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Grilling and Barbecuing - US - March 2014

“The grilling category is unique in that, for many adults, it is strongly associated with positive memories and emotions of cookouts past. Those who purchase a grill are not just buying an appliance upon which they can prepare food; they are buying it for the experiences they can have through ownership.”

– Fiona O’Donnell, Category Manager – Lifestyles & Leisure

Some questions answered in this report include:

  • How important are family and friends in this space?
  • How important is year-round grill usage?
  • Why do home ownership rates matter?
Grilling is quite popular. About eight of 10 households in the US own at least one grill, and about 60% of these owners use their grill a few times a month or more. Moreover, in many households, a grill is a complement to a kitchen’s cooking appliances. Grilling is considered a year-round activity in about 60% of households that grill at least once a year. Despite grilling’s popularity and being regarded as the quintessential all-American family activity, unit sales of barbecue grills decreased 21% between 2008 and 2013 to 11.8 million units.
 
The economic downturn depressed sales and led many to put off purchasing, replacing, or upgrading their grill. This report builds on the analyses presented in Mintel’s Outdoor Barbecue – US, April 2012 and the 2010, 2007, and 2003 reports of the same title.
 
It explores whether consumers own barbecue grills and, among those who do, which types and how often they use them.
 
The report also covers which household members typically participate in grilling, why they grill, and what types of foods they make. Also discussed are resources people use to learn how to grill and enhancements that would encourage them to grill more often, as well as factors that influence purchase decisions, grill usage and operations, and the foods prepared on the grill.
An examination of retail channels and leading companies is also included.
For the purposes of this report, Mintel has used the following definitions:
 
This report includes household gas, charcoal, and electric grills, as well as combination gas and charcoal grills, Stove-top and portable grills, and smokers. Market size, segments, and forecast data are limited to US shipments of outdoor gas, charcoal, and electric grills. Accessories and attachments are not included.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Data sources
        • Sales data
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • The market
                      • Figure 1: Barbecue grill unit shipments and fan chart forecast with best- and worst-case scenarios, 2008-18
                    • Market segmentation
                      • Figure 2: Unit sales of barbecue grills, segmented by type, 2011 and 2013
                    • Market drivers
                      • Figure 3: US home ownership rate: 2004-13, 4th quarter, seasonally adjusted
                      • Figure 4: US households with children, 2003-13
                    • Retail channels
                      • Figure 5: Retail channel preferences for next grill purchase, December 2013
                    • Leading companies
                      • Marketing strategies
                          • Figure 6: Grilling influences, December 2013
                        • The consumer
                          • Most households own a grill
                            • Figure 7: Household grill ownership, trended, December 2011 and December 2013
                          • Six in 10 adults grill frequently (at least a few times a month)
                            • Figure 8: Grill-usage frequency, December 2013
                          • Men typically run the grill
                            • Figure 9: Who typically grills, by gender, December 2013
                          • Most adults consider grilling a year-round activity and enjoy it on many levels
                            • Figure 10: Attitudes toward grilling/barbecuing – preparation/usage, by gender, December 2013
                          • Grilling is as much of an experience as it is a method of food preparation
                            • Figure 11: Attitudes toward grilling/barbecuing – reasons for grilling, by gender, December 2013
                          • One third of adults plan to purchase a grill within the year
                            • Figure 12: Expectations for timing of next grill purchase among all adults and current grill owners, December 2013
                          • Gas grills are the most likely next grill purchase
                            • Figure 13: Type of grill expected to purchase, December 2013
                          • Average budget for the next grill purchase is $209
                            • Figure 14: How much expecting to spend on next grill purchase, December 2013
                          • Today’s multiple grill owners can serve as market ambassadors
                            • Figure 15: Grill-usage frequency, by number of grills household owns, December 2013
                          • What we think
                          • Issues and Insights

                              • How important are family and friends in this space?
                                • The issues:
                                  • The implications:
                                    • How important is year-round grill usage?
                                      • The issues:
                                        • The implications:
                                          • Why do home ownership rates matter?
                                            • The issues:
                                              • The implications:
                                              • Trend Application

                                                  • Inspire trend: Immaterial World
                                                    • Inspire trend: Experience Is All
                                                      • Mintel futures: East Meets West
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Consumers delayed grill purchases through the recession
                                                            • Market steadies
                                                              • Figure 16: Total US unit sales and forecast of barbecue grills, 2008-18
                                                            • Fan chart forecast
                                                                • Figure 17: Barbecue grill unit shipments and fan chart forecast with best- and worst-case scenarios, 2008-18
                                                            • Market Drivers

                                                              • Key points
                                                                • Home ownership
                                                                  • Figure 18: US home ownership rate: 2004-13, 4th quarter, seasonally adjusted
                                                                • Year-round grill use
                                                                  • Households with children
                                                                    • Figure 19: US households with children, 2003-13
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Gas grills account for the majority of unit sales
                                                                      • Charcoal gained market share between 2011 and 2013
                                                                        • Unit sales of barbecue grills, by segment
                                                                          • Figure 20: Unit sales of barbecue grills, segmented by type, 2011 and 2013
                                                                      • Segment Performance – Gas Grills/Barbecues

                                                                        • Key points
                                                                          • Unit sales are weak, but most likely due to spending more
                                                                            • Next purchase will be a gas grill
                                                                              • Figure 21: Total US unit sales and forecast of gas barbecue grills, 2008-18
                                                                          • Segment Performance – Charcoal Barbecue Grills

                                                                            • Key points
                                                                              • Charcoal grill sales held their own in a weak economy
                                                                                • One in five adults plans to buy a charcoal grill
                                                                                  • Sales and forecast of charcoal barbecue grills
                                                                                    • Figure 22: Total US unit sales and forecast of sales of charcoal barbecue grills, 2008-18
                                                                                • Segment Performance – Electric Barbecue Grills

                                                                                  • Key points
                                                                                    • Sales and forecast of electric barbecue grills
                                                                                      • Figure 23: Total US retail volume sales and forecast of electric barbecue grills, 2008-18
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • Home centers are preferred retail channel for grill purchases
                                                                                        • Figure 24: Retail channel preferences for next grill purchase, December 2013
                                                                                      • Home centers fight it out for the Millennial consumer
                                                                                        • Figure 25: Retail channel preferences for next grill purchase, by age, December 2013
                                                                                      • Higher-income households likely to buy from a home center
                                                                                        • Figure 26: Retail channel preferences for next grill purchase, by household income, December 2013
                                                                                      • Homeowners will buy from a home center; renters prefer a mass merchant
                                                                                        • Figure 27: Retail channel preferences for next grill purchase, by residency ownership, December 2013
                                                                                      • Retail profiles
                                                                                        • Home Depot
                                                                                          • Lowe’s
                                                                                            • Walmart
                                                                                              • Target
                                                                                              • Leading Companies

                                                                                                • Key points
                                                                                                  • Weber and its competitors
                                                                                                    • Weber-Stephen
                                                                                                      • W.C. Bradley (Char-Broil)
                                                                                                        • GHP Group, Inc. (Dyna-Glo)
                                                                                                          • Spectrum Brands Holdings (George Foreman)
                                                                                                            • Brinkmann
                                                                                                              • Jarden Corporation (Coleman Company)
                                                                                                                • Big Green Egg
                                                                                                                  • RH Peterson Co (Fire Magic)
                                                                                                                    • Lynx
                                                                                                                      • Kalamazoo
                                                                                                                      • Innovations and Innovators

                                                                                                                        • Hasty-Bake
                                                                                                                          • Grillbot
                                                                                                                            • iGrill Mini
                                                                                                                              • Pizza Que Grill Stone
                                                                                                                                • Kingsford Grill Surface Thermometer
                                                                                                                                • Marketing Strategies

                                                                                                                                  • Key points
                                                                                                                                    • Weber
                                                                                                                                      • Char-Broil
                                                                                                                                        • Big Green Egg
                                                                                                                                        • Grill Ownership

                                                                                                                                          • Key points
                                                                                                                                            • Most households own a grill
                                                                                                                                              • Figure 28: Household grill ownership, by type, December 2011 and December 2013
                                                                                                                                            • Home owners much more likely than renters to own a grill
                                                                                                                                              • Figure 29: Household grill ownership, by residency ownership, December 2013
                                                                                                                                            • Income influences grill ownership and type of grills owned
                                                                                                                                              • Figure 30: Household grill ownership, by household income, December 2013
                                                                                                                                            • Households with children more likely to own a grill
                                                                                                                                              • Figure 31: Household grill ownership, by presence of children in household, December 2013
                                                                                                                                          • Grill-Usage Frequency

                                                                                                                                            • Key points
                                                                                                                                              • Six in 10 adults grill frequently (at least a few times month)
                                                                                                                                                • Figure 32: Grill-usage frequency, December 2013
                                                                                                                                              • Higher-income households use their grills more frequently
                                                                                                                                                • Figure 33: Grill-usage frequency, by household income, December 2013
                                                                                                                                              • Households with children grill the most frequently
                                                                                                                                                • Figure 34: Grill-usage frequency, by presence of children in household, December 2013
                                                                                                                                              • Own a grill? Use a grill
                                                                                                                                                • Figure 35: Grill-usage frequency, by residency ownership, December 2013
                                                                                                                                            • Who Typically Grills

                                                                                                                                              • Key points
                                                                                                                                                • Men grill (but women do too)
                                                                                                                                                  • Figure 36: Who typically grills, by gender, December 2013
                                                                                                                                                • It’s a family affair
                                                                                                                                                  • Figure 37: Who typically grills, by generations, December 2013
                                                                                                                                              • Attitudes Toward Grilling Preparation and Usage

                                                                                                                                                • Key points
                                                                                                                                                  • Most adults consider grilling a year-round activity
                                                                                                                                                    • Grilled food is appealing to the taste buds
                                                                                                                                                      • Figure 38: Attitudes toward grilling/barbecuing – preparation/usage, by gender, December 2013
                                                                                                                                                    • Generational differences present opportunities and pitfalls
                                                                                                                                                      • Figure 39: Attitudes toward grilling/barbecuing – preparation/usage, by generations, December 2013
                                                                                                                                                  • Types of Food Made on the Grill

                                                                                                                                                    • Key points
                                                                                                                                                      • Most adults grill traditional American fare
                                                                                                                                                        • Figure 40: Attitudes toward grilling/barbecuing – types of food grilled, by household income, December 2013
                                                                                                                                                      • Adults with children grill a broader selection of foods
                                                                                                                                                        • Figure 41: Attitudes toward grilling/barbecuing – types of food grilled, by presence of children in household, December 2013
                                                                                                                                                      • Younger generations more open to experimenting on the grill
                                                                                                                                                        • Figure 42: Attitudes toward grilling/barbecuing – types of food grilled, by generations, December 2013
                                                                                                                                                    • Reasons for Grilling

                                                                                                                                                      • Key point
                                                                                                                                                        • It is more than the food
                                                                                                                                                          • Figure 43: Attitudes toward grilling/barbecuing – reasons for grilling, by gender, December 2013
                                                                                                                                                        • Adults with children attribute more positive benefits to grilling
                                                                                                                                                          • Figure 44: Attitudes toward grilling/barbecuing – reasons for grilling, by presence of children in household, December 2013
                                                                                                                                                        • Renters hot on grilling
                                                                                                                                                          • Figure 45: Attitudes toward grilling/barbecuing – reasons for grilling, by residency ownership, December 2013
                                                                                                                                                      • Features That Would Encourage More Frequent Grilling

                                                                                                                                                        • Key points
                                                                                                                                                          • Self-cleaning and hassle-free starts would encourage more usage
                                                                                                                                                            • Figure 46: Features that would encourage more frequent grilling, by gender, December 2013
                                                                                                                                                          • Encourage barbecuing as a family activity
                                                                                                                                                            • Figure 47: Features that would encourage more frequent grilling, by presence of children in household, December 2013
                                                                                                                                                          • iGen/Millennials looking for inspiration
                                                                                                                                                            • Figure 48: Features that would encourage more frequent grilling, by generations, December 2013
                                                                                                                                                          • Renters’ grill usage can be increased with enhancements
                                                                                                                                                            • Figure 49: Features that would encourage more frequent grilling, by residency ownership, December 2013
                                                                                                                                                        • Grill Purchase Intent

                                                                                                                                                          • Key points
                                                                                                                                                            • Current grill owners intend to buy a grill in the near future
                                                                                                                                                              • Figure 50: Expectations for timing of next grill purchase among all adults and current grill owners, December 2013
                                                                                                                                                            • Adults with children are more likely to have plans to buy a grill
                                                                                                                                                              • Figure 51: Expectations for timing of next grill purchase, by presence of children in household, December 2013
                                                                                                                                                            • Millennials ready to buy
                                                                                                                                                              • Figure 52: Expectations for timing of next grill purchase, by generations, December 2013
                                                                                                                                                            • Seven in 10 Millennial dads plan to purchase a grill within the next year
                                                                                                                                                              • Figure 53: Expectations for timing of next grill purchase, by millennial parents, December 2013
                                                                                                                                                          • Type of Grill Expected to Purchase

                                                                                                                                                            • Key points
                                                                                                                                                              • Gas grills are the most likely next grill purchase
                                                                                                                                                                • Figure 54: Type of grill expected to purchase, December 2013
                                                                                                                                                              • Adults with higher incomes more likely to purchase gas grills
                                                                                                                                                                • Figure 55: Type of grill expected to purchase, by household income, December 2013
                                                                                                                                                              • Homeowners plan to purchase gas grills
                                                                                                                                                                • Figure 56: Type of grill expected to purchase, by residency ownership, December 2013
                                                                                                                                                              • Nongrill owners buy charcoal grills; others move to gas
                                                                                                                                                                • Figure 57: Type of grill expected to purchase, by household grill ownership, December 2013
                                                                                                                                                            • Budget for Next Grill Purchase

                                                                                                                                                              • Key points
                                                                                                                                                                • Average budget for next grill purchase is $209
                                                                                                                                                                  • Figure 58: How much expecting to spend on next grill purchase, December 2013
                                                                                                                                                                • Men spend more than women on grills
                                                                                                                                                                  • Figure 59: How much expecting to spend on next grill purchase, by gender, December 2013
                                                                                                                                                                • Average spending on a grill correlates with household income
                                                                                                                                                                  • Figure 60: How much expecting to spend on next grill purchase, by household income, December 2013
                                                                                                                                                                • Budget is higher in households with children
                                                                                                                                                                  • Figure 61: How much expecting to spend on next grill purchase, by presence of children in household, December 2013
                                                                                                                                                                • Homeowners budget more for a grill than renters do
                                                                                                                                                                  • Figure 62: How much expecting to spend on next grill purchase, by residency ownership, December 2013
                                                                                                                                                              • Grilling Influences

                                                                                                                                                                • Key points
                                                                                                                                                                  • Grill purchase, operations, and food prep are influenced by different means
                                                                                                                                                                    • Figure 63: Grilling influences, December 2013
                                                                                                                                                                  • There are more influences on highest income adults’ purchase decision
                                                                                                                                                                    • Figure 64: Grilling influences – purchase influencers, by household income, December 2013
                                                                                                                                                                  • Adults with children cite many purchase influences
                                                                                                                                                                    • Figure 65: Grilling influences – purchase influencers, by presence of children in household, December 2013
                                                                                                                                                                  • Millennials weigh many factors in their purchase decision
                                                                                                                                                                    • Figure 66: Grilling influences – purchase influencers, by generations, December 2013
                                                                                                                                                                  • Grillers learn from instructions, friends, and cooking shows
                                                                                                                                                                    • Figure 67: Grilling influences – use influencers, by gender, December 2013
                                                                                                                                                                  • Millennials take grilling instruction from all comers
                                                                                                                                                                    • Figure 68: Grilling influences – use influencers, by generations, December 2013
                                                                                                                                                                  • Family, friends, and cooking shows influence food choices
                                                                                                                                                                    • Figure 69: Grilling influences – type of food grilled influencers, by generations, December 2013
                                                                                                                                                                • Impact of Race and Hispanic Origin

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Grill ownership lowest for Blacks and Asians
                                                                                                                                                                      • Figure 70: Household grill ownership, by race/Hispanic origin, December 2013
                                                                                                                                                                    • One third of Hispanic grill owners use it at least weekly
                                                                                                                                                                      • Figure 71: Grill-usage frequency, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Many attitudes about grilling are shared across racial/ethnic lines
                                                                                                                                                                      • Figure 72: Attitudes toward grilling/barbequing – preparation/usage, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Fewer traditional cookout foods for Blacks and Hispanics
                                                                                                                                                                      • Figure 73: Attitudes toward grilling/barbequing – types of food grilled, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Social aspects of grilling are important to Blacks and Hispanics
                                                                                                                                                                      • Figure 74: Attitudes toward grilling/barbequing – reasons for grilling, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Self-cleaning features and reliable startups are important across racial/ethnic lines
                                                                                                                                                                      • Figure 75: Features that would encourage more frequent grilling, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Hispanics more likely to purchase a grill within the year
                                                                                                                                                                      • Figure 76: Expectations for timing of next grill purchase, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Black adults’ next grill purchase likely to be a charcoal grill
                                                                                                                                                                      • Figure 77: Type of grill expected to purchase, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Planned budget for grills is highest for Whites, lowest for Blacks
                                                                                                                                                                      • Figure 78: How much expecting to spend on next grill purchase, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Mass merchandisers battle it out with home centers for top spot
                                                                                                                                                                      • Figure 79: Retail channel preferences for next grill purchase, by race/Hispanic origin, December 2013
                                                                                                                                                                    • In-store grill displays and personal recommendations influence purchases
                                                                                                                                                                      • Figure 80: Grilling influences – purchase influencers, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Many ways to influence the use or operation of a grill
                                                                                                                                                                      • Figure 81: Grilling influences – use influencers, by race/Hispanic origin, December 2013
                                                                                                                                                                    • Blacks are influenced by more factors for types of foods prepared
                                                                                                                                                                      • Figure 82: Grilling influences – type of food grilled influencers, by race/Hispanic origin, December 2013
                                                                                                                                                                  • Consumer Segmentation

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Demographics
                                                                                                                                                                            • Figure 83: Gender, age, household income, presence of children in household, and residency ownership, by number of grills household owns, December 2013
                                                                                                                                                                          • More grills, more grilling
                                                                                                                                                                            • Figure 84: Grill-usage frequency, by number of grills household owns, December 2013
                                                                                                                                                                          • Grill masters get more out of grilling than the food
                                                                                                                                                                            • Figure 85: Attitudes toward grilling/barbecuing – reasons for grilling, by number of grills household owns, December 2013
                                                                                                                                                                          • Grill masters are engaged
                                                                                                                                                                            • Figure 86: Grilling influences – use influencers, by number of grills household owns, December 2013
                                                                                                                                                                          • Multiple-grill owners are deep into discovery
                                                                                                                                                                              • Figure 87: Attitudes toward grilling/barbecuing – types of food grilled, by number of grills household owns, December 2013
                                                                                                                                                                            • Many resources influence the type of foods made on the grill
                                                                                                                                                                              • Figure 88: Grilling influences – type of food grilled influencers, by number of grills household owns, December 2013
                                                                                                                                                                            • Grill masters are receptive to even more encouragement
                                                                                                                                                                              • Figure 89: Features that would encourage more frequent grilling, by number of grills household owns, December 2013
                                                                                                                                                                            • One third of grill masters plan to buy a grill within next six months
                                                                                                                                                                              • Figure 90: Expectations for timing of next grill purchase, by number of grills household owns, December 2013
                                                                                                                                                                            • Grill masters are bigger spenders
                                                                                                                                                                              • Figure 91: How much expecting to spend on next grill purchase, by number of grills household owns, December 2013
                                                                                                                                                                            • Like others, grill masters buy from home centers and mass merchandisers
                                                                                                                                                                              • Figure 92: Where expecting to purchase next grill, by number of grills household owns, December 2013
                                                                                                                                                                            • In-store displays, recommendations influence purchase decisions
                                                                                                                                                                              • Figure 93: Grilling influences – purchase influencers, by number of grills household owns, December 2013
                                                                                                                                                                          • CHAID Analysis

                                                                                                                                                                            • Methodology
                                                                                                                                                                              • Grilling is healthier and more enjoyable
                                                                                                                                                                                • Figure 94: Frequency of grilling – CHAID – tree output, December, 2013
                                                                                                                                                                                • Figure 95: Frequency of grilling target group – CHAID – table output, December, 2013
                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                • Figure 96: Types of grills in household, by types of grills in household, July 2012-September 2013
                                                                                                                                                                                • Figure 97: Purchase of any grill, July 2012-September 2013
                                                                                                                                                                                • Figure 98: Household income, size, presence of children, and region by grill ownership, July 2012-September 2013
                                                                                                                                                                                • Figure 99: Types of grills in household, July 2007-September 2013
                                                                                                                                                                              • Grill ownership
                                                                                                                                                                                • Figure 100: Types of grills, by household income, July 2012-September 2013
                                                                                                                                                                                • Figure 101: Types of grills, by mosaic segments, July 2012-September 2013
                                                                                                                                                                                • Figure 102: Household grill ownership, by gender, December 2013
                                                                                                                                                                                • Figure 103: Household grill ownership, by generations, December 2013
                                                                                                                                                                              • Grill usage and frequency
                                                                                                                                                                                • Figure 104: Grill-usage frequency, by gender, December 2013
                                                                                                                                                                                • Figure 105: Grill-usage frequency, by generations, December 2013
                                                                                                                                                                              • Who typically grills
                                                                                                                                                                                • Figure 106: Who typically grills, December 2013
                                                                                                                                                                                • Figure 107: Who typically grills, by household income, December 2013
                                                                                                                                                                                • Figure 108: Who typically grills, by presence of children in household, December 2013
                                                                                                                                                                                • Figure 109: Who typically grills, by residency ownership, December 2013
                                                                                                                                                                              • Attitudes toward grilling/barbecuing
                                                                                                                                                                                • Figure 110: Attitudes toward grilling/barbecuing, December 2013
                                                                                                                                                                                • Figure 111: Attitudes toward grilling/barbecuing – preparation/usage, by household income, December 2013
                                                                                                                                                                                • Figure 112: Attitudes toward grilling/barbecuing – preparation/usage, by presence of children in household, December 2013
                                                                                                                                                                                • Figure 113: Attitudes toward grilling/barbecuing – preparation/usage, by number of grills household owns, December 2013
                                                                                                                                                                              • Types of food grilled
                                                                                                                                                                                • Figure 114: Attitudes toward grilling/barbecuing – types of food grilled, by gender, December 2013
                                                                                                                                                                                • Figure 115: Attitudes toward grilling/barbecuing – types of food grilled, by residency ownership, December 2013
                                                                                                                                                                              • Reasons for grilling
                                                                                                                                                                                • Figure 116: Attitudes toward grilling/barbecuing – reasons for grilling, by household income, December 2013
                                                                                                                                                                                • Figure 117: Attitudes toward grilling/barbecuing – reasons for grilling, by generations, December 2013
                                                                                                                                                                              • Features that would encourage more frequent grilling
                                                                                                                                                                                • Figure 118: Features that would encourage more frequent grilling, December 2013
                                                                                                                                                                                • Figure 119: Features that would encourage more frequent grilling, by household income, December 2013
                                                                                                                                                                              • Retail channel purchase preferences
                                                                                                                                                                                • Figure 120: Retail channel preferences for next grill purchase, by gender, December 2013
                                                                                                                                                                                • Figure 121: Where expecting to purchase next grill, by presence of children in household, December 2013
                                                                                                                                                                              • Grilling influences
                                                                                                                                                                                • Figure 122: Grilling influences, December 2013
                                                                                                                                                                              • Purchase influencers
                                                                                                                                                                                • Figure 123: Grilling influences – purchase influencers, by gender, December 2013
                                                                                                                                                                                • Figure 124: Grilling influences – purchase influencers, by residency ownership, December 2013
                                                                                                                                                                              • Use influencers
                                                                                                                                                                                • Figure 125: Grilling influences – use influencers, by residency ownership, December 2013
                                                                                                                                                                                • Figure 126: Grilling influences – use influencers, by household income, December 2013
                                                                                                                                                                                • Figure 127: Grilling influences – use influencers, by presence of children in household, December 2013
                                                                                                                                                                              • Type of food grilled influencers
                                                                                                                                                                                • Figure 128: Grilling influences – type of food grilled influencers, by gender, December 2013
                                                                                                                                                                                • Figure 129: Grilling influences – type of food grilled influencers, by household income, December 2013
                                                                                                                                                                                • Figure 130: Grilling influences – type of food grilled influencers, by presence of children in household, December 2013
                                                                                                                                                                                • Figure 131: Grilling influences – type of food grilled influencers, by residency ownership, December 2013
                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • Amazon North America
                                                                                                                                                                              • Big Green Egg (The)
                                                                                                                                                                              • Black & Decker
                                                                                                                                                                              • George Foreman
                                                                                                                                                                              • Home Depot (USA)
                                                                                                                                                                              • Jarden Corporation
                                                                                                                                                                              • Lowe's Companies
                                                                                                                                                                              • Macy's, Inc.
                                                                                                                                                                              • QVC
                                                                                                                                                                              • Remington Products Company LLC
                                                                                                                                                                              • Spectrum Brands, Inc.
                                                                                                                                                                              • Summit Media Group Inc. (The)
                                                                                                                                                                              • Target Corporation
                                                                                                                                                                              • The Gaucho Grill
                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                              • Weber-Stephen Products Co.

                                                                                                                                                                              Grilling and Barbecuing - US - March 2014

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