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Hair Appliances and Accessories: The Consumer - US - June 2011

This report covers electrical hairstyling appliances that are designed for drying and/or styling (including curling or straightening) hair. It also includes hair accessories such as clips, barrettes, headbands, styling pins and combs, and ponytail holders. Included in the report are the following products:

  • Electric hair dryers—handheld
  • "Other" includes: curling irons/brushes—including spring irons, tongs, wands, crimpers, and hot air brushes, straighteners, heat setters or hot rollers, and sponge rollers.

Information throughout this report refers to haircare appliances bought for domestic use via the retail trade and so excludes any appliances bought through specialist wholesalers for salon use.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Trade interview
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market factors
                        • Leading companies and brand qualities
                          • Retail overview: hair appliances
                            • Marketing strategies
                              • Frequency of appliance use
                                • Attitudes toward hair appliances and accessories
                                  • Reasons for accessory purchases
                                    • When and where hair accessories are used
                                      • Impact of race and Hispanic origin
                                      • Insights and Opportunities

                                        • Curls and waves drive appliance purchases
                                        • Inspire Insights

                                            • Trend: Influentials
                                            • Market Factors

                                              • Recession, oil costs impact pricing
                                                • Recession:
                                                  • Oil prices
                                                    • Female demographics are changing
                                                      • Figure 1: Projected U.S. population by age and sex, 2010
                                                  • Leading Companies and Brand Qualities

                                                    • Key points
                                                      • Hair appliances
                                                        • Conair leads the market
                                                          • Helen of Troy specializes in licensed appliances
                                                            • Spectrum Brands (Remington) is back in the black
                                                              • Hair accessories
                                                                • It’s good to be Goody
                                                                  • Scünci rounds out Conair’s hair business
                                                                    • Helen of Troy embraces Revlon
                                                                    • Innovations and Innovators

                                                                      • Suppliers seek new ways to differentiate
                                                                        • Accessories
                                                                        • Retail Overview

                                                                          • Haircare appliances
                                                                            • Mass merchants
                                                                              • Specialty stores, specialty websites
                                                                                • Drug stores
                                                                                  • Department stores
                                                                                  • Marketing Strategies

                                                                                    • TV advertising
                                                                                      • Figure 2: Conair Infiniti Cord-Keeper television ad, 2010
                                                                                      • Figure 3: Conair Infiniti You Curl television ad, 2010
                                                                                      • Figure 4: Goody Spin Pin, television ad, 2010
                                                                                    • Other ads and promotions
                                                                                    • Usage Frequency

                                                                                      • Key points
                                                                                        • Frequency of appliance use
                                                                                            • Figure 5: Daily use of specific hair/beauty appliances, by age, February 2011
                                                                                            • Figure 6: 4-6 times a week use of specific hair/beauty appliances, by age, February 2011
                                                                                            • Figure 7: 1-3 times a week use of specific hair/beauty appliances, by age, February 2011
                                                                                          • Products purchased in the past year
                                                                                              • Figure 8: Appliance or accessories purchased in the past year, by age, February 2011
                                                                                              • Figure 9: Appliance or accessories purchased in the past year, by household income, February 2011
                                                                                          • Attitudes Toward Hair Appliances and Accessories

                                                                                            • Key points
                                                                                              • Natural hair type
                                                                                                • Figure 10: Description of natural hair type, by age, February 2011
                                                                                              • Opinions regarding hair appliances and accessories
                                                                                                  • Figure 11: Opinions regarding hair accessories, by age, February 2011
                                                                                                • Product preferences and purchase attributes
                                                                                                    • Figure 12: Accessory preferences and purchase motivations, by age, February 2011
                                                                                                • Reasons for Accessory Purchases

                                                                                                  • Key points
                                                                                                    • Want versus need
                                                                                                      • Figure 13: Purchase criteria for hair accessories, by age, February 2011
                                                                                                      • Figure 14: Purchase criteria for hair accessories, by household income, February 2011
                                                                                                  • When and Where Hair Accessories are Utilized

                                                                                                    • Key points
                                                                                                      • Blame the weather
                                                                                                          • Figure 15: When hair accessories are used, by age, February 2011
                                                                                                          • Figure 16: When hair accessories are used, by household income, February 2011
                                                                                                        • Hair accessory storage
                                                                                                          • Figure 17: Where hair accessories are stored, by age, February 2011
                                                                                                          • Figure 18: Where hair accessories are stored, by household income, February 2011
                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                        • Key points
                                                                                                          • Frequency of appliance use
                                                                                                              • Figure 19: Daily use of specific hair/beauty appliances, by race/Hispanic origin, February 2011
                                                                                                              • Figure 20: 4-6 times a week use of specific hair/beauty appliances, by race/Hispanic origin, February 2011
                                                                                                              • Figure 21: 1-3 times a week use of specific hair/beauty appliances, by race/Hispanic origin, February 2011
                                                                                                            • Appliances purchased in the past year
                                                                                                              • Figure 22: Appliance or accessories purchased in the past year, by race/Hispanic origin, February 2011
                                                                                                            • Natural hair type
                                                                                                              • Figure 23: Description of natural hair type, by race/Hispanic origin, February 2011
                                                                                                            • Opinions regarding hair appliances and accessories
                                                                                                              • Figure 24: Opinions regarding hair accessories, by race/Hispanic origin, February 2011
                                                                                                            • Product preferences and purchase attributes
                                                                                                                • Figure 25: Accessory preferences and purchase motivations, by race/Hispanic origin, February 2011
                                                                                                              • Reasons for accessory purchases
                                                                                                                • Figure 26: Purchase criteria for hair accessories, by race/Hispanic origin, February 2011
                                                                                                              • When and where hair accessories are used
                                                                                                                • Figure 27: When hair accessories are used, by race/Hispanic origin, February 2011
                                                                                                              • Hair accessory storage
                                                                                                                • Figure 28: Where hair accessories are stored, by race/Hispanic origin, February 2011
                                                                                                            • Custom Consumer Groups

                                                                                                                • Key points
                                                                                                                  • Accessory preferences by region
                                                                                                                      • Figure 29: Opinions regarding hair accessories, by regional status, February 2011
                                                                                                                    • The mom ponytail
                                                                                                                        • Figure 30: Opinions regarding hair accessories, by marital status and presence of children, February 2011
                                                                                                                      • Midwesterners love hairstyling
                                                                                                                          • Figure 31: Accessory preferences and purchase motivations, by regional status, February 2011
                                                                                                                        • Moms like hairstyling
                                                                                                                          • Figure 32: Accessory preferences and purchase motivations, by marital status and presence of children, February 2011
                                                                                                                      • Cluster Analysis

                                                                                                                          • Celebrity-Immune
                                                                                                                            • Demographics
                                                                                                                              • Characteristics
                                                                                                                                • Opportunities
                                                                                                                                  • Mostly Bathroom
                                                                                                                                    • Demographics
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunities
                                                                                                                                          • Result Rejecters
                                                                                                                                            • Demographics
                                                                                                                                              • Characteristics
                                                                                                                                                • Opportunities
                                                                                                                                                  • Characteristic tables
                                                                                                                                                    • Figure 33: Hair appliances and accessories clusters, February 2011
                                                                                                                                                    • Figure 34: Description of natural hair type by hair appliances and accessories clusters, February 2011
                                                                                                                                                    • Figure 35: Accessory preferences and purchase motivations by hair appliances and accessories clusters, February 2011
                                                                                                                                                    • Figure 36: Reasons for latest hair accessory purchase by hair appliances and accessories clusters, February 2011
                                                                                                                                                    • Figure 37: Where hair accessories are stored by hair appliances and accessories clusters, February 2011
                                                                                                                                                    • Figure 38: When hair accessories are usually worn by hair appliances and accessories clusters, February 2011
                                                                                                                                                  • Demographic tables
                                                                                                                                                    • Figure 39: Hair appliances and accessories clusters, by age, February 2011
                                                                                                                                                    • Figure 40: Hair appliances and accessories clusters, by household income, February 2011
                                                                                                                                                    • Figure 41: Hair appliances and accessories clusters, by race, February 2011
                                                                                                                                                    • Figure 42: Hair appliances and accessories clusters, by Hispanic origin, February 2011
                                                                                                                                                  • Cluster methodology
                                                                                                                                                  • Appendix: Trade Associations

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Amazon North America
                                                                                                                                                    • Association of Home Appliance Manufacturers
                                                                                                                                                    • Avon USA
                                                                                                                                                    • Bloomingdale's
                                                                                                                                                    • CBS Corporation
                                                                                                                                                    • Conair Corporation
                                                                                                                                                    • Condé Nast Publications Inc.
                                                                                                                                                    • Condénet Inc.
                                                                                                                                                    • CVS Caremark Corporation
                                                                                                                                                    • Etsy
                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                    • Food Institute
                                                                                                                                                    • Forever 21 Inc.
                                                                                                                                                    • Helen of Troy Limited
                                                                                                                                                    • HSN Group
                                                                                                                                                    • International Council of Shopping Centres
                                                                                                                                                    • International Housewares Association
                                                                                                                                                    • J C Penney Company, Inc
                                                                                                                                                    • John Frieda
                                                                                                                                                    • Kao Brands Company
                                                                                                                                                    • Kmart Corporation
                                                                                                                                                    • Kohl's Corporation
                                                                                                                                                    • L'Oréal SA
                                                                                                                                                    • Macy's, Inc.
                                                                                                                                                    • Newell Rubbermaid Inc.
                                                                                                                                                    • Nordstrom
                                                                                                                                                    • Professional Beauty Association (PBA)
                                                                                                                                                    • Remington Products Company LLC
                                                                                                                                                    • Revlon USA
                                                                                                                                                    • Sally Beauty Company, Inc.
                                                                                                                                                    • Sears Holdings Corporation
                                                                                                                                                    • Sephora
                                                                                                                                                    • Spectrum Brands, Inc.
                                                                                                                                                    • Sunbeam Products, Inc.
                                                                                                                                                    • Swarovski
                                                                                                                                                    • Target Corporation
                                                                                                                                                    • U.S. Bureau of the Census
                                                                                                                                                    • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                                                                    • Vanity Fair Corporation
                                                                                                                                                    • Vidal Sassoon
                                                                                                                                                    • Walgreen Co
                                                                                                                                                    • Walmart Stores (USA)
                                                                                                                                                    • Women's Wear Daily (WWD)
                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                    Hair Appliances and Accessories: The Consumer - US - June 2011

                                                                                                                                                    £2,684.63 (Excl.Tax)