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Gambling Review - UK - July 2009

This report takes a snapshot of the gambling industry as at mid-2009 and assesses the performance of operators as well as consumer participation and attitudes in the midst of a challenging time for both.

At a time when gambling operators are coming to terms with twin implementation of both the smoking ban and major changes brought about by the Gambling Act 2005, they are now dealing with the deepest recession the UK has faced since the Second World War. Although the gambling industry has fared well during past recessions, it remains a discretionary expense (for most), and is at risk from a serious downturn in spend and, therefore, cutbacks, closures and consolidation.

Bringing together numerous gambling sectors, this report analyses company performance, expenditure and consumer participation, and attitudes and attempts to determine the winners and losers in the new gambling landscape.

Main issues

  • Which sectors are thriving and which are struggling during the recession?

  • Are consumers aware of changes to gambling laws?

  • Who are the target markets for the different sectors?

  • What are the barriers to growth?

  • How can operators make gambling venues more attractive?

  • Where do the future opportunities lie for the industry?

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Turn in your ciggies at the door
              • Winning something other than money
                • Measuring success
                  • Roll out the betting barrel
                  • Market in Brief

                    • Will gambling prove to be recession proof?
                      • The lottery and online performing well…
                        • …but bingo and casinos continue to struggle
                          • Betting shops benefiting from B2s
                            • Innovation in approach but not advertising
                              • More than half of people gamble in some form
                                • Problem gambling still a divisive issue
                                • Internal Market Environment

                                  • Key points
                                    • Legislation and taxation
                                      • Major unrest amongst bookmakers
                                        • Tackling corruption and betting irregularities
                                          • Problem gambling
                                            • Figure 1: Problem gamblers, amongst those gambling on an activity in the past year, 2007
                                          • Battling the smoking ban
                                            • Figure 2: Cigarette smoking, by participation in selected leisure activities, Oct-Dec 2008
                                          • Participation trends by sector…
                                            • … and views of gamblers
                                            • Broader Market Environment

                                              • Key points
                                                • Is gambling recession proof?
                                                  • Figure 3: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
                                                • Consumer perceptions of the recession
                                                  • Figure 4: Trends in statements relating to the economic downturn, February 2009-June 2009
                                                • A quarter are living on the edge
                                                  • Figure 5: Trends in how respondents would describe their financial situation, February 2009-June 2009
                                                • The impact on the leisure industry
                                                  • Figure 6: Impact of the recession on leisure activities, April 2009
                                                • A net loss to the industry
                                                  • Figure 7: Financial attitudes towards gambling, April 2009
                                                • Unemployment provides a double whammy to gambling
                                                  • Figure 8: Employment trends, by gender, 2004-14
                                                • Growth in young adults a positive trend for many gambling sectors
                                                  • Figure 9: Trends in the age structure of the UK population, by gender, 2004-14
                                                • Lotto: A younger focus?
                                                  • Optimism for bingo and casinos
                                                    • A wealthier society in future?
                                                      • Figure 10: Forecast adult population trends, by socio-economic group, 2004-14
                                                  • Competitive Context

                                                    • Key points
                                                      • Leisure spend by sector
                                                        • Figure 11: Consumer expenditure on selected leisure goods and activities, 2003-08
                                                      • Gambling and the 80/20 rule
                                                        • Figure 12: Participation in leisure activities, 2004-08
                                                      • Online vs in person
                                                        • Figure 13: Use the internet for betting, poker and casino games, 2004-08
                                                    • Strengths and Weaknesses in the Market

                                                        • Strengths
                                                          • Weaknesses
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • Digital signage replacing old and tired boards
                                                                • Mfuse makes mobile gambling more accessible
                                                                  • Any time, any place
                                                                    • Betting systems
                                                                    • Market Overview

                                                                      • Key points
                                                                        • Figure 14: UK gambling stakes, by sector, 2004-08
                                                                    • Segment Performance

                                                                      • Key points
                                                                        • Casinos struggling to adapt
                                                                          • Figure 15: Total expenditure in UK casinos, 2003-13
                                                                        • Bingo
                                                                          • Figure 16: Bingo club turnover and admissions, year ending March, 2004-14
                                                                        • Betting shops
                                                                          • Figure 17: UK betting shop market size, by value* and volume, 2005-14
                                                                        • Gaming machines
                                                                          • Figure 18: UK gaming machines installed base, 2003-13
                                                                        • Lottery
                                                                          • Figure 19: National Lottery sales trends and forecast, 2002/03-2012/13
                                                                      • Market Share

                                                                        • Key points
                                                                          • Bingo
                                                                            • Figure 20: The largest bingo club operators, by outlet numbers, 2007-08
                                                                          • Casinos
                                                                            • Figure 21: Market share of casinos in the UK, by operator, February 2009
                                                                          • Betting shops
                                                                            • Figure 22: UK betting shop market, by number of outlets, 2009
                                                                        • Brand Communication and Promotion

                                                                          • Key points
                                                                            • Topline ad spend
                                                                              • Figure 23: Gambling companies’ topline adspend, 2004-08
                                                                            • How the Top 10 by ad spend allocated budgets
                                                                            • Companies and Brands

                                                                              • Key points
                                                                                • Major players
                                                                                  • Camelot
                                                                                      • Figure 24: National Lottery sales trends and forecast, 2004/05-08/09
                                                                                    • Gala Coral Group
                                                                                        • Figure 25: Key financial indicators, Gala Coral Group, 2005-08
                                                                                      • Genting UK
                                                                                          • Figure 26: Key financial indicators, Genting Stanley, 2004-08
                                                                                        • Grosvenor Casinos
                                                                                          • Figure 27: Key financial indicators, Grosvenor Casinos Ltd, 2004-08
                                                                                        • International Gaming Technology UK
                                                                                            • Figure 28: Key financial indicators, International Gaming Technology (IGT) UK, 2004-08
                                                                                          • Inspired Gaming Group
                                                                                            • Figure 29: Key financial indicators, Inspired Gaming Group, 2006-08
                                                                                          • Ladbrokes
                                                                                            • Figure 30: Key financial indicators, Ladbrokes UK, 2004-08
                                                                                          • Mecca Bingo
                                                                                              • Figure 31: Key financial indicators, Mecca Bingo, 2004-08
                                                                                            • William Hill
                                                                                                • Figure 32: Key financial indicators, William Hill, 2004-08
                                                                                            • Level of Gambling

                                                                                              • Key points
                                                                                                • What do people gamble on and how often?
                                                                                                  • Figure 33: Activities people gamble on, April 2009
                                                                                                • Lotto thriving in the recession
                                                                                                  • Betting shops
                                                                                                    • Gaming machines
                                                                                                      • Casinos/poker
                                                                                                        • Dog and horse race tracks
                                                                                                          • Bingo
                                                                                                          • Attitudes Towards Problem Gambling

                                                                                                            • Key points
                                                                                                              • Good time gamblers
                                                                                                                • Figure 34: Attitudes towards gambling, April 2009
                                                                                                              • ‘Soft’ vs ‘hard’ gamblers
                                                                                                                • Figure 35: General attitudes towards gambling, by most popular activities, April 2009
                                                                                                                • Figure 36: General attitudes towards gambling, by next most popular activities, April 2009
                                                                                                                • Figure 37: General attitudes towards gambling, by other attitudes, April 2009
                                                                                                              • Liberals vs the concerned
                                                                                                              • Number of Gambling Activities Done

                                                                                                                • Key points
                                                                                                                  • Gamblers just in the majority
                                                                                                                    • Figure 38: Number of gambling activities done in person in the last 12 months, April 2009
                                                                                                                  • Specific target groups by activity
                                                                                                                    • Figure 39: CHAID analysis of gambling activities done in the last 12 months, April 2009
                                                                                                                • Appendix – Internal Market Environment

                                                                                                                  • Bookmakers
                                                                                                                    • Figure 40: Trends in use of bookmakers or betting exchanges, 2004-08
                                                                                                                    • Figure 41: Use of bookmakers, by delivery platform, 2004-08
                                                                                                                    • Figure 42: Trends in frequency of usage of bookmakers/betting exchanges, 2004-08
                                                                                                                  • Sports bet on
                                                                                                                    • Figure 43: Trends in sports bet on, 2004-08
                                                                                                                  • Games and betting done
                                                                                                                    • Figure 44: Games and betting done in last 12 months, 2004-08
                                                                                                                    • Figure 45: Games and betting done in last 12 months, by other games and betting done,Oct-Dec 2008
                                                                                                                    • Figure 46: Games and betting done in last 12 months, by other games and betting done,Oct-Dec 2008
                                                                                                                    • Figure 47: Games and betting done in last 12 months, by demographic sub-group, 2008
                                                                                                                    • Figure 48: Games and betting done in last 12 months, by demographic sub-group, 2008
                                                                                                                  • Casinos
                                                                                                                    • Figure 49: Casino gambling participation, Oct-Dec 2007-08
                                                                                                                  • Gaming machines
                                                                                                                    • Figure 50: Gaming machine participation, Oct-Dec 2004-08
                                                                                                                  • Bingo
                                                                                                                    • Figure 51: Bingo participation*, Oct-Dec 2004-08
                                                                                                                • Appendix – Broader Market Environment

                                                                                                                    • Figure 52: Trends in personal disposable income and consumer expenditure, 2004-14
                                                                                                                    • Figure 53: Forecast adult population trends, by lifestage, 2004-14
                                                                                                                  • The impact of the recession
                                                                                                                    • Figure 54: Trends in the impact of the economic downturn on consumers, January 2009-June 2009
                                                                                                                  • Future financial situation
                                                                                                                    • Figure 55: Trends in consumer sentiment for the coming year, January 2009-June 2009
                                                                                                                    • Figure 56: Financial attitudes towards gambling, by demographic sub-group, April 2009
                                                                                                                • Appendix – Brand Communication and Promotion

                                                                                                                    • Figure 57: Adspend by category, 2006-08
                                                                                                                    • Figure 58: Adspend by media type, 2006-08
                                                                                                                    • Figure 59: Adspend, by company, 2006-08
                                                                                                                    • Figure 60: Monthly adspend, 2006-08
                                                                                                                    • Figure 61: Average monthly adspend. 2006-08
                                                                                                                • Appendix – Level of Gambling

                                                                                                                    • Figure 62: Most popular activities people gamble on, by demographic sub-group, April 2009
                                                                                                                    • Figure 63: Next most popular activities people gamble on, by demographic sub-group, April 2009
                                                                                                                • Appendix – Attitudes Towards Gambling

                                                                                                                    • Figure 64: General attitudes towards gambling, by demographic sub-group, month 2009
                                                                                                                • Appendix – Number of Gambling Activities Done

                                                                                                                    • Figure 65: Number of gambling activities done in person in the last 12 months, by demographic sub-group, April 2009

                                                                                                                Companies Covered

                                                                                                                • Advertising Standards Authority
                                                                                                                • Aldi Stores Ltd (UK & Ireland)
                                                                                                                • Asda Group Ltd
                                                                                                                • Barcrest Group
                                                                                                                • Bet365 Limited
                                                                                                                • Betfair
                                                                                                                • Betfred
                                                                                                                • Bourne Leisure Group
                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                • British Phonographic Industry Ltd (The) [BPI]
                                                                                                                • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                • British Video Association (BVA)
                                                                                                                • Buckingham Bingo Ltd
                                                                                                                • Camelot Group plc
                                                                                                                • Cashcade Ltd
                                                                                                                • Cassava Enterprises (Gibraltar) Ltd
                                                                                                                • Centurion Electonics Plc
                                                                                                                • Cinven Ltd
                                                                                                                • Co-operative Group
                                                                                                                • Department for Culture Media and Sport
                                                                                                                • ELSPA
                                                                                                                • Freeview
                                                                                                                • Fujitsu Limited
                                                                                                                • Gala Bingo Limited
                                                                                                                • Gala Coral Group Ltd
                                                                                                                • Gambling Commission
                                                                                                                • Genting Stanley
                                                                                                                • Global Betting Exchange Limited (Betdaq)
                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                • Grosvenor Casinos
                                                                                                                • IGT-UK Ltd
                                                                                                                • Inspired Gaming Group
                                                                                                                • International Game Technology
                                                                                                                • Isle of Capri Casinos Inc.
                                                                                                                • ITV plc
                                                                                                                • J. Sainsbury
                                                                                                                • Ladbrokes Ltd
                                                                                                                • Lidl (UK)
                                                                                                                • M&C Saatchi Worldwide Ltd
                                                                                                                • Manchester United PLC
                                                                                                                • Market & Opinion Research International (MORI)
                                                                                                                • Marks & Spencer
                                                                                                                • Mecca Bingo Limited
                                                                                                                • National Lottery Commission
                                                                                                                • Netto Foodstores Ltd
                                                                                                                • News International PLC
                                                                                                                • Office for National Statistics
                                                                                                                • Paddy Power Plc
                                                                                                                • PartyGaming
                                                                                                                • Permira Advisers Ltd
                                                                                                                • Research in Motion Uk Ltd.
                                                                                                                • Ricoh Company, Ltd
                                                                                                                • Riva Gaming
                                                                                                                • Somerfield
                                                                                                                • Stanley Leisure plc
                                                                                                                • Tesco Plc
                                                                                                                • The Rank Group PLC
                                                                                                                • The Society of London Theatre [SOLT]
                                                                                                                • Top Ten Holdings Plc
                                                                                                                • Tote
                                                                                                                • Vernons
                                                                                                                • Victor Chandler International
                                                                                                                • Virgin Media Ltd
                                                                                                                • Waitrose
                                                                                                                • William Hill
                                                                                                                • Wm Morrison Supermarkets

                                                                                                                Gambling Review - UK - July 2009

                                                                                                                £1,995.00 (Excl.Tax)