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Greeting Cards and e-cards - US - February 2011

Despite the popularity of social networks and the availability of other modes of communication that allow people to remain in constant contact, there is still a universal desire to connect on a deeper level, and greeting card manufacturers are cultivating this need. Advances in technology have created a marketplace where consumers can choose a variety of methods for daily communication, and therefore greeting card companies must innovate at a quicker pace to stay relevant.

In the past year, American Greetings has introduced mobile greetings, partnered with the Breast Cancer Research Foundation as well as country pop sensation Taylor Swift, and has introduced multi-sensory cards and flipbook cards, while Hallmark has brought to market karaoke cards and special gift cards, partnering with popular merchants. At the same time, the easy availability of digital photo technology has given consumers a never-ending way to click, download, and share personal photos that can be incorporated into e-cards and sent to any computer. Mintel’s research in the greeting cards market discusses such issues as:

  • Demographics most likely to purchase cards and to purchase cards more frequently
  • What criteria consumers use to choose which card to send, and what types of messages they want to receive
  • The impact of gender, age, income, and ethnicity in choosing greeting cards
  • How technology and the widespread use of smartphones has affected the market

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Manufacturers innovate to keep greeting cards relevant
                        • Greeting card market in decline
                          • Greeting cards face competition on many levels
                            • Mass merchandisers and drug stores are channels of choice for purchase
                              • Market drivers
                                • Age: younger adults more likely to purchase; older are most likely to receive
                                  • Relationship status: married adults purchase cards more often than singles
                                    • Ethnicity: Hispanics purchase cards more frequently than non-Hispanics
                                      • Women in the workplace: women more likely than men to purchase cards
                                        • Hallmark and American Greetings continue to dominate market
                                          • The big two continue to innovate; smaller companies fulfil niche needs
                                            • Low consumer brand loyalty drives distinct marketing strategies
                                              • Greeting card and e-card purchasing and usage trends
                                                • Top holidays and occasions for greeting cards
                                                  • The greeting card consumer
                                                    • Holidays and occasions
                                                      • Purchase frequency
                                                        • Spending habits
                                                          • Retail channels
                                                            • Shopping habits
                                                              • Message preferences
                                                                • The e-card consumer
                                                                  • Ease, content, and selection
                                                                    • Trust, usage, and technology
                                                                      • Race and Hispanic origin
                                                                      • Insights and Opportunities

                                                                        • An established custom
                                                                          • Racial and ethnic diversity in America creates opportunities
                                                                            • Religious and cultural diversity also deserves attention
                                                                              • Figure 1: Greeting card purchase in the last three months and electronic online greeting card sent in the last 30 days, by religious affiliation, April 2009-June 2010
                                                                            • Smart kiosks may be an answer to lack of display space for greeting cards
                                                                              • Create-a-card kiosks for customization: giving traditional cards a tech-edge
                                                                                • Retirement and new beginnings
                                                                                • Inspire Insight

                                                                                    • Trend: Affection
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • Sorry for your loss…
                                                                                          • Greeting card market size and forecast
                                                                                            • Figure 2: Total U.S. sales and forecast of greeting cards, at current prices, 2005-15
                                                                                            • Figure 3: Total U.S. sales and forecast of greeting cards, at inflation-adjusted prices, 2005-15
                                                                                          • Fan-chart forecast
                                                                                              • Figure 4: Total U.S. sales and forecast of greeting cards, at current prices, 2005-15 with worst and best cases
                                                                                            • An estimated 500 million e-cards are sent annually
                                                                                            • Market Drivers

                                                                                              • Key points
                                                                                                • Younger adults and seniors embrace cards
                                                                                                  • Figure 5: Population by age, 2006-16
                                                                                                • Married respondents most likely to purchase greeting cards
                                                                                                  • Single and still buying greeting cards
                                                                                                    • Figure 6: Marital status, by age, 2010
                                                                                                  • Diversity creates market for non-traditional and/or off-beat holidays
                                                                                                    • Figure 7: Population by race and Hispanic origin, 2006-16
                                                                                                    • Figure 8: Major U.S. religious traditions in the U.S., 2007 with 2011 population projection
                                                                                                  • More women in the workplace broadens social circle, drives cards for colleagues
                                                                                                    • Figure 9: Civilian labor force participation rates by gender, 1950-2005 and projected 2010-50
                                                                                                  • Increasing first-class postage costs may deter some from purchase
                                                                                                    • Figure 10: History of first-class stamp rates in the U.S., 1885-2009
                                                                                                • Competitive Context

                                                                                                  • Key points
                                                                                                    • Photo cards are becoming a new tradition and gaining market share
                                                                                                      • Custom photo greeting cards cutting in
                                                                                                        • Smartphone devices increase penetration to send customized greetings
                                                                                                          • Who needs to send a card if you’re always texting?
                                                                                                            • Fear of computer viruses diminishes appeal of e-cards
                                                                                                              • Figure 11: Feelings about e-cards—trust, Oct. 2010
                                                                                                            • Social networking displacing e-cards
                                                                                                              • Figure 12: Monthly market share of visits to e-greetings websites, January 2008-January 2010
                                                                                                              • Figure 13: Year-over-year change in daily market share of visits to social networking and e-greeting sites on select holidays, December 2008-January 2010
                                                                                                          • Retail Channels

                                                                                                            • Key points
                                                                                                              • Despite overall decline, general merchandise and warehouse sales up
                                                                                                                • Figure 14: U.S. retail sales of greeting cards, by channel, 2005-10
                                                                                                                • Figure 15: U.S. retail sales of greeting cards, by channel share, 2005-10
                                                                                                              • Warehouse and club stores offer many options
                                                                                                                • Greeting card aisle in chain drug stores used to promote seasonal merchandise
                                                                                                                  • Supermarkets trying to keep the greeting card aisle relevant
                                                                                                                    • Dollar stores gaining ground
                                                                                                                    • Leading Companies

                                                                                                                      • Key points
                                                                                                                        • Hallmark
                                                                                                                          • American Greetings
                                                                                                                            • Figure 16: American Greetings everyday and seasonal greeting cards revenue, 2008-10
                                                                                                                          • Avanti Press
                                                                                                                          • Innovations and Innovators

                                                                                                                            • Key points
                                                                                                                              • Environmentally friendly cards that have something extra
                                                                                                                                • Figure 17: Burning Bush sample of environmentally friendly card, 2010
                                                                                                                              • Walmart to offer in-store instant customized cards
                                                                                                                                • JibJab extends its custom photo animation to e-cards, sells a subscription
                                                                                                                                  • American Greetings Innovations
                                                                                                                                    • Hallmark Innovations
                                                                                                                                      • Customer engagement
                                                                                                                                        • Figure 18: Hallmark sample of “Remember When” contest card, 2010
                                                                                                                                    • Notable Entrants and Awards

                                                                                                                                      • Key points
                                                                                                                                        • Not your everyday audience
                                                                                                                                          • The LOUIE awards recognize the most outstanding cards in the U.S.
                                                                                                                                            • Figure 19: The 2009 Card of the Year, Valentine’s Day Card by Papyrus
                                                                                                                                            • Figure 20: 3D card line from Avanti Press, “Yoga Kitty,” 2009
                                                                                                                                          • Previews
                                                                                                                                            • Figure 21: Up With Paper Sight ‘n Sound card, 2010
                                                                                                                                          • Room for smaller companies
                                                                                                                                            • Figure 22: Sample of Bob’s Your Uncle greeting card, 2010
                                                                                                                                            • Figure 23: Sample of Bald Guy Greetings card, 2010
                                                                                                                                        • Marketing Strategies and Brand Analysis

                                                                                                                                          • Key points
                                                                                                                                            • Overview of the brand landscape
                                                                                                                                              • Hallmark
                                                                                                                                                • Brand analysis
                                                                                                                                                  • Figure 24: Brand analysis of Hallmark
                                                                                                                                                • Brand strategy
                                                                                                                                                  • Online and mobile
                                                                                                                                                    • Partnerships
                                                                                                                                                      • Merchandising
                                                                                                                                                        • Television advertising
                                                                                                                                                          • Figure 25: Hallmark Mother’s Day, television ad, 2010
                                                                                                                                                          • Figure 26: Hallmark Father’s Day, television ad, 2010
                                                                                                                                                          • Figure 27: Hallmark Christmas, television ad, 2010
                                                                                                                                                          • Figure 28: Hallmark Christmas for children, television ad, 2010
                                                                                                                                                        • American Greetings
                                                                                                                                                          • Brand analysis
                                                                                                                                                            • Figure 29: Brand analysis of American Greetings
                                                                                                                                                          • Brand strategy
                                                                                                                                                            • Online and mobile
                                                                                                                                                              • Partnerships
                                                                                                                                                                • Merchandising
                                                                                                                                                                • Greeting Card Purchase and e-card Usage Trends

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Purchase incidence of greeting cards down over five years
                                                                                                                                                                      • Figure 30: Greeting card purchase in the last three months, 2005-10
                                                                                                                                                                    • e-card usage remains relatively stable during the last four years
                                                                                                                                                                      • Figure 31: Sent an electronic online greeting card in the last seven days/30 days, 2005-10
                                                                                                                                                                      • Figure 32: Number of electronic online greeting cards sent in the last 30 days, 2003-10
                                                                                                                                                                    • Paper and e-card greetings go hand in hand
                                                                                                                                                                      • Figure 33: Relationship of greeting card purchase in the last three months to sent an electronic online greeting card in the last 30 days, April 2009-June 2010
                                                                                                                                                                      • Figure 34: Relationship of sent an electronic online greeting card in the last 30 days to greeting card purchase in the last three months, April 2009-June 2010
                                                                                                                                                                  • Holidays and Occasions—the Market

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Christmas, Mother’s Day, and Valentine’s Day are the top holidays
                                                                                                                                                                        • Figure 35: Holiday greeting cards purchased/received in the last 12 months, Oct. 2010
                                                                                                                                                                      • Christmas
                                                                                                                                                                        • Personalized holiday greeting cards growing in popularity
                                                                                                                                                                          • Other top holidays overview
                                                                                                                                                                            • Figure 36: Percentage of people celebrating select holidays, 2010
                                                                                                                                                                            • Figure 37: U.S. estimates for top card-sending holidays, 2010
                                                                                                                                                                          • Mother’s Day and Father’s Day
                                                                                                                                                                            • Valentine’s Day
                                                                                                                                                                              • Easter
                                                                                                                                                                                • Halloween
                                                                                                                                                                                  • Occasions
                                                                                                                                                                                    • Figure 38: Occasion greeting cards purchased/received in the last 12 months, Oct. 2010
                                                                                                                                                                                • Holidays and Occasions—the Consumer

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Women more likely than men to give and receive greeting cards
                                                                                                                                                                                      • Figure 39: Greeting cards purchased/received in the last 12 months, by gender, Oct. 2010
                                                                                                                                                                                    • Older adults more likely on the receiving end of greeting cards
                                                                                                                                                                                        • Figure 40: Greeting cards purchased/received in the last 12 months, by age, Oct. 2010
                                                                                                                                                                                      • More money, more (traditional) cards
                                                                                                                                                                                          • Figure 41: Greeting cards purchased/received in the last 12 months, by household income, Oct. 2010
                                                                                                                                                                                        • Have partner, will buy cards
                                                                                                                                                                                            • Figure 42: Greeting cards purchased/received in the last 12 months, by marital/relationship status, Oct. 2010
                                                                                                                                                                                        • Greeting Card Purchase Frequency

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Women buy cards more frequently than men
                                                                                                                                                                                              • Figure 43: Greeting card purchase frequency, by gender, Oct. 2010
                                                                                                                                                                                            • Young adults purchase more frequently
                                                                                                                                                                                              • Figure 44: Greeting card purchase frequency, by age, Oct. 2010
                                                                                                                                                                                            • Higher household income results in increased purchase frequency
                                                                                                                                                                                              • Figure 45: Greeting card purchase frequency, by household income, Oct. 2010
                                                                                                                                                                                          • Greeting Card Spending Habits

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Men spend more per card
                                                                                                                                                                                                • Figure 46: Amount typically spent on holiday greeting cards, by gender, Oct. 2010
                                                                                                                                                                                                • Figure 47: Amount typically spent on occasion greeting cards, by gender, Oct. 2010
                                                                                                                                                                                              • Occasions worth more
                                                                                                                                                                                                • Figure 48: Amount typically spent on holiday/occasion greeting cards, by age, Oct. 2010
                                                                                                                                                                                            • Retail Channels for Greeting Card Purchases

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Mass merchandisers have mass appeal
                                                                                                                                                                                                  • Figure 49: Where greeting cards are most often purchased, by gender, Oct. 2010
                                                                                                                                                                                                • Seniors like dollar stores
                                                                                                                                                                                                  • Figure 50: Where greeting cards are most often purchased, by age, Oct. 2010
                                                                                                                                                                                                • Higher household income respondents more likely to shop at specialty stores
                                                                                                                                                                                                  • Figure 51: Where greeting cards are most often purchased, by household income, Oct. 2010
                                                                                                                                                                                              • Greeting Card Shopping Habits

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Women spend time, browse, and make multiple purchases
                                                                                                                                                                                                    • Figure 52: Greeting cards purchasing habits, by gender, Oct. 2010
                                                                                                                                                                                                  • It’s what’s on the inside that counts
                                                                                                                                                                                                    • Figure 53: Greeting cards purchasing habits, by age, Oct. 2010
                                                                                                                                                                                                  • Married and buying more at the same time
                                                                                                                                                                                                    • Figure 54: Greeting cards purchasing habits, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                • Greeting Card Message Preferences

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Give me more fun and music
                                                                                                                                                                                                      • Figure 55: Types of greeting cards purchased and received, Oct. 2010
                                                                                                                                                                                                    • Men like humor, women like sentimentality … but not too much
                                                                                                                                                                                                      • Figure 56: Types of greeting cards purchased and received, by gender, Oct. 2010
                                                                                                                                                                                                    • Young purchase humor and shy away from sentiment
                                                                                                                                                                                                      • Figure 57: Types of greeting cards purchased and received, by age, Oct. 2010
                                                                                                                                                                                                    • Music with sentiment
                                                                                                                                                                                                      • Figure 58: Types of greeting cards purchased and received, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                  • e-cards Ease of Use, Content, and Selection

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Most think e-cards are fun and easy—particularly women
                                                                                                                                                                                                        • Figure 59: Feelings about e-cards—ease/difficulty, by gender, Oct. 2010
                                                                                                                                                                                                      • Younger respondents more likely to feel e-cards are too much work
                                                                                                                                                                                                        • Figure 60: Feelings about e-cards—ease/difficulty, by age, Oct. 2010
                                                                                                                                                                                                      • Young least likely to feel selection has improved; most feel e-cards are impersonal
                                                                                                                                                                                                        • Figure 61: Feelings about e-cards—content/selection, by age, Oct. 2010
                                                                                                                                                                                                      • Personal e-cards for the upper class
                                                                                                                                                                                                        • Figure 62: Feelings about e-cards—content/selection, by household income, Oct. 2010
                                                                                                                                                                                                    • e-cards Trust, Usage, and Technology

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • 18-24s more adventurous, yet also more cautious
                                                                                                                                                                                                          • Figure 63: Feelings about e-cards—trust, by age, Oct. 2010
                                                                                                                                                                                                        • Younger adults shifting from e-cards to social networks
                                                                                                                                                                                                          • Figure 64: Feelings about e-cards—usage change, by age, Oct. 2010
                                                                                                                                                                                                        • Men moving away from e-cards toward smartphones for mobile greetings
                                                                                                                                                                                                          • Figure 65: Feelings about e-cards—technology, by gender, Oct. 2010
                                                                                                                                                                                                        • The young and the wireless
                                                                                                                                                                                                          • Figure 66: Feelings about e-cards—technology, by age, Oct. 2010
                                                                                                                                                                                                        • Highest income households most open to mobile greetings
                                                                                                                                                                                                          • Figure 67: Feelings about e-cards—technology, by household income, Oct. 2010
                                                                                                                                                                                                      • Race and Hispanic Origin

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Holidays and Occasions—Asians purchase non-traditional holiday cards
                                                                                                                                                                                                            • Figure 68: Greeting cards purchased/received in the last 12 months, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • Greeting card purchase frequency—blacks purchase least often
                                                                                                                                                                                                            • Figure 69: Greeting card purchase frequency, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • Greeting card spending habits—Asians average highest spend on occasions
                                                                                                                                                                                                            • Figure 70: Amount typically spent on holiday/occasion greeting cards, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • Retail channels—blacks purchase cards at pharmacy and drug stores
                                                                                                                                                                                                            • Figure 71: Where greeting cards are most often purchased, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • Greeting cards shopping habits—blacks make a special trip
                                                                                                                                                                                                            • Figure 72: Greeting cards purchasing habits, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • Greeting card message preferences—blacks want religious messages
                                                                                                                                                                                                            • Figure 73: Types of greeting cards purchased and received, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • e-cards ease, content, and selection—Asians more intimate with e-cards
                                                                                                                                                                                                            • Figure 74: Feelings about e-cards—content/selection, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • e-cards usage—Asians sending more than last year
                                                                                                                                                                                                            • Figure 75: Feelings about e-cards—usage change, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                          • e-cards and technology—Asians connect more via mobile devices
                                                                                                                                                                                                            • Figure 76: Feelings about e-cards—technology, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                                            • Immobile e-Greeters (58%)
                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                    • Mixed Greetings (18%)
                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                            • Tactile Sentiments (24%)
                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                    • Cluster characteristics
                                                                                                                                                                                                                                      • Figure 77: Greeting card clusters, Oct. 2010
                                                                                                                                                                                                                                      • Figure 78: Greeting card purchase frequency, by greeting card clusters, Oct. 2010
                                                                                                                                                                                                                                      • Figure 79: Greeting cards purchasing habits, by greeting card clusters, Oct. 2010
                                                                                                                                                                                                                                      • Figure 80: Feelings about e-cards, by greeting card clusters, Oct. 2010
                                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                                      • Figure 81: Greeting card clusters, by gender, Oct. 2010
                                                                                                                                                                                                                                      • Figure 82: Greeting card clusters, by age group, Oct. 2010
                                                                                                                                                                                                                                      • Figure 83: Greeting card clusters, by household income, Oct. 2010
                                                                                                                                                                                                                                      • Figure 84: Greeting card clusters, by race/Hispanic origin, Oct. 2010
                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                    • Custom Consumer Groups: Focus on Generations

                                                                                                                                                                                                                                      • Population by generation and incidence of purchase and receipt
                                                                                                                                                                                                                                        • Figure 85: U.S. population by generation, 2010
                                                                                                                                                                                                                                        • Figure 86: Greeting cards purchased/received in the last 12 months, by generation, Oct. 2010
                                                                                                                                                                                                                                      • Younger generations are more frequent purchasers
                                                                                                                                                                                                                                          • Figure 87: Greeting card purchase frequency, by generation, Oct. 2010
                                                                                                                                                                                                                                        • Millennials don’t want to work hard for their e-greetings
                                                                                                                                                                                                                                          • Figure 88: Feelings about e-cards—ease/difficulty, by generation, Oct. 2010
                                                                                                                                                                                                                                        • Older generations more open to e-cards, but less connected technically
                                                                                                                                                                                                                                            • Figure 89: Feelings about e-cards—content/selection, by generation, Oct. 2010
                                                                                                                                                                                                                                          • The young and the leery (of e-cards)
                                                                                                                                                                                                                                            • Figure 90: Feelings about e-cards—trust, by generation, Oct. 2010
                                                                                                                                                                                                                                          • Millennials and Gen Xers shift to social networking
                                                                                                                                                                                                                                            • Figure 91: Feelings about e-cards—usage change, by generation, Oct. 2010
                                                                                                                                                                                                                                          • The generation technology gap
                                                                                                                                                                                                                                            • Figure 92: Feelings about e-cards—technology, by generation, Oct. 2010
                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                          • Married and purchasing often
                                                                                                                                                                                                                                            • Figure 93: Greeting card purchase frequency, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                          • Those with fewer connections spend less on greeting cards
                                                                                                                                                                                                                                            • Figure 94: Amount typically spent on holiday/occasion greeting cards, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                            • Figure 95: Holiday greeting cards purchased in the last 12 months, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                            • Figure 96: Occasion greeting cards purchased in the last 12 months, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                          • Got more, spend more
                                                                                                                                                                                                                                            • Figure 97: Amount typically spent on holiday/occasion greeting cards, by household income, Oct. 2010
                                                                                                                                                                                                                                          • Single specialty
                                                                                                                                                                                                                                            • Figure 98: Where greeting cards are most often purchased, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                          • Need for connections
                                                                                                                                                                                                                                            • Figure 99: Feelings about e-cards—ease/difficulty, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                          • Single and connected
                                                                                                                                                                                                                                            • Figure 100: Feelings about e-cards—technology, by marital/relationship status, Oct. 2010
                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                          • AG Interactive
                                                                                                                                                                                                                                          • American Greetings Corporation
                                                                                                                                                                                                                                          • American Lung Association (ALA)
                                                                                                                                                                                                                                          • Applebee's International Inc.
                                                                                                                                                                                                                                          • Coldwell Banker Real Estate Corporation
                                                                                                                                                                                                                                          • Costco Wholesale Corporation
                                                                                                                                                                                                                                          • Crayola LLC
                                                                                                                                                                                                                                          • Darden Restaurants Inc.
                                                                                                                                                                                                                                          • Dollar General Corporation
                                                                                                                                                                                                                                          • Dollar Tree Stores Inc
                                                                                                                                                                                                                                          • Duane Reade, Inc
                                                                                                                                                                                                                                          • Eastman Kodak Company (USA)
                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                          • Family Dollar Stores, Inc
                                                                                                                                                                                                                                          • Google, Inc.
                                                                                                                                                                                                                                          • Greeting Card Association
                                                                                                                                                                                                                                          • Hallmark
                                                                                                                                                                                                                                          • Hitwise Pty. Ltd.
                                                                                                                                                                                                                                          • Hy-Vee, Inc
                                                                                                                                                                                                                                          • J C Penney Company, Inc
                                                                                                                                                                                                                                          • Kmart Corporation
                                                                                                                                                                                                                                          • Kohl's Corporation
                                                                                                                                                                                                                                          • Live Nation
                                                                                                                                                                                                                                          • National Association of Chain Drug Stores (NACDS)
                                                                                                                                                                                                                                          • National Retail Federation (NRF)
                                                                                                                                                                                                                                          • Nickelodeon Networks
                                                                                                                                                                                                                                          • Photo Marketing Association International
                                                                                                                                                                                                                                          • SAM's Club
                                                                                                                                                                                                                                          • Sears, Roebuck and Co.
                                                                                                                                                                                                                                          • Shutterfly, Inc.
                                                                                                                                                                                                                                          • Starbucks Corporation
                                                                                                                                                                                                                                          • Subway
                                                                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                                                                          • The New York Times Company
                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                                                                          • US Department of Commerce
                                                                                                                                                                                                                                          • Verizon Communications Inc.
                                                                                                                                                                                                                                          • Walgreen Co
                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                          • Walt Disney Company, The
                                                                                                                                                                                                                                          • Warner Bros. Entertainment Inc.
                                                                                                                                                                                                                                          • Whole Foods Market Inc
                                                                                                                                                                                                                                          • Women's Wear Daily (WWD)

                                                                                                                                                                                                                                          Greeting Cards and e-cards - US - February 2011

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