Grocery Retailing - Canada - February 2015
“Beyond re-creating the traditional coupon experience on a new platform, grocery retailers have the opportunity to adapt technology in ways that could vastly improve the grocery shopper experience. This will be increasingly important as the cost of food continues to rise and the market becomes more crowded.”
– Carol Wong-Li, Senior Lifestyle Analyst
This report looks at the following areas:
- Improving the grocery shopping experience
- Boosting emotional engagement with apps
- Baby steps may need to be taken for click-and-collect groceries
- Leveraging health as a way to introduce new food opportunities
This report explores the profile and habits of Canadian grocery shoppers, including the frequency they go grocery shopping, the locations where they buy their groceries and their interest in using technology as it relates to grocery retailing by life-stage and various demographic groups. The report also explores the usage and interest in shopping for groceries online and attitudes towards specific aspects of the grocery retailing industry.
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