Golf Tourism - International - September 2010
Sports tourism is often viewed as a niche segment within the tourism sector as a whole. However, the relationship between sport and tourism is gaining momentum in the industry, and this has mainly come from five basic directions:
the popularity of international and national sporting events such as the Olympic Games, the World Cup and the UEFA European Football Championship has increased significantly
there is a wider understanding of the health-related benefits that can be achieved through active participation in many sports
governments and leaders are beginning to appreciate the value of sport with regard to both the economy and national and international relations
there are a wider and carefully programmed variety of sporting events on offer throughout the year, facilitating spectators and participants alike
sports enthusiasts are not only more mobile but are also able to communicate more effectively due to improvements in technology and global infrastructure.
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