Hair Care, Colourants and Treatments - Europe - September 2010
The hair care market has suffered mixed fortunes over the last couple of years, with some categories flourishing, whereas others have stagnated or even fallen.
The hair styling and colourant markets have been through a particularly torrid time. Unlike many cosmetics categories, the problems began well before the current economic downturn, with the rot setting in before 2007, and sales slumping in subsequent years.
The problem is that both categories are perceived as luxuries that are crossed off a shopping list before a host of other products.
The saving grace for colourants has been the recession. More than half of European women colour their hair, and many have economised on salon visits by turning to home colourants. As a result, sales started to pick up in 2009.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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