Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Gluten-free Foods - US - October 2015

"While some consumers view the gluten-free diet as a fad, gluten-free food consumption continues to trend upward, fueled mostly by its general health halo, and also as a treatment for those with celiac disease or gluten sensitivity. Market competition continues to heat up as manufacturers both large and small enter the gluten-free space, increasing the availability, quality, and variety of gluten-free foods."
- Amanda Topper, Food Analyst

This report discusses the following key topics:

  • Gluten-free food category continues solid growth
  • Gluten-free foods not viewed as nutritious
  • Gluten-free foods are only part of consumers’ diets

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Gluten-free food category continues solid growth
            • Figure 1: Sales* and fan chart forecast of gluten-free foods, at current prices, rolling 52 weeks June 2013-June 2018
            • Figure 2: Sales* of gluten-free foods, by segment, at current prices, rolling 52 weeks June 2013-June 2015
          • Gluten-free foods not viewed as nutritious
            • Figure 3: Attitudes toward gluten-free foods – Any agree, by reasons for eating gluten-free foods, July 2015
          • Gluten-free foods are only part of consumers’ diets
            • Figure 4: Consistency of eating gluten-free foods, July 2015
          • The opportunities
            • Focus on key consumer segments driving growth
              • Figure 5: Reasons for eating gluten-free foods, 2013-15
            • Quality, taste perceptions positive, but need to boost nutritional profile
              • Figure 6: Satisfaction with taste of gluten-free foods, July 2015
            • Offer gluten-free foods with value-added attributes to increase consumption frequency
              • Figure 7: Behaviors related to gluten-free foods, by reasons for eating gluten-free foods, July 2015
            • What it means
            • The Market – What You Need to Know

              • Gluten-free food sales reach $11.6 billion in 2015
                • Sales grow across food segments
                  • Growth in foodservice a competitive threat
                  • Market Size and Forecast

                    • Gluten-free sales and total share of gluten-free foods continue to rise
                      • Figure 8: Sales* of gluten-free foods as a share of total category sales, at current prices, rolling 52 weeks June 2013-June 2015
                      • Figure 9: Sales* and fan chart forecast of gluten-free foods, at current prices, rolling 52 weeks June 2013-June 2018
                      • Figure 10: Sales* of gluten-free foods, at current prices, rolling 52 weeks June 2013-June 2018
                      • Figure 11: Sales* of gluten-free foods, at inflation-adjusted prices, rolling 52 weeks June 2013-June 2018
                  • Market Breakdown

                    • Strongest growth within meats, desserts, energy bars segments
                      • Figure 12: Sales* of gluten-free foods, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                      • Figure 13: Sales* of gluten-free foods as a share of total category sales, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Bread products and cereals
                      • Figure 14: Sales* of total and gluten-free bread products and cereals, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Condiments, seasonings, and spreads
                      • Figure 15: Sales* of total and gluten-free condiments, seasonings, and spreads, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Desserts
                      • Figure 16: Sales* of total and gluten-free desserts, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Energy bars
                      • Figure 17: Sales* of total and gluten-free energy bars, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Meats/meat alternatives
                      • Figure 18: Sales* of total and gluten-free meats/meat alternatives, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Pasta, noodles, and rice
                      • Figure 19: Sales* of total and gluten-free pasta, noodles, and rice, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Prepared foods
                      • Figure 20: Sales* of total and gluten-free prepared foods, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                    • Snacks
                      • Figure 21: Sales* of total and gluten-free snacks, by segment, at current prices, rolling 52 weeks June 2013-June 2015
                  • Market Perspective

                    • Foodservice gluten-free options continue to grow, create competition
                    • Market Factors

                      • Celiac disease and gluten sensitivity incidence
                        • Perceived health benefits a key driver
                          • Use of the gluten-free claim grows
                            • Figure 22: Gluten-free food introductions, by launch type, August 2014-15
                            • Figure 23: Gluten-free food product penetration, 2010-14
                        • Key Players – What You Need to Know

                          • Gluten-free category highly fragmented
                            • Expanded gluten-free product lines help boost sales
                              • Products with ancient grains, probiotics emerging
                              • Manufacturer Sales of Gluten-free Foods

                                • Nearly half of category represented by smaller brands
                                  • Manufacturer sales of gluten-free foods
                                    • Figure 24: Sales* of gluten-free products at retail, by market share of leading companies, rolling 52 weeks 2015
                                    • Figure 25: Sales* of gluten-free products at retail, by leading companies, rolling 52 weeks 2014 and 2015
                                • What’s Working?

                                  • Established brands expanding their product lines
                                    • Figure 26: Sales* of Snyder’s of Hanover gluten-free snacks
                                    • Figure 27: Sales* of Amy’s Kitchen gluten-free prepared foods
                                    • Figure 28: Sales* of EVOL gluten-free prepared foods
                                    • Figure 29: Sales* of Cheerios gluten-free cereal
                                    • Figure 30: Sales* of CLIF LUNA gluten-free energy bars
                                    • Figure 31: Sales* of Barilla gluten-free pasta
                                  • Dedicated gluten-free brands
                                    • Figure 32: Sales* of Glutino gluten-free bread products
                                    • Figure 33: Sales* of Glutino gluten-free desserts
                                    • Figure 34: Sales* of Glutino gluten-free prepared meals
                                  • Naturally gluten-free snacks
                                    • Figure 35: Sales* of On The Border gluten-free snacks
                                    • Figure 36: Sales* of Cheetos gluten-free snacks
                                    • Figure 37: Sales* of Smartfood gluten-free snacks
                                • What’s Next?

                                  • Adding value with added nutrition
                                      • Figure 38: Sales* of gluten-free foods with pre-/probiotics, at current prices, rolling 52 weeks June 2013-June 2015
                                  • The Consumer – What You Need to Know

                                    • Gluten-free food consumption continues to rise
                                      • Increase in those who believe they may be gluten intolerant or sensitive
                                        • Satisfaction with gluten-free foods high, yet improvement needed
                                          • Consumers don’t always eat gluten-free
                                          • Consumption of Gluten-free Foods

                                            • Consumption continues upward trend
                                              • Figure 39: Consumption of gluten-free foods, 2013-15
                                              • Figure 40: Consumption of gluten-free foods, by gender and age, July 2015
                                              • Figure 41: Consumption of gluten-free foods, by race and Hispanic origin, July 2015
                                              • Figure 42: Past consumption of gluten-free foods, 2013-15
                                          • Reasons for Eating Gluten-free Foods

                                            • Increase in those who believe they may be gluten intolerant or sensitive
                                              • Figure 43: Reasons for eating gluten-free foods, 2013-15
                                            • Health continues to drive consumption, especially among nonceliacs
                                              • Figure 44: Other reasons for eating gluten-free foods, 2013-15
                                              • Figure 45: Other reasons for eating gluten-free foods, by celiac disease diagnosis, July 2015
                                          • Satisfaction with Taste of Gluten-free Foods

                                            • Generally high satisfaction across food categories
                                              • Figure 46: Satisfaction with taste of gluten-free foods, July 2015
                                            • Higher satisfaction among those diagnosed with celiac disease
                                              • Figure 47: Satisfaction with taste of gluten-free foods, by reasons for eating gluten-free foods, any satisfied, July 2015
                                          • Consistency of Eating Gluten-free Foods

                                            • Most consumers also eat gluten-containing foods across categories
                                              • Figure 48: Consistency of eating gluten-free foods, July 2015
                                          • Behaviors Related to Gluten-free Foods

                                            • Awareness of gluten-free label rises slightly
                                              • Figure 49: Behaviors related to gluten-free foods, 2014-15
                                            • Celiacs most likely to follow other free-from diets
                                                • Figure 50: Behaviors related to gluten-free foods, by reasons for eating gluten-free foods, July 2015
                                              • Celiacs less strict about gluten-free diet away from home
                                                • Figure 51: Behaviors related to gluten-free foods, by reasons for eating gluten-free foods, July 2015
                                              • Certification, specialty brands more important to gluten intolerant or sensitive
                                                • Figure 52: Behaviors related to gluten-free foods, by reasons for eating gluten-free foods, July 2015
                                            • Attitudes toward Gluten-free Foods

                                              • The “fad factor” rises
                                                  • Figure 53: Attitudes toward gluten-free foods – Any agree, 2013-15
                                                • Trust of gluten-free product claims declines
                                                  • Figure 54: Attitudes toward gluten-free foods – Any agree, 2014-15
                                                • Hispanics concerned about ingredients, weight gain on a gluten-free diet
                                                  • Figure 55: Attitudes toward gluten-free foods – Any agree, by Hispanic origin, July 2015
                                                • Celiacs agree gluten-free foods are higher quality but room exists to improve nutritional value
                                                  • Figure 56: Attitudes toward gluten-free foods – Any agree, by reasons for eating gluten-free foods, July 2015
                                                  • Figure 57: Attitudes toward gluten-free foods – CHAID – Tree output, July 2015
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Sales data
                                                    • Fan chart forecast
                                                      • Consumer survey data
                                                        • Abbreviations and terms
                                                          • Abbreviations
                                                          • Appendix – CHAID Analysis

                                                            • Methodology
                                                              • Attitudes toward gluten-free foods
                                                                • Figure 58: Attitudes toward gluten-free foods – CHAID – Table output, July 2015
                                                            • Appendix – Market

                                                              • Retail channel sales
                                                                • Figure 59: Market share of sales* of gluten-free foods, by retail channel, at current prices, rolling 52 weeks June 2013-June 2015
                                                              • Gluten-free food sales by select attributes
                                                                • Organic
                                                                  • Figure 60: Sales* of organic gluten-free foods, at current prices, rolling 52 weeks June 2013-June 2015
                                                                • Allergen-free
                                                                  • Figure 61: Sales* of allergen-free and gluten-free foods, at current prices, rolling 52 weeks June 2013-June 2015
                                                              • Appendix – Key Players

                                                                • Bread products and cereals
                                                                  • Figure 62: Sales* of gluten-free bread products and cereals, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Condiments, seasonings, spreads
                                                                  • Figure 63: Sales* of gluten-free condiments, seasonings, and spreads, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Desserts
                                                                  • Figure 64: Sales* of gluten-free desserts, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Energy bars
                                                                  • Figure 65: Sales* of gluten-free energy bars, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Meats/meat alternatives
                                                                  • Figure 66: Sales* of gluten-free meat/meat alternatives, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Pasta and rice
                                                                  • Figure 67: Sales* of gluten-free pasta and rice, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Prepared foods
                                                                  • Figure 68: Sales* of gluten-free prepared foods, by leading companies and brands, rolling 52 weeks June 2014-15
                                                                • Snacks
                                                                  • Figure 69: Sales* of gluten-free snacks, by leading companies and brands, rolling 52 weeks June 2014-15
                                                              • Appendix – Segments and Subsegments

                                                                Companies Covered

                                                                To learn more about the companies covered in this report please contact us.

                                                                Gluten-free Foods - US - October 2015

                                                                US $3,995.00 (Excl.Tax)