Gambling Review - UK - June 2016
“Slowing revenue growth in gaming machines and a number of restrictive influences on betting, casino and bingo potential are moving gambling operators towards a multichannel approach that promotes brand loyalty and extends playing habits across retail and online.”
– David Walmsley, Senior Leisure Analyst
This report looks at the following areas:
- What does the multichannel future look like?
- Who will gain from the culture of instant-win?
The market continues to experience a concentration of power around a relatively small number of major brands, which are using their advantages of scale and resources to invest in new venues and technologies, as well as experiment with different formats.
However, with a range of factors restricting growth potential across all sectors, operators are increasingly looking to add value through a multichannel approach that persuades remote gamblers to extend their activity to retail venues and land-based customers to broaden their playing habits online.
For the purposes of this Report, Mintel has defined the UK retail gambling market as being comprised of:
- National Lottery draws, other lotteries (eg Health Lottery/People’s Postcode Lottery) and scratchcards
- Betting on sports events (eg horseracing, football etc) and non-sports events (eg politics, TV reality shows etc)
- Casino games
- Gaming machines and
- Football pools.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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