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Grilling and Barbecuing - US - March 2015

“Grill companies need to put the ‘fun’ in functional. Most consumers see grills as cooking tools akin to kitchen appliances, but they do not always think grills are worth the cost. Companies that want to counteract this negative perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique and enjoyable cooking experience.”
– Lindsey Rogers, Consumer Analyst

This report answers the following key questions:

  • How can companies encourage more frequent grilling? 
  • How can companies maintain sales growth in an industry that is cyclical? 
  • How can brands increase brand loyalty and distinguish themselves from their competitors?

The grilling market has recovered along with the economy, and while the cyclical nature of the market results in variable year-over-year sales, unit sales of grills are forecast to reach over 15 million by 2019. Household penetration of grills has remained steady and there is no reason to expect ownership to fluctuate. However, ownership of the two major grill types – gas and charcoal – have fallen over the past decade as newer entrants that use alternate fuel (or dual fuel) and other speciality grills appear to have taken share.

The report helps companies to better understand key demographics, such as families and homeowners. It also helps companies better understand unexpected, but equally important grilling demographics, such as urban consumers. The resulting report provides actionable insights on how to increase sales, develop relevant products, effectively create advertising campaigns, increase grill use, maximize brand loyalty, and more. 

This report covers household gas, charcoal, and electric grills, as well as dual-fuel gas/charcoal grills, stove-top/portable grills, outdoor fryers, and smokers. The market size and segmentation cover gas and charcoal grills. Electric grills are not included in the market size estimates. They account for about 2% of grills purchased each year (by volume).


Accessories and attachments sold separately from the barbecue grills are not included in the market size, though they are discussed throughout the body of the report.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Consumer survey data
          • Data sources
            • Sales data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Figure 1: Total US volume sales and forecast of barbecue grills, 2009-19
                      • Market drivers
                        • The consumer
                          • Ownership of grills remains steady, though ownership of gas and charcoal have decreased
                            • Figure 2: Types of grills owned, December 2014
                          • Grillers are interested in accessories that create better flavors, allow them to cook a greater variety of foods
                            • Figure 3: Grill accessories owned, interested in owning, December 2014
                          • Summer is still grilling season, but many do grill in winter
                            • Figure 4: Frequency of grilling by season, on holidays, on weekdays, and on weekends, December 2014
                          • Most consumers travel with their grills, regardless of its size
                            • Figure 5: Frequency of grilling by location, December 2014
                          • Nearly half of consumers will be in the market to buy a grill within the next two years
                            • Figure 6: Plans to purchase a new grill, December 2014
                          • Slightly more than one third of those who expect to buy a grill plan to upgrade
                            • Figure 7: Reasons for purchasing a new grill, December 2014
                          • Price is more important than brand for one quarter of prospective grill buyers
                            • Figure 8: Differences between planned grill purchase and current grill owned – Brand, fuel type, size, December 2014
                          • Most visitors to leisure/travel sites, price comparison sites plan to buy a grill
                            • Figure 9: Plans to purchase a grill within the next two years – Any, by websites visited daily, December 2014
                          • Two thirds unconvinced about grill’s value, lifestyle fit
                            • Figure 10: Attitudes toward grill ownership, the grilling occasion, and grill accessories, December 2014
                          • What we think
                          • Issues and Insights

                              • How can companies encourage more frequent grilling?
                                • The issues
                                  • The implications
                                    • How can companies maintain sales growth in an industry that is cyclical?
                                      • The issues
                                        • The implications
                                          • How can brands increase brand loyalty and distinguish themselves from their competitors?
                                            • The issues
                                              • The implications
                                              • Trend Application

                                                  • Trend: Why Buy?
                                                    • Trend: Many Mes
                                                      • Trend: Minimize Me
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Unit sales of grills expected to increase to 15.5 million by 2019
                                                            • Figure 11: Total US volume sales and forecast of barbecue grills, 2009-19
                                                          • Fan chart forecast
                                                              • Figure 12: Total US volume sales and forecast of barbecue grills, 2009-19
                                                          • Market Drivers

                                                            • Key points
                                                              • Changing housing market
                                                                  • Figure 13: US home ownership rate: 2004-14, fourth quarter, seasonally adjusted
                                                                • US economic growth
                                                                  • Figure 14: GDP change from previous period, Q1 2007-Q4 2014
                                                                  • Figure 15: Consumer confidence and unemployment, by month, January 2010-January 2015
                                                                • Demographic shifts
                                                                  • Households with children
                                                                    • Figure 16: US households with children, 2003-13
                                                                  • Millennials
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Gas grills account for slight majority of grills, regaining market share
                                                                        • Figure 17: Total US volume sales of barbecue grills, by segment, 2012 and 2014
                                                                      • Segment performance – Outdoor gas barbecue grills
                                                                        • Figure 18: Total US volume sales and forecast of gas barbecue grills, 2009-19
                                                                      • Segment performance – Outdoor charcoal barbecue grills
                                                                        • Figure 19: Total US volume sales and forecast of charcoal barbecue grills, 2009-19
                                                                    • Leading Companies

                                                                      • Key points
                                                                        • Profiles of select grill manufacturers
                                                                          • Weber-Stephen
                                                                            • Char-Broil
                                                                              • Dyna-Glo
                                                                                • George Foreman Grills
                                                                                  • Brinkmann
                                                                                    • Coleman Company
                                                                                      • Big Green Egg
                                                                                        • Fire Magic
                                                                                          • Lynx
                                                                                            • Kalamazoo Outdoor Gourmet
                                                                                              • Other leading grill-related brands
                                                                                                • Kingsford
                                                                                                  • The Companion Group
                                                                                                    • Mr. Bar-B-Q
                                                                                                      • RubberMaid
                                                                                                      • Innovations and Innovators

                                                                                                          • Tabletop grills
                                                                                                            • Grazing Grill
                                                                                                              • Figure 20: The Grazing Grill
                                                                                                            • JAG Grill
                                                                                                              • Figure 21: Eight-seat JAG Grill
                                                                                                            • Smart grills
                                                                                                              • Lynx Concept Grill
                                                                                                                • Char-Broil smart grill series
                                                                                                                  • Other innovative grills
                                                                                                                    • The BBQ Bruce Handrail Grill
                                                                                                                      • Non-traditional grilling accessories
                                                                                                                        • The Miracle Grill Mat from As Seen On TV
                                                                                                                          • Figure 22: “Miracle Grill Mat As Seen On TV Infomercial,” Online video, March 2014
                                                                                                                        • S’mores Grilling Accessories from Hershey’s and Mr. Bar-B-Q
                                                                                                                        • Marketing Strategies

                                                                                                                            • Overview of the brand landscape
                                                                                                                              • Figure 23: Brand analysis of Weber, Char-Broil, and Kingsford, 2015
                                                                                                                              • Figure 24: Social media followers of leading grill marketers, Facebook, Twitter, YouTube, Pinterest, and Instagram, Jan. 12, 2015
                                                                                                                            • Brand analysis: Weber
                                                                                                                              • Online initiatives
                                                                                                                                  • Figure 25: Weber Grills, “Go behind the scenes at Weber’s test kitchen,” online video, July 2014
                                                                                                                                  • Figure 26: Weber’s Twitter activity, Aug. 6, 2014 – Jan. 6, 2015
                                                                                                                                  • Figure 27: Weber Grills, “Weber Xmas,” online video, December 2014
                                                                                                                                • Integrated marketing campaigns
                                                                                                                                  • Figure 28: Weber Grills, “These are anything but serious times. Relax like it’s your job,” 30-second television ad, May 2014
                                                                                                                                  • Figure 29: Weber Grills, “One grill was engineered for #UnseriousTimes. Make the most of them,” 30-second television ad, May 2014
                                                                                                                                • Sponsorships
                                                                                                                                  • Mobile marketing
                                                                                                                                    • Other marketing efforts
                                                                                                                                      • Brand analysis: Char-Broil
                                                                                                                                        • Online initiatives
                                                                                                                                            • Figure 30: Char-Broil, “Charbroil Chef tips – How to grill a filet Mignon on a TRU-Infrared Grill,” Online video, May 2014
                                                                                                                                            • Figure 31: Char-Broil’s Twitter activity, Dec. 1, 2014 – Jan. 6, 2015*
                                                                                                                                          • Experiential and other marketing efforts
                                                                                                                                            • Brand analysis: Kingsford Charcoal
                                                                                                                                              • Online initiatives
                                                                                                                                                  • Figure 32: Kingsford’s Twitter activity, Aug. 6, 2014 – Jan. 6, 2015
                                                                                                                                                  • Figure 33: Tweet from Kingsford Charcoal, Nov. 19, 2014, 5:29pm
                                                                                                                                                  • Figure 34: Tweet from Kingsford Charcoal, December 10, 2014, 5:58pm
                                                                                                                                                  • Figure 35: Tweet from Kingsford Charcoal, November 12, 2014, 6:36pm
                                                                                                                                                  • Figure 36: Kingsford, “Hey!” TV commercial, May 20, 2014
                                                                                                                                                • Integrated marketing campaign
                                                                                                                                                    • Figure 37: Kingsford, “The Social Grill,” 30-second television ad, May 15, 2014
                                                                                                                                                    • Figure 38: Tweet from Kingsford Charcoal, November 19, 2014, 5:29pm
                                                                                                                                                  • Experiential
                                                                                                                                                    • Figure 39: destination America, “BBQ Pit Wars | The Kingsford Invitational,” promo video, June18, 2014
                                                                                                                                                • Household Grill Ownership

                                                                                                                                                  • Key points
                                                                                                                                                    • Overall ownership holding steady, declines in gas and charcoal
                                                                                                                                                      • Figure 40: Household grill ownership, trended, December 2011, December 2013, January 2015
                                                                                                                                                      • Figure 41: Ownership of outdoor gas and charcoal grills, Spring 2007-Summer 2014
                                                                                                                                                    • Majority of grill owners own only one working grill
                                                                                                                                                      • Figure 42: Average number of working grills owned, December 2014
                                                                                                                                                    • Full-size gas grills are most popular, followed by full-size charcoal
                                                                                                                                                        • Figure 43: Types of grills owned, December 2014
                                                                                                                                                      • Multiple grill ownership trends similarly to overall ownership
                                                                                                                                                        • Households with incomes of $50K+ more likely to own a grill
                                                                                                                                                          • Grill ownership correlates with household size, presence of children
                                                                                                                                                            • Urban households average more grills than suburban households, though penetration is higher in suburban areas
                                                                                                                                                                • Figure 44: Grill ownership – Any, and average number of grills owned, by key demographics, January 2015
                                                                                                                                                              • Households in the Mountain division own the most grills
                                                                                                                                                                  • Figure 45: Average number of grills owned, by nine regions/divisions, December 2014
                                                                                                                                                              • Grill Accessories – Ownership and Interest

                                                                                                                                                                • Key points
                                                                                                                                                                  • Nine in 10 grill owners own a grill accessory
                                                                                                                                                                    • Figure 46: Grill accessories owned, December 2014
                                                                                                                                                                  • Interest in grill accessories declines with age
                                                                                                                                                                    • Figure 47: Grill accessories interested in owning, by age, December 2014
                                                                                                                                                                    • Figure 48: Count of grill accessories owned, by age, December 2014
                                                                                                                                                                  • Urbanites are interested in grill accessories, but may lack space
                                                                                                                                                                    • Figure 49: Grill accessories interested in owning, by area, December 2014
                                                                                                                                                                    • Figure 50: Count of grill accessories owned, by area, December 2014
                                                                                                                                                                • Frequency of Grilling by Season, Day of Week, and Occasion

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Summer, holidays, weekends are popular times for grilling
                                                                                                                                                                      • Grilling by season
                                                                                                                                                                        • Figure 51: Frequency of grilling by season, December 2014
                                                                                                                                                                      • Grilling on holidays
                                                                                                                                                                        • Figure 52: Frequency of grilling during the holidays, December 2014
                                                                                                                                                                      • Weekdays versus weekends
                                                                                                                                                                        • Figure 53: Frequency of grilling, weekend versus weekdays, December 2014
                                                                                                                                                                      • When consumers grill, by grill type
                                                                                                                                                                        • Gas versus charcoal
                                                                                                                                                                          • Niche and indoor grillers
                                                                                                                                                                            • Figure 54: Frequency of grilling – Regularly, by types of grills owned, December 2014
                                                                                                                                                                          • Frequency of grilling, by region
                                                                                                                                                                            • Figure 55: Frequency of grilling in the summer and winter – Regularly, by region, December 2014
                                                                                                                                                                            • Figure 56: Frequency of grilling – Regularly, by region/divisions, December 2014
                                                                                                                                                                        • Frequency of Grilling by Grilling Location

                                                                                                                                                                          • Key points
                                                                                                                                                                            • More than half grill at parks/campgrounds, homes of friends and family
                                                                                                                                                                              • Figure 57: Frequency of grilling by location, December 2014
                                                                                                                                                                            • Grillers aged 25-34 most likely to grill away from home
                                                                                                                                                                              • Figure 58: Location of grilling – Any participation, by age, December 2014
                                                                                                                                                                            • Urbanites most likely to travel with grill
                                                                                                                                                                              • Figure 59: Location of grilling – Any participation, by area, December 2014
                                                                                                                                                                            • Renters grill both at home and away from home
                                                                                                                                                                              • Figure 60: Location of grilling – Any participation, by primary residence, December 2014
                                                                                                                                                                            • Participation in grilling away from home varies based on type and size of grill owned
                                                                                                                                                                              • Grill type
                                                                                                                                                                                • Grill size
                                                                                                                                                                                  • Figure 61: Location of grilling – Any participation, by types of grills owned, December 2014
                                                                                                                                                                              • Plans to Purchase a New Grill

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Nearly half of adults plan to buy a grill within two years
                                                                                                                                                                                    • Figure 62: Plans to purchase a new grill, December 2014
                                                                                                                                                                                  • Majority of Millennials in the market to buy a grill
                                                                                                                                                                                    • Figure 63: Time frame for purchasing a new grill – Any plans within next two years, by age, December 2014
                                                                                                                                                                                  • Larger households more likely to purchase a grill
                                                                                                                                                                                    • Figure 64: Time frame for purchasing a new grill – Any plans within next two years, by area, presence of children in the household, household size, and primary residence, December 2014
                                                                                                                                                                                  • Most who plan to purchase a grill are current grill owners
                                                                                                                                                                                    • Figure 65: Plans to purchase a grill – Any plans within the next two years, by current grill ownership, December 2014
                                                                                                                                                                                    • Figure 66: Time frame for purchasing a new grill – Any plans within the next two years, by type of grill owned and number of working grills owned, December 2014
                                                                                                                                                                                  • CHAID Analysis
                                                                                                                                                                                    • Methodology
                                                                                                                                                                                      • Urban homeowners with children represent a practical target
                                                                                                                                                                                          • Figure 67: Plans to purchase a new grill – CHAID – Tree output, December 2014
                                                                                                                                                                                          • Figure 68: Plans to purchase a new grill – CHAID – Table output, December 2014
                                                                                                                                                                                      • Reasons for Purchasing a New Grill

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Plurality of prospective grill buyers are looking for an upgrade
                                                                                                                                                                                            • Figure 69: Reason for purchasing a new grill, December 2014
                                                                                                                                                                                          • Charcoal grillers more likely to upgrade, gas grillers more likely to replace
                                                                                                                                                                                            • Figure 70: Reason for purchasing a new grill, by types of grills owned, December 2014
                                                                                                                                                                                          • Urban grillers want to cook a greater variety of food
                                                                                                                                                                                            • Figure 71: Reason for purchasing a new grill, by area, December 2014
                                                                                                                                                                                        • Loyalty to Grill Size, Type, and Brand

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Grill brand, fuel type, and size consistency among multiple grill owners
                                                                                                                                                                                              • Multiple grill owners tend to own more than one grill brand
                                                                                                                                                                                                  • Figure 72: Grill types owned by multiple grill owners – Same brand, fuel type, size, December 2014
                                                                                                                                                                                                • Younger consumers are more brand loyal
                                                                                                                                                                                                    • Figure 73: Grill types owned by multiple grill owners – Same brand, fuel type, size, by age, December 2014
                                                                                                                                                                                                  • About half of urbanites own two or more grills of the same brand
                                                                                                                                                                                                    • Figure 74: Grill types owned by multiple grill owners – Same brand, fuel type, size, by area, December 2014
                                                                                                                                                                                                  • Households with children are more brand loyal
                                                                                                                                                                                                    • Figure 75: Grill types owned by multiple grill owners – Same brand, fuel type, size, by presence of children in household, December 2014
                                                                                                                                                                                                  • Similarities between current grill owned and planned grill purchase
                                                                                                                                                                                                    • Prospective grill buyers plan to stick with what is familiar
                                                                                                                                                                                                      • Figure 76: Differences between planned grill purchase and current grill owned – Brand, fuel type, size, December 2014
                                                                                                                                                                                                    • Suburban, rural grill buyers may be more influenced by advertising claims
                                                                                                                                                                                                      • Figure 77: Differences between planned grill purchase and current grill owned – Brand, fuel type, size, by area, December 2014
                                                                                                                                                                                                    • Whether charcoal or gas, most grillers want what they already have
                                                                                                                                                                                                      • Figure 78: Differences between planned grill purchase and current grill owned – Fuel type, by types of grills owned, December 2014
                                                                                                                                                                                                    • When it comes to size, the bigger the better
                                                                                                                                                                                                      • Figure 79: Differences between planned grill purchase and current grill owned – Size, by size of grills owned, December 2014
                                                                                                                                                                                                  • Targeting Grillers Online

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Many consumers who plan to buy a grill are active online
                                                                                                                                                                                                        • Figure 80: Plans to purchase a grill within the next two years – Any, by websites visited daily, December 2014
                                                                                                                                                                                                        • Figure 81: Plans to purchase a grill within the next two years – Any, by websites visited daily, December 2014
                                                                                                                                                                                                      • Most Yelp, Foursquare, Flickr users plan to buy a grill within the next two years
                                                                                                                                                                                                        • Figure 82: Plans to purchase a grill within the next two years – Any, by social media sites visited daily, December 2014
                                                                                                                                                                                                    • Attitudes toward Grilling

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Attitudes toward grill ownership
                                                                                                                                                                                                          • Figure 83: Attitudes toward grill ownership, December 2014
                                                                                                                                                                                                        • Urban grillers lack space for larger grills
                                                                                                                                                                                                          • Figure 84: Attitudes toward grill ownership, by area, December 2014
                                                                                                                                                                                                        • Lifestyle needs of young grillers aren’t being met
                                                                                                                                                                                                          • Figure 85: Attitudes toward grill ownership, by age, December 2011
                                                                                                                                                                                                        • Attitudes toward the grilling occasion
                                                                                                                                                                                                          • Figure 86: Attitudes toward the grilling occasion, December 2014
                                                                                                                                                                                                        • For Millennials, grilling is a throwback to their childhood
                                                                                                                                                                                                          • Figure 87: Internet Explorer, “Child of the 90s | Internet Explorer,” Jan. 23, 2013
                                                                                                                                                                                                          • Figure 88: Attitudes toward grill ownership, by age, December 2014
                                                                                                                                                                                                        • Urban grillers think grilling is more work
                                                                                                                                                                                                          • Figure 89: Attitudes toward grill ownership, by area, December 2014
                                                                                                                                                                                                        • Parents less likely to call grilling fun, easy
                                                                                                                                                                                                          • Figure 90: Attitudes toward grill ownership, by presence of children in household, December 2014
                                                                                                                                                                                                        • Grills that require more work are viewed as less fun
                                                                                                                                                                                                          • Figure 91: Attitudes toward grill ownership, by types of grills owned, December 2014
                                                                                                                                                                                                        • Attitudes toward grill accessories
                                                                                                                                                                                                          • Figure 92: Attitudes toward the grill accessories, December 2014
                                                                                                                                                                                                        • Those who are most likely to shop for grills are most likely to enjoy shopping for grill accessories
                                                                                                                                                                                                          • Figure 93: Attitudes toward grill ownership, by age, December 2014
                                                                                                                                                                                                        • Urban respondents show a greater interest in grilling accessories
                                                                                                                                                                                                          • Figure 94: Attitudes toward grill ownership, by area, December 2014
                                                                                                                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Grill ownership
                                                                                                                                                                                                            • Figure 95: Grill penetration, by race and Hispanic origin, January 2015
                                                                                                                                                                                                            • Figure 96: Types of grills owned, by race and Hispanic origin, December 2014
                                                                                                                                                                                                          • Grill accessories – Ownership and interest
                                                                                                                                                                                                            • Figure 97: Grill accessories owned, by race/Hispanic origin, December 2014
                                                                                                                                                                                                            • Figure 98: Grill accessories interested in owning, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Frequency of grilling by grill location
                                                                                                                                                                                                            • Figure 99: Location of grilling – Any participation, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Frequency of grilling by season, day of week, and occasion
                                                                                                                                                                                                            • Figure 100: Frequency of grilling, season, day of week, and occasion – Regularly, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Plans to purchase a new grill
                                                                                                                                                                                                            • Figure 101: Time frame for purchasing a new grill, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Loyalty to brand, fuel type, and size
                                                                                                                                                                                                            • Figure 102: Grill types owned by multiple grill owners – Same brand, fuel type, size, by race/Hispanic origin, December 2014
                                                                                                                                                                                                            • Figure 103: Differences between planned grill purchase and current grill owned, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Attitudes toward grill ownership
                                                                                                                                                                                                            • Figure 104: Attitudes toward grill ownership, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Attitudes toward the grilling occasion
                                                                                                                                                                                                            • Figure 105: Attitudes toward the grilling occasion, by race/Hispanic origin, December 2014
                                                                                                                                                                                                          • Attitudes toward grill accessories
                                                                                                                                                                                                            • Figure 106: Attitudes toward grill accessories, by race/Hispanic origin, December 2014
                                                                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                          • Household grill ownership
                                                                                                                                                                                                            • Penetration/types of grills owned
                                                                                                                                                                                                              • Figure 107: Types of grills owned, by household area, December 2014
                                                                                                                                                                                                              • Figure 108: Types of grills owned, by household income, December 2014
                                                                                                                                                                                                              • Figure 109: Types of grills owned, by presence of children in the household, December 2014
                                                                                                                                                                                                              • Figure 110: Types of grills owned, by household size, December 2014
                                                                                                                                                                                                              • Figure 111: Types of grills owned, by nine region/divisions, December 2014
                                                                                                                                                                                                              • Figure 112: Types of grills owned, by nine region/divisions, December 2014 (cont)
                                                                                                                                                                                                              • Figure 113: Ownership of outdoor gas and charcoal grills, Spring 2007-Summer 2014
                                                                                                                                                                                                            • Average number of grills owned
                                                                                                                                                                                                              • Figure 114: Average number of grills owned and average number of working grills owned, by household characteristics, December 2014
                                                                                                                                                                                                            • Number of working grills owned
                                                                                                                                                                                                              • Figure 115: Number of working grills owned, by race/Hispanic origin, December 2014
                                                                                                                                                                                                              • Figure 116: Number of working grills owned, by area, December 2014
                                                                                                                                                                                                              • Figure 117: Number of working grills owned, by household income, December 2014
                                                                                                                                                                                                              • Figure 118: Number of working grills owned, by presence of children in household, December 2014
                                                                                                                                                                                                              • Figure 119: Number of working grills owned, by household size, December 2014
                                                                                                                                                                                                              • Figure 120: Number of working grills owned, by region/divisions, December 2014
                                                                                                                                                                                                              • Figure 121: Number of working grills owned, by region/divisions, December 2014 (cont)
                                                                                                                                                                                                            • Grill accessories – Ownership and interest
                                                                                                                                                                                                              • Grill accessories owned
                                                                                                                                                                                                                • Figure 122: Grill accessories owned, by gender, December 2014
                                                                                                                                                                                                                • Figure 123: Grill accessories owned – Any own, by household characteristics, December 2014
                                                                                                                                                                                                                • Figure 124: Grill accessories owned, by area, December 2014
                                                                                                                                                                                                                • Figure 125: Grill accessories owned, by household income, December 2014
                                                                                                                                                                                                                • Figure 126: Grill accessories owned, by presence of children in household, December 2014
                                                                                                                                                                                                                • Figure 127: Grill accessories owned, by primary residence, December 2014
                                                                                                                                                                                                                • Figure 128: Grill accessories owned, by types of grills owned, December 2014
                                                                                                                                                                                                                • Figure 129: Grill accessories owned, by types of grills owned, part II, December 2014
                                                                                                                                                                                                                • Figure 130: Grill accessories owned, by types of grills owned, part III, December 2014
                                                                                                                                                                                                              • Grill accessories interested in owning
                                                                                                                                                                                                                • Figure 131: Grill accessories interested in owning, by gender, December 2014
                                                                                                                                                                                                                • Figure 132: Count of grill accessories owned, by gender, December 2014
                                                                                                                                                                                                                • Figure 133: Count of grill accessories owned, by number of working grills owned, December 2014
                                                                                                                                                                                                              • Frequency of grilling by season, day of week, and occasion
                                                                                                                                                                                                                • Figure 134: Frequency of grilling, by season, day of week, and occasion, December 2014
                                                                                                                                                                                                                • Figure 135: Frequency of grilling – Regularly, by gender, December 2014
                                                                                                                                                                                                                • Figure 136: Frequency of grilling – Regularly, by age, December 2014
                                                                                                                                                                                                                • Figure 137: Frequency of grilling – Regularly, by area, December 2014
                                                                                                                                                                                                                • Figure 138: Frequency of grilling – Regularly, by household income, December 2014
                                                                                                                                                                                                                • Figure 139: Frequency of grilling – Regularly, by presence of children in household, December 2014
                                                                                                                                                                                                                • Figure 140: Frequency of grilling – Regularly, by primary residence, December 2014
                                                                                                                                                                                                                • Figure 141: Frequency of grilling – Regularly, by types of grills owned, December 2014
                                                                                                                                                                                                                • Figure 142: Frequency of grilling – Regularly, by number of working grills owned, December 2014
                                                                                                                                                                                                                • Figure 143: Frequency of grilling – Regularly, by region/divisions, part I, December 2014
                                                                                                                                                                                                                • Figure 144: Frequency of grilling – Regularly, by region/divisions, part II, December 2014
                                                                                                                                                                                                              • Frequency of grilling by grilling location
                                                                                                                                                                                                                • Any participation
                                                                                                                                                                                                                  • Figure 145: Frequency of grilling by location, December 2014
                                                                                                                                                                                                                  • Figure 146: Location of grilling – Any participation, by gender, December 2014
                                                                                                                                                                                                                  • Figure 147: Location of grilling – Any participation, by household income, December 2014
                                                                                                                                                                                                                  • Figure 148: Location of grilling – Any participation, by presence of children in household, December 2014
                                                                                                                                                                                                                  • Figure 149: Location of grilling – Any participation, by number of working grills owned, December 2014
                                                                                                                                                                                                                  • Figure 150: Location of grilling – Any participation, by types of grills owned, December 2014
                                                                                                                                                                                                                  • Figure 151: Location of grilling – Any participation, by region/divisions, part I, December 2014
                                                                                                                                                                                                                  • Figure 152: Location of grilling – Any participation, by region/divisions, Part II, December 2014
                                                                                                                                                                                                                • Regular participation
                                                                                                                                                                                                                  • Figure 153: Location of grilling – regularly, by primary residence, December 2014
                                                                                                                                                                                                                • Plans to purchase a new grill
                                                                                                                                                                                                                  • Figure 154: Time frame for purchasing a new grill, December 2014
                                                                                                                                                                                                                  • Figure 155: Time frame for purchasing a new grill, by gender, December 2014
                                                                                                                                                                                                                  • Figure 156: Time frame for purchasing a new grill, by age, December 2014
                                                                                                                                                                                                                  • Figure 157: Time frame for purchasing a new grill, by race/Hispanic origin, December 2014
                                                                                                                                                                                                                  • Figure 158: Time frame for purchasing a new grill, by household income, December 2014
                                                                                                                                                                                                                • Reasons for purchasing a new grill
                                                                                                                                                                                                                  • Figure 159: Reason for purchasing a new grill, December 2014
                                                                                                                                                                                                                  • Figure 160: Reason for purchasing a new grill, by age, December 2014
                                                                                                                                                                                                                  • Figure 161: Reason for purchasing a new grill, by household income, December 2014
                                                                                                                                                                                                                  • Figure 162: Reason for purchasing a new grill, by presence of children in household, December 2014
                                                                                                                                                                                                                  • Figure 163: Reason for purchasing a new grill, by types of grills owned, part I, December 2014
                                                                                                                                                                                                                  • Figure 164: Reason for purchasing a new grill, by types of grills owned, part II, December 2014
                                                                                                                                                                                                                • Loyalty to grill size, type, and brand
                                                                                                                                                                                                                  • Grill brand, fuel type, and size consistency among multiple grill owners
                                                                                                                                                                                                                    • Figure 165: Varieties of grills owned by multiple grill owners, by gender, December 2014
                                                                                                                                                                                                                    • Figure 166: Varieties of grills owned by multiple grill owners, by age, December 2014
                                                                                                                                                                                                                    • Figure 167: Varieties of grills owned by multiple grill owners, by region, December 2014
                                                                                                                                                                                                                    • Figure 168: Varieties of grills owned by multiple grill owners, by area, December 2014
                                                                                                                                                                                                                    • Figure 169: Varieties of grills owned by multiple grill owners, by household income, December 2014
                                                                                                                                                                                                                    • Figure 170: Varieties of grills owned by multiple grill owners, by presence of children in household, December 2014
                                                                                                                                                                                                                  • Similarities between current grill owned and planned grill purchase
                                                                                                                                                                                                                    • Figure 171: Differences between planned grill purchase and current grill owned, December 2014
                                                                                                                                                                                                                    • Figure 172: Differences between planned grill purchase and current grill owned, by gender, December 2014
                                                                                                                                                                                                                    • Figure 173: Differences between planned grill purchase and current grill owned, by age, December 2014
                                                                                                                                                                                                                    • Figure 174: Differences between planned grill purchase and current grill owned, by household income, December 2014
                                                                                                                                                                                                                    • Figure 175: Differences between planned grill purchase and current grill owned, by types of grills owned, part I, December 2014
                                                                                                                                                                                                                    • Figure 176: Differences between planned grill purchase and current grill owned, by types of grills owned, part II, December 2014
                                                                                                                                                                                                                    • Figure 177: Differences between planned grill purchase and current grill owned, by types of grills owned, part III, December 2014
                                                                                                                                                                                                                  • Attitudes toward grilling
                                                                                                                                                                                                                    • Figure 178: Attitudes toward grilling, December 2014
                                                                                                                                                                                                                    • Figure 179: Attitudes toward grilling, by gender, December 2014
                                                                                                                                                                                                                    • Figure 180: Attitudes toward grilling, by household income, December 2014
                                                                                                                                                                                                                    • Figure 181: Attitudes toward grilling, by presence of children in household, December 2014
                                                                                                                                                                                                                    • Figure 182: Attitudes toward grilling, by types of grills owned, December 2014
                                                                                                                                                                                                                    • Figure 183: Attitudes toward grilling, by types of grills owned, December 2014
                                                                                                                                                                                                                    • Figure 184: Attitudes toward grilling, by types of grills owned, December 2014
                                                                                                                                                                                                                • Appendix – Trade Associations

                                                                                                                                                                                                                    • Association of Home Appliance Manufacturers (AHAM)
                                                                                                                                                                                                                      • Hearth, Patio & Barbecue Association (HPBA)
                                                                                                                                                                                                                        • National Propane Gas Association (NPGA)
                                                                                                                                                                                                                          • National Restaurant Association (NRA)

                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                          • Bass Pro Shops, Inc
                                                                                                                                                                                                                          • Big Green Egg (The)
                                                                                                                                                                                                                          • Cabela's Inc
                                                                                                                                                                                                                          • Dick's Sporting Goods, Inc.
                                                                                                                                                                                                                          • Gander Mountain Company
                                                                                                                                                                                                                          • George Foreman
                                                                                                                                                                                                                          • Home Depot (USA)
                                                                                                                                                                                                                          • Jarden Corporation
                                                                                                                                                                                                                          • Newell Rubbermaid Inc.
                                                                                                                                                                                                                          • Sears Holdings Corporation
                                                                                                                                                                                                                          • Spectrum Brands, Inc.
                                                                                                                                                                                                                          • The Gaucho Grill
                                                                                                                                                                                                                          • Weber-Stephen Products Co.

                                                                                                                                                                                                                          Grilling and Barbecuing - US - March 2015

                                                                                                                                                                                                                          £3,199.84 (Excl.Tax)