Green Living - US - January 2009
For the past three years, the "green" marketplace has been one of the fastest growing, most dynamic sectors of the U.S. economy. In this report, Mintel examines the size, scope, and growth of the "green" consumer marketplace, the driving forces that will shape its future - with an eye toward expected changes sector by sector -, as well as the short-term and long-term outlooks for the market as a whole.
The surge in environmental awareness that began in 2005 has transformed from a popular cultural trend into a major force for change in a range of markets
Mintel analyzes the impacts that the economic downturn and other key drivers, such as potential climate change regulation, may have on the green marketplace
Mintel explores the current trends and future outlook for eight key sectors of the "green" consumer marketplace, including personal care products, home building and home improvement supplies, electronics and appliances, automobiles, and consumer services
This report explores the special role of key demographic groups, such as Asians and young Hispanics, in adoption of new "green" product categories
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.