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Gift Registries - US - June 2011

Many retailers (particularly e-commerce companies) also offer "wish lists." Although also discussed in this report, these differ from traditional gift registries since consumers often set these up to use as stored shopping or reminder lists, rather than to communicate which gifts are desired to third parties. Non-traditional registries that allow celebrants to essentially register for cash—whether in the form of contributions to honeymoons or home down payments, or charitable donations—also differ from traditional registries both in terms of the services they offer and the companies that provide them, but are discussed as a competitive option.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Market overview
                      • Economic worries, declining number of marriages, static birth rate
                        • The stalling economy is curbing consumer spending
                          • Marriage rate down between 2004 and 2009
                            • Number of births remains static; Hispanics may help grow birth registries
                              • Competitive context
                                • Gift cards
                                  • Non-gift registries
                                    • Leading companies
                                      • Advertising strategies
                                        • Print ads
                                          • Collateral material
                                            • Promotions and contests
                                              • In-store events
                                                • Usage patterns
                                                  • Types of gifts selected for registry
                                                    • General attitudes and motivations
                                                      • Registry location and choice
                                                        • Satisfaction with registries
                                                          • Attitudes toward registries for alternative events
                                                            • Impact of the economy
                                                              • Impact of race/Hispanic origin
                                                              • Insights and Opportunities

                                                                • As marriage rates drop, shift some of the focus to events beyond weddings
                                                                  • Green options for gift registries
                                                                  • Inspire Insights

                                                                      • Trend: Life — An Informal Affair
                                                                        • Society has become far less prim and proper
                                                                        • Market Overview

                                                                          • Overview
                                                                            • Key facts
                                                                              • Brick-and-mortar remains the standard
                                                                              • Market Drivers

                                                                                • Economic worries continue to impact spending
                                                                                  • Consumer confidence remains low
                                                                                    • Figure 1: U.S. consumer sentiment, 2002-11
                                                                                  • High unemployment likely translates to smaller, more affordable gifting
                                                                                    • Figure 2: U.S. annual unemployment rate, 2002-10
                                                                                  • Household incomes decline
                                                                                    • Figure 3: Median household income in inflation-adjusted dollars, 1998-2008
                                                                                  • Declining marriage rate, changes to the marriage institution
                                                                                    • Figure 4: U.S. Provisional number of marriages and marriage rate; provisional number of divorces and divorce rate, 2004-09
                                                                                  • More states legalizing same-sex marriages and civil unions
                                                                                    • Birth rate remains static
                                                                                      • Figure 5: U.S. number of births and fertility rate, 2004-09
                                                                                    • Higher Hispanic birth rate represents opportunity
                                                                                      • Figure 6: U.S. number of births, by race/Hispanic origin, 2002-07
                                                                                  • Competitive Context

                                                                                      • Gift card use is on the rise
                                                                                        • Non-gift registries—the new cash gift
                                                                                        • Leading Companies

                                                                                            • Bed Bath & Beyond
                                                                                              • Macy’s
                                                                                                • Target’s Club Wedd
                                                                                                  • The Knot
                                                                                                  • Innovation and Innovators

                                                                                                    • Foodie Registry
                                                                                                      • Alternative registries
                                                                                                      • Advertising

                                                                                                          • Print advertising
                                                                                                            • Collateral material
                                                                                                              • Promotions and contests
                                                                                                                • In-store events
                                                                                                                • Usage Patterns

                                                                                                                  • Key points
                                                                                                                    • Four in 10 have created a registry; women more so than men
                                                                                                                        • Figure 7: Registry creation, by gender, age, and household income, February 2011
                                                                                                                      • Wedding and childbirth registries down between 2008 and 2011
                                                                                                                        • Figure 8: Registry creation, by event, trended, 2008, 2010 and 2011
                                                                                                                      • 18-34 most likely to create wedding, childbirth, bridal shower registries
                                                                                                                        • Figure 9: Registry creation, by event, by age, February 2011
                                                                                                                      • Creation of some types of registries increases with household income
                                                                                                                        • Figure 10: Registry creation, by event, by household income, February 2011
                                                                                                                    • Types of Gifts Selected for Registry

                                                                                                                      • Key points
                                                                                                                        • Women register more for household items, men register for electronics
                                                                                                                          • Figure 11: Types of gifts registered for, by gender, February 2011
                                                                                                                        • 18-24 most likely to register for a wide range of gifts
                                                                                                                          • Figure 12: Types of gifts registered for, by age, February 2011
                                                                                                                        • Men most likely to want to see charitable donations on registries
                                                                                                                          • Figure 13: Types of gifts respondents might have registered for if they were available, by gender, February 2011
                                                                                                                      • General Attitudes and Motivations

                                                                                                                        • Key points
                                                                                                                          • Most respondents motivated to register by convenience
                                                                                                                            • Figure 14: Reasons for registry creation, by gender, February 2011
                                                                                                                          • 35-44s most motivated by convenience for guests
                                                                                                                            • Figure 15: Reasons for registry creation, by age, February 2011
                                                                                                                          • A quarter have not registered because they feel awkward asking for gifts
                                                                                                                              • Figure 16: Reasons for not creating gift registries, by gender, February 2011
                                                                                                                            • Seniors most likely to feel registries are unnecessary or tacky
                                                                                                                              • Figure 17: Reasons for not creating gift registries, by age, February 2011
                                                                                                                          • Registry Location and Choice

                                                                                                                            • Key points
                                                                                                                              • Most register in person
                                                                                                                                • Figure 18: Location of registry, by gender, February 2011
                                                                                                                              • 18-34s most likely to register online
                                                                                                                                • Figure 19: Location of registry, by age, February 2011
                                                                                                                              • Households earning $75K+ more likely to register in person
                                                                                                                                • Figure 20: Location of registry, by household income, February 2011
                                                                                                                              • Women more likely to consider multiple factors in choosing registries
                                                                                                                                • Figure 21: Factors impacting registry location choice, by gender, February 2011
                                                                                                                              • Respondents 45+ report most consideration of a range of factors when choosing registry
                                                                                                                                • Figure 22: Factors impacting registry location choice, by age, February 2011
                                                                                                                              • A quarter registered with help from friends/family
                                                                                                                                • Figure 23: Role of others in selecting registry and gift choices, by gender, February 2011
                                                                                                                              • 45+ most likely to create registries with the help of others
                                                                                                                                • Figure 24: Role of others in selecting registry and gift choices, by age, February 2011
                                                                                                                            • Satisfaction with Registries

                                                                                                                              • Key points
                                                                                                                                • Registry satisfaction levels have room to improve
                                                                                                                                  • Figure 25: Attitudes towards registry used, by gender, February 2011
                                                                                                                                • 45+ are most likely to report positive reactions to registry experiences
                                                                                                                                  • Figure 26: Attitudes towards registry used, by age, February 2011
                                                                                                                              • Attitudes on Registries for Alternative Events

                                                                                                                                • Key points
                                                                                                                                  • Housewarmings, graduations, adoptions top alternative registry events
                                                                                                                                    • Figure 27: Attitudes towards registries for alternative events, summary table, February 2011
                                                                                                                                • Impact of the Economy

                                                                                                                                  • Key points
                                                                                                                                    • The economy’s effect on registries is unchanged between 2010 and 2011
                                                                                                                                      • Figure 28: The economy and registry planning, trended, 2010 and 2011
                                                                                                                                    • Women more likely to choose less expensive gifts in reaction to economy
                                                                                                                                      • Figure 29: The economy and registry planning, by gender, February 2011
                                                                                                                                    • Higher household income means less economic impact on registry creation
                                                                                                                                      • Figure 30: The economy and registry planning, by household income, February 2011
                                                                                                                                  • Impact of Race/Hispanic Origin

                                                                                                                                    • Key points
                                                                                                                                      • Asians most likely, blacks least likely to have created a registry
                                                                                                                                        • Figure 31: Registry creation, by race/Hispanic origin, February 2011
                                                                                                                                      • Asians report strong inclination to create a range of registries
                                                                                                                                        • Figure 32: Registry creation, by event, by race/Hispanic origin, February 2011
                                                                                                                                      • Blacks appear most open to creating registries
                                                                                                                                        • Figure 33: Reasons for not creating gift registries, by race/Hispanic origin, February 2011
                                                                                                                                    • Custom Consumer Groups

                                                                                                                                        • Key points
                                                                                                                                          • College-educated respondents more likely to create some registry types
                                                                                                                                              • Figure 34: Registry creation, by event, by education level, February 2011
                                                                                                                                            • Full-time employed more likely to create registries
                                                                                                                                                • Figure 35: Registry creation, by event, by employment level, February 2011
                                                                                                                                            • Cluster Analysis

                                                                                                                                                • Traditionalist
                                                                                                                                                  • Demographics
                                                                                                                                                    • Characteristics
                                                                                                                                                      • Opportunity
                                                                                                                                                        • Consumer Researchers
                                                                                                                                                          • Demographics
                                                                                                                                                            • Characteristics
                                                                                                                                                              • Opportunity
                                                                                                                                                                • The Economy-Conscious
                                                                                                                                                                  • Demographics
                                                                                                                                                                    • Characteristics
                                                                                                                                                                      • Opportunity
                                                                                                                                                                        • Characteristic tables
                                                                                                                                                                          • Figure 36: Gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 37: Registry creation by event, by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 38: The economy and registry planning by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 39: Reasons for registry creation by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 40: Types of gifts registered for by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 41: Types of gifts respondents might have registered for if they were available by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 42: Attitudes towards registry used by gift registries consumer clusters, June 2011
                                                                                                                                                                          • Figure 43: Factors impacting registry location choice by gift registries consumer clusters, June 2011
                                                                                                                                                                        • Demographic tables
                                                                                                                                                                          • Figure 44: Gift registries consumer clusters, by gender, June 2011
                                                                                                                                                                          • Figure 45: Gift registries consumer clusters, by age, June 2011
                                                                                                                                                                          • Figure 46: Gift registries consumer clusters, by household income, June 2011
                                                                                                                                                                          • Figure 47: Gift registries consumer clusters, by race, June 2011
                                                                                                                                                                          • Figure 48: Gift registries consumer clusters, by Hispanic origin, June 2011
                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                        • Appendix—Other Useful Consumer Tables

                                                                                                                                                                          • Types of gifts selected for registry
                                                                                                                                                                            • Figure 49: Types of gifts registered for, by household income, February 2011
                                                                                                                                                                            • Figure 50: Types of gifts respondents might have registered for if they were available, by household income, February 2011
                                                                                                                                                                          • General attitudes and motivations
                                                                                                                                                                            • Figure 51: Reasons for registry creation, by household income, February 2011
                                                                                                                                                                            • Figure 52: Reasons for not creating gift registries, by household income, February 2011
                                                                                                                                                                        • Appendix—Trade Associations

                                                                                                                                                                          Companies Covered

                                                                                                                                                                          • Association of Bridal Consultants
                                                                                                                                                                          • Bath & Body Works
                                                                                                                                                                          • Bed Bath & Beyond Inc
                                                                                                                                                                          • Calvin Klein, Inc.
                                                                                                                                                                          • Crate & Barrel
                                                                                                                                                                          • Direct Marketing Association, Inc.
                                                                                                                                                                          • Electronic Retailing Association
                                                                                                                                                                          • Macy's, Inc.
                                                                                                                                                                          • National Retail Federation (NRF)
                                                                                                                                                                          • Pottery Barn
                                                                                                                                                                          • Ralph Lauren Ltd
                                                                                                                                                                          • Random House, Inc.
                                                                                                                                                                          • Tiffany & Co.
                                                                                                                                                                          • Toys R Us
                                                                                                                                                                          • Williams-Sonoma, Inc

                                                                                                                                                                          Gift Registries - US - June 2011

                                                                                                                                                                          £2,684.63 (Excl.Tax)