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Gambling Review - UK - June 2015

“Integrating mobile devices into the venue experience can create a more social environment and attract a new generation of gamblers.”
– David Walmsley, Senior Leisure Analyst

This report covers the following areas:

  • Will venues prove upwardly mobile?
  • Are instant outcomes more than a quick win?
  • High visibility: Is the promotional or the physical best?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Consumer expenditure* on gambling**, 2009/10-2019/20
            • Spending growth returns - but at a slower pace
              • Lottery hits jackpot but machine boom continues to slow
                • Figure 2: Consumer expenditure on gambling*, 2013-14
              • Market drivers
                • Premises planning to focus on improvement over expansion
                  • Venue experience moves technology to centre stage
                    • Companies, brands and innovation
                      • Camelot invests in Lottery brand and platforms
                        • Figure 3: National Lottery sales, by segment, 2012/13-2014/15
                      • The consumer
                        • Three in five enjoy a flutter
                          • Figure 4: Participation in gambling activities, March 2015
                        • Remote gambling outreaches retail
                          • Figure 5: Methods of participation in gambling, March 2015
                        • Consumer confidence slow to return to gambling
                          • Figure 6: Changes to frequency of gambling over the past 12 months, March 2015
                        • Gamblers slow to raise their stakes
                          • Figure 7: Changes to amounts staked on gambling over the past 12 months, March 2015
                        • WiFi emerges as both a requirement and a risk
                          • Figure 8: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
                        • Gambling adverts making their mark
                          • Figure 9: Awareness of gambling advertising and promotions*, by brand, March 2015
                        • Visibility driving favourability?
                          • Figure 10: Gambling brands used after seeing an advertisement or promotion for them, March 2015
                        • What we think
                        • Issues and Insights

                            • Will venues prove upwardly mobile?
                              • The facts
                                • The implications
                                  • Are instant outcomes more than a quick win?
                                    • The facts
                                      • The implications
                                        • High visibility: Is the promotional or the physical best?
                                          • The facts
                                            • The implications
                                            • Market Drivers

                                              • Key points
                                                • Tax and regulation keep a lid on gambling premises growth
                                                  • Figure 11: Licensed gambling premises, by activity, March 2012-September 2014
                                                • Spending power slow to return
                                                  • Figure 12: Unemployment rate, 2006-14
                                                • Regulatory focus on gaming machines and lotteries
                                                  • Betting shops
                                                    • Lotteries
                                                      • Bingo a winner in tax regime change
                                                        • Figure 13: Gambling taxation rates, April 2015
                                                      • Gambling still a human experience for most
                                                        • Figure 14: Participation in gambling activities during the past four weeks, 2013-15*
                                                        • Figure 15: Past-month participation in bingo, by channel, 2013-14
                                                      • Technology focus takes in platforms and content
                                                        • Figure 16: Personal ownership of smartphones and tablets, December 2013-November 2014
                                                      • Industry responds to problem gambling pressures
                                                        • Figure 17: Locations used to gamble by GamCare clients, 2011/12-2013/14
                                                      • Ageing population raises stakes for 25-34s
                                                        • Figure 18: Projected changes in UK adult population structure, 2014-19
                                                      • Smoking issue still out in the open
                                                        • Figure 19: Rates of cigarette smoking in Great Britain, by age: 2008-12
                                                    • Who’s Innovating?

                                                      • Key points
                                                        • Augmented reality heightens the gambling experience
                                                          • New-look AGCs build capacity for innovation
                                                            • Bingo on the (public) house?
                                                              • Shop shows off a new digital side
                                                                • Single wallet brings online players into retail
                                                                  • Vegas style on a UK scale
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Slowdown in lotteries and machines puts end to growth
                                                                        • Figure 20: Consumer expenditure* on retail gambling**, 2009/10-2019/20
                                                                      • Forecast
                                                                        • Figure 26: Forecast of consumer expenditure* on retail gambling**, 2009/10-2019/20
                                                                      • Forecast methodology
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Another record year for lotteries
                                                                            • Figure 21: UK gambling market, by segment, 2011/12-2013/14
                                                                          • Scratchcard sales drive record year for National Lottery
                                                                            • Figure 22: National Lottery sales, by segment, 2012/13-2014/15
                                                                          • Back to bookmakers’ roots as machine boom stalls?
                                                                            • Figure 23: Consumer expenditure on gambling in betting shops*, by segment, 2011/12-2013/14
                                                                          • Casinos keep games on top of the table
                                                                            • Figure 24: Consumer expenditure on gambling in casinos, by segment, 2011/12-2013/14
                                                                          • Opportunity knocks to reverse bingo’s decline
                                                                            • Figure 25: Consumer expenditure on gambling in licensed bingo clubs*, by segment, 2012-14**
                                                                          • Arcades ready to invest in fightback
                                                                            • Figure 26: Consumer expenditure in arcades*, by segment, 2011/12-2013/14
                                                                        • Market Share

                                                                          • Key points
                                                                            • Major players continue to gain betting shop share
                                                                              • Figure 27: UK betting shops, by operator, March 2012-September 2014
                                                                            • Can new bingo player buck the trend of small chains’ decline?
                                                                              • Figure 28: UK bingo clubs, by operator, March 2012-September 2014
                                                                            • Rank and Genting top of the casino tables
                                                                              • Figure 29: UK casinos, by operator, March 2012-March 2014
                                                                            • Arcade acquisition adds a new national name
                                                                              • Figure 30: UK amusement arcades, by category, March 2012-September 2014
                                                                            • National Lottery rolls out, Health Lottery scales back
                                                                              • Figure 31: National lottery and Health Lottery retail networks, 2015
                                                                          • Companies and Products

                                                                            • Key points
                                                                              • Camelot Lotteries UK Limited
                                                                                • Recent activity
                                                                                  • Financials
                                                                                    • Figure 32: Camelot financial performance, 2009/10-2013/14
                                                                                  • Future strategy
                                                                                    • William Hill Plc
                                                                                      • Recent activity
                                                                                        • Financials
                                                                                          • Figure 33: William Hill retail key financials, 2013-14
                                                                                        • Future strategy
                                                                                          • Gala Coral Group
                                                                                            • Recent activity
                                                                                              • Financials
                                                                                                • Figure 34: Gala Coral financials, Gala Retail division, 2013-14
                                                                                              • Future strategy
                                                                                                • Rank Group
                                                                                                  • Recent activity
                                                                                                    • Financials
                                                                                                      • Figure 35: Rank Group financials, Grosvenor Casinos division, 2013-14
                                                                                                    • Future strategy
                                                                                                      • Sportech
                                                                                                        • Recent activity
                                                                                                          • Financials
                                                                                                            • Figure 36: Sportech Plc key financials, 2013-14
                                                                                                          • Future strategy
                                                                                                            • Talarius
                                                                                                              • Recent activity
                                                                                                                • Financials
                                                                                                                  • Figure 37: Talarius key financials, 2013-14
                                                                                                                • Future strategy
                                                                                                                • Brand Communication and Promotion

                                                                                                                  • Key points
                                                                                                                    • Camelot cuts back while bookies bet big ahead of PoC
                                                                                                                      • Figure 38: UK retail gambling operators’ advertising expenditure*, by sector, 2012-14
                                                                                                                  • The Consumer – Gambling Activities

                                                                                                                    • Key points
                                                                                                                      • Lottery play proves up to scratch
                                                                                                                        • Figure 39: Participation in gambling activities, March 2015
                                                                                                                      • Older players drawn to individual causes
                                                                                                                        • Figure 40: Participation in lottery gambling, March 2015
                                                                                                                      • Creating ‘regular occasionals’ in the female betting market
                                                                                                                        • Figure 41: Participation in betting, March 2015
                                                                                                                      • Pub play puts gaming machines in the social gambling spotlight
                                                                                                                        • Figure 42: Participation in gaming machine play, by location, March 2015
                                                                                                                      • Non-gamblers committed to staying that way
                                                                                                                        • Figure 43: Interest in future participation in gambling activities, March 2015
                                                                                                                    • The Consumer – Methods of Gambling

                                                                                                                      • Key points
                                                                                                                        • Retail gambling pushed into minority status
                                                                                                                          • Figure 44: Methods of participation in gambling, March 2015
                                                                                                                        • Lottery slow to pick up the phone
                                                                                                                          • Figure 45: Participation in lottery games, by method of participation, March 2015
                                                                                                                        • Rise of football betting gives pools play upward mobility
                                                                                                                          • Figure 46: Participation in gambling via smartphone or tablet, by gambling activity, March 2015
                                                                                                                      • The Consumer – Frequency of Gambling

                                                                                                                        • Key points
                                                                                                                          • Gamblers reluctant to play more often
                                                                                                                            • Figure 47: Changes to frequency of gambling over the past 12 months, March 2015
                                                                                                                          • Lotto price rise still casting a long shadow
                                                                                                                            • Figure 48: Changes in frequency of participation in gambling, by gambling activity, March 2015
                                                                                                                          • Declining footfall hits high street gambling
                                                                                                                            • Figure 49: Changes in frequency of participation in gambling, by method of gambling, March 2015
                                                                                                                        • The Consumer – Spending on Gambling

                                                                                                                          • Key points
                                                                                                                            • Spending trends track changes in frequency
                                                                                                                              • Figure 50: Changes to amounts staked on gambling over the past 12 months, March 2015
                                                                                                                            • Little and often beats betting bigger
                                                                                                                              • Figure 51: Changes in spending on gambling, by changes in frequency of gambling, March 2015
                                                                                                                            • Social gambling a non-tech alternative for growth
                                                                                                                              • Figure 52: Changes in spending on gambling, by method of gambling, March 2015
                                                                                                                          • The Consumer – Incentives to Visit a Gambling Venue

                                                                                                                            • Key points
                                                                                                                              • Free WiFi – Friend or foe?
                                                                                                                                • Figure 53: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
                                                                                                                              • Extending the venue experience through technology
                                                                                                                                • Figure 54: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, by interest in free WiFi access, March 2015
                                                                                                                            • The Consumer – Gambling Advertising

                                                                                                                              • Key points
                                                                                                                                • Gambling advertising hard to miss
                                                                                                                                  • Figure 55: Awareness of gambling advertising and promotions, March 2015
                                                                                                                                • Shop windows put bookmakers in the shop window
                                                                                                                                  • Figure 56: Awareness of betting advertising, by brand and medium, March 2015
                                                                                                                                • Narrower targeting in a broader media landscape
                                                                                                                                  • Figure 57: Awareness of gambling advertising on television and other media, by gender and selected brands, March 2015
                                                                                                                              • The Consumer – Influence of Advertising on Gambling Choices

                                                                                                                                • Key points
                                                                                                                                  • Quantity vs quality the key decision for brands
                                                                                                                                    • Figure 58: Gambling brands used after seeing an advertisement or promotion for them, March 2015
                                                                                                                                  • Connecting with customers on common ground
                                                                                                                                    • Figure 59: Gambling brands used after seeing a sport event or team sponsorship by them, March 2015
                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                    • Figure 60: Forecast of consumer expenditure* on gambling**, 2014-15-2019-20

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Gambling Review - UK - June 2015

                                                                                                                                £1,995.00 (Excl.Tax)