Great Fuel Debate - US - January 2009
Aggregate expenditures on gasoline and diesel fuel reached $294.3 billion in 2008, an increase of 93% at current prices since 2003 and 66% at inflation-adjusted prices. However, this impressive gain is the result of increases in the average price per gallon of fuel rather than a surge in demand. In fact, the number of miles driven has declined, and volume sales declined 1% between 2003 and 2007 (and more dramatically in 2008).
Analysis and insights in this report include:
Market drivers and opportunities for innovation
The role of and growth of "green" vehicles, alternative fuels and other factors influencing the market
Ad spending and advertising strategies and themes, including web marketing, and advertising effectiveness by brand
Consumer opinions and behavior including data on who buys fuel, what influences purchase behavior at the retail level, and which sources of "green" information are considered trustworthy
Cluster analysis to identify consumer groups that are open to rethinking their opinions on energy companies
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