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Germany Outbound - August 2011

The German outbound traveller is generally well-educated and sophisticated, with discerning travel tastes. There are many competing destinations that interest them and a diverse range of destinations are visited each year. Short- and medium-haul destinations draw in the majority of Germans. They swarm towards warm climates in pursuit of the relaxing beach holiday. Destinations such as Spain, Turkey and Egypt are among the most desirable locations for this type of leisure break. Organised package deals are also common when travelling for leisure purposes. Germans enjoy the outdoors and will holiday close to home in the Alps during the summertime. Austria, Italy and Switzerland draw in large numbers of Germans seeking outdoor pursuits.

Long-haul markets have become much more attractive to German travellers in recent years. Improved transportation links have made international destinations more accessible alongside more competitive airfares and frequency of flights. The US and some parts of Asia are attracting greater numbers of Germans who are willing to travel further for the annual holiday, underpinned by favourable exchange rates.

The Internet is playing a vital role for Germans when planning and booking leisure travel. Germany has one of the most advanced Web economies in Europe, but it is also home to a large network of travel agencies that are still frequently used. Multichannel purchasing behaviour is becoming more important for consumers, combining Web research with booking at a travel agency. Revenues at German travel agencies have increased in line with this trend.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for Germany, 1950-2050
            • Figure 2: Mid-year population estimates for Germany, by age, 2010 and 2050
          • Economy
              • Figure 3: Selected economic statistics in Germany, 2007-10
            • Exchange rates
              • Figure 4: Selected exchange rates against the Euro, 2006-10
            • Tourism balance
              • Figure 5: Selected tourism statistics for Germany, 2006-09
          • Outbound Tourism

            • Arrivals
                • Figure 6: Outbound leisure travel from Germany, 2006-10
              • Destinations
                  • Figure 7: Outbound holiday trips by regional destination, 2008-10
                • Short and medium haul
                  • Figure 8: German arrivals in selected short- and medium-haul destinations, 2006-10
                • France
                  • Austria
                    • Italy
                      • Spain
                        • Turkey
                          • UK
                            • The Netherlands
                              • Greece
                                • Switzerland
                                  • Egypt
                                    • Croatia
                                      • Czech Republic
                                        • Poland
                                          • Bulgaria
                                            • Belgium
                                              • Norway
                                                • Hungary
                                                  • Ireland
                                                    • Other (not tabulated)
                                                      • Long haul
                                                        • Figure 9: German arrivals in selected long-haul destinations, 2006-10
                                                      • US
                                                        • Thailand
                                                          • China
                                                            • South Africa
                                                              • India
                                                                • Dominican Republic
                                                                  • Mexico
                                                                    • Australia
                                                                      • Indonesia
                                                                        • Malaysia
                                                                          • Japan
                                                                            • New Zealand
                                                                            • Market Characteristics

                                                                              • Pre-booking behaviour and booking methods
                                                                                • Web usage is growing for research and booking purposes
                                                                                  • Travel agencies remain prominent in Germany
                                                                                    • Figure 10: Booking channels used to pre-book holiday trips taken by Germans, 2005 and 2009
                                                                                  • Demographics
                                                                                    • Purpose of visit
                                                                                      • Expenditure
                                                                                        • Length of stay
                                                                                            • Figure 11: Length of stay on holidays abroad, 2009
                                                                                          • Seasonality
                                                                                          • Transport

                                                                                              • Figure 12: Transport used on holiday trips abroad, 2009
                                                                                            • Air
                                                                                              • German airline industry
                                                                                                • New departure tax
                                                                                                  • Low-cost carriers
                                                                                                    • Charter airlines
                                                                                                      • Road
                                                                                                        • Rail
                                                                                                          • Sea
                                                                                                          • Accommodation

                                                                                                              • Figure 13: Accommodation type used on holiday trips abroad, 2009
                                                                                                              • Figure 14: Accommodation type used by Germans in Italy, 2008-09
                                                                                                          • Tour Operators and Travel Agencies

                                                                                                            • Tour operators
                                                                                                              • TUI Deutschland AG
                                                                                                                • REWE Touristik
                                                                                                                  • Alltours Flugreisen GmbH
                                                                                                                    • FTI Group
                                                                                                                      • Thomas Cook AG
                                                                                                                        • Schauinsland Reisen GmBH
                                                                                                                          • Travel agencies
                                                                                                                          • What Next?

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Germany Outbound - August 2011

                                                                                                                            £295.00 (Excl.Tax)