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Gift Registries - US - May 2013

“No longer are gift registry creators universally seeking to equip their homes with the essentials for fancy at-home entertainment, but rather are using registries to upgrade items they already have or get gift cards for use at their favorite retailers.”

– Ali Lipson, Retail Analyst

Some questions answered in this report include:

  • How can traditional retailers compete with the growing popularity of universal registries?
  • What role do wedding registries play in an age when most engaged couples cohabitate prior to marriage?
  • Can retailers convince consumers that more life events are registry-worthy?

 

Traditional gift registries, focused on equipping households with staple products for entertaining, are under threat from shifting consumer norms. With a higher degree of consumers getting married later in life, cohabitating before marriage, and placing less of a priority on traditional forms of home entertainment, today’s consumer is interested in registering mostly for practical products. This report focuses on how these changing norms affect the gift registries market, and how other emerging trends provide new opportunities for growth in the market. New insights about how gift registries can continue to gain further traction among consumers stem from two key observations:

Hispanic and Asian consumers are considerably more likely to create gift registries than other consumers, but are not frequently prompted to create registries for occasions that might matter to them.

Technology continues to transform the way consumers think about shopping, and how they would go about creating gift registries. Companies interested in driving more registry traffic would do well to enable consumers to create registries anytime, anywhere over the internet.

 

For the purposes of this report, Mintel has used the following definitions:

Gift registries are defined as a service enabling an individual or couple to make and circulate (or otherwise promote) a list of items, either online or in-store, that they would like to have purchased for him/her as a gift to an event or party.

This report focuses on traditional gift registries, collected with the expectation of giving gifts for a specific event, only. Gift cards and wishlists, though mentioned in this report, are not included in our definition of gift registries.

Note: Gift registries are often referred to as registries.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Market factors
                        • Growth in older consumers and Millennials drove mixed performance in the gift registries market
                          • Flat birth rates in the 2000s will give way to stronger population growth after 2013, driving more very young children, while seniors also continue to live longer
                            • Figure 1: Total U.S. population, by age, 2013-18
                          • Growing Hispanic and Asian populations over the next five years will drive more registry creation
                            • Figure 2: Population, by Hispanic origin, 2013-18
                            • Figure 3: Population, by race/Hispanic origin, 1970-2020
                          • Fewer weddings, getting married later, and living together first more often
                            • Figure 4: Marriage rate per 1,000 among total United States population, 2000-2011
                          • Overall consumer spending on gifts has declined since 2006, but toys and entertainment show some bright spots
                            • Gift cards/wine given at many typical registry occasions—role in or competing with registries?
                              • Major innovations
                                • Marketing successes
                                  • The consumer
                                    • Most consumers buy from rather than create registries
                                      • Weddings and baby showers are the primary reasons for creating gift registries
                                        • Figure 5: Usage of gift registries, February 2013
                                      • Gift registry creators want shopping to be easier, but nonusers don’t want to ask for gifts
                                        • Registry creators request what they want, not what they’re expected to wan
                                          • Figure 6: Items registered for on gift registry, February 2013
                                        • Affordability and service are major drivers of retailer choice when creating a registry
                                          • Figure 7: Attitudes toward gift registries, by gender, February 2013
                                        • Asian and Hispanic respondents are eager registry creators and users
                                          • What we think
                                          • Issues in the Market

                                              • How can traditional retailers compete with the growing popularity of universal registries?
                                                • What role do wedding registries play in an age when most engaged couples cohabitate prior to marriage?
                                                  • Can retailers convince consumers that more life events are registry-worthy?
                                                  • Insights and Opportunities

                                                    • Wit and humor
                                                      • Registries that educate consumers about what to bring to celebrations of other ethnic groups
                                                        • Registries as a way of gating access to new levels of loyalty
                                                          • Registry Re-frame: Curating for a loved one: creating a registry as a gesture of love, friendship, or support
                                                          • Trend Application

                                                              • Inspire Trend: Immaterial World
                                                                • Inspire Trend: The Nouveau Poor
                                                                  • Mintel Futures: Access Anything, Anywhere
                                                                  • Market Drivers

                                                                    • Key points
                                                                      • Millennials, the largest generation, poised to create registries
                                                                        • Figure 8: U.S. population, by generation, 2012
                                                                        • Figure 9: Share of U.S. Generations, by race/Hispanic origin, 2012
                                                                      • An aging population should be nudged to use registries in new ways…
                                                                        • Figure 10: Population, by age, 2008-18
                                                                      • …but growing Hispanic and Asian populations means there will be more gift registry enthusiasts in the future.
                                                                        • Figure 11: Population, by race and Hispanic origin, 2008-18
                                                                      • Hispanic kids could drive growth in registry creation
                                                                        • Figure 12: Presence and ages of children, by Hispanic vs. non-Hispanic households, 2011
                                                                      • Birth rates hold steady, young children, boomers will grow in population share
                                                                        • Figure 13: Fertility rate and number of births, 2001-11
                                                                        • Figure 14: Total U.S. population, by age, 2013-18
                                                                      • Fewer marriages means fewer reasons to register
                                                                        • Figure 15: Number of marriages and marriage rate in the U.S., 2000-2011
                                                                        • Figure 16: Numbers and share of married and unmarried, by gender, 1960 and 2010
                                                                      • Older marriages and more cohabitation means more complete households prior to marriage
                                                                        • Figure 17: Probability of first marriage among women 15-44 years of age before reaching specified age, 1995-2010
                                                                        • Figure 18: Proportion of men and women, aged 15-44, who cohabitate with a partner, 1995-2010
                                                                      • Retail sales growth suggests consumers still shopping
                                                                        • Figure 19: National retail sales growth rate, all retailers, 2003-13
                                                                      • Consumer spending on gifts of any type
                                                                        • Figure 20: Average annual consumer expenditures on gifts, by spending category, 2006-11
                                                                      • Consumer gift spending on common registry products
                                                                        • Figure 21: Average annual consumer expenditures on gifts, by spending category, 2006-11
                                                                    • Competitive Context

                                                                      • Charitable giving
                                                                        • Figure 22: Total charitable giving sector forecast, 2013
                                                                      • Gift card giving
                                                                        • Figure 23: Number of gift/prepaid cards purchased in the last 12 months, by gender, September 2011
                                                                        • Figure 24: Why gift/prepaid cards are purchased, by gender, September 2011
                                                                      • Online shopping for home décor and the eBay/Etsy effect
                                                                        • Figure 25: Retailers shopped for home décor purchases–online, by gender, December 2011
                                                                      • Alcohol as a go-to-gift
                                                                        • Figure 26: Occasions that motivate alcoholic beverage purchases, by age, March 2012
                                                                    • Leading Companies

                                                                        • Specialty stores
                                                                          • Babies “R” Us
                                                                            • Bed Bath & Beyond
                                                                              • Buy Buy Baby
                                                                                • Crate & Barrel
                                                                                  • Pottery Barn
                                                                                    • REI
                                                                                      • The Land of Nod
                                                                                        • Tiffany & Co.
                                                                                          • Williams-Sonoma, Inc
                                                                                            • Online only
                                                                                              • Amazon.com
                                                                                                • Diapers.com
                                                                                                  • Gift Registry 360 (The Knot)
                                                                                                    • Traveler’s Joy
                                                                                                      • Mass merchandisers
                                                                                                        • Target
                                                                                                          • Figure 27: Target banner ad for same sex wedding registry, July 2012
                                                                                                        • Walmart
                                                                                                          • Department stores
                                                                                                            • Belk
                                                                                                              • Bloomingdale’s
                                                                                                                • Bon-Ton Stores
                                                                                                                  • Dillard’s
                                                                                                                    • JCPenney
                                                                                                                      • Kohl’s
                                                                                                                        • Macy’s
                                                                                                                            • Figure 28: Macys newspaper ad for same sex wedding registry, May 2008
                                                                                                                          • Neiman Marcus
                                                                                                                            • Sears
                                                                                                                            • Innovations and Innovators

                                                                                                                              • “MatriMoney:” registering for investments and financial services
                                                                                                                                • The Knot, Inc.: Setting the standard for registry creation
                                                                                                                                  • Figure 29: The Knot registry app launch screen, April 2013
                                                                                                                                • The Always-on registry and wish list from Jifiti
                                                                                                                                  • Figure 30: Jifiti pulse app, April 2013
                                                                                                                                • Cause-driven registries
                                                                                                                                  • Figure 31: Amazon hurricane sandy registry, April 2013
                                                                                                                                • Honeymoon registries provided by Honeymoonwishes.com
                                                                                                                                  • Figure 32: Starwood Caribbean honeymoon registry, April 2013
                                                                                                                              • Marketing Strategies

                                                                                                                                • Overview of the brand landscape
                                                                                                                                  • Shoppers do pay attention to brochures, flyers, and way-finding tools
                                                                                                                                    • Figure 33: In-store marketing vehicles most referred-to by shoppers, October 2011-November 2012
                                                                                                                                  • Direct marketing: brochures, flyers, circulars, and CRM in department stores
                                                                                                                                    • Figure 34: Kohl’s catalog with registry promotion call-out, February 2013
                                                                                                                                    • Figure 35: Boscov’s promotion mailer featuring registry advertising, January 2013
                                                                                                                                    • Figure 36: Macy’s loyalty mailer featuring sip & scan party, August 2012
                                                                                                                                  • Direct marketing: Circulars and CRM in Travel
                                                                                                                                    • Figure 37: JetBlue TrueBlue registry promotion email, December 2012
                                                                                                                                    • Figure 38: Hilton Honors points gift registry email, December 2012
                                                                                                                                    • Figure 39: United mileage plus gift registry announcement email, January 2012
                                                                                                                                    • Figure 40: Paul Gauguin cruises gift registry email, July 2012
                                                                                                                                  • Reach-oriented marketing: TV
                                                                                                                                    • Dodge: Buy Different
                                                                                                                                      • Figure 41: Dodge Dart registry, television ad “Moving forward,” March 2013
                                                                                                                                    • Mobile strategies: apps that drive registry creation and engagement
                                                                                                                                      • Figure 42: Macy’s registry within Macy’s app, FEB. 12, 2013
                                                                                                                                      • Figure 43: Bed, bath, and beyond registry within app, FEB. 12, 2013
                                                                                                                                    • Social strategy: Pinterest placement
                                                                                                                                      • Figure 44: Bloomingdales wedding registry tagging on pinterest, April, 2013
                                                                                                                                      • Figure 45: Johnny walker wedding registry tagging on pinterest, April, 2013
                                                                                                                                    • Promotion strategies: search results
                                                                                                                                      • Figure 46: Bed, bath, and beyond search results, highlight registry, April 2013
                                                                                                                                    • Promotion strategies: Offers
                                                                                                                                      • Figure 47: Amazon baby registry Avent sweepstakes offer, April 2013
                                                                                                                                      • Figure 48: Macy’s dream fund registry card offer, April 2013
                                                                                                                                      • Figure 49: Pottery barn top ten reasons to register with Pottery Barn, April 2013
                                                                                                                                  • Gift Registry Participation

                                                                                                                                    • Key points
                                                                                                                                      • Most shoppers have purchased items from a registry, but few create them
                                                                                                                                        • Figure 50: Creation of or purchase from a gift registry in-store or online, February 2013
                                                                                                                                      • Women considerably more likely to make registry purchases
                                                                                                                                        • Figure 51: Creation of or purchase from a gift registry in-store or online, by gender, February 2013
                                                                                                                                      • Gift registry participation among youth
                                                                                                                                        • Figure 52: Creation of or purchase from a gift registry in-store or online, by age, February 2013
                                                                                                                                      • Registries used most by middle- and high-income consumers
                                                                                                                                        • Figure 53: Creation of or purchase from a gift registry in-store or online, by household income, February 2013
                                                                                                                                      • Gift registry participation by marriage, location, HH Size
                                                                                                                                        • Figure 54: Creation of or purchase from a gift registry in-store or online, by marital/relationship status, February 2013
                                                                                                                                        • Figure 55: Creation of or purchase from a gift registry in-store or online, by number of people in household, February 2013
                                                                                                                                        • Figure 56: Creation of or purchase from a gift registry in-store or online, by employment, February 2013
                                                                                                                                        • Figure 57: Creation of or purchase from a gift registry in-store or online, by region, February 2013
                                                                                                                                    • Occasions for Creating Gift Registries

                                                                                                                                      • Key points
                                                                                                                                        • Bridal and baby showers, graduations are leading reasons for registries
                                                                                                                                          • Figure 58: Events or occasions for creating or buying from a gift registry (online or in-store), February 2013
                                                                                                                                        • Men more willing to create registries for a variety of events
                                                                                                                                          • Figure 59: Events or occasions for creating a gift registry (online or in-store), by gender, February 2013
                                                                                                                                        • Younger consumers are more likely to create registries
                                                                                                                                          • Figure 60: Events or occasions for creating a gift registry (online or in-store), by age, February 2013
                                                                                                                                        • More lower-income consumers should avoid unwanted gifts
                                                                                                                                          • Figure 61: Events or occasions for creating a gift registry (online or in-store), by household income, February 2013
                                                                                                                                        • Singletons get invited to more events, help plan parties
                                                                                                                                          • Figure 62: Events or occasions for creating a gift registry (online or in-store), by marital/relationship status, February 2013
                                                                                                                                        • Registering for gifts is not a Midwestern value
                                                                                                                                          • Figure 63: Events or occasions for creating a gift registry (online or in-store), by region, February 2013
                                                                                                                                      • Occasions for Purchasing From Gift Registries

                                                                                                                                        • Key points
                                                                                                                                          • Most women have bought from gift registries
                                                                                                                                            • Figure 64: Events or occasions for buying from a gift registry (online or in-store), by gender, February 2013
                                                                                                                                          • Purchasing from wedding and baby showers also dominated by 25-34s
                                                                                                                                            • Figure 65: Events or occasions for buying from a gift registry (online or in-store), by age, February 2013
                                                                                                                                          • Middle-to-high income households show greatest tendency to buy from registries
                                                                                                                                            • Figure 66: Events or occasions for buying from a gift registry (online or in-store), by household income, February 2013
                                                                                                                                          • “Living with a partner” a good target for registry promotion
                                                                                                                                            • Figure 67: Events or occasions for buying from a gift registry (online or in-store), by marital/relationship status, February 2013
                                                                                                                                          • Midwesterners disinclined to register
                                                                                                                                            • Figure 68: Events or occasions for buying from a gift registry (online or in-store), by region, February 2013
                                                                                                                                        • Reasons for Creating a Gift Registry

                                                                                                                                          • Key points
                                                                                                                                            • Shopping ease and preventing unwanted gifts drive registry creation
                                                                                                                                              • Figure 69: Reasons for creating a gift registry, February 2013
                                                                                                                                              • Figure 70: Reasons for creating a gift registry, by region, February 2013
                                                                                                                                          • Reasons for Not Creating a Gift Registry

                                                                                                                                            • Key points
                                                                                                                                              • Gift registries just don’t “seem relevant” for many events
                                                                                                                                                • Figure 71: Reasons for not creating a gift registry, February 2013
                                                                                                                                              • Younger consumers want gifts, but don’t consider registries
                                                                                                                                                • Figure 72: Reasons for not creating a gift registry, by age, February 2013
                                                                                                                                              • Higher-income consumers want gifts, but don’t think of registries
                                                                                                                                                • Figure 73: Reasons for not creating a gift registry, by household income, February 2013
                                                                                                                                              • Married consumers show registry regret
                                                                                                                                                • Figure 74: Reasons for not creating a gift registry, by marital/relationship status, February 2013
                                                                                                                                              • Many parents have had positive registry experiences
                                                                                                                                                • Figure 75: Reasons for not creating a gift registry, by presence of children in household, February 2013
                                                                                                                                              • Northeastern consumers lack positive feedback on registries
                                                                                                                                                • Figure 76: Reasons for not creating a gift registry, by region, February 2013
                                                                                                                                            • Registry Items

                                                                                                                                              • Key points
                                                                                                                                                • People register for what they really want
                                                                                                                                                  • Figure 77: Items registered for on gift registry, February 2013
                                                                                                                                                • Young want flexibility, old see registries for their traditional purpose
                                                                                                                                                  • Figure 78: Items registered for on gift registry, by age, February 2013
                                                                                                                                                • Lower-income consumers also seek electronics and gift cards
                                                                                                                                                  • Figure 79: Items registered for on gift registry, by household income, February 2013
                                                                                                                                                • Married people see gift registries for their traditional use
                                                                                                                                                  • Figure 80: Items registered for on gift registry, by marital status, February 2013
                                                                                                                                                • Midwesterners most likely to register for everyday household items
                                                                                                                                                  • Figure 81: Items registered for on gift registry, by region, February 2013
                                                                                                                                              • Registry Occasions and Desired Items

                                                                                                                                                • Key points
                                                                                                                                                  • Major life events experienced or expected
                                                                                                                                                    • Figure 82: Major life events experienced in the last year, October 2007-November 2012
                                                                                                                                                    • Figure 83: Major life events expected to experience in the coming year, October 2007-November 2012
                                                                                                                                                  • Most nonshower registry creators seek gift cards and electronics
                                                                                                                                                    • Figure 84: Items registered for on gift registry, by events or occasions for creating a gift registry (online or in-store), February 2013 (part 1)
                                                                                                                                                    • Figure 85: Items registered for on gift registry, by events or occasions for creating a gift registry (online or in-store), February 2013 (part 2)
                                                                                                                                                  • Most registry creators choose mass merchandisers due to cost and convenience
                                                                                                                                                    • Figure 86: Retailers chosen for gift registries, by events or occasions for creating a gift registry (online or in-store), February 2013 (part 1)
                                                                                                                                                    • Figure 87: Retailers chosen for gift registries, by events or occasions for creating a gift registry (online or in-store), February 2013 (part 2)
                                                                                                                                                • Attitudes toward Registries

                                                                                                                                                  • Key points
                                                                                                                                                    • Affordability leads, many factors considered in registry retailer choice
                                                                                                                                                      • Figure 88: Attitudes toward gift registries, by gender, February 2013
                                                                                                                                                    • Newlyweds and first-time parents most concerned with retailer qualities
                                                                                                                                                      • Figure 89: Attitudes toward gift registries, by age, February 2013
                                                                                                                                                    • Highest-income respondents most concerned with affordability for givers
                                                                                                                                                      • Figure 90: Attitudes toward gift registries, by household income, February 2013
                                                                                                                                                  • Retailers Chosen For Gift Registries

                                                                                                                                                    • Key points
                                                                                                                                                      • Mass merchandisers most popular choice for registry creators
                                                                                                                                                        • Figure 91: Retailers chosen for gift registries, February 2013
                                                                                                                                                      • Younger consumers more accustomed to shopping, registering at mass
                                                                                                                                                        • Figure 92: Retailers chosen for gift registries, by age, February 2013
                                                                                                                                                      • Mass merchandisers remain popular at all income levels
                                                                                                                                                        • Figure 93: Retailers chosen for gift registries, by household income, February 2013
                                                                                                                                                      • Unmarried consumers more flexible with choice of retailer
                                                                                                                                                        • Figure 94: Retailers chosen for gift registries, by marital status, February 2013
                                                                                                                                                    • Impact of Race and Hispanic Origin

                                                                                                                                                      • Key points
                                                                                                                                                        • Registries even more popular among Asians, Hispanic consumers
                                                                                                                                                          • Figure 95: Usage of gift registries—Created a gift registry in-store, by race/Hispanic origin, February 2013
                                                                                                                                                        • Asians and Hispanics likely to create registries for nearly all types of events
                                                                                                                                                          • Figure 96: Events or occasions for creating a gift registry (online or in-store), by race/Hispanic origin, February 2013
                                                                                                                                                        • Hispanic respondents less eager to control gift giving with registries
                                                                                                                                                          • Figure 97: Reasons for creating a gift registry, by Hispanic origin, February 2013
                                                                                                                                                        • Black respondents show a high affinity for registry creation
                                                                                                                                                          • Figure 98: Reasons for not creating a gift registry, by race/Hispanic origin, February 2013
                                                                                                                                                        • Hispanic respondents less concerned about customer service when registering
                                                                                                                                                          • Figure 99: Attitudes toward gift registries, by Hispanic origin, February 2013
                                                                                                                                                      • Custom Consumer Groups

                                                                                                                                                        • Key points
                                                                                                                                                          • Young—particularly young women—likely to use registries
                                                                                                                                                            • Figure 100: Usage of gift registries—Created a gift registry in-store, by gender and age, February 2013
                                                                                                                                                            • Figure 101: Usage of gift registries—Created a gift registry in-store or online, by gender and age, February 2013
                                                                                                                                                            • Figure 102: Reasons for creating a gift registry, by gender and age, February 2013
                                                                                                                                                            • Figure 103: Reasons for not creating a gift registry, by gender and age, February 2013
                                                                                                                                                            • Figure 104: Items registered for on gift registry, by gender and age, February 2013
                                                                                                                                                            • Figure 105: Attitudes toward gift registries, by gender and age, February 2013
                                                                                                                                                            • Figure 106: Retailers chosen for gift registries, by gender and age, February 2013
                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                          • Created a gift registry in-store
                                                                                                                                                            • Figure 107: Events or occasions for creating a gift registry in-store, by age, February 2013
                                                                                                                                                            • Figure 108: Events or occasions for creating a gift registry in-store, by gender and age, February 2013
                                                                                                                                                            • Figure 109: Events or occasions for creating a gift registry in-store, by household income, February 2013
                                                                                                                                                            • Figure 110: Events or occasions for creating a gift registry in-store, by race/Hispanic origin, February 2013
                                                                                                                                                            • Figure 111: Events or occasions for creating a gift registry in-store, by marital/relationship status, February 2013
                                                                                                                                                            • Figure 112: Events or occasions for creating a gift registry in-store, by number of people in household, February 2013
                                                                                                                                                            • Figure 113: Events or occasions for creating a gift registry in-store, by employment, February 2013
                                                                                                                                                            • Figure 114: Events or occasions for creating a gift registry in-store, by region, February 2013
                                                                                                                                                          • Created a gift registry online
                                                                                                                                                            • Figure 115: Events or occasions for creating a gift registry online, by gender, February 2013
                                                                                                                                                            • Figure 116: Events or occasions for creating a gift registry online, by age, February 2013
                                                                                                                                                            • Figure 117: Events or occasions for creating a gift registry online, by gender and age, February 2013
                                                                                                                                                            • Figure 118: Events or occasions for creating a gift registry online, by household income, February 2013
                                                                                                                                                            • Figure 119: Events or occasions for creating a gift registry online, by race/Hispanic origin, February 2013
                                                                                                                                                            • Figure 120: Events or occasions for creating a gift registry online, by marital/relationship status, February 2013
                                                                                                                                                            • Figure 121: Events or occasions for creating a gift registry online, by number of people in household, February 2013
                                                                                                                                                            • Figure 122: Events or occasions for creating a gift registry online, by employment, February 2013
                                                                                                                                                            • Figure 123: Events or occasions for creating a gift registry online, by region, February 2013
                                                                                                                                                          • Created a gift registry in-store or online
                                                                                                                                                            • Figure 124: Events or occasions for creating a gift registry in-store or online, by number of people in household, February 2013
                                                                                                                                                            • Figure 125: Events or occasions for creating a gift registry in-store or online, by employment, February 2013
                                                                                                                                                          • Have purchased a gift from a gift registry
                                                                                                                                                            • Figure 126: Have purchased a gift from a gift registry for this type of event (in-store or online), by number of people in household, February 2013
                                                                                                                                                            • Figure 127: Have purchased a gift from a gift registry for this type of event (in-store or online), by employment, February 2013
                                                                                                                                                          • Have not created or purchased from a gift registry
                                                                                                                                                            • Figure 128: Have not created or purchased from a gift registry for this type of event (either in-store or online), by gender, February 2013
                                                                                                                                                            • Figure 129: Have not created or purchased from a gift registry for this type of event (either in-store or online), by age, February 2013
                                                                                                                                                            • Figure 130: Have not created or purchased from a gift registry for this type of event (either in-store or online), by household income, February 2013
                                                                                                                                                            • Figure 131: Have not created or purchased from a gift registry for this type of event (either in-store or online), by race/Hispanic origin, February 2013
                                                                                                                                                            • Figure 132: Have not created or purchased from a gift registry for this type of event (either in-store or online), by marital/relationship status, February 2013
                                                                                                                                                            • Figure 133: Have not created or purchased from a gift registry for this type of event (either in-store or online), by number of people in household, February 2013
                                                                                                                                                            • Figure 134: Have not created or purchased from a gift registry for this type of event (either in-store or online), by employment, February 2013
                                                                                                                                                            • Figure 135: Have not created or purchased from a gift registry for this type of event (either in-store or online), by region, February 2013
                                                                                                                                                          • Items registered for on gift registry
                                                                                                                                                            • Figure 136: Items registered for on gift registry, by employment, February 2013
                                                                                                                                                          • Retailers chosen for gift registries
                                                                                                                                                            • Figure 137: Retailers chosen for gift registries, by employment, February 2013
                                                                                                                                                        • Appendix – Trade Associations

                                                                                                                                                          Gift Registries - US - May 2013

                                                                                                                                                          US $3,995.00 (Excl.Tax)