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Functional Beverages - US - September 2009

The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment. Even though the new product activity has remained strong during the recession, most of those products primarily target teens or young adults who tend to be price sensitive. Additionally, the market momentum during 2004-08 appears to have come more from the experiential attributes of new-age beverages such as enhanced water and energy drinks rather than functional benefits. This report assesses the current state of the functional beverage market and proposes numerous actionable insights to create sustainable growth in the market.

This report explores how consumer trends, the challenging economy and product innovation are shaping the functional drinks market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

  • Top usage barriers keeping consumers out of the category; and what strategy marketers can follow to break them down
  • Increasing role of the FDA in scrutinizing functional food and beverage market and its influence on the functional drinks market
  • Key target consumers in the market and a spotlight on consumer groups that offer the greatest potential for expanding the functional drinks market
  • New product launches with specific functional claims
  • Consumer preferences for different types of functional drinks
  • Changing consumer attitudes toward diet, health and lifestyle and how manufactures can tailor new product offerings to align with changes in consumer behavior
  • Analysis of factors that motivate consumers to use functional drinks
  • The role functional ingredients play in consumer purchase decision of functional drinks
  • Identification of functional benefits consumers prefer to see in functional drinks

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising Creative
                • Abbreviations and terms
                  • Abbreviations
                  • Executive Summary

                    • Market at a glance
                      • Slowing growth in energy drinks and enhanced water impacts the overall market growth
                        • Functional brands face intense competition both within and beyond the category
                          • Supermarkets still lead in FDMx sales, other channels gaining
                            • Youth drives market, but youth population to grow more slowly
                              • Increased scrutiny of functional foods and beverages may hinder growth
                                • Coca-Cola and PepsiCo lead, but smaller companies have managed to gain
                                  • Pace of new product activity peaked in 2008
                                    • Advertising focuses on performance
                                      • Key research findings
                                      • Insights and Opportunities

                                        • Act your age
                                          • Targeting over-55s may generate incremental sales
                                            • Get serious
                                              • How sweet is it?
                                                • Team up with functional food
                                                  • Make the most of mom
                                                    • Figure 1: Attitudes towards health, by gender, February 2007-March 2008
                                                • Inspire Insights

                                                    • Medical Wellness
                                                      • What we’ve seen
                                                        • Functional drinks can find a new “wellness” platform
                                                          • Show consumers what they are saving; create trust through endorsements
                                                            • Functional drinks to enhance mood
                                                              • What’s it about?
                                                                • What we have seen
                                                                  • Implications
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                        • Figure 2: U.S. FDMx sales and forecast of functional beverages, at current prices, 2004-14
                                                                        • Figure 3: U.S. FDMx sales and forecast of functional beverages, at inflation-adjusted prices, 2004-14
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Ongoing recession negatively influences premium-priced functional beverages
                                                                          • Figure 4: FDMx prices for select non-alcoholic beverages, 2008
                                                                        • Interchangeable options create competition among functional beverages
                                                                          • Regular beverages’ inherent good-for-you profile creates competition for functional beverages
                                                                            • Competition from supplements and functional foods; high prices inhibit growth
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Figure 5: FDMx sales and forecast of functional beverages, at current prices, by segment, 2004-14
                                                                                • Figure 6: FDMx sales of functional beverages, by segment, 2007 and 2009
                                                                            • Segment Performance—Functional Juice and Juice Drinks

                                                                              • Key points
                                                                                • Still a default choice, fruit juices lose share to functional innovators
                                                                                  • Sales and forecast of functional juice and juice drinks
                                                                                    • Figure 7: FDMx sales and forecast of functional juice and juice drinks, 2004-14
                                                                                • Segment Performance—Energy Drinks

                                                                                  • Key points
                                                                                    • Energy drinks cool down
                                                                                      • Energy shots heat up, have more room for growth
                                                                                        • Sales and forecast of energy drinks
                                                                                          • Figure 8: FDMx sales and forecast of energy drinks, 2004-14
                                                                                      • Segment Performance—Enhanced Water

                                                                                        • Key points
                                                                                          • Enhanced water epitomizes category’s strengths and weaknesses
                                                                                            • Low- and no-calorie versions haven’t stemmed the decline
                                                                                              • Sales and forecast of enhanced water
                                                                                                • Figure 9: FDMx sales and forecast of enhanced water, 2004-14
                                                                                            • Segment Performance—Functional Soy, Rice and Almond-based Drinks

                                                                                              • Key points
                                                                                                • Steady sales from a solid base
                                                                                                  • Value-added products have limited impact on segment
                                                                                                    • Segment promotion shifts to protein
                                                                                                      • Sales and forecast of functional soy, rice and almond-based drinks
                                                                                                        • Figure 10: FDMx sales and forecast of functional soy, rice and almond-based drinks, 2004-14
                                                                                                    • Segment Performance—Functional Tea

                                                                                                      • Key points
                                                                                                        • Increased competition from the broader tea market
                                                                                                          • Increased competition from other functional beverages
                                                                                                            • Recession hits RTD functional tea; Bagged/loose form presents an opportunity
                                                                                                              • Sales and forecast of functional tea
                                                                                                                • Figure 11: FDMx sales and forecast of functional tea, 2004-14
                                                                                                            • Segment Performance—Functional Yogurt Drinks and Smoothies

                                                                                                              • Key points
                                                                                                                • Except for probiotics, high-priced yogurt drinks suffer
                                                                                                                  • Fruit smoothies hold steady
                                                                                                                    • Smoothie shops have indirect impact on RTD smoothies
                                                                                                                      • Sales and forecast of functional yogurt drinks and smoothies
                                                                                                                        • Figure 12: FDMx sales and forecast of functional yogurt drinks and smoothies, 2004-14
                                                                                                                    • Retail Channels

                                                                                                                      • Key points
                                                                                                                        • Other channels likely to continue gaining share from supermarkets
                                                                                                                          • Figure 13: U.S. sales of functional beverage, by retail channel*, 2006 and 2008
                                                                                                                        • Wide choice of functional beverage retail channel purchasing options
                                                                                                                          • Figure 14: Choice of retail channels to purchase functional beverages, by age, May/June 2009
                                                                                                                      • Retail Channels—Supermarkets

                                                                                                                        • Key points
                                                                                                                          • Supermarkets have untapped potential in functional beverages
                                                                                                                              • Figure 15: U.S. sales of functional beverages at supermarkets, 2004-09
                                                                                                                          • Retail Channels—Drug and Other

                                                                                                                            • Key points
                                                                                                                              • Mass and drug strong in emerging segments
                                                                                                                                • Mass merchants win on price and, in some cases, selection
                                                                                                                                  • Drug stores dispense (energy) shots
                                                                                                                                    • Figure 16: U.S. sales of functional beverages at mass and drug channels, 2004-09
                                                                                                                                • Retail Channels—Natural Channel/SPINS

                                                                                                                                  • Functional beverage sales in natural channel
                                                                                                                                      • Figure 17: Natural product supermarket retail sales of functional beverages, at current prices, 2007-09
                                                                                                                                      • Figure 18: Natural product supermarket retail sales of functional beverages, at inflation-adjusted prices, 2007-09
                                                                                                                                    • Natural channel sales by segment
                                                                                                                                        • Figure 19: Natural product supermarket retail sales of functional beverages, by segment, 2007 and 2009
                                                                                                                                      • Brand performance: Functional beverages in natural channel
                                                                                                                                        • Despite decline, GT Kombucha continues to surge
                                                                                                                                          • Other brands with notable growth
                                                                                                                                            • Figure 20: Manufacturer brand natural supermarket sales of functional beverages, 2007 and 2009
                                                                                                                                        • Market Drivers

                                                                                                                                          • Key points
                                                                                                                                            • On balance, rising obesity rates a negative driver for functional beverages
                                                                                                                                                • Figure 21: Percentage of population aged 20+ who are overweight, obese or extremely obese, 1988-2006
                                                                                                                                              • But, manufacturers can ride the ongoing consumer trend toward wellness
                                                                                                                                                • Figure 22: Reasons for watching/controlling diet, 2004 and 2009
                                                                                                                                              • Youth drives market, but youth population to grow more slowly
                                                                                                                                                • Figure 23: Personal incidence of drinking energy drinks among teens and adults, by age, 2003-08
                                                                                                                                                • Figure 24: U.S. population of teens aged 12-17, 2004-14
                                                                                                                                                • Figure 25: Population aged 18 or older, by age, 2004-14
                                                                                                                                              • Hispanics are becoming increasingly important to functional beverages
                                                                                                                                                • Figure 26: Population, by race and Hispanic origin, 2004-14
                                                                                                                                              • Increased scrutiny of functional foods and beverages may hinder growth
                                                                                                                                              • Companies and Brands

                                                                                                                                                • Key points
                                                                                                                                                  • PepsiCo and Coca-Cola lose ground
                                                                                                                                                    • One-brand companies do comparatively well
                                                                                                                                                      • Figure 27: FDMx functional beverage sales of leading companies, 2008 and 2009
                                                                                                                                                  • Brand Share—Functional Fruit Juice and Juice Drinks

                                                                                                                                                    • Key points
                                                                                                                                                      • Mainstay brands lose share in an increasingly difficult market
                                                                                                                                                        • New generation of fusion brands gains share
                                                                                                                                                          • Functional line extensions meet with mixed success
                                                                                                                                                            • Figure 28: FDMx brand sales of functional juice and juice drinks in the U.S., 2008 and 2009
                                                                                                                                                        • Brand Share—Enhanced Water

                                                                                                                                                          • Key points
                                                                                                                                                            • Market share consolidates in declining segment
                                                                                                                                                              • Segment leaders hit hard by economy and health concerns
                                                                                                                                                                • Low- and no-calorie versions of leading brands have some success
                                                                                                                                                                  • Line extensions from brands outside the segment fizzle
                                                                                                                                                                    • Figure 29: FDMx brand sales of enhanced water in the U.S., 2008 and 2009
                                                                                                                                                                • Brand Share—Energy Drinks

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Red Bull remains the leader, but others closing the gap
                                                                                                                                                                      • Energy shots give users and segment a boost
                                                                                                                                                                        • Figure 30: FDMx brand sales of energy drinks and energy shots in the U.S., 2008 and 2009
                                                                                                                                                                    • Brand Share—Functional Tea

                                                                                                                                                                      • Key points
                                                                                                                                                                        • AriZona asserts its dominance
                                                                                                                                                                          • Snapple struggles to keep up
                                                                                                                                                                            • Figure 31: FDMx brand sales of functional teas in the U.S., 2008 and 2009
                                                                                                                                                                        • Brand Share—Soy, Rice and Almond-based Drinks

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Silk plays the role of segment leader, now focuses on ‘feeling of strength’
                                                                                                                                                                              • Enhanced wellness soymilks generate limited appeal
                                                                                                                                                                                • Strong showing for private label
                                                                                                                                                                                  • Figure 32: FDMx brand sales of functional soy, rice, and almond-based drinks in the U.S., 2008 and 2009
                                                                                                                                                                              • Brand Share—Functional Yogurt Drinks and Smoothies

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Specific functional claims, probiotics drive select yogurt drink brands
                                                                                                                                                                                    • Smoothie brands gain by holding steady
                                                                                                                                                                                      • Figure 33: FDMx brand sales of functional yogurt drinks and smoothies in the U.S., 2008 and 2009
                                                                                                                                                                                  • Brand Qualities

                                                                                                                                                                                    • Functional beverage category built by challengers
                                                                                                                                                                                      • What’s outside counts too
                                                                                                                                                                                        • Glacéau Vitaminwater
                                                                                                                                                                                          • AriZona
                                                                                                                                                                                          • Innovation and Innovators

                                                                                                                                                                                            • Pace of new product activity peaks in 2008
                                                                                                                                                                                              • Figure 34: Number of new product launches in U.S. functional beverages, by product segment, 2004-09
                                                                                                                                                                                            • Functional claims diversity expands at a rapid pace
                                                                                                                                                                                              • Figure 35: Functional claims* made by new U.S. functional beverages, 2004-09
                                                                                                                                                                                            • Multiple benefits
                                                                                                                                                                                              • Cardiovascular health
                                                                                                                                                                                                • Digestive health
                                                                                                                                                                                                  • Immunity
                                                                                                                                                                                                    • Brain
                                                                                                                                                                                                      • A functional beverage for every imaginable function
                                                                                                                                                                                                      • Advertising and Promotion

                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                          • Performance and accomplishment at the core of most brand promises
                                                                                                                                                                                                            • Figure 36: Measured advertising spending for select functional beverage brands, 2007 and 2008
                                                                                                                                                                                                          • Ocean Spray Cranergy gives busy moms a boost
                                                                                                                                                                                                            • Figure 37: Ocean Spray Cranergy, television ad, 2009
                                                                                                                                                                                                          • DanActive promises to keep users productive by strengthening immunity
                                                                                                                                                                                                            • Figure 38: DanActive, television ad, 2009
                                                                                                                                                                                                          • Red Bull takes performance to the extreme
                                                                                                                                                                                                            • Figure 39: Red Bull, television ad, 2009
                                                                                                                                                                                                          • Glacéau Vitaminwater makes performance playful
                                                                                                                                                                                                            • Figure 40: Vitaminwater, television ad, 2009
                                                                                                                                                                                                          • Juicy Juice targets moms’ emotions
                                                                                                                                                                                                            • Figure 41: Juicy Juice Brain Development, television ad, 2009
                                                                                                                                                                                                          • Silk shifts message to the positives of soy protein
                                                                                                                                                                                                            • Figure 42: Silk, television ad, 2009
                                                                                                                                                                                                        • Functional Beverage Purchases: Incidence, Frequency and Type

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Purchase incidence for functional beverages continues to grow
                                                                                                                                                                                                                • Figure 43: Purchase incidence of functional foods and beverages, by gender, May/June 2009
                                                                                                                                                                                                              • Younger adults considerably more likely to buy functional drinks
                                                                                                                                                                                                                • Figure 44: Purchase incidence of functional foods and beverages, by age, May/June 2009
                                                                                                                                                                                                              • Orange juice tops the list of functional beverages tried
                                                                                                                                                                                                                • Figure 45: Types of functional beverages purchased in past three months, by gender, May/June 2009
                                                                                                                                                                                                              • Younger adults drink a far broader array of functional beverages
                                                                                                                                                                                                                • Figure 46: Types of functional beverages purchased in past three months, by age, May/June 2009
                                                                                                                                                                                                              • Children are a moderate factor in the purchase of some functional drinks
                                                                                                                                                                                                                • Figure 47: Types of functional beverages purchased in past three months, by presence of children, May/June 2009
                                                                                                                                                                                                              • Frequency of functional beverage consumption
                                                                                                                                                                                                                • Increasing frequency among light users may be best opportunity for growth
                                                                                                                                                                                                                  • Figure 48: Frequency of functional beverage consumption in the past month, by age, May/June 2009
                                                                                                                                                                                                              • Attitudes Towards Diet, Health and Lifestyle

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Americans hold the best intentions for healthy eating…
                                                                                                                                                                                                                    • Figure 49: Attitudes towards diet and health, 2003-04, 2005-06, 2008-09
                                                                                                                                                                                                                  • …but actual behaviors and results tell a different story and define the opportunity for functional foods and beverages
                                                                                                                                                                                                                      • Figure 50: Attitudes towards healthy lifestyle, by gender, May/June 2009
                                                                                                                                                                                                                    • Responses by age point to lifestage opportunities
                                                                                                                                                                                                                      • Figure 51: Attitudes towards healthy lifestyle, by age, May/June 2009
                                                                                                                                                                                                                  • Reasons for Drinking Functional Beverages

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Many reasons for consuming, but taste rises to the top
                                                                                                                                                                                                                        • Figure 52: Reasons for drinking functional beverages, by gender, May/June 2009
                                                                                                                                                                                                                      • Motivations differ by age
                                                                                                                                                                                                                        • Figure 53: Reasons for drinking functional beverages, by age, May/June 2009
                                                                                                                                                                                                                    • Functional Beverages Opinions and Interest

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Government involvement welcomed, likely to increase, impact uncertain
                                                                                                                                                                                                                          • Recession appears to be curtailing category growth
                                                                                                                                                                                                                            • Figure 54: Opinions towards functional foods, by gender, May/June 2009
                                                                                                                                                                                                                            • Figure 55: Opinions towards functional foods, by age, May/June 2009
                                                                                                                                                                                                                          • Functional beverage drinkers seek out only a handful of ingredients
                                                                                                                                                                                                                            • Figure 56: Role of functional ingredients in functional beverage purchase decisions, May/June 2009
                                                                                                                                                                                                                          • Desired benefits in functional beverages
                                                                                                                                                                                                                            • Figure 57: Desired benefits in functional beverages, by gender, May/June 2009
                                                                                                                                                                                                                            • Figure 58: Desired benefits in functional beverages, by age, May/June 2009
                                                                                                                                                                                                                        • Attitude towards Functional Beverages

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Family-size packaging could help functional brands win share
                                                                                                                                                                                                                              • Concern over sweeteners a drag on functional beverage growth
                                                                                                                                                                                                                                • Match and mix
                                                                                                                                                                                                                                  • Figure 59: Attitudes toward packaging, innovation, and sweetener in functional beverages, by age, May/June 2009
                                                                                                                                                                                                                                  • Figure 60: Attitudes toward packaging, innovation, and sweetener in functional beverages, by presence of children, May/June 2009
                                                                                                                                                                                                                                • More functional food and beverage users increasing consumption than cutting back
                                                                                                                                                                                                                                  • Figure 61: Incidence of using more or less functional food/beverages compared to a year ago, by age, May/June 2009
                                                                                                                                                                                                                                • Reasons for using more functional beverages compared to a year ago
                                                                                                                                                                                                                                  • Figure 62: Reasons for using more functional beverages than a year ago, by gender, May/June 2009
                                                                                                                                                                                                                                  • Figure 63: Reasons for using more functional beverages than a year ago, by age, May/June 2009
                                                                                                                                                                                                                                • Cost tops reasons for consuming less, too much sugar comes in second
                                                                                                                                                                                                                                  • Figure 64: Reasons for using fewer functional beverages than a year ago, by gender, May/June 2009
                                                                                                                                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Few dramatic differences across groups
                                                                                                                                                                                                                                    • Figure 65: Purchase incidence of functional foods and beverages, by race/Hispanic origin, May/June 2009
                                                                                                                                                                                                                                    • Figure 66: Reasons for drinking functional beverages, by race/Hispanic origin, May/June 2009
                                                                                                                                                                                                                                    • Figure 67: Desired benefits in functional beverages, by race/Hispanic origin, May/June 2009
                                                                                                                                                                                                                                    • Figure 68: Attitude toward packaging, innovation, and sweetener in functional beverages, by race/Hispanic origin, May/June 2009
                                                                                                                                                                                                                                • Cluster Analysis

                                                                                                                                                                                                                                    • Distinguishers
                                                                                                                                                                                                                                      • Prohibitors
                                                                                                                                                                                                                                        • Sweeties
                                                                                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                                                                                            • Figure 69: Functional beverage clusters, May/June 2009
                                                                                                                                                                                                                                            • Figure 70: Purchase incidence of functional foods and beverages, by functional beverage clusters, May/June 2009
                                                                                                                                                                                                                                            • Figure 71: Choice of retail channels to purchase functional beverages, by functional beverage clusters, May/June 2009
                                                                                                                                                                                                                                            • Figure 72: Attitudes toward packaging, innovation, and sweetener in functional beverages, by functional beverage clusters, May/June 2009
                                                                                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                                                                                            • Figure 73: Functional beverage clusters, by gender, May/June 2009
                                                                                                                                                                                                                                            • Figure 74: Functional beverage clusters, by age, May/June 2009
                                                                                                                                                                                                                                            • Figure 75: Functional beverage clusters, by household income, May/June 2009
                                                                                                                                                                                                                                            • Figure 76: Functional beverage clusters, by race, May/June 2009
                                                                                                                                                                                                                                            • Figure 77: Functional beverage clusters, by Hispanic origin, May/June 2009
                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                                                                            • Gender and age
                                                                                                                                                                                                                                              • Figure 78: Purchase incidence of functional foods and beverages, by age, May/June 2009
                                                                                                                                                                                                                                              • Figure 79: Attitudes toward packaging, innovation, and sweetener in functional beverages, by age, May/June 2009
                                                                                                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                            • Albertsons Inc.
                                                                                                                                                                                                                                            • American Botanical Council (ABC)
                                                                                                                                                                                                                                            • American Council on Science and Health (ACSH)
                                                                                                                                                                                                                                            • American Dietetic Association (ADA)
                                                                                                                                                                                                                                            • American Heart Association, Inc.
                                                                                                                                                                                                                                            • American Herbal Products Association
                                                                                                                                                                                                                                            • Campbell Soup Company
                                                                                                                                                                                                                                            • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                                            • Dannon Co
                                                                                                                                                                                                                                            • Dr Pepper Snapple Group, Inc.
                                                                                                                                                                                                                                            • Ferolito, Vultaggio & Sons
                                                                                                                                                                                                                                            • Food and Drug Administration
                                                                                                                                                                                                                                            • Food Marketing Institute
                                                                                                                                                                                                                                            • Fuze Beverage LLC
                                                                                                                                                                                                                                            • Gatorade
                                                                                                                                                                                                                                            • General Mills Inc
                                                                                                                                                                                                                                            • Greenfield Online
                                                                                                                                                                                                                                            • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                            • Hansen Natural Corporation
                                                                                                                                                                                                                                            • Herb Research Foundation (HRF)
                                                                                                                                                                                                                                            • HJ Heinz Company
                                                                                                                                                                                                                                            • Institute of Food Technologists (IFT)
                                                                                                                                                                                                                                            • National Cancer Institute (NCI)
                                                                                                                                                                                                                                            • National Center for Complementary and Alternative Medicine (NCCAM)
                                                                                                                                                                                                                                            • National Grape Cooperative Association Inc.
                                                                                                                                                                                                                                            • National Nutritional Foods Association
                                                                                                                                                                                                                                            • National Yogurt Association (NYA)
                                                                                                                                                                                                                                            • Nestlé USA
                                                                                                                                                                                                                                            • Odwalla Inc.
                                                                                                                                                                                                                                            • Organic Trade Association
                                                                                                                                                                                                                                            • Pepsi-Cola North America
                                                                                                                                                                                                                                            • Red Bull North America, Inc.
                                                                                                                                                                                                                                            • Safeway Inc
                                                                                                                                                                                                                                            • Starbucks Corporation
                                                                                                                                                                                                                                            • Stonyfield Farm
                                                                                                                                                                                                                                            • Sunny Delight Beverages Company
                                                                                                                                                                                                                                            • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                            • Tropicana Products Inc.
                                                                                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                            • U.S. Department of Agriculture
                                                                                                                                                                                                                                            • Unilever USA
                                                                                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                                                                                            • Yoplait USA

                                                                                                                                                                                                                                            Functional Beverages - US - September 2009

                                                                                                                                                                                                                                            £3,199.84 (Excl.Tax)