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- Gastro-intestinal Remedies - Europe - November 2011
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The gastro-intestinal (GI) remedies market in the big five European countries combined, ie GB, France, Spain, Italy and Germany, was valued at €1.9 billion in 2010.
Since 2008, the digestive remedies market in the big five countries combined has remained flat. Stagnating sales is as a result of the economic recession, with consumers either turning to cheaper own-label OTC products or using home-made herbal remedies, to cut costs. Cutting back on eating out and alcoholic drinks due to the economic crisis has also impacted demand for digestive remedies.
Usage of OTC indigestion/heartburn and stomach remedies is the highest in GB, with adults in GB most likely to take remedies for indigestion and diarrhoea, the most common gastro-intestinal complaints suffered.
Some key points covered in the report include:
Of the European big five, the digestive remedies market is worth the most in Germany, accounting for some €574 million in 2010, driven by Germany having the largest population size (83 million people in 2010).
The UK leads in terms of NPD activity among the big five European countries.
Indigestion is the most common GI complaint suffered by adults in Europe.
Adults in Germany are the most confident that they only need to see a doctor if they are really ill. A high proportion of consumers in Germany are therefore likely to buy OTC GI remedies when symptoms strike, rather than going to the doctor.
Introduction
Key points
Definition
Consumer research
Abbreviations
Executive Summary
The market
Figure 1: Retail value sales of OTC digestive remedies, by country, €m, 2008-15
Companies, brands and innovation
Figure 2: New product activity in digestive and detoxifying treatments, % share by top ten claims, Big five European countries, Jan 2010-Oct 2011
The consumer
Usage and frequency
Figure 3: Usage of indigestion/heartburn and stomach remedies taken in the last 12 months, France, Germany, Spain and GB, 2010
Ailments suffered
Figure 4: Ailments suffered in last 12 months, France, Germany, Spain and GB, 2010
Sources used for information, advice or diagnosis
Figure 5: Sources of information, advice or diagnosis, France, Germany, Spain and GB, 2010
European Market Size and Forecast
Key points
Figure 6: Retail value sales of OTC digestive remedies, by country, €/£m, 2008-15
Figure 7: Digestive remedies spend per capita (population), €/£, 2008-15
Companies, Brands and Innovation
Key points
Figure 8: New product activity in digestive and detoxifying treatments, % share by global region, Jan 2010-Oct 2011
Figure 9: New product activity in digestive and detoxifying treatments, % share by top ten European countries, Jan 2010-Oct 2011
New product launches by leading claim
Figure 10: New product activity in digestive and detoxifying treatments, % share by top ten claims, big five European countries, Jan 2010-Oct 2011
France
New product launches by leading claim
Figure 11: New product activity in digestive and detoxifying treatments, % share by claim, France, Jan 2010-Oct 2011
Examples of new product launches
Germany
New product launches by leading claim
Figure 12: New product activity in digestive and detoxifying treatments, % share by claim, Germany, Jan 2010 -Oct 2011
Examples of new product launches
Italy
New product launches by leading claim
Figure 13: New product activity in digestive and detoxifying treatments, % share by claim, Italy, Jan 2010- Oct 2011
Examples of new product launches
Spain
New product launches by leading claim
Figure 14: New product activity in digestive and detoxifying treatments, % share by claim, Spain, Jan 2010–Oct 2011
Examples of new product launches
UK
New product launches by leading claim
Figure 15: New product activity in digestive and detoxifying treatments, % share by claim, UK, Jan 2010-Oct 2011
Examples of new product launches
The Consumer – Usage and Frequency
Key points
Usage
Figure 16: Usage of OTC indigestion/heartburn and stomach remedies taken in the last 12 months, France, Germany, Spain and GB, 2010
Usage of OTC remedies is the highest in GB
Figure 17: Comparison in sufferers of indigestion and users of OTC indigestion remedies in the last 12 months, by gender, Germany, Spain and GB, 2010
Women are more likely to use OTC remedies than men
15-19-year-olds are the lowest users
Usage in Germany
Figure 18: Usage of OTC indigestion/heartburn and stomach remedies, by gender and age, Germany, 2010
Usage in Spain
Figure 19: Usage of indigestion/heartburn and stomach remedies, by gender and age, Spain, 2010
Usage in GB
Figure 20: Usage of indigestion/heartburn and stomach remedies, by gender and age, GB, 2010
Frequency
Figure 21: Frequency of taking OTC indigestion/heartburn and stomach remedies, France, Germany, Spain and GB, 2010
Frequency of use in France
Figure 22: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, France, 2005-09
Frequency of use in Germany
Figure 23: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, Germany, 2005-10
Frequency of use in Spain
Figure 24: Usage and frequency of OTC taking indigestion/heartburn and stomach remedies, Spain, 2005-10
Frequency of use in GB
Figure 25: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, GB, 2005-10
Figure 26: Type of indigestion/heartburn and stomach remedies taken in the last 12 months, Germany, Spain and GB, 2010
The Consumer – Ailments Suffered
Key points
Ailments suffered
Figure 27: Ailments suffered in last 12 months, France, Germany, Spain and GB, 2010
Stress/anxiety contributes to gastro-intestinal problems
Indigestion
Constipation and bloating
Diarrhoea
Piles
Ailments suffered in France
Figure 28: Ailments suffered in the last 12 months, France, 2005-10
Ailments suffered in Germany
Figure 29: Ailments suffered in the last 12 months, Germany, 2005-10
Ailments suffered in Spain
Figure 30: Ailments suffered in the last 12 months, Spain, 2005-10
Ailments suffered in GB
Figure 31: Ailments suffered in the last 12 months, GB, 2005-10
The Consumer – Attitudes Towards Health and Diet and Sources Used for Information, Advice or Diagnosis
Key points
Attitudes towards health and diet
Figure 32: Attitudes towards health, France, Germany, Spain and GB, 2010
Avoid visits to the doctor
Wait and see attitude
Looking after health
Homeopathic and herbal medicine
Figure 33: Treating illness with herbs, by income, France, Germany, Spain and GB, 2010
Diet
Sources used for information, advice or diagnosis
Figure 34: Sources of information, advice or diagnosis, France, Germany, Spain and GB, 2010
Family doctors
Pharmacists
Friends/family
Alternative health practitioners
Books, newspapers, magazines, internet, TV and radio
Appendix – The Consumer – Usage and Frequency
Figure 35: Indigestion/heartburn and stomach remedies taken in the last 12 months, by demographics, GB, 2010
Figure 36: Indigestion/heartburn and stomach remedies taken in the last 12 months, by demographics, Spain, 2010
Figure 37: Ailments suffered in the last 12 months, by demographics, Germany, 2010
Figure 38: Frequency of taking indigestion/heartburn and stomach remedies, by demographics, GB, 2010
Figure 39: Frequency of taking indigestion/heartburn and stomach remedies, by demographics, Spain, 2010
Figure 40: Frequency of taking Indigestion/heartburn and stomach remedies, by demographics, Germany, 2010
Appendix – The Consumer – Ailments Suffered
Figure 41: Ailments suffered in the last 12 months, by demographics, GB, 2010
Figure 42: Ailments suffered in the last 12 months, by demographics, GB, 2010
Figure 43: Ailments suffered in the last 12 months, by demographics, GB, 2010
Figure 44: Ailments suffered in the last 12 months, by demographics, France, 2010
Figure 45: Ailments suffered in the last 12 months, by demographics, France, 2010
Figure 46: Ailments suffered in the last 12 months, by demographics, Spain, 2010
Figure 47: Ailments suffered in the last 12 months, by demographics, Spain, 2010
Figure 48: Ailments suffered in the last 12 months, by demographics, Spain, 2010
Figure 49: Ailments suffered in the last 12 months, by demographics, Germany, 2010
Figure 50: Ailments suffered in the last 12 months, by demographics, Germany, 2010
Figure 51: Ailments suffered in the last 12 months, by demographics, Germany, 2010
Appendix – The Consumer – Attitudes Towards Health and Diet
Figure 52: Selected attitudes towards appearance and health, by demographics, GB, 2010
Figure 53: Attitudes towards appearance and health, by demographics, France, 2010
Figure 54: Attitudes towards appearance and health, by demographics, Spain, 2010
Figure 55: Attitudes towards appearance and health, by demographics, Germany, 2010
Appendix – The Consumer – Sources Used for Information, Advice or Diagnosis
Figure 56: Whom consulted for advice, by demographics, by GB, 2010
Figure 57: Whom consulted for advice, by demographics, by GB, 2010
Figure 58: Whom consulted for advice, by demographics, by France, 2010
Figure 59: Whom consulted for advice, by demographics, by France, 2010
Figure 60: Whom consulted for advice, by demographics, by Spain, 2010
Figure 61: Whom consulted for advice, by demographics, by Germany, 2010
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