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Furniture Retailing - UK - August 2012

“When retailers start discounting they get a rush of new business, but continued use of the same tactics quickly becomes tired and less effective. Today’s best furniture retailers are using a more innovative range of techniques to inspire customers buy through understanding their lifestyles, style aspirations and having a clear grasp of how different consumers perceive value for money.”

– Jane Westgarth, Senior Market Analyst

Some questions answered in this report include:

  • How important is online retailing in furniture?
  • What impact will online shopping have on conventional shops?
  • How will furniture specialists compete against the major non-specialists?
  • Is online discounting stripping the profit out of retailing?
  • Are efforts to improve environmental credentials providing a competitive advantage?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK consumer spending on furniture, by category, 2011
              • Figure 2: Consumer expenditure on furniture, 2007-17
            • Market factors
              • Figure 3: Number of residential UK property transactions with a value of £40,000 or above – seasonally adjusted, Q1 2006-Q1 2012
            • Companies, brands and innovation
              • Figure 4: UK retail sales of furniture, by channel of distribution, 2011
              • Figure 5: Market shares by value, major retailers, 2011
            • The consumer
              • Figure 6: Furniture purchases made in the last three years, June 2012
              • Figure 7: Intention to purchase furniture in the next 12 months, June 2012
              • Figure 8: Retailers (top ten responses) used for furniture purchases, in-store and online, June 2012
              • Figure 9: Attitudes towards shopping online for furniture, June 2012
              • Figure 10: Factors influencing choice of retailer (top seven responses) used for furniture purchases, June 2012
              • Figure 11: Customer target groups, by factors influencing choice of retailer, June 2012
            • What we think
            • Issues in the Market

                • How important is online retailing in furniture?
                  • What impact will online shopping have on conventional shops?
                    • How will furniture specialists compete against the major non-specialists?
                      • Is online discounting stripping the profit out of retailing?
                        • Are efforts to improve environmental credentials providing a competitive advantage?
                        • Trend Applications

                            • Trend: Sense of the Intense
                              • Trend: Collective Intelligence
                                • 2015 trend: Old Gold
                                • Economic and Demographic Context

                                  • Key points
                                    • Downturn in purchasing activity
                                      • Figure 12: Purchasing activity for furniture by category, 2007 and 2011
                                    • Purchasing activity by category
                                      • Figure 13: Purchasing activity, percentage of household buying furniture in the last 12 months by category, 2011
                                    • What’s happening to prices?
                                      • Figure 14: Furniture and furnishings, CPI, percentage annual change, April 2011-April 2012
                                    • Sustainability
                                      • Furniture re-use network
                                      • Broader Market Environment

                                        • Key points
                                          • Slow housing market
                                            • Figure 15: Number of residential UK property transactions with a value of £40,000 or above – seasonally adjusted, Q1 2006-Q1 2012
                                          • The feelgood factor
                                            • Figure 16: Annual change in UK house prices, January 2005-July 2012
                                            • Figure 17: housing equity withdrawal, 2005 Q1-2011 Q4
                                          • Exchange rates
                                            • Figure 18: Trends in exchange rates between the US Dollar and euro and Sterling, monthly average – Jan 2009-May 2012
                                          • More homes will help boost demand
                                            • Figure 19: UK households, by size, 2007-17
                                          • More homes but fewer rooms
                                            • Figure 20: Number of different types of room in the home, 2007-11
                                          • More families positive news for furniture retailers
                                            • Figure 21: Trends in the age structure of the UK population, 2007-17
                                          • Growth in ABs positive for furniture
                                            • Figure 22: Forecast adult population trends, by socio-economic group, 2007-17
                                          • Interest in the home
                                            • Figure 23: Agreement with selected lifestyle statements, 2007-11
                                          • 25-34s are home-centric
                                            • Putting a price on the environment
                                              • Figure 24: Trends in agreement with attitudinal statements relating to the home, 2007-12
                                          • Consumer Spending on Furniture for the Home

                                            • Key points
                                              • Flat sales of furniture over five years
                                                • Figure 25: UK consumer spending on furniture, 2007-17
                                              • How the market breaks down
                                                • Figure 26: UK consumer spending on furniture, by category, 2011
                                              • How spending has changed over 2007-11
                                                • Figure 27: UK consumer spending on furniture, by category, 2007-11
                                              • Shift to smaller homes
                                                • Home office
                                                  • Kitchen refits
                                                    • Bathrooms bottom of the priorities
                                                      • Outlook more depressed conditions
                                                          • Figure 28: Consumer expenditure on furniture, 2007-17
                                                      • Sector Size

                                                        • Key points
                                                          • Figure 29: Furniture and lighting specialists’ sales, 2007-11
                                                        • Falling share of retail sales
                                                          • Figure 30: Furniture and lighting specialists as a percentage of all retail sales, 2007-11
                                                        • Outlook
                                                        • Strengths and Weaknesses in the Market

                                                          • Strengths
                                                            • Weaknesses
                                                            • Competitive Context

                                                              • Key points
                                                                • Consumer spending on products for the home
                                                                  • Figure 31: UK consumer spending on selected home products, 2007-11
                                                                • Spending priorities
                                                                  • Figure 32: What extra money is spent on, May 2010-May 2012
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Popular votes for furniture
                                                                    • Tie ups with re-use networks
                                                                      • Designer ranges for M&S
                                                                        • Laura Ashley – try before you buy
                                                                        • Channels of Distribution

                                                                          • Key points
                                                                            • Furniture specialists lose share of all retailing
                                                                              • Figure 33: Furniture retailer sales as a percentage of all retail sales, 2007-11
                                                                              • Figure 34: UK retail sales of furniture, by channel of distribution, 2007-11
                                                                            • Shock to the market when MFI closed
                                                                              • DIY stores grow kitchen and bathroom sales
                                                                                • Online furniture sales
                                                                                  • How much furniture is bought online?
                                                                                    • Figure 35: Shopping patterns for major appliances and furniture – ABs vs all, November 2011
                                                                                    • Figure 36: Retailers used for online purchases (top ten responses), June 2012
                                                                                  • Visits to websites of selected furniture specialists
                                                                                    • Figure 37: Leading furniture store retail websites, three-month average to April 2012
                                                                                  • Online shopping for goods for the home
                                                                                    • Figure 38: Consumer spending on home goods and home goods online, 2007-11
                                                                                • Space Allocation Analysis

                                                                                      • Figure 39: Major furniture retailers: summary space allocation, June 2012
                                                                                      • Figure 40: Furniture retailers: detailed space allocations, June 2012
                                                                                  • Retail Product Mix

                                                                                      • Figure 41: Furniture retailers: estimated sales breakdown, 2011
                                                                                      • Figure 42: Furniture retailers: Summary sales breakdown, 2012
                                                                                  • Retail Competitor Analysis

                                                                                    • Key points
                                                                                      • Leading furniture specialists
                                                                                        • IKEA dominates
                                                                                          • Upholstery wars
                                                                                            • Steinhoff streamlines fascia
                                                                                              • Expansion too stretching for Dreams?
                                                                                                • Who has picked up MFI’s business?
                                                                                                  • Bathstore struggling in tight market conditions
                                                                                                    • Furniture Village
                                                                                                      • Figure 43: Leading UK furniture retailers, 2011/12
                                                                                                    • Leading non-specialist and non-store retailers
                                                                                                      • John Lewis
                                                                                                        • Next UK
                                                                                                          • Marks & Spencer
                                                                                                            • Argos
                                                                                                                • Figure 44: Argos: Space allocation, June 2012
                                                                                                                • Figure 45: Argos: Space allocation, June 2012
                                                                                                                • Figure 46: Argos: Estimated furniture sales breakdown, 2011
                                                                                                              • Homebase
                                                                                                                  • Figure 47: Homebase: Space allocation, June 2012
                                                                                                                  • Figure 48: Homebase: Detailed space allocation, June 2012
                                                                                                                  • Figure 49: Homebase: Estimated furniture sales breakdown, 2011
                                                                                                                • B&Q
                                                                                                                  • Laura Ashley
                                                                                                                    • Other retailers
                                                                                                                      • Difficult trading conditions prove devastating for some
                                                                                                                        • Furniture retail failures from mid-2011-12
                                                                                                                          • Major company casualties
                                                                                                                            • Another chain in trouble in 2011:
                                                                                                                              • Pre-pack deal for World of Sofas
                                                                                                                                • Troubled year for independents
                                                                                                                                  • Figure 50: Selected furniture retail administrations and closures, mid 2011-12
                                                                                                                                • Companies closing stores (2011-12)
                                                                                                                                  • Positive furniture retail news
                                                                                                                                    • New retailers entering the market/growing
                                                                                                                                    • Market Shares

                                                                                                                                      • Key points
                                                                                                                                        • Market shares by retailer
                                                                                                                                          • Figure 51: Market shares by value, major retailers, 2007-11
                                                                                                                                      • Advertising and Promotion

                                                                                                                                        • Key points
                                                                                                                                          • Advertising spend on furniture
                                                                                                                                            • Figure 52: Main media advertising expenditure on furniture and furnishings, 2007-11
                                                                                                                                          • Who are the largest advertisers?
                                                                                                                                            • Figure 53: Main media advertising expenditure on furniture and furnishings, 2011
                                                                                                                                          • Advertising spend by the top ten
                                                                                                                                            • Figure 54: Main media advertising expenditure on furniture and furnishings, by top 10 advertisers, 2007-11
                                                                                                                                            • Figure 55: Selected retailers’ advertising as a percentage of turnover, 2011
                                                                                                                                          • Advertising expenditure by media
                                                                                                                                            • Figure 56: Main media advertising expenditure on furniture and furnishings, by media type, 2007-11
                                                                                                                                          • How the year shapes up
                                                                                                                                            • Figure 57: Main media advertising expenditure on furniture and furnishings, by month, 2011
                                                                                                                                        • Brand Research

                                                                                                                                          • Brand map
                                                                                                                                              • Figure 58: Attitudes towards and usage of brands in the furniture retailing sector, May 2012
                                                                                                                                            • Correspondence analysis
                                                                                                                                              • Brand attitudes
                                                                                                                                                • Figure 59: Attitudes by furniture retailing brand, May 2012
                                                                                                                                              • Brand personality
                                                                                                                                                • Figure 60: Furniture retailing brand personality – macro image, May 2012
                                                                                                                                                • Figure 61: Furniture retailing brand personality – micro image, May 2012
                                                                                                                                              • Brand experience
                                                                                                                                                • Figure 62: Furniture retailing brand usage, May 2012
                                                                                                                                                • Figure 63: Satisfaction with various furniture retailing brands, May 2012
                                                                                                                                                • Figure 64: Consideration of furniture retailing brands, May 2012
                                                                                                                                                • Figure 65: Consumer perceptions of current furniture retailing brand performance, May 2012
                                                                                                                                                • Figure 66: Furniture retailing brand recommendation – Net Promoter Score, May 2012
                                                                                                                                              • Brand index
                                                                                                                                                • Figure 67: Furniture retailing brand index, May 2012
                                                                                                                                                • Figure 68: Furniture retailing brand index vs. recommendation, May 2012
                                                                                                                                              • Target group analysis
                                                                                                                                                • Figure 69: Target groups, May 2012
                                                                                                                                                • Figure 70: Furniture retailing brand usage, by target groups, May 2012
                                                                                                                                              • Group One – Conformists
                                                                                                                                                • Group Two – Simply the Best
                                                                                                                                                  • Group Three – Shelf Stalkers
                                                                                                                                                    • Group Four – Habitual Shoppers
                                                                                                                                                      • Group Five – Individualists
                                                                                                                                                      • The Consumer – Purchasing Patterns for Furniture

                                                                                                                                                        • Key points
                                                                                                                                                          • How the socio-economic groups vary
                                                                                                                                                            • Figure 71: Purchasers of furniture by category, by socio-economic group, 2011
                                                                                                                                                          • How buying furniture changes with age group
                                                                                                                                                            • Figure 72: Purchasers of furniture by category, by age group, 2011
                                                                                                                                                          • The new baby effect
                                                                                                                                                            • Figure 73: Purchasers of furniture by category, by age of children, 2011
                                                                                                                                                          • Three in ten adults have not bought furniture
                                                                                                                                                            • What consumers bought
                                                                                                                                                              • Figure 74: Repertoire of furniture purchases or intentions to buy, June 2012
                                                                                                                                                              • Figure 75: Furniture purchases made in the last three years, June 2012
                                                                                                                                                            • What they plan to buy
                                                                                                                                                              • Figure 76: Intention to purchase furniture in the next 12 months, June 2012
                                                                                                                                                          • The Consumer – Where They Shopped

                                                                                                                                                            • Key points
                                                                                                                                                              • Where consumers shopped for furniture
                                                                                                                                                                • Which retailers have the highest percentage of online shoppers?
                                                                                                                                                                  • Figure 77: Retailers used for furniture purchases, in-store and online, June 2012
                                                                                                                                                                • Argos is an online leader
                                                                                                                                                                  • IKEA captures 85% of purchases via its shops
                                                                                                                                                                    • John Lewis forges ahead online
                                                                                                                                                                      • General retailers using online to expand reach
                                                                                                                                                                        • Demographic profiles of big named groups
                                                                                                                                                                          • Figure 78: Shopper profile for furniture, selected retailers, by age and socio-economic group, June 2012
                                                                                                                                                                        • Does the online profile differ?
                                                                                                                                                                          • Figure 79: Argos, in-store vs online shoppers for furniture, June 2012
                                                                                                                                                                          • Figure 80: Shopper profile for furniture, Argos and IKEA, by age and socio-economic group, June 2012
                                                                                                                                                                        • People who shopped in-store
                                                                                                                                                                          • Figure 81: Retailers used by those who bought in-store (top ten responses), June 2012
                                                                                                                                                                        • IKEA and Argos shops out in front
                                                                                                                                                                          • DIY shops high up the ranking
                                                                                                                                                                            • The march of the grocery multiples
                                                                                                                                                                              • How the specialists fare
                                                                                                                                                                                • John Lewis in the top ten
                                                                                                                                                                                  • Argos leads the way online
                                                                                                                                                                                    • Figure 82: Retailers used for online purchases (top ten responses), June 2012
                                                                                                                                                                                • The Consumer – Attitudes Towards Shopping Online

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Attitudes towards shopping online
                                                                                                                                                                                      • Figure 83: Attitudes towards shopping online for furniture, June 2012
                                                                                                                                                                                    • They turn to the internet first
                                                                                                                                                                                      • Convenience is king
                                                                                                                                                                                        • Learning from the experience of others
                                                                                                                                                                                          • Easier to search out a better deal
                                                                                                                                                                                            • What are the negatives about shopping online?
                                                                                                                                                                                              • What the qualitative survey reveals
                                                                                                                                                                                              • The Consumer – Factors Influencing Choice of Retailer

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • What influences their choice of retailer?
                                                                                                                                                                                                    • Figure 84: Factors influencing choice of retailer, June 2012
                                                                                                                                                                                                  • 86% want a generous discount
                                                                                                                                                                                                    • A complex decision process
                                                                                                                                                                                                      • How attitudes shape choice of retailer
                                                                                                                                                                                                      • The Consumer – Target Groups

                                                                                                                                                                                                            • Figure 85: Customer target groups, by factors influencing choice of retailer, June 2012
                                                                                                                                                                                                          • Take-home Furnishers (22%)
                                                                                                                                                                                                              • Figure 86: Factors influencing choice of retailer, Take-home Furnishers, June 2012
                                                                                                                                                                                                              • Figure 87: Retailers used, top ten, in-store and online, Take-home Furnishers, June 2012
                                                                                                                                                                                                              • Figure 88: Attitudes towards shopping online for furniture, Take-home Furnishers, June 2012
                                                                                                                                                                                                            • Furniture Fans (29%)
                                                                                                                                                                                                                • Figure 89: Factors influencing choice of retailer, Furniture Fans, June 2012
                                                                                                                                                                                                                • Figure 90: Retailers used, top ten, in-store and online, Furniture Fans, June 2012
                                                                                                                                                                                                                • Figure 91: Attitudes towards shopping online for furniture, Furniture Fans, June 2012
                                                                                                                                                                                                              • Underwhelmed Furnishers (21%)
                                                                                                                                                                                                                  • Figure 92: Factors influencing choice of retailer, Underwhelmed Furnishers, June 2012
                                                                                                                                                                                                                  • Figure 93: Retailers used, top ten, in-store and online, Underwhelmed Furnishers, June 2012
                                                                                                                                                                                                                  • Figure 94: Attitudes towards shopping online for furniture, Underwhelmed Furnishers, June 2012
                                                                                                                                                                                                                • Comfortably settled (28%)
                                                                                                                                                                                                                    • Figure 95: Factors influencing choice of retailer, Comfortably Settled, June 2012
                                                                                                                                                                                                                    • Figure 96: Retailers used, top ten, in-store and online, Comfortably Settled, June 2012
                                                                                                                                                                                                                    • Figure 97: Attitudes towards shopping online for furniture, Comfortably Settled, June 2012
                                                                                                                                                                                                                • Retailer Profiles

                                                                                                                                                                                                                  • DFS
                                                                                                                                                                                                                      • Figure 98: DFS financial performance, 2007-11
                                                                                                                                                                                                                      • Figure 99: DFS outlet data, 2007-11
                                                                                                                                                                                                                    • Dreams
                                                                                                                                                                                                                        • Figure 100: Dreams financial performance, 2006-10
                                                                                                                                                                                                                        • Figure 101: Dreams outlet data, 2007-11
                                                                                                                                                                                                                      • Sharps
                                                                                                                                                                                                                        • Dwell
                                                                                                                                                                                                                            • Figure 102: Dwell financial performance, 2007-11
                                                                                                                                                                                                                            • Figure 103: Dwell outlet data, 2007-11
                                                                                                                                                                                                                          • IKEA
                                                                                                                                                                                                                              • Figure 104: IKEA financial performance, 2007-11
                                                                                                                                                                                                                              • Figure 105: IKEA UK outlet data, 2007-11
                                                                                                                                                                                                                              • Figure 106: IKEA: Space allocation, June 2012
                                                                                                                                                                                                                              • Figure 107: IKEA: Space allocation, June 2012
                                                                                                                                                                                                                              • Figure 108: IKEA: Estimated sales breakdown, 2011
                                                                                                                                                                                                                            • Nobia (UK) (inc Magnet)
                                                                                                                                                                                                                                • Figure 109: Nobia (UK) group financial performance, 2007-11
                                                                                                                                                                                                                                • Figure 110: Nobia (UK) outlet data, 2007-11
                                                                                                                                                                                                                              • Furniture Village
                                                                                                                                                                                                                                  • Figure 111: Furniture Village, financial performance, 2007-11
                                                                                                                                                                                                                                  • Figure 112: Furniture Village, store numbers, 2007-11
                                                                                                                                                                                                                                  • Figure 113: Furniture Village: Space allocation, June 2012
                                                                                                                                                                                                                                  • Figure 114: Furniture Village: Detailed space allocation, June 2012
                                                                                                                                                                                                                                  • Figure 115: Furniture Village: Estimated sales breakdown, 2011
                                                                                                                                                                                                                                • ScS
                                                                                                                                                                                                                                    • Figure 116: ScS, financial performance, 2007-11
                                                                                                                                                                                                                                    • Figure 117: ScS outlet data, 2007-11
                                                                                                                                                                                                                                    • Figure 118: ScS typical store exterior, 2012
                                                                                                                                                                                                                                    • Figure 119: ScS: Space allocation, June 2012
                                                                                                                                                                                                                                    • Figure 120: ScS: Estimated sales breakdown, 2011
                                                                                                                                                                                                                                  • Steinhoff UK
                                                                                                                                                                                                                                      • Figure 121: Steinhoff UK holdings ltd financial performance, 2007-11
                                                                                                                                                                                                                                      • Figure 122: Steinhoff business summary, 2012
                                                                                                                                                                                                                                      • Figure 123: Steinhoff UK holdings ltd outlet data, 2007-11
                                                                                                                                                                                                                                      • Figure 124: Retail offering and store portfolio of Steinhoff in the UK, May 2011
                                                                                                                                                                                                                                    • Oak Furniture Land
                                                                                                                                                                                                                                      • MFI
                                                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                                                          • Figure 125: Penetration and purchasing of furniture, by major furniture categories, 2007-11
                                                                                                                                                                                                                                          • Figure 126: Penetration and purchasing of furniture, by lounge/living room furniture categories, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 127: Penetration and purchasing of furniture, by dining room furniture categories, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 128: Penetration and purchasing of furniture, by kitchen furniture (including fitted kitchens) categories, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 129: Penetration and purchasing of furniture, by bedroom furniture (excluding beds) categories, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 130: Penetration and purchasing of furniture, by beds furniture categories, by demographics, 2011
                                                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                                                          • Figure 131: Number of different living rooms including dining rooms in the home, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 132: Number of different bedrooms in the home, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 133: Number of different bathrooms in the home, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 134: Number of different kitchen in the home, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 135: Selected lifestyle statements, by demographics, 2011
                                                                                                                                                                                                                                          • Figure 136: Retailers used for furniture purchases, in-store and online, June 2012
                                                                                                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                          • Figure 137: Value sales of furniture by segment, 2007-17
                                                                                                                                                                                                                                      • Appendix – Brand Research

                                                                                                                                                                                                                                          • Figure 138: Brand usage, May 2012
                                                                                                                                                                                                                                          • Figure 139: Brand commitment, May 2012
                                                                                                                                                                                                                                          • Figure 140: Brand momentum, May 2012
                                                                                                                                                                                                                                          • Figure 141: Brand diversity, May 2012
                                                                                                                                                                                                                                          • Figure 142: Brand satisfaction, May 2012
                                                                                                                                                                                                                                          • Figure 143: Brand recommendation, May 2012
                                                                                                                                                                                                                                          • Figure 144: Brand attitude, May 2012
                                                                                                                                                                                                                                          • Figure 145: Brand image – macro image, May 2012
                                                                                                                                                                                                                                          • Figure 146: Brand image – micro image, May 2012
                                                                                                                                                                                                                                          • Figure 147: Profile of target groups, by demographic, May 2012
                                                                                                                                                                                                                                          • Figure 148: Psychographic segmentation, by target group, May 2012
                                                                                                                                                                                                                                          • Figure 149: Brand usage, by target group, May 2012
                                                                                                                                                                                                                                        • Brand index
                                                                                                                                                                                                                                          • Figure 150: Brand index, May 2012
                                                                                                                                                                                                                                      • Appendix – The Consumer

                                                                                                                                                                                                                                          • Figure 151: Penetration and purchasing of furniture, by major furniture categories, 2007-11
                                                                                                                                                                                                                                      • Appendix – The Consumer – Purchasing Patterns for Furniture

                                                                                                                                                                                                                                          • Figure 152: Most popular furniture purchases and purchasing intentions in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 153: Next most popular furniture purchases and purchasing intentions in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 154: Most popular furniture purchases and purchasing intend in the next twelve months, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 155: Next most popular furniture purchases and purchasing intend in the next twelve months, by demographics, June 2012
                                                                                                                                                                                                                                      • Appendix – The Consumer – Where They Shopped

                                                                                                                                                                                                                                          • Figure 156: Most popular retailers used to buy furniture in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 157: Next most popular retailers used to buy furniture in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 158: Other retailers used to buy furniture in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 159: Least popular retailers used to buy furniture in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 160: Most popular retailers used to buy furniture in store in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 161: Next most popular retailers used to buy furniture in in store in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 162: Other retailers used to buy furniture in in store in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 163: Retailers used to buy furniture online in the last three years, by demographics, June 2012
                                                                                                                                                                                                                                      • Appendix – The Consumer – Attitudes towards Shopping Online

                                                                                                                                                                                                                                          • Figure 164: Most popular attitudes to shopping for furniture online, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 165: Next most popular attitudes to shopping for furniture online, by demographics, June 2012
                                                                                                                                                                                                                                      • Appendix – The Consumer – Factors Influencing Choice of Retailer

                                                                                                                                                                                                                                          • Figure 166: Factors influencing on generous discounts, sales or promotions of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 167: Factors influencing on quick furniture availability of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 168: Factors influencing on helpful, knowledgeable staff of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 169: Factors influencing on interest free credit of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 170: Factors influencing on wide choice of styles, fabrics or finishes of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 171: Factors influencing on self-assembly of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 172: Factors influencing on store displays that give me ideas/inspiration of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 173: Factors influencing on help to visualise the item in my home of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 174: Factors influencing on British-made furniture of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 175: Factors influencing on furniture made in an environmentally friendly way of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 176: Factors influencing on brand names of retailer, by demographics, June 2012
                                                                                                                                                                                                                                          • Figure 177: Factors influencing on options to choose delivery times of retailer, by demographics, June 2012
                                                                                                                                                                                                                                      • Appendix –Target Groups

                                                                                                                                                                                                                                          • Figure 178: Target groups, by demographics, June 2012

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Bensons Bed Centres Ltd
                                                                                                                                                                                                                                      • Bluewater Shopping Centre
                                                                                                                                                                                                                                      • Carpetright UK
                                                                                                                                                                                                                                      • Collins and Hayes Furniture
                                                                                                                                                                                                                                      • DFS Furniture Holdings Plc
                                                                                                                                                                                                                                      • Dolphin
                                                                                                                                                                                                                                      • Dreams Plc
                                                                                                                                                                                                                                      • Dunlopillo
                                                                                                                                                                                                                                      • Duresta Upholstery Ltd
                                                                                                                                                                                                                                      • Dwell
                                                                                                                                                                                                                                      • Ercol Furniture Ltd
                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                      • Furniture Village Plc
                                                                                                                                                                                                                                      • G Plan Upholstery Ltd
                                                                                                                                                                                                                                      • Google UK
                                                                                                                                                                                                                                      • Habitat
                                                                                                                                                                                                                                      • Harveys Furnishing Plc
                                                                                                                                                                                                                                      • Homebase Ltd
                                                                                                                                                                                                                                      • House of Fraser Plc
                                                                                                                                                                                                                                      • Howdens Joinery Group
                                                                                                                                                                                                                                      • IKEA
                                                                                                                                                                                                                                      • John Lewis Partnership
                                                                                                                                                                                                                                      • Kingfisher UK & Ireland
                                                                                                                                                                                                                                      • La-Z-Boy Incorporated
                                                                                                                                                                                                                                      • Magnet Ltd
                                                                                                                                                                                                                                      • MFI Furniture Group Plc
                                                                                                                                                                                                                                      • Moben
                                                                                                                                                                                                                                      • Next Group
                                                                                                                                                                                                                                      • Nobia (UK)
                                                                                                                                                                                                                                      • Oak Furniture Land
                                                                                                                                                                                                                                      • Parker Knoll
                                                                                                                                                                                                                                      • Reid Furniture Ltd
                                                                                                                                                                                                                                      • Royal Bank of Scotland Group plc
                                                                                                                                                                                                                                      • ScS Upholstery Plc
                                                                                                                                                                                                                                      • Sealy UK
                                                                                                                                                                                                                                      • Sharps
                                                                                                                                                                                                                                      • Silentnight Holdings
                                                                                                                                                                                                                                      • Sleepmasters Plc
                                                                                                                                                                                                                                      • Steinhoff UK Furniture
                                                                                                                                                                                                                                      • Sun Capital Partners, Inc.
                                                                                                                                                                                                                                      • The Bed Shed
                                                                                                                                                                                                                                      • The Harveys Furnishing Group
                                                                                                                                                                                                                                      • The HomeForm Group
                                                                                                                                                                                                                                      • Wade Furniture
                                                                                                                                                                                                                                      • YouTube, Inc.

                                                                                                                                                                                                                                      Furniture Retailing - UK - August 2012

                                                                                                                                                                                                                                      £1,995.00 (Excl.Tax)