                                                                                  • Figure 46: Changes in behavior, compared to previous year – More, by Income, January 2015
                                                                                                                • High-income groups like independent restaurants, renovated spaces and new menus
                                                                                                                    • Figure 47: Ways consumers order at full service restaurants, by Income, January 2015
                                                                                                                    • Figure 48: Attitudes regarding full service restaurants, by Income, January 2015
                                                                                                                • Consumer Data – By Race and Hispanics

                                                                                                                  • Key points
                                                                                                                    • Hispanics are dining out at FSRs and LSRs more
                                                                                                                        • Figure 49: Ways consumers order at full service restaurants, by Hispanic origin, January 2015
                                                                                                                        • Figure 50: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
                                                                                                                        • Figure 51: Changes in behavior, compared to previous year – More, by Hispanic origin, January 2015
                                                                                                                        • Figure 52: Deals, discounts and programs that most appeal to consumers, by race and Hispanic origin, January 2015
                                                                                                                        • Figure 53: Changes in behavior, compared to previous year – More, by Hispanic origin, January 2015
                                                                                                                      • Types of restaurants preferred by Hispanics
                                                                                                                        • Figure 54: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
                                                                                                                        • Figure 55: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
                                                                                                                        • Figure 56: Types of full service restaurants visited, by segment, by race and Hispanic origin, January 2015
                                                                                                                    • Consumer Data – By Parents

                                                                                                                      • Key points
                                                                                                                        • Millennial parents continue regular dining out pattern, with children
                                                                                                                            • Figure 57: Types of full service restaurants visited, by segment – by generation by parent status, January 2015
                                                                                                                            • Figure 58: Types of full service restaurants visited, by segment – by generation by parent status, January 2015
                                                                                                                            • Figure 59: Changes in behavior, compared to previous year – More - by generation by parent status, January 2015
                                                                                                                            • Figure 60: Types of full service restaurants visited, by segment - by generation by parent status, January 2015
                                                                                                                          • Parents still value a good experience when dining out
                                                                                                                              • Figure 61: Ways consumers order at full service restaurants, by generation by parent status, January 2015
                                                                                                                              • Figure 62: Attitudes regarding full service restaurants, Any Agree - by presence of children in household, January 2015
                                                                                                                          • Consumer Data – By Region

                                                                                                                            • Key points
                                                                                                                              • The South prefers buffets; the West more likely to visit Mexican concepts
                                                                                                                                  • Figure 63: Types of family/midscale full service restaurants visited, by region, January 2015
                                                                                                                                  • Figure 64: Types of full service restaurants visited, by segment, by region, January 2015
                                                                                                                                  • Figure 65: Ways consumers order at full service restaurants, by region, January 2015
                                                                                                                                  • Figure 66: Types of full service restaurants visited, by segment, by region, January 2015
                                                                                                                                  • Figure 67: Types of full service restaurants visited, by segment, by region, January 2015
                                                                                                                              • Consumer Data – By Area

                                                                                                                                • Key points
                                                                                                                                  • Urbanites are the most demanding of groups
                                                                                                                                      • Figure 68: Types of full service restaurants visited, by segment, by area, January 2015
                                                                                                                                      • Figure 69: Ways consumers order at full service restaurants, by area, January 2015
                                                                                                                                      • Figure 70: Attitudes regarding full service restaurants, by area, January 2015
                                                                                                                                      • Figure 71: Attitudes regarding full service restaurants, by area, January 2015
                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                    Companies Covered

                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                    Full Service Restaurants - Casual, Family and Fine Dining - US - April 2015

                                                                                                                                    £3,277.28 (Excl.Tax)