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Gastro-intestinal Remedies - Europe - November 2011

The gastro-intestinal (GI) remedies market in the big five European countries combined, ie GB, France, Spain, Italy and Germany, was valued at €1.9 billion in 2010.

Since 2008, the digestive remedies market in the big five countries combined has remained flat. Stagnating sales is as a result of the economic recession, with consumers either turning to cheaper own-label OTC products or using home-made herbal remedies, to cut costs. Cutting back on eating out and alcoholic drinks due to the economic crisis has also impacted demand for digestive remedies.

Usage of OTC indigestion/heartburn and stomach remedies is the highest in GB, with adults in GB most likely to take remedies for indigestion and diarrhoea, the most common gastro-intestinal complaints suffered.

Some key points covered in the report include:

  • Of the European big five, the digestive remedies market is worth the most in Germany, accounting for some €574 million in 2010, driven by Germany having the largest population size (83 million people in 2010).
  • The UK leads in terms of NPD activity among the big five European countries.
  • Indigestion is the most common GI complaint suffered by adults in Europe.
  • Adults in Germany are the most confident that they only need to see a doctor if they are really ill. A high proportion of consumers in Germany are therefore likely to buy OTC GI remedies when symptoms strike, rather than going to the doctor.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Retail value sales of OTC digestive remedies, by country, €m, 2008-15
                • Companies, brands and innovation
                  • Figure 2: New product activity in digestive and detoxifying treatments, % share by top ten claims, Big five European countries, Jan 2010-Oct 2011
                • The consumer
                  • Usage and frequency
                    • Figure 3: Usage of indigestion/heartburn and stomach remedies taken in the last 12 months, France, Germany, Spain and GB, 2010
                  • Ailments suffered
                    • Figure 4: Ailments suffered in last 12 months, France, Germany, Spain and GB, 2010
                  • Sources used for information, advice or diagnosis
                    • Figure 5: Sources of information, advice or diagnosis, France, Germany, Spain and GB, 2010
                • European Market Size and Forecast

                  • Key points
                      • Figure 6: Retail value sales of OTC digestive remedies, by country, €/£m, 2008-15
                      • Figure 7: Digestive remedies spend per capita (population), €/£, 2008-15
                  • Companies, Brands and Innovation

                    • Key points
                      • Figure 8: New product activity in digestive and detoxifying treatments, % share by global region, Jan 2010-Oct 2011
                      • Figure 9: New product activity in digestive and detoxifying treatments, % share by top ten European countries, Jan 2010-Oct 2011
                    • New product launches by leading claim
                      • Figure 10: New product activity in digestive and detoxifying treatments, % share by top ten claims, big five European countries, Jan 2010-Oct 2011
                    • France
                      • New product launches by leading claim
                        • Figure 11: New product activity in digestive and detoxifying treatments, % share by claim, France, Jan 2010-Oct 2011
                      • Examples of new product launches
                        • Germany
                          • New product launches by leading claim
                            • Figure 12: New product activity in digestive and detoxifying treatments, % share by claim, Germany, Jan 2010 -Oct 2011
                          • Examples of new product launches
                            • Italy
                              • New product launches by leading claim
                                • Figure 13: New product activity in digestive and detoxifying treatments, % share by claim, Italy, Jan 2010- Oct 2011
                              • Examples of new product launches
                                • Spain
                                  • New product launches by leading claim
                                    • Figure 14: New product activity in digestive and detoxifying treatments, % share by claim, Spain, Jan 2010–Oct 2011
                                  • Examples of new product launches
                                    • UK
                                      • New product launches by leading claim
                                        • Figure 15: New product activity in digestive and detoxifying treatments, % share by claim, UK, Jan 2010-Oct 2011
                                      • Examples of new product launches
                                      • The Consumer – Usage and Frequency

                                        • Key points
                                          • Usage
                                            • Figure 16: Usage of OTC indigestion/heartburn and stomach remedies taken in the last 12 months, France, Germany, Spain and GB, 2010
                                          • Usage of OTC remedies is the highest in GB
                                              • Figure 17: Comparison in sufferers of indigestion and users of OTC indigestion remedies in the last 12 months, by gender, Germany, Spain and GB, 2010
                                            • Women are more likely to use OTC remedies than men
                                              • 15-19-year-olds are the lowest users
                                                • Usage in Germany
                                                  • Figure 18: Usage of OTC indigestion/heartburn and stomach remedies, by gender and age, Germany, 2010
                                                • Usage in Spain
                                                  • Figure 19: Usage of indigestion/heartburn and stomach remedies, by gender and age, Spain, 2010
                                                • Usage in GB
                                                  • Figure 20: Usage of indigestion/heartburn and stomach remedies, by gender and age, GB, 2010
                                                • Frequency
                                                  • Figure 21: Frequency of taking OTC indigestion/heartburn and stomach remedies, France, Germany, Spain and GB, 2010
                                                • Frequency of use in France
                                                  • Figure 22: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, France, 2005-09
                                                • Frequency of use in Germany
                                                  • Figure 23: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, Germany, 2005-10
                                                • Frequency of use in Spain
                                                  • Figure 24: Usage and frequency of OTC taking indigestion/heartburn and stomach remedies, Spain, 2005-10
                                                • Frequency of use in GB
                                                  • Figure 25: Usage and frequency of taking OTC indigestion/heartburn and stomach remedies, GB, 2005-10
                                                  • Figure 26: Type of indigestion/heartburn and stomach remedies taken in the last 12 months, Germany, Spain and GB, 2010
                                              • The Consumer – Ailments Suffered

                                                • Key points
                                                  • Ailments suffered
                                                    • Figure 27: Ailments suffered in last 12 months, France, Germany, Spain and GB, 2010
                                                  • Stress/anxiety contributes to gastro-intestinal problems
                                                    • Indigestion
                                                      • Constipation and bloating
                                                        • Diarrhoea
                                                          • Piles
                                                            • Ailments suffered in France
                                                              • Figure 28: Ailments suffered in the last 12 months, France, 2005-10
                                                            • Ailments suffered in Germany
                                                              • Figure 29: Ailments suffered in the last 12 months, Germany, 2005-10
                                                            • Ailments suffered in Spain
                                                              • Figure 30: Ailments suffered in the last 12 months, Spain, 2005-10
                                                            • Ailments suffered in GB
                                                              • Figure 31: Ailments suffered in the last 12 months, GB, 2005-10
                                                          • The Consumer – Attitudes Towards Health and Diet and Sources Used for Information, Advice or Diagnosis

                                                            • Key points
                                                              • Attitudes towards health and diet
                                                                • Figure 32: Attitudes towards health, France, Germany, Spain and GB, 2010
                                                              • Avoid visits to the doctor
                                                                • Wait and see attitude
                                                                  • Looking after health
                                                                    • Homeopathic and herbal medicine
                                                                      • Figure 33: Treating illness with herbs, by income, France, Germany, Spain and GB, 2010
                                                                    • Diet
                                                                      • Sources used for information, advice or diagnosis
                                                                        • Figure 34: Sources of information, advice or diagnosis, France, Germany, Spain and GB, 2010
                                                                      • Family doctors
                                                                        • Pharmacists
                                                                          • Friends/family
                                                                            • Alternative health practitioners
                                                                              • Books, newspapers, magazines, internet, TV and radio
                                                                              • Appendix – The Consumer – Usage and Frequency

                                                                                  • Figure 35: Indigestion/heartburn and stomach remedies taken in the last 12 months, by demographics, GB, 2010
                                                                                  • Figure 36: Indigestion/heartburn and stomach remedies taken in the last 12 months, by demographics, Spain, 2010
                                                                                  • Figure 37: Ailments suffered in the last 12 months, by demographics, Germany, 2010
                                                                                  • Figure 38: Frequency of taking indigestion/heartburn and stomach remedies, by demographics, GB, 2010
                                                                                  • Figure 39: Frequency of taking indigestion/heartburn and stomach remedies, by demographics, Spain, 2010
                                                                                  • Figure 40: Frequency of taking Indigestion/heartburn and stomach remedies, by demographics, Germany, 2010
                                                                              • Appendix – The Consumer – Ailments Suffered

                                                                                  • Figure 41: Ailments suffered in the last 12 months, by demographics, GB, 2010
                                                                                  • Figure 42: Ailments suffered in the last 12 months, by demographics, GB, 2010
                                                                                  • Figure 43: Ailments suffered in the last 12 months, by demographics, GB, 2010
                                                                                  • Figure 44: Ailments suffered in the last 12 months, by demographics, France, 2010
                                                                                  • Figure 45: Ailments suffered in the last 12 months, by demographics, France, 2010
                                                                                  • Figure 46: Ailments suffered in the last 12 months, by demographics, Spain, 2010
                                                                                  • Figure 47: Ailments suffered in the last 12 months, by demographics, Spain, 2010
                                                                                  • Figure 48: Ailments suffered in the last 12 months, by demographics, Spain, 2010
                                                                                  • Figure 49: Ailments suffered in the last 12 months, by demographics, Germany, 2010
                                                                                  • Figure 50: Ailments suffered in the last 12 months, by demographics, Germany, 2010
                                                                                  • Figure 51: Ailments suffered in the last 12 months, by demographics, Germany, 2010
                                                                              • Appendix – The Consumer – Attitudes Towards Health and Diet

                                                                                  • Figure 52: Selected attitudes towards appearance and health, by demographics, GB, 2010
                                                                                  • Figure 53: Attitudes towards appearance and health, by demographics, France, 2010
                                                                                  • Figure 54: Attitudes towards appearance and health, by demographics, Spain, 2010
                                                                                  • Figure 55: Attitudes towards appearance and health, by demographics, Germany, 2010
                                                                              • Appendix – The Consumer – Sources Used for Information, Advice or Diagnosis

                                                                                  • Figure 56: Whom consulted for advice, by demographics, by GB, 2010
                                                                                  • Figure 57: Whom consulted for advice, by demographics, by GB, 2010
                                                                                  • Figure 58: Whom consulted for advice, by demographics, by France, 2010
                                                                                  • Figure 59: Whom consulted for advice, by demographics, by France, 2010
                                                                                  • Figure 60: Whom consulted for advice, by demographics, by Spain, 2010
                                                                                  • Figure 61: Whom consulted for advice, by demographics, by Germany, 2010

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Gastro-intestinal Remedies - Europe - November 2011

                                                                              £1,877.00 (Excl.Tax)