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Gambling Review - UK - June 2017

The UK’s retail gambling market enjoyed a year of accelerating value growth during 2016/17 on the back of continuing expansion in the lotteries and gaming machines segments. Continuation of that trend is threatened, however, by potential changes to machine regulation, any sustained pressure on household finances and an apparent slowdown in the pace at which multichannel strategies have been converting online players into venue customers. More positively, though, younger people are showing an increasing appetite for gambling participation, with operators who can offer games that are quick, easy and fun to play and share looking best placed to cash in.

For the purposes of this Report, Mintel has defined the UK retail gambling market as being comprised of:

  • National Lottery draws, other lotteries (eg Health Lottery/People’s Postcode Lottery) and scratchcards;
  • Bingo;
  • Betting on sports events (eg horseracing, football etc) and non-sports events (eg politics, TV reality shows etc);
  • Casino games;
  • Gaming machines and;
  • Football pools.

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Spending steps up a gear
              • Figure 1: Forecast of consumer expenditure* on retail** gambling, 2011/12-2021/22
            • Numbers come up again for lotteries and gaming machines
              • Figure 2: Consumer expenditure on retail gambling, by segment, 2015/16
            • Companies and brands
              • Venue numbers extend their losing streak
                • Figure 3: Change in licensed gambling premises numbers, by activity, 2016-17
              • Lotteries lead on adspend
                • Figure 4: Retail gambling operators’ above-the line, online display and direct mail advertising expenditure, 2016
              • The consumer
                • Younger demographics primed to play
                  • Figure 5: Participation in gambling activities, March 2015-March 2017
                • Bingo and gaming machines buck online trend
                  • Figure 6: Methods of gambling, March 2017
                • Gamblers wary of machine risks
                  • Figure 7: Attitudes towards gaming machines, March 2017
                • Problem gambling ball lands in industry’s court
                  • Figure 8: Attitudes towards problem gambling, March 2017
                • What we think
                • Issues and Insights

                  • Quick wins for younger gamblers
                    • The facts
                      • The implications
                        • Putting the game in gaming machines
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Gamblers step up spending
                                • Numbers keep coming up for lotteries and gaming machines
                                  • More losses across the estate
                                    • Gaming machines review hits ‘hold’
                                    • Market Size and Forecast

                                      • Spending bursts through £9 billion barrier
                                        • Figure 9: Consumer expenditure* on retail** gambling, 2011/12-2021/22
                                      • Forecast
                                        • Figure 10: Forecast of consumer expenditure on retail gambling, 2011/12-2021/22
                                      • Forecast methodology
                                      • Market Segmentation

                                        • Lotteries and gaming machines remain top tips for growth
                                          • Figure 11: Consumer expenditure on retail gambling, by segment, 2011/12-2015/16
                                        • Lottery price rises stem draw sales decline
                                            • Figure 12: Lottery game sales, by segment, 2011/12-2015/16
                                          • Machines keep paying out for operators
                                            • Figure 13: Consumer expenditure (GGY) on gaming machines, 2011/12-2015/16
                                          • Football growth masks racing’s decline
                                            • Figure 14: Consumer expenditure on betting*, 2011/12-2015/16
                                          • Capital losses hold casino revenues back
                                            • Figure 15: Consumer expenditure on casino games, 2011/12-2015/16
                                          • Bingo games miss out on spending surge
                                            • Figure 16: Consumer expenditure on bingo*, 2012-16
                                          • End of an era for in-person pools play
                                            • Figure 17: Consumer expenditure on football pools, 2011/12-2015/16
                                        • Market Drivers

                                          • Venues’ losing streak continues
                                              • Figure 18: Licensed gambling premises, by activity, 2013-16
                                            • Economic outlook favours higher rollers
                                                • Figure 19: Individuals’ assessment of their current financial situation, January 2017
                                              • Divergence before convergence to achieve omnichannel goal?
                                                  • Figure 20: Gambling market revenues (GGY), by product and channel, 2015/16
                                                • Finding opportunity in mobile threat
                                                  • Figure 21: Location of online gambling, by age, 2016
                                                • Problem gambling debate stays on the high street
                                                  • Figure 22: Gambling locations used* by clients of the GamCare problem gambling service, 2015/16
                                              • Regulatory and Legislative Change

                                                • General election halts triennial review
                                                    • Figure 23: Gaming machine stake and prize limits, May 2017
                                                  • Lottery betting decision draws near
                                                  • Companies and Brands – What You Need to Know

                                                    • M&A activity creates new market leaders
                                                      • A new sense of place for society lotteries
                                                        • Adspend up again
                                                          • Ladbrokes Coral makes cross-channel gains
                                                          • Market Share

                                                            • National Lottery regains share
                                                              • Figure 24: UK lottery sales, by operator share, 2015/16
                                                            • Merger makes a new market leader
                                                              • Figure 25: Leading UK betting shop operators, by number of venues, November 2016
                                                            • Major casino operators hold winning edge
                                                              • Figure 26: Leading UK casino operators, by number of venues, February 2017
                                                            • Top two tighten their grip
                                                              • Figure 27: Leading UK bingo club operators, by number of venues, February 2017
                                                            • Arcades business now a two-horse race
                                                              • Figure 28: UK adult gaming centres, by operator, May 2017
                                                          • Launch Activity and Innovation

                                                            • Lotteries’ charity begins at home
                                                              • Pools join queue at the counter
                                                                • North goes large on casinos
                                                                  • New bingo format stalled by planners
                                                                    • New machines slot into the omnichannel picture
                                                                      • Terminals serve up new insights
                                                                      • Advertising and Marketing Activity

                                                                        • Lottery keeps digging deep
                                                                            • Figure 29: Retail gambling operators’ above-the line, online display and direct mail advertising expenditure, 2014-16
                                                                          • Nielsen Ad Intel coverage
                                                                          • Company Profiles

                                                                            • Camelot UK Lotteries
                                                                                • Figure 30: Camelot UK Lotteries Limited key financials, 2014/15-2015/16
                                                                              • Ladbrokes Coral
                                                                                  • Figure 31: Ladbrokes Coral key financials, 2015-16
                                                                                • Gala Bingo
                                                                                    • Figure 32: Gala Bingo KPIs, 2014 and 2015
                                                                                  • Rank Group
                                                                                      • Figure 33: Rank group key financials, 2014/15-2015/16
                                                                                    • Novomatic UK
                                                                                      • Figure 34: Novomatic revenues from UK operations, 2015-16
                                                                                    • Sportech
                                                                                        • Figure 35: The Football Pools key financials, 2015-16
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Lottery downturn levels off
                                                                                        • Bingo and gaming machines buck online trend
                                                                                          • Gamblers wary of machine risks
                                                                                            • Industry told to clean its own house
                                                                                            • Gambling Activities

                                                                                              • Lottery takes just a one-off hit
                                                                                                  • Figure 36: Participation in gambling activities, March 2015-March 2017
                                                                                                • Lotteries model can bring young people back into the game
                                                                                                    • Figure 37: Interest in future participation in gambling activities, March 2017
                                                                                                • Methods of Gambling

                                                                                                  • High street migration slows for betting shops
                                                                                                      • Figure 38: Methods of gambling, March 2017
                                                                                                    • Bingo and gaming machines buck the online trend
                                                                                                      • Figure 39: Methods of playing bingo and gaming machines/online slots, April 2016-March 2017
                                                                                                  • Attitudes towards Gaming Machines

                                                                                                    • Start the fun to help gamblers take back control
                                                                                                        • Figure 40: Attitudes towards gaming machines, March 2017
                                                                                                      • Could appetite for equality put high stakes at risk?
                                                                                                        • Figure 41: Agreement with the statement ‘gaming machines should cost the same to play in all gambling venues’, by age, March 2017
                                                                                                    • Attitudes towards Problem Gambling

                                                                                                      • Ball still firmly in operators’ court
                                                                                                          • Figure 42: Attitudes towards problem gambling, March 2017
                                                                                                        • Support for gamblers stays under the public radar
                                                                                                          • Figure 43: Agreement with the statement ‘I think there is a lot of help available for people with gambling problems’, by past-year experience of gambling, March 2017
                                                                                                      • Appendix

                                                                                                        • Data sources
                                                                                                          • Abbreviations
                                                                                                            • Fan chart forecast
                                                                                                                • Figure 44: Forecast of consumer expenditure on retail gambling, 2011/12-2021/22

                                                                                                            Companies Covered

                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                            Gambling Review - UK - June 2017

                                                                                                            US $2,648.76 (Excl.Tax)