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Hair Colourants and Styling Products - UK - November 2011

“Innovation in the form of foam formats bolstered the colourants category in 2010 and underscored the importance of the new and pioneering products to buoy interest in the beauty market. To boost the somewhat flagging styling category, brands could perhaps look at adding treatment benefits – such as dandruff control or scalp conditioning - to formulations. In doing so brands may encourage increased and regular usage.”

– Bríd Costello, Senior Beauty Analyst

Some questions answered in this report include:

  • How do the hair colourants and styling categories compare in terms of market size?
  • How is the present economic situation impacting product sales?
  • How can colourant and styling products encourage greater usage?
  • How innovative are the categories?
  • How much competition is there from the salon colourants sector?

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Table of contents

  1. Introduction

      • Definitions
        • Hair colourants and home perms
          • Hair styling
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: UK best- and worst-case forecast sales of hair colourants and styling products, 2006-16
                • Market factors
                  • Figure 2: Consumer hairstyles, by gender, September 2011
                  • Figure 3: Trends in hairdresser visits in the last 12 months, women, 2007-11
                  • Figure 4: Trends in hairdressers/barber visits in the last 12 months, men, 2007-11
                • Companies, brands and innovation
                  • The consumer – hair colourants
                    • Figure 5: Attitudes towards hair colouring, September 2011
                    • Figure 6: Attitudes towards hair colouring at home, September 2011
                  • The consumer – hair styling
                    • Figure 7: Attitudes towards hair styling at home, by gender, September 2011
                  • What we think
                  • Issues in the Market

                      • How do the hair colourants and styling categories compare in terms of market size?
                        • How is the present economic situation impacting product sales?
                          • How can colourant and styling products encourage greater usage?
                            • How innovative are the categories?
                              • How much competition is there from the salon colourants sector?
                              • Future Opportunities

                                  • Trend: Retired for Hire
                                    • Trend: Survival Skills
                                    • Internal Market Environment

                                      • Key points
                                        • Trends in hair type
                                          • Figure 8: Trends in hair condition, by gender, 2007-11
                                        • Hair and scalp conditions
                                          • Figure 9: Trends in men’s scalp conditions, 2007-11
                                          • Figure 10: Trends in women’s scalp conditions, 2007-11
                                        • Trends in women’s hair treatments
                                          • Figure 11: Trends in women’s hair treatments, 2007-11
                                        • Visits to hair salons
                                          • Figure 12: Trends in hair dresser use in the last 12 months, women, 2007-11
                                          • Figure 13: Trends in hair dressers/barber use in the last 12 months, men, 2007-11
                                        • Allergies
                                        • Broader Market Environment

                                          • Key points
                                            • Male population trends
                                              • Figure 14: Trends in the age structure of the UK male population, 2006-16
                                            • Female population trends
                                              • Figure 15: Trends in the age structure of the UK female population, 2006-16
                                            • Employment
                                              • Figure 16: Trends in working status, by gender, 2006-11
                                          • Competitive Context

                                            • Key points
                                              • Trends in women’s grooming habits
                                                • Figure 17: Trends in usage of selected toiletries, women, 2009-10
                                              • Trends in men’s grooming habits
                                                • Figure 18: Trends in usage of selected toiletries, men, 2009-10
                                              • The beauty market
                                                • Figure 19: UK retail value sales of selected beauty and personal care categories, 2006-10
                                            • Strengths and Weaknesses in the Market

                                              • Strengths
                                                • Weaknesses
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Hair styling – private label
                                                      • Figure 20: Hair styling products, branded vs. private label, 2008-11
                                                    • Hair styling – claims
                                                      • Figure 21: Hair styling product launches, % share of new launches by claims, 2008-11
                                                    • Hair styling launches by company
                                                      • Figure 22: Hair styling product launches, % share of launches by ultimate company, 2008-11
                                                    • Hair colourants – private label
                                                      • Figure 23: Hair colourant new product development, branded vs. private label, 2008-11
                                                    • Hair colourants – claims
                                                      • Figure 24: Hair colourants new product development, by claims, 2008-11
                                                    • Hair colourants – foam
                                                      • Figure 25: Total hair colourant launches vs. foam hair colourant launches, 2007-11
                                                    • Hair colourants – men’s launches
                                                      • Figure 26: Total hair colourant launches vs. men’s colourants launches, 2008-10
                                                    • Hair colourant launches by brand and company
                                                      • Figure 27: Hair colourant launches, % share by brand, 2010
                                                      • Figure 28: Hair colourants launches, % share by ultimate company, 2008-11
                                                    • Recent launches
                                                      • Volumising
                                                        • Done, undone
                                                          • Frizz fighters
                                                            • Naturally speaking
                                                              • Anti-ageing
                                                                • Special editions
                                                                  • Colour – clock watching
                                                                    • Introducing foam
                                                                      • Sense of the intense
                                                                        • My natural colour
                                                                          • For men
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Figure 29: UK retail value sales of hair colourants, home perms and styling products, at current and constant prices, 2006-16
                                                                            • The future
                                                                              • Forecast – hair colourants, home perms and styling
                                                                                • Figure 30: UK best- and worst-case forecast sales of hair colourants, home perms and styling products, 2006-16
                                                                              • Forecast – hair colourants and home perms
                                                                                • Figure 31: UK best- and worst-case forecast of sales of hair colourants and home perms, 2006-16
                                                                              • Forecast – hair styling
                                                                                • Figure 32: UK best- and worst-case forecast of sales of hair styling products, 2006-16
                                                                              • Forecast methodology
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Hair colourants and home perms
                                                                                    • Figure 33: UK retail value sales of hair colourants and home perms, at current and constant prices, 2006-16
                                                                                  • Hair colourants and home perms segmentation
                                                                                    • Figure 34: UK retail value sales of hair colourants and home perms, by sector, 2010-11
                                                                                  • Hair styling
                                                                                    • Figure 35: UK retail value sales of hair styling products, at current and constant prices, 2006-16
                                                                                  • Hair styling segmentation
                                                                                    • Figure 36: UK retail value sales of styling products, by sector, 2010-11
                                                                                • Market Share

                                                                                  • Key points
                                                                                    • Hair styling
                                                                                      • Figure 37: Brand shares in hair styling, top three, 2011
                                                                                    • Hair colourants
                                                                                      • Figure 38: Company shares in hair colourants and home perms, 2011
                                                                                  • Companies and Products

                                                                                    • Boots
                                                                                      • Kao
                                                                                          • Figure 39: Selected products launched by Kao in the UK, January 2010-August 2011
                                                                                        • L’Oréal
                                                                                            • Figure 40: Selected products launched by L’Oréal in the UK, January 2010-August 2011
                                                                                          • Procter & Gamble
                                                                                              • Figure 41: Selected Procter & Gamble products launched in the UK, January 2010-August 2011
                                                                                            • Henkel
                                                                                                • Figure 42: Selected Henkel products launched in the UK between January 2010 and August 2011
                                                                                              • Unilever
                                                                                                  • Figure 43: Selected Unilever products launched in the UK between January 2010 and August 2011
                                                                                              • Brand Research –Hair Colourants

                                                                                                • Brand map
                                                                                                    • Figure 44: Attitudes towards and usage of hair colourant brands, September 2011
                                                                                                  • Correspondence analysis
                                                                                                    • Brand attitudes
                                                                                                      • Figure 45: Attitudes by hair colourant brand, September 2011
                                                                                                    • Brand personality
                                                                                                      • Figure 46: Hair colourant brand personality – macro image, September 2011
                                                                                                      • Figure 47: Hair colourant brand personality – micro image, September 2011
                                                                                                    • Brand experience
                                                                                                      • Figure 48: Hair colourant brand usage, September 2011
                                                                                                      • Figure 49: Satisfaction with various hair colourant brands, September 2011
                                                                                                      • Figure 50: Consideration of hair colourant brands, September 2011
                                                                                                      • Figure 51: Consumer perceptions of current hair colourant brand performance, September 2011
                                                                                                      • Figure 52: Hair colourant brand recommendation – Net Promoter Score, September 2011
                                                                                                    • Brand index
                                                                                                      • Figure 53: Hair colourant brand index, September 2011
                                                                                                      • Figure 54: Hair colourant brand index vs. recommendation, September 2011
                                                                                                    • Target group analysis
                                                                                                      • Figure 55: Target groups, September 2011
                                                                                                      • Figure 56: Hair colourant brand usage, by target groups, September 2011
                                                                                                    • Group One – Conformists
                                                                                                      • Group Two – Simply the Best
                                                                                                        • Group Three – Shelf Stalkers
                                                                                                          • Group Four – Habitual Shoppers
                                                                                                            • Group Five – Individualists
                                                                                                            • Brand Research – Hair Styling Products

                                                                                                              • Brand map
                                                                                                                  • Figure 57: Attitudes towards and usage of hair styling brands, September 2011
                                                                                                                • Brand attitudes
                                                                                                                  • Figure 58: Attitudes by hair styling brand, September 2011
                                                                                                                • Brand personality
                                                                                                                  • Figure 59: Hair styling brand personality – macro image, September 2011
                                                                                                                  • Figure 60: Hair styling brand personality – micro image, September 2011
                                                                                                                • Correspondence analysis
                                                                                                                  • Brand experience
                                                                                                                    • Figure 61: Hair styling brand usage, September 2011
                                                                                                                    • Figure 62: Satisfaction with various hair styling brands, September 2011
                                                                                                                    • Figure 63: Consideration of hair styling brands, September 2011
                                                                                                                    • Figure 64: Consumer perceptions of current hair styling brand performance, September 2011
                                                                                                                    • Figure 65: Hair styling brand recommendation – Net Promoter Score, September 2011
                                                                                                                  • Brand index
                                                                                                                    • Figure 66: Hair styling brand index, September 2011
                                                                                                                    • Figure 67: Hair styling brand index vs. recommendation, September 2011
                                                                                                                  • Target group analysis
                                                                                                                    • Figure 68: Target groups, September 2011
                                                                                                                    • Figure 69: Hair styling brand usage, by target groups, September 2011
                                                                                                                  • Group One – Conformists
                                                                                                                    • Group Two – Simply the Best
                                                                                                                      • Group Three – Shelf Stalkers
                                                                                                                        • Group Four – Habitual Shoppers
                                                                                                                          • Group Five – Individualists
                                                                                                                          • Brand Communication and Promotion

                                                                                                                            • Key points
                                                                                                                              • Topline spend
                                                                                                                                • Figure 70: Monitored media advertising expenditure on hair colourants and styling products, 2007-11
                                                                                                                                • Figure 71: Monitored media advertising expenditure on hair colourants and styling products, % share by media type, 2008-11
                                                                                                                            • Channels to Market

                                                                                                                              • Key points
                                                                                                                                • Hair styling
                                                                                                                                  • Figure 72: UK retail value sales of hair styling products, by outlet type, 2010
                                                                                                                                • Hair colourants and home perms
                                                                                                                                  • Figure 73: UK retail value sales of hair colourants and home perms by outlet type, 2010
                                                                                                                              • The Consumer – Usage and Frequency

                                                                                                                                • Key points
                                                                                                                                  • Hair colourants
                                                                                                                                    • Figure 74: Female usage of home hair colourants, 2007-11
                                                                                                                                    • Figure 75: Trends in women’s usage of home hair colourants, 2007-11
                                                                                                                                    • Figure 76: Trends in men’s usage of home hair colourants, 2007-11
                                                                                                                                  • Hair styling – women
                                                                                                                                    • Figure 77: Trends in women’s usage of hairspray, 2007-11
                                                                                                                                    • Figure 78: Trends in women’s usage of hairspray, 2007-11
                                                                                                                                    • Figure 79: Trends in women’s usage of other hair styling products, 2007-11
                                                                                                                                    • Figure 80: Trends in women’s usage of other hairstyling products, 2007-11
                                                                                                                                    • Figure 81: Trends in types of hairstyling products used, women, 2007-11
                                                                                                                                  • Hair styling - men
                                                                                                                                    • Figure 82: Trends in men’s usage of hairstyling products, 2007-11
                                                                                                                                    • Figure 83: Trends in men’s usage of hairstyling products, 2007-11
                                                                                                                                    • Figure 84: Trends in types of hairstyling products used, men, 2007-11
                                                                                                                                  • Purchase influencers
                                                                                                                                      • Figure 85: First ranking purchase influencers for colourants and styling products, September 2011
                                                                                                                                  • The Consumer – Hair Types, Styles and Condition

                                                                                                                                    • Key points
                                                                                                                                      • Hair types
                                                                                                                                        • Figure 86: Hair type, by gender, September 2011
                                                                                                                                      • Hair styles
                                                                                                                                        • Figure 87: Consumer hairstyles, by gender, September 2011
                                                                                                                                      • Hair condition
                                                                                                                                        • Figure 88: Consumer hair condition, by gender, September 2011
                                                                                                                                    • The Consumer – Attitudes Towards Colouring Hair

                                                                                                                                      • Key points
                                                                                                                                        • Hair colouring at home versus in salons
                                                                                                                                          • Figure 89: Consumer hair colouring habits, by gender, September 2011
                                                                                                                                        • Attitudes towards colouring hair at home
                                                                                                                                          • Figure 90: Attitudes towards hair colouring, September 2011
                                                                                                                                        • Attitudes towards hair colouring at home
                                                                                                                                          • Figure 91: Attitudes towards hair colouring at home, September 2011
                                                                                                                                      • The Consumer – Hair Styling at Home

                                                                                                                                        • Key points
                                                                                                                                          • Using styling products at home versus in a salon
                                                                                                                                            • Figure 92: Use of styling products at home versus in a salon, by gender, September 2011
                                                                                                                                          • Attitudes towards hair styling at home
                                                                                                                                            • Figure 93: Attitudes towards hair styling at home, by gender, September 2011
                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                            • Figure 94: Men’s hair condition, by demographics, 2011
                                                                                                                                            • Figure 95: Women’s hair condition, by demographics, 2011
                                                                                                                                            • Figure 96: Women’s hair treatments, by demographics, 2011
                                                                                                                                            • Figure 97: Men’s scalp conditions, by demographics, 2011
                                                                                                                                            • Figure 98: Women’s scalp conditions, by demographics, 2011
                                                                                                                                            • Figure 99: Hair dresser/barber visits in the last 12 months, by demographics, 2011
                                                                                                                                            • Figure 100: Hairdresser visits in the last 12 months, by demographics, 2011
                                                                                                                                        • Appendix – Brand Communication and Promotion

                                                                                                                                            • Figure 101: Spend, by company and brand (Top 10), 2008-11*
                                                                                                                                        • Appendix – Brand Research – Hair Colourants

                                                                                                                                            • Figure 102: Brand usage, September 2011
                                                                                                                                            • Figure 103: Brand commitment, September 2011
                                                                                                                                            • Figure 104: Brand momentum, September 2011
                                                                                                                                            • Figure 105: Brand diversity, September 2011
                                                                                                                                            • Figure 106: Brand satisfaction, September 2011
                                                                                                                                            • Figure 107: Brand recommendation, September 2011
                                                                                                                                            • Figure 108: Brand attitude, September 2011
                                                                                                                                            • Figure 109: Brand image – macro image, September 2011
                                                                                                                                            • Figure 110: Brand image – micro image, September 2011
                                                                                                                                            • Figure 111: Profile of target groups, by demographics, September 2011
                                                                                                                                            • Figure 112: Psychographic segmentation, by target group, September 2011
                                                                                                                                            • Figure 113: Brand usage, by target group, September 2011
                                                                                                                                          • Brand index
                                                                                                                                            • Figure 114: Brand index, September 2011
                                                                                                                                        • Appendix – Brand Research – Hair Styling Products

                                                                                                                                            • Figure 115: Brand usage, September 2011
                                                                                                                                            • Figure 116: Brand commitment, September 2011
                                                                                                                                            • Figure 117: Brand momentum, September 2011
                                                                                                                                            • Figure 118: Brand diversity, September 2011
                                                                                                                                            • Figure 119: Brand satisfaction, September 2011
                                                                                                                                            • Figure 120: Brand recommendation, September 2011
                                                                                                                                            • Figure 121: Brand attitude, September 2011
                                                                                                                                            • Figure 122: Brand image – macro image, September 2011
                                                                                                                                            • Figure 123: Brand image – micro image, September 2011
                                                                                                                                            • Figure 124: Profile of target groups, by demographics, September 2011
                                                                                                                                            • Figure 125: Psychographic segmentation, by target groups, September 2011
                                                                                                                                            • Figure 126: Brand usage, by target group, September 2011
                                                                                                                                          • Brand index
                                                                                                                                            • Figure 127: Brand index, September 2011
                                                                                                                                        • Appendix – The Consumer – Usage and Frequency

                                                                                                                                            • Figure 128: Women’s usage of home hair colourants, by demographics, 2011
                                                                                                                                            • Figure 129: Men’s usage of home hair colourants, by demographics, 2011
                                                                                                                                            • Figure 130: Women’s usage of hairsprays (aerosols), by demographics, 2011
                                                                                                                                            • Figure 131: Women’s usage of other hair styling products, by demographics, 2011
                                                                                                                                            • Figure 132: Men’s usage of hairstyling products, by demographics, 2011
                                                                                                                                            • Figure 133: Price of hair colouring products, by demographics, September 2011
                                                                                                                                            • Figure 134: Special offers on hair colouring products, by demographics, September 2011
                                                                                                                                            • Figure 135: Familiarity with hair colouring products/brands, by demographics, September 2011
                                                                                                                                            • Figure 136: Long-lasting of hair colouring products, by demographics, September 2011
                                                                                                                                            • Figure 137: Brand name of hair colouring products, by demographics, September 2011
                                                                                                                                        • Appendix – The Consumer – Hair Types, Styles and Condition

                                                                                                                                            • Figure 138: Consumer hairstyles, by demographics, September 2011
                                                                                                                                            • Figure 139: Consumer hair type, by demographics, September 2011
                                                                                                                                            • Figure 140: Consumer hair condition, by demographics, September 2011
                                                                                                                                        • Appendix – The Consumer – Attitudes towards Colouring Hair

                                                                                                                                            • Figure 141: Coloured hair with permanent colour, by demographics, September 2011
                                                                                                                                            • Figure 142: Coloured hair with a semi-permanent colourant, by demographics, September 2011
                                                                                                                                            • Figure 143: Coloured my hair to cover grey, by demographics, September 2011
                                                                                                                                            • Figure 144: Highlighted hair, by demographics, September 2011
                                                                                                                                            • Figure 145: Lowlighted hair, by demographics, September 2011
                                                                                                                                            • Figure 146: Most popular attitudes towards hair colouring, by demographics, September 2011
                                                                                                                                            • Figure 147: Next most popular attitudes towards hair colouring, by demographics, September 2011
                                                                                                                                            • Figure 148: Most popular attitudes towards hair colouring at home, by demographics, September 2011
                                                                                                                                            • Figure 149: Next most popular attitudes towards hair colouring at home, by demographics, September 2011
                                                                                                                                        • Appendix – The Consumer – Hair Styling at Home

                                                                                                                                            • Figure 150: Had a smoothing/straightening treatment, by demographics, September 2011
                                                                                                                                            • Figure 151: Permed hair, by demographics, September 2011
                                                                                                                                            • Figure 152: Used styling products (eg gel/mousse/hairspray), by demographics, September 2011
                                                                                                                                            • Figure 153: Most popular attitudes towards hair styling at home, by demographics, September 2011
                                                                                                                                            • Figure 154: Next most popular attitudes to hair colouring at home, by demographics, September 2011

                                                                                                                                        Companies Covered

                                                                                                                                        • Alliance Boots UK Retail
                                                                                                                                        • Bank of England
                                                                                                                                        • Brylcreem
                                                                                                                                        • Frederic Fekkai
                                                                                                                                        • Garnier
                                                                                                                                        • John Frieda
                                                                                                                                        • Kao Corporation
                                                                                                                                        • L'Oréal (UK)
                                                                                                                                        • Max Factor
                                                                                                                                        • Olay Company, Inc.
                                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                                        • Sara Lee (UK)
                                                                                                                                        • Schwarzkopf & Henkel
                                                                                                                                        • SoftSheen Carson
                                                                                                                                        • TIGI Haircare
                                                                                                                                        • Unilever Bestfoods UK Ltd
                                                                                                                                        • Wella Professional

                                                                                                                                        Hair Colourants and Styling Products - UK - November 2011

                                                                                                                                        £1,995.00 (Excl.Tax)