Grilling and Barbecuing - US - March 2015
“Grill companies need to put the ‘fun’ in functional. Most consumers see grills as cooking tools akin to kitchen appliances, but they do not always think grills are worth the cost. Companies that want to counteract this negative perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique and enjoyable cooking experience.”
– Lindsey Rogers, Consumer Analyst
This report answers the following key questions:
- How can companies encourage more frequent grilling?
- How can companies maintain sales growth in an industry that is cyclical?
- How can brands increase brand loyalty and distinguish themselves from their competitors?
The grilling market has recovered along with the economy, and while the cyclical nature of the market results in variable year-over-year sales, unit sales of grills are forecast to reach over 15 million by 2019. Household penetration of grills has remained steady and there is no reason to expect ownership to fluctuate. However, ownership of the two major grill types – gas and charcoal – have fallen over the past decade as newer entrants that use alternate fuel (or dual fuel) and other speciality grills appear to have taken share.
The report helps companies to better understand key demographics, such as families and homeowners. It also helps companies better understand unexpected, but equally important grilling demographics, such as urban consumers. The resulting report provides actionable insights on how to increase sales, develop relevant products, effectively create advertising campaigns, increase grill use, maximize brand loyalty, and more.
This report covers household gas, charcoal, and electric grills, as well as dual-fuel gas/charcoal grills, stove-top/portable grills, outdoor fryers, and smokers. The market size and segmentation cover gas and charcoal grills. Electric grills are not included in the market size estimates. They account for about 2% of grills purchased each year (by volume).
Accessories and attachments sold separately from the barbecue grills are not included in the market size, though they are discussed throughout the body of the report.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.